Group Exercise 1

Perjalanan Konten - Biodegradable Shoes

Kasus:
Kamu adalah seorang pengusaha fashion, kamu menjual produk sepatu biodegradable
yang ramah lingkungan sekaligus stylish. Kamu yakin produk kamu bisa laku di
kalangan anak muda yang peduli akan lingkungan, tapi masalahnya mereka belum
mengerti dan sadar bahwa brand kamu itu ada.

Tujuan Proyek:
Buatlah sebuah content marketing strategy selama 1 bulan untuk membuat calon
pembeli tau produk kamu dan pada akhirnya membeli.
 *Project Name*
Content Marketing Strategy
DD/MM/YYYY

OBJECTIVE

What is the objective of this content marketing strategy?

AUDIENCE PERSONA

PERSONA #1 PERSONA #2 PERSONA #3

[PHOTO] [PHOTO] [PHOTO]

One Sentence Description One Sentence Description One Sentence Description

Keywords Keywords Keywords

Preference Preference Preference

Aspiration Aspiration Aspiration

Motivation Motivation Motivation

 Pain/Problem Pain/Problem Pain/Problem

Socmed Channel Socmed Channel Socmed Channel

Topic Knowledge Topic Knowledge Topic Knowledge

Topic Needs Topic Needs Topic Needs

AUDIENCE - MESSAGE FIT

Who is the audience? Keywords:

What is their problem?

What do they want?

Why would they do the action? What is the message?

Self Actualization

Self Esteem

Love & Belonging

Safety

Physiological
 AUDIENCE JOURNEY STAGE
STAGES AWARENESS CONSIDERATION DECISION

CONTENT IDEAS

Topic

CONTENT MANIFESTO

MANIFESTO #1

MANIFESTO #2

MANIFESTO #3
 GLOBAL EDITORIAL CALENDAR
WEEK CONTENT TITLE CONTENT PUBLISHED CHANNEL PERSONA
TYPE DATE