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Master of Business Administration

T he University of Liverpool’s Master of Business


Administration (MBA) programme, offers a highly
practical insight into current management thinking
innovation and creativity. Students will also broaden
their understanding of the organisation by adopting
a holistic approach to business that encompasses
in combination with a learning methodology that is the stakeholder perspective, as well as ethical and
designed to meet the business challenges of the 21st corporate social responsibility practice and policies.
century. Organisations are demanding leaders who
thrive in a complex, cross-functional, and globally
diverse environment. This MBA programme delivers
PROGRAMME OUTLINE
graduates as leaders who understand themselves,
and their organisation, in the context of a highly ƒƒ The MBA programme offers a curriculum
competitive and rapidly changing business climate. that is tailored for the globalised business
ƒƒ The MBA is aimed at professionals in managerial/ environment of today. Throughout the
leadership positions across a wide range of programme students will develop the fundamental
organisations from the public and private sectors skills and knowledge managers need to
to Non Governmental Organisations and small manage and lead complex organisations.
businesses. This programme is ideal for those who ƒƒ Developing leadership and personal impact skills
are keen to accelerate their careers, and want to are key features of the programme as students
gain relevant and up-to-date knowledge of current not only learn theories of leadership but also
issues in business and management informed by how to enhance their own practice. Additionally
leading edge research and practice in the field. students acquire the tools to generate creative
ƒƒ With this programme students will develop an local and global strategies, evaluate them
understanding of globalisation and international rigorously, and implement them effectively.
business, acquire a multi-disciplinary perspective ƒƒ The design of the MBA programme follows that of a
of organisations, and explore strategies that foster ‘developmental’ model for the student. Throughout
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the first four modules, this ‘developmental’ model Specialisation Track in Business in Emerging
will enable students to develop an enhanced sense Markets, Entrepreneurship, Finance and Accounting,
of themselves as a manager and as a leader, a International Business, Leadership, and Marketing.
deeper awareness of the cross-functional nature
of organisations, and an appreciation for the
dependencies on and interactions between their
Thematic Threads
organisation and the global business environment. By
the fifth module, students apply their learning to the ƒƒ A set of key thematic “threads” are woven
problems and opportunities of leading and managing throughout the programme’s curriculum. These
through disruptive change, of strategically aligning threads are consistent with MBA industry trends,
organisations for the future, and of appreciating and as well as global market and organisational trends.
managing an organisation’s “triple bottom line”. Rather than teach these topics in isolation, this
ƒƒ One means of facilitating student development programme recognises the importance these
throughout the programme is with the utilisation themes play in today’s business environment.
of ePortfolios. With an ePortfolio, students will With this in mind, the University of Liverpool’s
capture their development as a manager and online MBA ensures that these key thematic
a leader whilst also acting as a useful tool for threads cut across all the modules offered.
graduating students to display the results of their
MBA studies to current and potential employers. Globalisation
ƒƒ One of the key innovations of this MBA programme is
the integration of deep, experiential learning. As well ƒƒ Many organisations operate in a fully globalised
as the classic dissertation – the cornerstone of the business environment. To be effective, managers
UK university system – students of this programme must be able to critically evaluate the challenges and
have the option of opting to undertake a consultancy opportunities of globalisation as well as compare
project in which they will apply, integrate, and extend and contrast strategic options. With this thread
what they have learned throughout the programme running throughout the programme, students gain
to a relevant issue in their own organisation. an understanding of the importance intercultural
ƒƒ To further enhance the contemporary nature awareness plays within organisations to capitalise
of this MBA and in keeping with the latest on the opportunities created by globalisation.
technology, eBooks (or printed texts when eBooks
are unavailable) will be offered to all students, for Innovation and Disruptive Change
all modules, included as part of the programme’s
tuition fees. The University of Liverpool and Laureate ƒƒ Innovation is a ‘mindset’, and the goal of the
Online Education believe that the more accessible programme is to develop managers with a bias
the programme is – being able to download the towards innovation. Throughout the programme,
latest version of books onto a compatible device, students will learn what it means to be an
being able to carry your ‘virtual’ books with you effective leader who can foster innovation, and
anywhere in the world, having books available in how successful businesses function as a result.
time for modules – the richer the learning experience Furthermore, for organisations to succeed in an
will be for students managing in a world where environment of disruptive change, they must foster
having knowledge at your fingertips is key. a climate of creativity– students will therefore
ƒƒ Students following the general MBA track can understand that in the face of risk and mistakes
tailor their programme to their individual needs. made, it is important that individuals and teams
Any three electives can be chosen from any of learn from these mistakes and can turn them
the pre-defined Specialisation Tracks offered. around to deliver truly innovative solutions.
Students also have the opportunity to focus
on a specific area by following a pre-defined
Master of Business Administration 3 / 14

Leadership and Personal Impact


PRE-DEFINED SPECIALISATION TRACKS
ƒƒ Throughout the programme, students must
understand who they are as a leader and how they Business in Emerging Markets
relate their role as a leader to their organisation.
Therefore the focus of this thread is not only on ƒƒ The MBA with a specialisation track in Business
the theories of leadership, but also on the practical in Emerging Markets offers a comprehensive
aspects of being a leader. The programme will also look at emerging markets as they integrate with
highlight an intercultural approach to leadership that the global economy. The programme provides
adopts both effective local and global perspectives, the context for understanding the unique
as well as the importance of leading (rather than social, political, environmental, and ethical
simply managing) through disruptive change. questions associated with doing business in
emerging markets. This specialisation track also
Ethics and Corporate Social Responsibility explores the tensions between the governments
of emerging markets and international
ƒƒ The programme ensures that students, as managers organisation, and examines the concepts and
and leaders, understand the importance of practices behind the creation of successful
corporate social responsibility policy and practice public-private partnerships for social change.
within their own organisations and in others.
Throughout the programme, this thread will ensure Entrepreneurship
that students recognise the importance of ethical
business practices, and that organisations and their ƒƒ The MBA with a specialisation track in
employees have a responsibility beyond shareholder Entrepreneurship provides comprehensive coverage
wealth and must also focus on stakeholder needs. of the subject and has a focus on the behaviours
and attributes required to operate successfully
Multidisciplinary Integration within the entrepreneurial environment. Ideal for
entrepreneurs, corporate managers, aspiring business
ƒƒ With this thread running throughout the owners and venture capitalists, this programme
programme, students are encouraged to develop will develop the necessary skill set while offering a
a holistic view of the role of the manager in clear understanding of the risks and rewards that
organisational and environmental contexts rather accompany entrepreneurial activities in a dynamic
than a “silo” approach. For example, when and truly international online learning environment.
studying about the management of organisations,
students will delve into how teams are formed Finance and Accounting
and function; how organisations are designed
from a strategic perspective; and how firms can ƒƒ The MBA with a specialisation track in Finance
be resilient in the face of disruptive change. and Accounting provides a deep understanding
and practical skills in using the latest financial and
accounting tools, which are central to the successful
growth of any organisation. Modules include
Investment Strategies, Financial Reporting, Business
Finance and Advanced Managerial Accounting.
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International Business EFMD CEL accreditation

ƒƒ The MBA with a specialisation in International ƒƒ The European Foundation for Management
Business delves deep into the realities and Development (EFMD), an organisation that
opportunities associated with business in an has proven its commitment to international
international context. Real world business experiences business with EQUIS Accreditation, has now
and scenarios will be studied, perspectives developed an accreditation dedicated to
beyond the students’ own cultural horizon will be raising the standards of technology-enhanced
explored, and the aptitude to manage and align learning programmes worldwide.
diverse, international teams will be acquired. ƒƒ In 2007, EFMD awarded accreditation
for teChnology-Enhanced Learning (CEL
Leadership Accreditation) to the University of Liverpool’s
Online MBA programme delivered in
ƒƒ The MBA with a specialisation track in Leadership partnership with Laureate Online Education.
covers both basic and advanced leadership concepts ƒƒ The University of Liverpool’s online MBA
and techniques. Students opting for this track programme, with specialisations in Finance
will develop knowledge and the skills required & Accounting, Marketing, Entrepreneurship,
for successful leadership in a global context with International Business, Business in Emerging
emphasis on the unique nature of leading across Markets and Leadership, is delivered fully online,
cultures, political boundaries, and legal environments. and has a student body from over 175 countries.

Marketing ƒƒ For more details, see www.efmd.org

ƒƒ The MBA with a specialisation track in Marketing


includes focused knowledge that enables managers
to make informed, influential decisions that support
the development goals of their organisation or
business, through such modules as Marketing
Research, Marketing in a Global Environment,
Consumer Behaviour and Services Marketing.
ƒƒ Students will also be able to choose from suitable
electives on other online Management School
MSc programmes including MSc Operations and
Supply Chain Management, MSc Global Human
Resource Management and MSc Global Marketing,
provided prerequisites for these modules
have been met and subject to availability.
Master of Business Administration 5 / 14

Elective/Specialisation Modules
PROGRAMME STRUCTURE
ƒƒ Students are required to follow two, non-credit -- Advanced Concepts of eBusiness (15 credits)
bearing, modules (Student Readiness Orientation and -- dvanced Managerial Accounting (15 credits)
A
Foundations for Academic Success) that will prepare -- Business Finance (15 credits)
them for their online learning experience. For more -- Business in Emerging Markets (15 credits)
information about these modules – full module -- Business Leadership (15 credits)
descriptions including their duration, as well as the -- Consumer Behaviour (15 credits)
additional student support services available – please -- Entrepreneurship (15 credits)
read the Centre for Student Success document. -- Entrepreneurship in Emerging Markets (15 credits)
ƒƒ The MBA programme then comprises eight modules -- Financial Reporting (15 credits)
(15 credits per module) - five core modules and -- Financing the Entrepreneurial
three elective, - culminating in a dissertation or Organisation (15 credits)
consultancy project (worth 60 credit points). The -- Global Leadership (15 credits)
first module is nine weeks in length and each -- Human Resource Management (15 credits)
subsequent module is eight weeks. Modules are -- International Business (15 credits)
sequenced in an order that is best suited to the -- International Finance (15 credits)
students’ development in the programme. -- Investment Strategies (15 credits)
-- Marketing in a Global Environment (15 credits)
Preparatory Modules -- Marketing Research (15 credits)
-- Operations Management (15 credits)
-- Student Readiness Orientation (0 credit) -- Organisational Learning (15 credits)
-- Foundations for Academic Success (0 credit) -- Services Marketing (15 credits)
-- Social Entrepreneurship (15 credits)
Core Modules
Programme Duration
-- eing a Leader (15 credits)
B
-- The Organisation in Strategic Context (15 credits) ƒƒ The programme takes on average 30 months
-- Finance and Accounting for Managers (15 credits) to complete. However, since students
-- Market Perspectives (15 credits) progress at their own pace, they may choose
-- Innovation and Change (15 credits) to complete their studies in as little as 24
-- Dissertation or Consultancy Project (60 credits) months or spread them over 60 months.
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Module Selection Graph

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PREPARATORY MODULES
s

Student Readiness Orientation


Foundations for Academic Success
CORE MODULES
Being a Leader
The Organisation in Strategic Context
Finance and Accounting for Managers
Market Perspectives
Innovations and Change
Dissertation or Consultancy Project
Choose 3 Choose min 2 Choose min 2 Choose min 2 Choose min 2 Choose min 2 Choose min 2
Electives of the 3 of the 4 of the 4 of the 3 of the 3 of the 4
Specialised Specialised Specialised Specialised Specialised Specialised
modules modules modules modules modules modules
SPECIALISATION/ELECTIVE MODULES + 1 Elective + 1 Elective + 1 Elective + 1 Elective + 1 Elective + 1 Elective
Advanced Concepts of eBusiness
Advanced Managerial Accounting
Business Finance
Business in Emerging Markets
Business Leadership
Consumer Behaviour
Entrepreneurship
Entrepreneurship in Emerging Markets
Financial Reporting
Financing the Entrepreneurial Organisation
Global Leadership
Human Resource Management
International Business
International Finance
Investment Strategies
Marketing in a Global Environment
Marketing Research
Operations Management
Organisational Learning
Services Marketing
Social Entrepreneurship

represents the Specialisation Modules available for the applicable represents mandatory modules.
track. For all tracks students must select a minimum of 2 Specialisation
Modules. It is recommened that the remaining Elective Module is also
chosen from the available Specialisation Modules.
Master of Business Administration 7 / 14

Online Library and be able to outline a logical and


MODULES
coherent argument with supporting evidence.

PREPARATORY MODULES CORE MODULES

Student Readiness Orientation Being a Leader

Aim: To equip students with the technical skills Aim: To gain a better understanding of oneself
necessary to successfully study online, aided by within the context of their organisation,
inspirational testimonials from current students as well as the complex environment in
and alumni, in a rich multimedia environment. which their organisations exists.
ƒƒ In this module, students will grasp the basic ƒƒ This module sets the personal and organisational
technical information and knowledge needed to context for the remainder of the programme and
successfully participate in an online curriculum. begins the trajectory of the students’ leadership
They will learn how to use the online classroom development. Students will ask challenging
to get assignments, interact with instructors questions such as: what are my strengths and
and other students, and submit work. In this weaknesses? How do I operate as a manager/leader?
introduction students will gain a clear idea of What are the values that shape my behaviour?
what is expected from them as they participate
in an online classroom. Finally the orientation By the end of this module, students will be able to:
ensures students have an overview of the rules -- Demonstrate a high level of self awareness
regarding quotation and citation – essential to any -- Apply feedback and knowledge gained from
postgraduate study, whether online or campus-based. diagnostic instruments to improve their practice
-- Explain the nature of ‘Masters level’
Foundations for Academic Success learning and the role of critical reflection
within the learning paradigm
Aim: To provide students with a deeper insight -- Differentiate between management
into the requirements for successful participation and leadership, and apply theories
in the postgraduate programme, and to give of both in their future learning
them the opportunity to put some of the -- Continue their development as effective learners
essential skills and techniques learned during the
Student Readiness Orientation into practice. The Organisation in Strategic Context
ƒƒ As well as providing a foundation for academic
success, this module will ease students into the Aim: To develop an understanding of the
credit-bearing modules – ensuring they are fully myriad of challenges today’s organisations face,
prepared to succeed on their programme of study. including the need to design organisations that
Assignments focus on the practical application of are capable of coping with disruptive change,
writing and critical thinking skills. By the end of the and how management can deal with challenges
module, students will be able to demonstrate their in a strategic rather than a reactive fashion.
ability to evaluate scholarly resources, and define ƒƒ This module has two major components.
the role that proper citation and referencing plays The first is ‘macro’ in nature and focuses on
in academic integrity. Students will be competent at organisational level issues and problems, such
doing basic searches in the University of Liverpool as how an organisation should be designed
and what strategy it should follow. The second
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part of the module focuses on individual and By the end of this module, students will be able to:
group issues such as how to evaluate and reward -- Conduct cash-flow and option–based
people, use teams effectively, and make effective valuation of real assets focusing on the
decisions. The linkage between these two module long-term impact for all stakeholders
components helps the students’ understanding of -- Demonstrate how capital structure, payout,
organisations from a stakeholder perspective. and compensation policies, as well as
the market for corporate control affect
By the end of this module, students will be able to: firm value and managerial actions
-- Analyse the relationships between -- Recognise the impact of agency conflicts
strategic challenges and organisational and information asymmetries on firm
design and effectiveness performance and devise effective controls
-- Evaluate a stakeholder approach to -- Demonstrate an understanding of causality and
understanding organisational context causal links within an organisation’s value chain
-- Examine the impact of intercultural -- Design a performance measurement system
diversity on organisational structures -- Identify and mitigate potential risks
-- Appraise effective methods of -- Prepare an operational budget(s), analyse
structuring organisations that can risks and opportunities for organisational
lead through disruptive change success and stakeholder engagement
-- Explore useful strategies for
creating and leading teams Market Perspectives
-- Construct an approach to designing
resilient and sustainable organisations Aim: To gain a brief and critical introduction to
macroeconomic trends both from an individual
Finance and Accounting for Managers national as well as global perspective; and
understand how organisations define their
Aim: To develop an awareness and understanding value offering within a wider context.
of the financial side of the organisation, covering ƒƒ Having placed the organisation in its
corporate finance and managerial accounting. macroeconomic context, this module will focus
ƒƒ In the first part of this module, students will on how organisations define their value offering
gain an understanding of corporate finance as in a way which is ethically, environmentally, and
they acquire the knowledge to apply finance socially responsible, and how they capture that
theory and principles to the analysis of important value through their market proposition both
business problems. The latter part of the module locally and globally. This module is designed to
covers managerial accounting. In this portion of enhance the student’s capacity to formulate and
the module, students will integrate fundamental professionally implement an integrated combination
managerial accounting topics with strategic analysis. of marketing variables and successfully carry out
ƒƒ The focus throughout the module is on the an organisation’s strategy in its target market.
information used for internal decision making
purposes and is designed for the leader who will be By the end of this module, students will be able to:
using, rather than producing, financial information. -- Conceptualise key national and
global macroeconomic trends
-- Take strategic decisions based on insights
from macroeconomic trends
Master of Business Administration 9 / 14

-- A ssimilate and implement the fundamental ELECTIVE/SPECIALISATION MODULES


principles of marketing management
-- Apply analytical concepts and Advanced Concepts of eBusiness
techniques used in marketing
-- Design marketing strategies that Aim: To learn how eBusiness is conducted and
optimise customer value creation managed and what the major opportunities,
-- Appreciate the complexities of global marketing limitations, issues, and risks associated with it are.
with an emphasis on intercultural perspectives ƒƒ Explains the theory and concepts of eBusiness and
-- Examine the ethical issues involved in reflects on the new industrial order it is creating,
developing a marketing strategy from consumer marketing to business-to-business.
Students will examine the inherent opportunities
Innovation and Change and risks, and gain a practical understanding of
the importance of strategy and management in
Aim: To understand the importance of implementing successful Web-based commerce.
innovation and creativity as a driver for
an organisation’s sustainable success. Advanced Managerial Accounting
ƒƒ The perspective of this module is that driving a
sustainable competitive strategy, particularly in the Aim: To provide an understanding of the complex
context of disruptive change, is dependent upon accounting functions that inform strategic
organisations fostering a climate of innovation business decisions within the company.
and creativity. As students study this module, ƒƒ Students will discover how to use advanced
they will gain an understanding of how context accounting to inform management decisions.
influences performance, and how organisations This module is aimed at the executive, not the
must change and learn as their context changes. technical expert, with a focus on international
best practices in cost management, in
By the end of this module, students will be able to: commercial and not-for-profit organisations.
-- Examine the strategic challenges that
organisations face, including disruptive Business Finance
change and globalisation
-- Evaluate the concept of, and need for, Aim: To provide an overview of business
sustainable competitive advantage finance in the global context, familiarising
-- Compare and contrast key theories students with modern finance techniques and
of creativity and innovation equipping them with the tools to apply them.
-- Examine the means for developing a culture of ƒƒ This module introduces students to the terminology
creativity and innovation in an organisation of business finance, the financial environment
-- Appraise the impact of a culturally and the role of the finance manager. Students
diverse workforce on an organisation’s will examine issues such as raising finance, capital
creativity and innovation structure, dividend policy and the risk return
-- Create a vision for sustainable competitive relationship, as well as short-term financing, working
advantage in an organisation and construct capital management, mergers and acquisition,
a strategic plan for achieving that vision and corporate restructuring and governance,
-- Optimise a firm’s “triple bottom creating an understanding of business decisions
line” in developing a strategy of from a financial professional’s perspective.
sustainable competitive advantage
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Business in Emerging Markets of cognitive psychology, external influences


(such as culture) and consumer research, and
Aim: To examine the social, political, environmental discover how to apply such knowledge to the
and ethical questions of business in emerging development of marketing strategies within the
markets and develop a clear understanding international context and across cultures.
of the tensions that exist between developed
and developing country institutions. Entrepreneurship
ƒƒ The nature of business in emerging markets is
addressed in this module with a major emphasis on Aim: To provide the knowledge and skills
the global environment and the tension that exists needed for a strategic business plan to launch
between the ideologies of developed and developing innovative new business ventures - covering
countries. A greater appreciation of the challenges topics such as entrepreneurship, idea generation,
and risks facing international firms in emerging formulating a new venture team, and finance,
markets, and the means that they adopt to overcome marketing and growing a venture.
them, will be of great value to students as they learn ƒƒ By developing a business plan, students will explore
how the economic, social and political environment a range of means of creating, organising, financing
operates within international firms. Deliberation on and nurturing an external entrepreneurial or
the role of global organisations, such as the World internal entrepreneurial venture in either the
Bank and the IMF, as well as the opportunities offered public or private sector. Throughout this module,
to governments and firms in emerging markets due students will gain an appreciation of the importance
to the growth of the global economy, are researched of innovation and entrepreneurship in corporate
and scrutinised methodically in this module. competitiveness and the success factors involved.

Business Leadership Entrepreneurship in Emerging Markets

Aim: To provide a theoretical and practical Aim: This module explores the intricacies of
approach to understanding issues affecting launching or expanding micro and small businesses
leadership in the workplace. within a developing economy by providing the
ƒƒ Students will analyse the theories and techniques student with an appreciation of the specific
of leadership and/or follower-ship, and their risks and barriers that confront entrepreneurs
practical application. The module deals with a in a diverse range of emerging markets.
range of management and leadership theories, and ƒƒ This module will teach students how to become
encourages students to be mindful of their own proficient in researching, analysing and preparing an
practice in the context of the theoretical debates. operationally viable business plan for an emerging
small market based business enterprise. This skill will
Consumer Behaviour stem from an in-depth study of the similarities and
differences in launching an entrepreneurial business
Aim: To provide an understanding of in an emerging market setting, from an indigenous
the many complex factors that influence perspective, as compared with a developed country.
consumer purchasing behaviour. The students’ ability to comprehend the theory
ƒƒ This module explains how to evaluate and analyse and application of alternate entry strategies in
the cultural, social, personal, and psychological diverse emerging market settings will be of the
factors that affect customer behaviour. The utmost importance at the end of their study.
students will come to understand the importance
Master of Business Administration 11 / 14

Financial Reporting Global Leadership

Aim: To give students an understanding Aim: The objective of this module is to examine the
of the functions of regulatory financial global context of leadership and to differentiate and
reporting for organisations and of issues in define the concept and practice of global leadership.
corporate governance and capital markets. Students can expect to increase their intercultural
ƒƒ This module provides an understanding of the role understanding and to develop global leadership
of Financial Reporting from the standpoint of a competencies enabling them to understand
user rather than a technical expert. Students will be the nature of leadership in a global context.
introduced to regulatory reporting requirements, ƒƒ Understanding the global context is becoming
corporate governance, and international accounting increasingly important for leaders in a wide range
standards, enabling them to understand and use the of organisations. This module examines global
Annual Reports from their own and other companies. leadership from the perspective of both the
organisation and the individual. This includes topics
Financing the Entrepreneurial Organisation such as ethics, intercultural competencies and leading
virtual global teams. The theory and practice of
Aim: To provide a clear understanding of the global change and innovation is a key element of
processes applicable to the entrepreneur on a the module which has a focus on understanding the
global scale as well as examine how financial complex nature of leadership and the global context.
tools and techniques can be enhanced to
match the risk, innovation and variability that Human Resource Management
define the entrepreneurial environment.
ƒƒ This module will help students to determine how Aim: To provide students with an
to identify, compare and secure entrepreneurial understanding of the principal themes
financing and funding on a global level while of Human Resource Management.
gaining proficient analytic insight into the objectives ƒƒ This module covers the principal themes and latest
of various financial and funding providers. practices in Human Resource Management, giving
Students will learn how to prepare a financial plan, students the ability to evaluate the impact of a
determine the costs of capital and evaluate an variety of HR strategies and approaches on the
early stage business proposal from the perspective achievement of organisational goals. Students will
of both the entrepreneur and the investor. An develop a thorough understanding of a range of
examination of non-traditional sources of finance models for the delivery of HR in organisations, and
to meet the growth and operational needs of the be able to choose and apply them in practice.
entrepreneurial firm is also well represented during
this module. Students will also become adept at International Business
applying alternate methods of business valuation
and evaluating the risk-return link between Aim: This module enables students to understand
entrepreneurship, innovation, and wealth creation. theories and practice of international business
ƒƒ The know-how to establish the reciprocal in the context of intense globalisation, offering
relation between ethical behaviour, social students an introduction to how institutions,
responsibility and entrepreneurial strategy will organisations and cultures shape the unique nature
also be covered by the end of this module. of regional markets and business practices.
ƒƒ This module will enable students to understand
theories and practice of international business
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in the context of intense globalisation. Students gain insight into the processes involved in
are introduced to models of international successful investment selection and portfolio
business, international trade theory, and management for the individual and the firm.
regional economic integration. Students will
also study the entry of business entities into Marketing in a Global Environment
foreign markets including the scope for financial
decisions and ethical business practice. Aim: To build upon the basic marketing knowledge
gained in the core modules by introducing more
International Finance advanced issues relating to a global context.
ƒƒ This module investigates advanced management
Aim: The objective of this module is to examine concepts in the areas of market segmentation,
the organisational structure of international multiple market channels, competitive intelligence,
finance from a corporate perspective by gaining integrated marketing, and eBusiness.
a practical understanding of how trends in ƒƒ In particular, this module introduces students
the balance of trade, payments, and global to marketing concepts used by domestic and
demand for commodities affect organisations foreign companies seeking to market products
that are linked through a global economy. globally. This module also provides an in-depth
ƒƒ If students want to explain how the global market experience of the process of developing effective
phenomena impacts corporate financial decisions, marketing plans, strategies, and tactics in terms
analysis, tax management, the consolidation of of theoretical as well as ‘real life’ perspectives.
financial statements and operating options, then look
no further than this module. Students will acquire Marketing Research
the skills to understand global risk considerations
and demonstrate the ability to effectively mitigate Aim: To provide students with techniques for
or hedge global risk. How trade organisations and conducting marketing research, then analysing and
associations affect global commerce to include an applying the resultant data as a decision-making tool.
individual country’s trade, labour, and environmental ƒƒ An overview of the methods by which marketing
policies will also be fully explained in this module. data is obtained. Students will master a range
of market research techniques, then discover
Investment Strategies how best to collect, analyse and use the
data. The module also addresses issues such
Aim: To gain familiarity with the potential and uses as data mining, data privacy and ethics.
of contemporary investment theories and techniques ƒƒ It is not necessary to have an advanced
and critically evaluate and apply the appropriate knowledge of statistics to take this module.
techniques within the global business environment.
ƒƒ This module serves as an introduction to global Operations Management
investment strategies, providing students with
an understanding of security and portfolio Aim: To provide an understanding of the theoretical
analysis as well as the global nature of financial foundations and practical applications of
markets. Students will develop an understanding operations management processes and operations
of the methodologies used to analyse securities, management concepts in the business world.
industries, and markets, as well as the theories ƒƒ In this module students will learn the two primary
involved in securities and portfolio performance functions of this discipline, namely, the design of
analysis. With this module students will also the operations processes, and the operation of
Master of Business Administration 13 / 14

these processes, through planning, execution, and Social Entrepreneurship


control and efficient utilisation of scarce resources.
The topics covered include capacity and resource Aim: The objective of this module is to examine the
planning, project management, total quality characteristics and goals of the social entrepreneur
management, forecasting, linear programming, as well as an in-depth view into the practices of
materials and inventory management, short creating social value for individuals and communities.
term scheduling and aggregate planning. ƒƒ The ability to develop and implement social
change will increase significantly as the student
Organisational Learning becomes acquainted with the theories of social
entrepreneurship and learns how to identify
Aim: To understand and articulate the debates about the characteristics of the social entrepreneur.
organisational learning and to explain how these Upon completion of this strongly recommended
impact on the process of change in organisations. module, students will also be able to evaluate the
ƒƒ The notions of human, social, intellectual and organisational structure, human resources, funding,
structural capital are defined in great detail in this marketing and stakeholder participation; all vital
module as are the relationships between learning, success factors in a social change project. The study
innovation and leadership. Students will also of the theories and practice of creating partnerships
become familiar with an assortment of conceptual for social change, the aptitude to resource initiatives
models in order to guide thoughtful leadership to link community needs and the talent to develop a
practice in a range of organisational contexts and plan to implement social change will all be covered in
be able to evaluate the changing expectations this comprehensive study of social entrepreneurship.
and roles of leaders in managing change.

Services Marketing

Aim: To provide an understanding of the


unique factors that influence the marketing
of non-tangible products and services.
ƒƒ In this module students will gain an appreciation
of the theoretical concepts used by a variety
of global service providers and evaluate their
practical application across a range of businesses.
Students will develop greater understanding of
many issues that are unique to the marketing of
services, including how to sustain competitive
advantage and implement service management.
14 / 14 Master of Business Administration

DISSERTATION OR Consultancy Project


CONSULTANCY PROJECT
ƒƒ Students will work on a specific project for an
Aims: This module prepares MBA students to organisation. The organisation selected will
undertake their Dissertation or Consultancy function as the “client” and is normally an
Project – the Capstone of the MBA programme. employer or another organisation with which
The aim of this module is to provide a process the student is familiar. The aim of this path is to
which will enable students to use and extend enable students to undertake a self managed
knowledge and skills that they have acquired process of systematic practitioner inquiry within
during their programme of study. Using appropriate the management domain. The output will be a
management research methodologies and / 15,000 – 20,000 word report in two sections:
or data collection methods, students will have -- A management report (approx. 5,000
the opportunity to explore an area of interest words) which would normally be
within management in significantly greater depth presented to the client organisation
than during the taught modules themselves. -- A report detailing the stages of the
consultancy cycle and the research and
Dissertation methodology techniques deployed at each
stage. This will also include a reflective piece
ƒƒ Students selecting the “dissertation” path will on the student’s personal development as
identify an appropriate research topic; critically a consultant (10,000 – 15,000 words)
select and apply appropriate research methodology
and data collection methods to their chosen Accreditation
research topic; and demonstrate a rigorous
understanding of the theory and literature ƒƒ The University of Liverpool meets or exceeds all
relevant to the issues under investigation. The academic quality standards for UK higher education,
dissertation will be 15,000 – 20,000 words. as defined by The Quality Assurance Agency for
Higher Education (QAA), the independent body
that is responsible for standards in higher education
in the UK. For details, see www.qaa.ac.uk.