4 types of alienation
ALIENATION OF THE WORKER FROM THEIR PRODUCT
The design of the product and how it is produced are determined, not by the
producers who make it (the workers), nor by the consumers of the product (the buyers),
but by the capitalist class who besides accommodating the worker's manual labor also
accommodate the intellectual labor of the engineer and the industrial designer who
create the product in order to shape the taste of the consumer to buy the goods and
services at a price that yields a maximal profit. Aside from the workers having no control
over the design-and-production protocol, alienation (Entfremdung) broadly describes the
conversion of labor (work as an activity), which is performed to generate a use value
(the product), into a commodity, which—like products—can be assigned an exchange
value. That is, the capitalist gains control of the manual and intellectual workers and the
benefits of their labor, with a system of industrial production that converts said labor into
concrete products (goods and services) that benefit the consumer.