 PERSONAL INFORMATION

▪ Full Name: Luis Alberto Laichter

▪ Place of Birth: Buenos Aires - Argentina
▪ Date of Birth: 22 . 7 . 1980 ▪ Age: 39 Years Old ▪ Marital Status: Single
▪ Place of Residence: City of Buenos Aires - Argentina
▪ Mobile Phone: (+54 . 911) 15 . 2255 . 8120
▪ e-mail: luislaichter@outlook.com
▪ LinkedIn: https://www.linkedin.com/in/laichter

 EDUCATION

 GRADUATE STUDIES

▪ Title: Industrial Engineer

▪ University: Universidad Tecnológica Nacional ► UTN
▪ Faculty: Facultad Regional Buenos Aires ► FRBA
▪ Academic Average : 7,439 (Scale 1 a 10)
▪ Start Date : August 2000 ▪ Graduation Date: March 2006
▪ Career Length: 5 Years and 8 Months ▪ Graduation Age: 25 Years Old

 SPECIALIZATION  ONLINE

▪ University: University of Pennsylvania ► The Wharton School of Business

▪ Specialization Program: Business: Foundations, Analytics, Modeling Specialization
▪ Format: Online ▪ Dates: January 2016 - March 2016

 LANGUAGE

▪ Language: Spanish > Level: Native

▪ Language: English > Level: Bilingual
  PROFESSIONAL EXPERIENCE

▪ Company: Live Brand ► www.LiveBrand.es

▪ Position: Product Marketing Manager
▪ Start Date: January 2018
▪ Main Activities Description:

• Development and execution of the growth strategy in Latin America countries.

• Development and administration of the products / services portfolio.
• Analysis and development of new business opportunities in companies and organizations.

▪ Company: Telefónica Movistar

▪ Position: Product Marketing Manager ► Products & Services ► B2C & B2B
▪ Dates: May 2016 - December 2016
▪ Main Activities Description:

• Product & Value Added Services Development for Argentina and the Latin American Market.

• Detailed Description

• Marketing

• Market research. Market segmentation.

• Analysis of regional and international competition > Benchmarking.
• Identification of new business opportunities.

• Product & Marketing Strategy Definition

• Creation of the Brand & Product Strategy

- Definition of the differential value proposition of the brand.
- Definition of the positioning of the brand at the market in short, medium and long term.
- Business Plan (BP) development and Go to Market Strategy (G2M) development.
• Operational Branding
- Definition of visual identity of Brand and Products.
- Brand and Product Naming.

• Strategic Management of Brand and Product

• Definition, implementation and management of the product portfolio.

• Definition and execution of the pricing strategy.
• Development of retails channels.
• Development, in association with Sales area,
- Strategies, plans and commercial promotions
- Strategies of demand generation and customer loyalty.
• Development of strategic commercial partnerships with suppliers
and technology partners.
• Definition and execution of the strategy and actions of Brands communications.
• Definition and supervision of the Digital Marketing Strategy of the Brands:
Online Commercial Strategy / Social Networks / Mobile Marketing / Digital Content.
▪ Company: HolaLibros.com
▪ Position: Product Marketing Manager / Product Owner
▪ Dates: January 2015 - December 2015
▪ Activities Description:
• Development ► Business Plan / Marketing Strategy / Product Porfolio / Go to Market.

▪ Company: Cablevisión Fibertel

▪ Position: Product Manager
▪ Dates: July 2011 - October 2014
▪ Activities Description:
• Responsible for the integral management of products.
• Developing and implementing the marketing, commercial and communication strategies.

▪ Company: UOL Sinectis (UOL Brasil Inc.)

▪ Position: Product Manager
▪ Dates: May 2010 - June 2011
▪ Activities Description:
• Responsible for the integral management of products.
• Developing and implementing the marketing, commercial and communication strategies.

▪ Company: Docomo Digital (NTT Docomo Japan) (Buongiorno!)

▪ Position: Product Manager / Product Owner
▪ Dates: January 2008 - April 2010
▪ Activities Description:
• Product: Personal Play > Digital Online Store of the company Telecom Personal
• Responsible for administrative, marketing, technical and commercial management
of the product Personal Play, which is the Digital Online Music Store for the clients
of Telecom Personal.
Channels: Website / Mobile
• Development, implementation and management of the Business Plan of the product.

▪ Octuber 2006 - December 2007 ► Product Manager at BaumeNet

▪ May 2006 - September 2006 ► Product & Business Analyst at BaumeNet