Group A

I Explain the meaning of the underlined word(s):

1. If the price is very low, the T-shirts are probably fakes ,

____copy, not original________________________________________

2. That company was the first into the photocopier market .

____place where people seling and bying________

3. In a limited partnership there can be sleeping partners .

___ partners which invest but not active in managemant________

4. A merger of equals had a lot of appeal.

___merge – integrate, join together_________

II Circle the correct word:

1. Buying or taking over another company is called a joint venture / a consortium / an

acquisition.
2. The knowledge which consumers have of a brand is brand image / loyalty / awareness.
3. Plans of a company to achieve its aims are called a global offensive/ copyright abuse /
corporate strategy

III Turn the following sentences into passive:

1. Someone stole the file.
____The file was stolen___________________________

2. The company is building a new fitness centre.

_____ a new fitness centre is being built ...___________

3. The boss will probably ask me to work on Sunday.

______I shell be asked to work on Sunday__________________

IV Complete the following conditional sentences:

1. If you order on-line, we__shell___________(deliver) our preducts within 24 hours.

2. I would need some venture capital if I____were____(be) to start my own business.

3. If you___do not invest __(not invest) in e-commerce, our sales would have been much lower.

V Translate the following text:

How to Select the Best C andidate and Avoid the Worst
Kako izabrati najboljeg kandidata i izbeći najgore g

Most people like to think that personality can change, particularly the more negative
Većina ljudi misli da se ličnost može promeniti, naročito negativne
features, such as anxiety, low esteem, impulsiveness or a lack of emotional warmth. But
osobine, kao što su nespokojstvo, samopotcenjivanje, impulsivnost ili nedostatak emocija. Ali
data collected over 50 years gives a clear message: still stable after all these years.
podaci prikupljeni tokom 50 godina nose jasnu poruku: I dalje stabilni nakon svih ovih godina.
Extroverts become slightly less extroverted; the acutely shy appear a little less so, but
Ekstrovertni postaju malo manje ekstrovertni; trenutno nepoverljivi postaju malo manje, ali
the fundamentals remain much the same. Personal crises can affect the way we cope with
ali u osnovi ostaju skoro isti. Lične krize mogu uticati na način na koji se borimo sa
things: we might take up or drop drink, drugs, religion or relaxation techniques, which can
stvarima: možemo početi da konzumiramo ili prestanemo sa pićem, drogama, okrenuti se religiji ili
tehnikama opuštanja, što može
have pretty dramatic effects. Skills can be improved, and new ones introduced, but at
imati prilično dramatične efekte. Veštine mogu biti unapređene, neke nove izučene, ali na
rather different rates. People can be groomed for a job. Just as politicians are carefully
prilično različite načine. Ljudi mogu biti pripremljeni za posao. Kao sto su političari pažljivo
repackaged through dress, hairstyle and speech specialists, so people can be sent on
sredjeni pomocu strucnjaka za oblacenje, frizuru ili izrazavanje, tako ljudi mogu biti poslati na
training courses, diplomas or experimental weekends.
kurseve, sertifikaciju (diplomiranje) ili vikend praksu.
VI Report the following sentences:

1. The boss told me:" I want you in my office now."

The boss told me that he wanted me in his office then.

2. He told me:"Don't hurry up!"

He told me not to hurry up

3. The manager asked me:"Do you want to take your vacation in July or August?"
The manager asked me if I wanted to take my vacation in July or August.

VII Translate the following text:

Sociologists have long recognized that business of less than 200

Sociolozi su odavno ustanovili da posao sa manje od 200
individuals can operate through the free flow of information among the
pojedinaca može funkcionisati kroz slobodan protok informacija među
members. Once their size exceeds this figure, however, some kind of
članovima. Čim njihova veličina preraste ovaj broj, kako bilo, neka vrsta
hierarchical structure or line management system is necessary to prevent
hijerarhije ili linije menadžment sistema je neophodna da spreči
total chaos resulting from failures of communication. Imposing structures
totalni haos uzrokovan lošom komunikacijom. Nametanje struktura
of this kind has its costs: information can only flow along certain
ove vrste ima svoju cenu: informacije mogu teći samo odredjenim
channels because only certain individuals contact each other regularly;
kanalima jer samo odredjeni pojedinci kontaktiraju međusobno redovno;
moreover, the lack of personalized contacts means that individuals lack
šta više, manjak ličnih kontakata znači da pojedincima manjka
that sense of personal commitment that makes the world of small groups go
osećaj za lično zalaganje što pokreće svet malih grupa.
round. Favours will only be done when there is a clear immediate return to
Usluge će jedino biti pružene kada postoji jasno trenutno uzvraćanje
the giver, rather than being a matter of communal obligation. Large
onome ko ih čini, pre nego što je to stvar opšte obaveze. Velike
organizations are less flexible.
organizacije su manje fleksibilne
("From Market Leader, Hard Sell around the Photocopier)
Group B

Explain the meaning of the underlined word(s):

1. The merger automatically makes your remaining competition second level.
____concurents concurency__________________

2. Boeing has its headquarters and its most important factories in Seattle.
_________base company, main factory___________

3. The better known the brand name, the more people want to rip it off .
_________make an ilegal copy_______

4. When you trade abroad you should use /local currency .

______money which is used in that country_________

II Circle the correct word:

1. A company or product with the largest market share is called a market leader / follower / challenger.
2. Two or more companies joined temporarily to carry out a large project is called a consortium/subsidiary/joint
venture.
3. The ideas and beliefs which consumers have about a brand is called brand image /awareness / stretching.
4. If something is overvalued it is sold at too high a price / too low a price / an average price.

III Turn the following sentences into passive:

1. The storm damaged the roof.

The roof was demaged by the storm.

2. The manager should give performance bonuses to the best employees.

Performance bonuses should be given to the best employees.

3. They were asking me all sorts of questions at an interview.

I was being asked all sorts of questions at an interview.

IV Complete the following conditional sentences:

1. If I got a guarantee for a loan, I___will____(lend) then the money.

2. If I_had not invested_(not invest) my savings, I would have had $1,000 now.
3. We will meet tomorrow if no one______has_____(have) an objection.

V Translate the following text:

Focus on Douglas Ivester, CEO of Coca-Cola

Doug Ivester is the guy who for nearly two years worked constantly to
Doug Ivester je momak koji je skoro 2 godine radio konstantno
provide essential support to Roberto Goizueta as he not only turned
na pruzanju znacajne podrske Robertu Goizueti i on nije samo preokrenuo
Coca-Cola around but made it into a powerhouse. If you want to know
Koca Kolu vec ju je pretvorio u mocnu kompaniju. Ako zelite da znate
just how driven Ivester is, know that more than a decade ago he set
koliko je Ivesterova energican, znajte da je pre vise od decenije postavio
himself the goal of becoming the CEO and chairman of Coca-Cola. Then he
sebi cilj da postane CEO i predsedavajuci Koka kole. Onda je
put on paper the dates by which he intended to do that. By comparison
stavio na papir datume do kojih je planirao da to uradi. U poredjenju
with Goizueta, Ivester is an accountant by training, an introvert by
sa Goizuetom, Ivester je racunovodja po struci, povucen po
nature. He worked systematically to obtain the breadth needed to be a
prirodi. On je radio sistematski da bi stekao sirinu potrebnu da bude
modern chief executive - getting media coaching and spending three
savremeni rukovodilac – uzimajuci medija treninge proveo je tri
years; worth of Saturdays, six hours at a time, being tutored in
godine; radeci subotom, po sest sati, ucen je marketingu.
marketing. He is a straight arrow, constantly encouraging his
Cvrsto sledeci svoj cilj, stalno ohrabrujuci svoje
executives to do the right thing, yet he is fascinated with Las Vegas,
sefove da rade pravu stvar, jos je fasciniran Las Vegasom,
which he visits once a year, gambling and people-watching a lot.
koji posecuje jednom godisnje, kockajuci se i mnogo posmatrajuci ljude.
VI Report the following sentences:

1. She said:" I will come later."

She said that she would come later.

2. He said:" Don't shout!"

He said not to shout.

3. They ask me:"Are you coming with us?" (they asked me:…

They ask me if I am coming with them. (... if I was coming

VII Translate the following text:

It is the biggest company in one of the world's fastest-growing

To je najveca kompanija u jednoj od svetski najbrze rastucih
industries. Not only is Nokia selling three out of every ten mobile
industrija. Ne samo sto Nokia prodaje tri od svakih deset mobilnih
handsets being made - it overtook Motorola last year to become the
setova koji se naprave – ona je sprecila Motorolu da prosle godine postane
world's biggest mobile phone maker - but its market share is rising
najveci svetski proizvodjac mobilnih telefona – ali njihov udeo u trzistu raste
fast. ... So far, the company has defied predictions that its rivals
brzo. ... Do sada, kompanija je opovrgla predvidjanja da ce je njeni
will catch up. So far, it has managed growth. And so far, the US
rivali sustici. Do sada, imala je upravljani rast. I do sada, US
Internet giants have stayed out of the mobile arena. But even more
Internet giganti su ostali izvan mobilne arene. Ali i jos
advanced technologies are on their way, rivals are snapping at its
naprednije tehnologije su na njihovom putu, rivali su im
heels, and living up to the market's high-placed expectations will be
za petama, pa ce poslovanje prema visokim ocekivanjima trzista biti
an even more daunting challenge.
jos veci izazov.

(from Market Leader . At the Forefront of Innovation)

Group C

I Explain the meaning of the underlined word(s):

1. Both companies are based in Liverpool, UK.
_____located______
2. Early in his job as Coke's chief Goizueta recognized Ivester's drive .
____energy, motivation___
3. You force a period of mergers and acquisitions on your competition.
______bying of another company____
4. The first modern stock market appeared in Amsterdam at the beginning of the 16thC.
____place where peoples bying or selling stocks and goods, bourse_____

II Circle the correct word:

1. If prices rocket, they go up/ go down/remain sta ble.

2. The person responsible for planning and managing a branded product is called a brand leader / manager /
buyer.
3. If a firm seeks to be unique in its industry along the dimensions that are widely valued by its buyers, it chooses
cost leadership /focus / differentiation as its strategy.
4. If a person has no job, he or she is said to be employed / unemployed / an employer / an employee.

III Turn the following sentences into passive:

1. Giovanni Agnelli found Fiat in 1899.

Fiat was founded in 1899. by Giovani Agnelli.
2. The boss may sack him for avoiding his duties.
He can be sacked for avoiding his duties by the boss.
3. They are building a new hospital.
A new hospital is being built on the outskirts of the city.

IV Complete the following conditional sentences;

1. If we decide to use the Topsite service, how much_it will cost_____________(it, cost)?
2. If Peter had wanted to see me, he__should told___(tell) me.
3. If he__had___(have) more money to spend, we would be interested.

V Translate the following text:

Fashion Victim Fights Back

In the past Calvin Klein took a relatively passive approach to the

U proslosti, Calvin Klein je zauzeo relativno pasivan stav prema
counterfeit problem. The company has now got tougher by establishing
pirateriji. Kompanija je sada cvrsca u uspostavljanu
a network of employees and external specialists to uncover copyright
mreze zaposlenih i spoljnih specijalista da otkrije zloupotrebu autorskih
abuse. The move began with a general change in corporate strategy
parava. Potez pocinje generalnom promenom korporacijske strategije
whereby Calvin Klein has aggressively expanded its interests outside
uspomoc koje Calvin Klein napadno siri svoje interese izvan
North America. Calvin Klein has been one of the leading fashion
Severne Amerike. Calvin Klein je bio jedan od vodecih modnih
designers in the North American market since the mid-1970s. Now
dizajnera na Severnoamerickom trzistu sve do sredine sedamdesetih. Sada
Calvin Klein is building up its fashion business in other countries.
Calvin Klein gradi svoj biznis mode u ostalim zemljama.
It has increased its investment in advertising, and restructured its
On je uvecao njegove investicije i reklamiranje, i rekonstruisao
licensing arrangements by signing long-term deals with partners for
ugovore o licenci potpisujuci dugorocne sporazume sa partnerima u
entire regions, such as Asia or Europe, rather than giving licensing
celom regionu, kao sto su Azija ili Evropa, radije nego davanje licencnih
rights to individual countries. But as sales and brand awareness
prava pojedinacnim zemljama. Ali kako su prodaja i znanje o proizvidu
have risen, Calvin Klein has become an increasingly popular target
rasli, Calvin Klein je postao rastuce popularna meta
for Asian and European counterfeiters, alongside other luxury brands
za azijske i evropske falsifikatore, pored ostalih luksuznih brendova
such as Gucci, Chanel and Ralph Lauren.
Kao sto su Guci Sanel i Ralf Lauren.
VI Report the following sentences:
1. Our business partner said: "My company is interested in your proposal."
Our business partner said that his company was interested in our proposal."
2. He asked me:"Is your briefcase at home?"
He asked me if my briefcase was at home
3. She told us:"Don't panic!"
She told us not to panic

VII Translate the following text:

More than 1,400 readers of Cosmopolitan have applied to become a London Tube
Vise od 1400 citalaca kosmopolitana se prijavilo da postane vozac londonskog
train driver. London underground described the response to its single advert in
metroa. Londonsko podzemlje je objasnilo reakciju na oglas u
this month's issue as "exceptional". Successful applicants will have to get out
tom mesecnom izdanju kao izuzetno. Uspesni kandidati ce morati da
of bed for regular 4.45 am starts, but the £27,650 salary and up to eight weeks'
ustaju za pocetak u 4.45 ujutru, ali 27.659 funti plate i do 8 nedelja
holiday may prove sufficient compensation. Lorraine Candy, editor of
odmora mogu pruziti odgovarajucu povecu nadoknadu. Lorain Kendi, urednik
Cosmopolitan, said the interest her readers had shown demonstrated that young
Kosmopolitana, kaze da interesovanje koje su citaoci pokazali demonstrira
women were not bound by traditional career patterns. "It's always been a classic
da se mlade zene nisu uklopile u tradicionalni poslovni sablon. "Uvek je bila klasika da
thing for boys to want to be train drivers. Now we're seeing that girls can do
decaci zele da postanu masinovodje. Sada vidimo da i devojke mogu to
it too,"she said. "I don't think the job is boring or unsexy and I'm sure the
takodje,"rekla je ona."Ja ne mislim da je posao dosadan ili neprivlacan i ja
passengers couldn't care less whether the train is being driven by a man or a
sam sigurna da putnici ne treba da brinu manje da li vozom upravlja muskarac ili
woman-as long as it's on time."
zena, koliko da li ide na vreme"

(from Market Leader . Cosmopolitan Readers Queue for Tube Job)

 Group_D

I Explain the meaning of the underlined word(s):

1. After a break, the market took off again.

___start working, grow on______
2. Shareholders have limited liability but can vote at the Annual General Meeting.
Shareholders - Peoples who have shares
3. Less dramatic but also a problem is a person who never becomes a high-flyer .
Person who have high goals
4. He has problems with counterfeiters selling poor-quality merchandise.
______goods_____

II Circle the correct word:

1. Using a successful brand name to launch a product on a new category is called brand image / awareness /
stretching.

2. A company partly or wholly owned by a parent company is called a local partner /subsidiary /consortium.

3. If a person carefully follows a fixed plan, we say he or she is a full arrow / low arrow/straight arrow.

4. If a company focuses on a small segment of the market we call it a market follower / nicher / challenger.

III Turn the following sentences into passive:

1. He informed us that the firm was going to be taken over.

We were informed that the firm was going to be taken over.
2. They probably won't give us a raise.
A raise probably wil not be given to us.
3. They are monitoring our quality procedures.
Our quality procedures are being monitored by them.

IV Complete the following conditional sentences:

1. If I go to Japan, I___will____(go) probably to a tea ceremony.

2. If I __became_____(be) the minister of finance, I would reduce taxation.
3. If he_had relaxed___(relax) more, he would not have been so stressed.

V Translate the following text:

Why the Last shall be First

Zasto ce poslednji biti prvi

The business world is not kind to pioneers. Even if you know

Svet biznisa nije ljubazan za pocetnike. Cak iako znate
how a market will develop, timing is a matter of luck - or of
kako ce se trziste razvijati, tajming je stvar srece - ili
quite exceptional skill. There are two closely related
izuzetne vestine. Postoje dve usko povezane
lessons. One is that being first is not often very important.
Lekcije. Jedna je da "biti prvi" nije cesto vrlo vazno.
The other is that innovation is rarely the source of
Druga je da je inoviranje redje izvor
competitive advantage on its own. Individuals and small
prednosti u takmicenju samo po sebi. Pojedinci i male
companies can make a great deal of money out of good new
kompanije mogu napraviti veliki posao s`novcem bez dobrih novih
ideas. The success of large established corporations –
ideja. Uspeh cvrsto ustanovljenih korporacija
Matsushita, Phillip Morris, IBM or General Electric - is
Matsushita, Phillip Morris, IBM or General Electric je
generally based on other things: their depth of technical
generalno bazirano na drugim stvarima: njihova kolicina tehnickog
expertise, their marketing skills. And time and again these
ispitivanja, njihove marketinske sposobnosti. Vise puta te
characteristics enable them to develop the innovative concept
karakteristike omogucile su im da razviju inovativni koncept
far more effectively than the innovators themselves. However,
kud i kamo efikasniji nego sami inovatori. Kako-bilo
this is not to say that there is no role in business for the
ne moze se reci da ne postoje pravila u poslu za velike inovatore
great innovator.
VI Report the following sentences:

1. She told me:"I have already talked to her."

She told me that she had already talked to her.

2. They asked us: "Could you give us a lower price?"

3. He said: "Start immediately!"

He said to start immediately

VII Translate the following text:

In recent years, many companies have expanded globally. They have done this
Proteklih godina, mnoge kompanije su se globalno prosirile. To su postigle
through mergers, joint ventures and co-operation with foreign companies.
kroz udruzivanja, zajednicke investicije i saradnju sa stranim kompanijama
Because of this globalization trend, many more employees are working abroad
Zbog trenda globalizacije mnogi zaposleni rade u inostranstvu
in managerial positions or as part of a multicultural team. Although it is
na direktorskim pozicijama ili kao deo multinacionalnog tima. Iako je
common nowadays for staff to work abroad to gain experience, many people have
uobicajeno za sluzbenike da rade u inostranstvu da bi uvecali iskustvo, mnogi ljudi imaju
difficulty adapting to the new culture. The failure rate in the US
poteskoce u prilagodjavanju novoj kulturi. Ucestalost greske u Americkim
multinationals is estimated to be as high as 30% and it costs US business $1
multinacionalnim kompanijama je procenjena na 30% sto kosta Americku privredu
billion a year. When managers work in foreign countries, they may find it
milijardu dolara godisnje. Kada menadzeri rade u stranim zemljama moze im
difficult to understand the behaviour of their employees. Moreover, they may
biti tesko da razumeju ponasanje njihovih zaposlenih. Stavise, mogu otkriti
find that the techniques which worked at home are not effective in their new
da tehnike koje su koristili kod kuce nemaju efekta na novom radnom mestu.
workplace.

(from Market Leader. The International Manager)