Media Studies

Advanced GCE in Media Studies H409/03/04 Making media

Statement of Intent

Centre number Centre name

1 2 5 City College Norwich

1 8

Candidate number Candidate name

Ethan Johnson

Brief chosen: Brief 3 Magazine and Online

How do you intend to use the four areas of the media theoretical framework to communicate meaning
and meet the requirements of your chosen brief? (approx. 400 words)

Product 1

I intend to use representations to challenge the stereotype that male Hip-Hop listeners are always

rude and rebellious by the model. I intend to challenge that stereotype by getting my model to

wear bright clothing that would not be associated with Hip-Hop. For example, this would be a

male’s cardigan or a bright blue shirt. I will also get my male ethnic model to smile with direct gaze

which is unique in a Hip-Hop magazine as they commonly like to be presented as serious.

I intend to communicate meaning and meet the requirements of the chosen brief by using cover lines

that a 16-25 year who listens to Hip-Hop would be interested in. I will do this by using names of

celebrities that are very common within this age range. For example, "Ranking of Drake's new track!".

This is meeting the magazine requirements of my chosen brief because Hip-Hop is

CCS438 – Statement of Intent CCS/H409

Oxford Cambridge and RSA Examinations
 statistically the most popular genre of music for 16-25-year olds.

I intend to use the industry to communicate meaning using my typography. I will use only modern

style text in my magazines because the target audience will not be attracted to it if they see an

old-style font. For example, "Blackadder" is an old-style type face which will not attract 16-25-year

olds in the modern age. They will want typefaces that they can’t relate to, for example "Georgia".

I intend to use media language to communicate meaning and meet the requirements if the

magazine using mise-en-scene. I will have props that will suggest to the audience that this is a

music magazine without even reading the cover lines. For example, this will be through speakers,

keyboard etc.

Using this media language will get the reader to decode the signs and be able to tell that this is a

magazine is about music.

For my second magazine i intend to use representation to challenge the stereotype that females

are not commonly music producers using my main image. My model is going to be a female, with

headphones and with a drum pad behind her on the wall. This intertextual language will show

typical producers and non-producers that this is a music magazine using mise-en-scene.

I intend to use audience to communicate meaning using social media apps on my content pages.

I will talk about social media apps that are mainly used by 16-25-year olds. For example,

Instagram tips to find new music". This will attract the reader because 16-25-year olds always use

social media.

I intend to use industry to represent meaning using plugs. In the plug of my second magazine i will

talk about "Merch". This will attract the reader because i will be using informal language. Due to

the fact I am not writing "Merchandise" this will show the reader how this magazine is written by

someone who uses language that 16-25-year olds will use.

I intend to use media language to represent meaning using direct gaze. My model will be looking at

the camera whilst laughing, this will show the audience that my model is confident and also a fun-

loving person who is between the ages of 16-25. I have used this, so the audience can relate to it and

want to know more about it as they feel like they have a personal connection with the main image.

CCS438 – Statement of Intent CCS/H409

Oxford Cambridge and RSA Examinations
Product 2

For product 2 I intend to use representation to show the reader that it’s a music magazine using

mise-en-scene. I will do this by placing music signs on my website such as music notes. Through

intertextual language the reader will understand that this website is about a music magazine.

I intend to use audience to communicate meaning using social media apps. On my website i will

give links to other social media platforms that the magazine company have created, for example

an Instagram page. This will show the audience that not only do the magazine company have a

website, but they are also digitally convergent by having different platforms.

I intend to use industry to represent meaning by having the two magazine covers on the website. This

will be done to show the reader that they are able to purchase the two editions of the magazine online

through the website.

How do you intend to link your media products to demonstrate your knowledge and understanding of
the digitally convergent nature of your media production? (approx. 100 words)

I intend to link my media products to demonstrate my knowledge of understanding of the digitally

convergent nature of my media product using links on my magazine. For example, I will say “to read

more about this artist, check out our website at www.”. This demonstrates my knowledge and

understanding of the digitally convergent nature of my media product because I will be getting the

audience to transfer to the website using my main model and the link. By this method, it is most likely

to attract people because if someone bought the magazine because of the main model then saw the

website link it could attract the fan base to read more into it.

CCS438 – Statement of Intent CCS/H409

Oxford Cambridge and RSA Examinations