FACULTY OF SCIENCE
ASSIGNMENT
Library is a place, where documents containing knowledge and information are stored
technically and scientifically processed, properly preserved and made easily available to the
users when warranted without loss of time. Nowadays, electronic sources, networks, and the
World Wide Web represent a large portion of the library services. To produce quality services,
the librarian must manage staff, information in several supports, and technical activities.
Quality services means the resources and services provided by the library satisfy the users’
expectation and perceptions (Thakuria, 2007).
Problem Statement
To evaluate the library service quality, three factors are considered, which are affect of service,
information control, and library as place. Under each factor, there is many sub criteria that
might affect the final decision making. Hence, the objective of this study is to determine which
factor is the most important to achieve the satisfaction of UTAR students toward the library
service quality. Moreover, Analytic Hierarchy Process (AHP) can be used to solve a multiple
objectives decision problem where each decision criterion has priority given by the decision
maker. Thus, AHP is used in this study to make decision in selection of factor of library service
quality based on different criteria.
Problem’s Hierarchy
Locker
Willingness
facilities
to help users Updated books
Internet/ Wifi
Library facilities
opening Lighting
hours
Catalogue search/
OPAC
Guidance Temperature
from setting
librarians
Newspaper and
magazine collection
Online journal
collection
As shown in the problem’s hierarchy, the main objective is to evaluate the library service
quality. In our study, we have included three main decision criteria. Under each main decision
criteria, there is different number of sub criteria as shown in the problem’s hierarchy.
Literature Review
JOURNAL 1
Journal title:
Integrating factor analysis and analytic hierarchy process for library service quality
Objective:
To propose a methodology for identifying and prioritizing the user needs pertaining to library
services.
Data:
Questionnaire was administered to 220 users include students, faculty members, supporting
staff, and administrative staff. The users were asked to indicate the degree of importance of
service quality characteristics in terms of a five point Likert scale. 182 responses were received
from the respondents. There were 2 invalid responses as the respondents filled the
questionnaires not properly. Hence, 180 responses were considered for carry out the factor
analysis and AHP.
Results:
From the Table 1., it is observed that highest priority is given to the adequate facilities,
responsiveness, and service reliability. The next priorities are given to quality dimensions
namely, assurance and compassion. To improve the facilities to meet the expectations of the
user community, the importance of the digital library should be emphasized. Moreover, to
enhance the responsiveness of the services, the library staff should be trained by conducting
staff development programs, workshops to get exposure on understanding the specific needs
of the users. Adopting the search strategy in tracing the information should be done to improve
the reliability in services. The implementation of Boolean logic and truncation imparts
assurance to the users. To attain empathy, harmonious, cordial, and good human relations
between the library staff and the users is needed. The library management has to allocate their
resources to impart qualitative services in the institution on the basis of the above suggestions.
JOURNAL 2
Journal title:
Objective:
1. To identify the underlying dimensions of service quality of the University of Colombo
Library System from user perspectives
2. To determine the best predictors of overall service quality of the University of Colombo
Library System
Data:
A user survey was conducted to determine the service quality factors of University of Colombo
Library System. The sample size was determined using Cochran’s sample size determination
equation and the study sample was selected randomly. A total of 855 questionnaire was printed
and distributed to the library users. The data collection via questionnaire was carried out from
May 2008 to end of June 2008.
Results:
Factor analysis was used to identify the underlying dimensions service quality of library.
Seven dimensions are appropriate to explain service quality from user. The seven dimensions
are service delivery by staff, collection and access, e resources and awareness, physical
facilities, information control, library catalogue and security. Based on the result from principal
component analysis and orthogonal rotation method, users think that the following factors are
important in a library: staff attitude, complete collection and ease of access, e-resources
available in the library and user awareness programs physical facilities provided by the library,
the library catalogue as well as the security status of the library when experiencing library
services.
The quality of the library service is mainly determined by six factors based on the
regression analysis. The six factors are are Collection and Access, Information Control, Service
Delivery by Staff, E-Resources and Awareness, Security and Library Catalogue. The analysis
showed that the “collection and access” was the best predictor of overall service quality of the
University of Colombo library system followed by Information Control, Service Delivery by
Staff, E-Resources and Awareness, Security and Library Catalogue. The remaining factor
which is physical facilities was relevant but less significant. This indicates that priority has to
be given to upgrading the quality of library collection and ease of access to the collection rather
than focusing on improving tangibles, the physical facilities.
Methodology
In this assignment, Microsoft Excel is used to analyse the data in order to evaluate
UTAR library service quality with main decision criteria by applying Analytic Hierarchy
Process (AHP) approach.
First of all, we identify the objectives and distinguish the main decision criteria and sub
criteria under each main decision criteria. The relationship between objective, main decision
criteria and sub decision criteria are illustrated by Problem’s Hierarchy. Next, from the survey
form (15 respondents), we obtain the data based on the relative scale of importance (Ratio scale
used for pairwise comparison matrix).
Scale Definition
Then, we develop a pairwise comparison matrix A based on the data. The geometric
mean is calculated to obtain the average score (in row) for each main criterion. After that, the
calculated geometric mean is transformed into the pairwise comparison matrix as follow:
Ck represents the main criteria where ‘affect of service’; k=1, ‘information control’; k=2,
‘library as place’; k=3,
C1 C2 C3
C1 1 a12 a13
C2 1/a12 1 a23
C3 1/a13 1/a23 1
After obtaining pairwise comparison matrix, we find the weight for each decision
criterion. We first obtain the normalized matrix A (matrix N) by obtaining the total degree of
criteria of each column. After that, we divide the degree of preference with the total degree of
criteria respectively.
The next step is to find the weight of each criterion. The weight is obtained by
calculating the arithmetic mean average for each row of matrix N. The weights calculated are
transformed into a matrix w which is the priorities of the criteria. The weight with the highest
value will be ranked as 1 while the weight with the lowest value will be ranked as 3.
The steps above are repeated for calculation of AHP model for sub criteria under each
main decision criteria,
Information control:
Library as place:
Last but not least, checking consistency (CI) is very important as it avoids a certain
level of inconsistency in the pairwise comparison matrix. If there is any inconsistency, the AHP
result is not acceptable and re-evaluation for the preferences of the element is required for
obtaining acceptable result. We start by obtaining the AwT where matrix A is the pairwise
1 𝑖 𝑡ℎ 𝑒𝑛𝑡𝑟𝑦 𝑖𝑛 𝐴𝑤 𝑇
comparison matrix. After that, we compute 𝜆𝑚𝑎𝑥 = 𝑛 ∑𝑖=𝑛
𝑖=1 where n
𝑖 𝑡ℎ 𝑒𝑛𝑡𝑟𝑦 𝑖𝑛 𝑤 𝑇
𝜆𝑚𝑎𝑥−𝑛
represents number of decision criteria. We substitute the result into 𝐶𝐼 = . Then, we
𝑛−1
find the value of Random Index (RI) for the value of n based on Random Index Table. After
that, CI is divided by RI. If the value is less than 0.10, then the degree of consistency is
satisfactory, indicating that the AHP result is acceptable. In contrast, if the value is more than
0.10, there might be serious inconsistencies and the AHP result might not yield meaningful
results. This step was repeated to test the consistency of the AHP model for the main decision
criteria and the sub criteria under each main decision criteria.
From Appendix 3, weightage of each criteria was calculated and ranked from the
highest to the lowest, higher weightage indicating more preferable criteria and vice versa. As
illustrated by Figure 3, information control has the highest ranking among the 3 main decision
criteria, followed by affect of service and library as place. In other word, students preferred
UTAR library to have a good information control compared to the service provided by the
librarians and the facilities and comfortableness of the library.
Pairwise comparison matrix for the sub criteria under affect of service.
Besides, 𝑎23 = 2.6665 indicating ‘attitude and behaviour’ is 2.6665 times more
important than ‘duration of service time’ (SC2 > SC3). 𝑎24 = 1.3022 indicating ‘attitude and
behaviour’ is 1.3022 times more important than ‘library opening hours’ (SC2 > SC4). 𝑎25 =
1.7626 indicating ‘attitude and behaviour’ is 1.7626 times more important than ‘guidance from
librarians’ (SC2 > SC5). 𝑎34 = 0.9517 indicating ‘duration of service time’ is 0.9517 times
important than ‘library opening hours’ (SC3 < SC4). 𝑎35 = 0.7538 indicating ‘duration of
service time’ is 0.7538 times important than ‘guidance from librarians’ (SC3 < SC5). Lastly,
note that 𝑎45 = 0.8772 tell us that students think ‘library opening hours’ is 0.8772 times
important than ‘guidance from librarians’ (SC4 < SC5).
From Appendix 6, weightage of each criteria was calculated and ranked from the
highest to the lowest, higher weightage indicating more preferable criteria and vice versa. As
illustrated in Figure 6, ‘Attitudes and behaviour’ is ranked as 1 as it has the highest weightage
compared with other sub criteria, followed by ‘willingness to help users’, ‘guidance from
librarians’, ‘library opening hours’ and lastly ‘duration of service time’. In other word, students
preferred librarians to have a good attitudes and behaviour as compared to other sub criteria
while the durations of service time is the criteria that has least concern by the students. In short,
SC2 > SC1 > SC5 > SC4 > SC3.
Pairwise comparison matrix for the sub criteria under information control.
Besides, second row of the pairwise comparison matrix shows that ‘variety of books’
is more preferable than ‘Catalogue search/ OPAC’ and ‘Newspaper and magazine collections’
while having less priority than ‘computers facilities’, ‘Internet/ Wifi facilities’ and ‘Online
journals collection’. Third row illustrates ‘computers facilities’ is more important than
‘newspaper and magazine collection’. However, ‘computer facilities’ is less important than
‘Internet/ Wifi facilities’, ‘Catalogue search/ OPAC’ and ‘Online journals collection’. Forth
row explains ‘Internet/ WIFI facilities’ is less important than ‘Online journals collection’ but
more important than ‘catalogue search/ OPAC’ and ‘Newspaper and magazine collections’.
Fifth row shows than ‘catalogue eaarch/ OPAC’ is more important than ‘Newspaper and
magazine collections’ while having less importance than ‘Online journals collection’. Sixth
row tells us ‘Newspaper and magazine collections’ is less important than ‘Online journals
collection’.
From Appendix 9, weightage of each sub criteria was calculated and ranked from the
highest to the lowest, higher weightage indicating more preferable criteria and vice versa. As
illustrated by Figure 9, ‘online journal collection’ is ranked as 1 as it has the highest weightage
among the 7 sub criteria, followed by ‘Internet/ Wifi facilities’, ‘computer facilities’, ‘variety
of books’, ‘catalogue search/ OPAC’, ‘updated books’ and lastly ‘newspaper and magazine
collection’. In other word, students preferred library to have a wide range collection of online
journals as compared to other sub criteria while newspaper and magazine collection is the
criteria that has least concern by the students. In short, SC12 > SC9 > SC8 > SC7 > SC10 >
SC6 > SC11.
Pairwise comparison matrix for the sub criteria under library as place.
Based on first row of the pairwise comparison matrix in Appendix 10, ‘locker facilities’
is less preferable than ‘cleanliness and beauty’, ‘desk and seating availability’, ‘lighting’ and
‘temperature setting’. Second row illustrates ‘cleanliness and beauty’ are more important than
‘desk and seating availability’, ‘lighting’ and ‘temperature setting’. Moreover, third row
explains ‘desk and seating availability’ is more important than ‘lighting’ and ‘temperature
setting’. Fifth row shows that ‘lighting’ is more important than ‘temperature setting’.
From Appendix 12, weightage of each sub criteria was calculated and ranked from the
highest to the lowest, higher weightage indicating more preferable criteria and vice versa. As
illustrated by the tables above, ‘cleanliness and beauty’ is ranked as 1 as it has the highest
weightage among the 5 sub criteria, followed by ‘desk and seating availability’, ‘lighting’,
‘temperature setting’, and lastly ‘locker facilities’. In other word, students preferred library to
have a clean and neat environment as compared to other sub criteria while locker facilities is
the criteria that has least concern by the students. In short, SC14 > SC15 > SC16 > SC17 >
SC13.
Consistency of the pairwise comparison matrix for the main decision criteria.
Appendix 13 illustrate the consistency index, random index and consistency ratio. Since
the consistency ratio is 0.000129 which is below 0.10. Thus, we can conclude that the degree
of consistency in the pairwise comparison matrix for the main decision criteria is satisfactory.
The AHP model is acceptable.
Appendix 14 illustrate the consistency index, random index and consistency ratio. Since
the consistency ratio is 0.009526 which is below 0.10. Thus, we can conclude that the degree
of consistency in the pairwise comparison matrix for the sub criteria under affect of service is
satisfactory. The AHP model is acceptable.
Consistency for the sub criteria under information control
Appendix 15 illustrate the consistency index, random index and consistency ratio. Since
the consistency ratio is 0.02003 which is below 0.10. Thus, we can conclude that the degree of
consistency in the pairwise comparison matrix for the sub criteria under information control is
satisfactory. The AHP model is acceptable.
Appendix 16 illustrate the consistency index, random index and consistency ratio. Since
the consistency ratio is 0.0317 which is below 0.10. Thus, we can conclude that the degree of
consistency in the pairwise comparison matrix for the sub criteria under library as place is
satisfactory. The AHP model is acceptable.
Conclusion
In conclusion, the highest priority of main decision criteria to evaluate library service quality
is information control. Under the information control, the highest priority of sub criteria is
internet or WIFI facilities. In order to improve the library service quality, UTAR should
improve the strength of the WIFI so that the students can connect easily and use for searching
the information that they want without any concern. Besides, the second-high priority of main
decision criteria is affect of service and the most concerned sub criteria under this main decision
criteria is attitudes and behaviour. UTAR should provide proper training for the librarians to
enhance their service quality. Last but not least, the lowest priority of main decision criteria is
library as place. The highest priority of sub criteria for library as place is cleanliness and beauty.
UTAR should hire more cleaner to make sure that the library is always clean and neat. By
doing this, UTAR could provide a whole new environment for the students to concentrate and
feel comfortable when using the library. The results for both main decision criteria and sub
criteria are quite consistent. Hence, the conclusion obtained from the evaluation is acceptable.
References
Subbaiah, K. V., Prasad, K.G. D., Bharathi, M. U., & Rao, K. S. S. (2011). INTEGRATING
FACTOR ANALYSIS AND ANALYTIC HIERARCHY PROCESS FOR LIBRARY
SERVICE QUALITY. International Journal for Quality Research. Vol 5, No 3.
Retrieved 10 August, 2019, from https://www.researchgate.net/publication/25637637
6293_ INTEGRATING_FACTOR_A NALYSIS_AND_ANALYTIC_HIERARCHY
_PROCESS_FOR_LIBRARY_SERVI CE_QUALITY
(c)
Appendix 1
C1 C2 C3
C1 1 0.7820 1.2024
C2 1.278804039 1 1.5952
C3 0.831679576 0.6269 1
TOTAL 3.110483616 2.408864 3.797579
Appendix 2
C1 C2 C3
C1 0.321493415 0.324626298 0.316619
C2 0.411127078 0.415133421 0.420055
C3 0.267379507 0.260240281 0.263326
Appendix 3
Average Rank
C1 0.320913 2 Affect of Service
C2 0.415439 1 Information Control
C3 0.263648 3 Library as Place
Appendix 4
Appendix 5
Appendix 6
Average Rank
SC1 0.212777 2 Willingness to help users
SC2 0.289777 1 Attitudes and behavior
SC3 0.138581 5 Duration of service time
SC4 0.171503 4 Library opening hours
SC5 0.187361 3 Guidance from librarians
Appendix 7
Appendix 8
Appendix 9
Appendix 10
Appendix 11
Appendix 12
Average Rank
SC13 0.078458 5 Locker facilities
SC14 0.325362 1 Cleanliness and beauty
SC15 0.239994 2 Desk and seating availability
SC16 0.216497 3 Lighting
SC17 0.139688 4 Temperature setting
Appendix 13
CI= 7.51E-05
RI= 0.58
Appendix 14
Consistency
A X wt= 1.072698 lambda max= 5.042674
1.466439
0.697303 CI= 0.010669
0.865192 RI= 1.12
0.943345
Consistency Ratio= 0.009526 (<0.10)
Appendix 15
Consistency
A X wt= 0.611701 lambda max= 7.158634
0.960157
1.133782 CI= 0.026439
1.372402 RI= 1.32
0.875053
0.520877 Consistency Ratio= 0.02003 (<0.10)
1.69625
Appendix 16
Appendix 17