KATA PENGANTAR

KATA PENGANTAR ........................................... Error! Bookmark not defined.

DAFTAR ISI .......................................................... Error! Bookmark not defined.

DAFTAR TABEL .................................................. Error! Bookmark not defined.

DAFTAR GAMBAR ............................................. Error! Bookmark not defined.

DAFTAR LAMPIRAN .......................................... Error! Bookmark not defined.

BAB I PENDAHULUAN ..................................... Error! Bookmark not defined.

1.1 Latar Belakang ........................................Error! Bookmark not defined.

1.2 Tujuan Magang ........................................Error! Bookmark not defined.

1.3 Manfaat Magang ......................................Error! Bookmark not defined.

BAB II PELAKSANAAN KEGIATAN ................ Error! Bookmark not defined.

2.1 Tempat dan Waktu Pelaksanaan ..............Error! Bookmark not defined.

2.1.1 Tempat Pelaksanaan Magang .............. Error! Bookmark not defined.
2.1.2 Waktu Pelaksanaan Magang ................ Error! Bookmark not defined.

2.2 Metode Pelaksanaan ................................Error! Bookmark not defined.

2.3 Bentuk Kegiatan ......................................Error! Bookmark not defined.

2.4 Penempatan Unit Kerja ...........................Error! Bookmark not defined.

BAB III HASIL KEGIATAN ................................ Error! Bookmark not defined.

3.1 Gambaran Umum Lokasi Magang ..........Error! Bookmark not defined.

3.1.1 Sejarah Singkat PT. Mercedes-Benz IndonesiaError! Bookmark not
defined.
3.1.2 Visi dan Misi Perusahaan .................... Error! Bookmark not defined.
3.1.3 Lokasi Perusahaan ............................... Error! Bookmark not defined.
3.1.4 Struktur Organisasi Perusahaan ........... Error! Bookmark not defined.
3.1.5 Struktur Organisasi Human Resources DepartmentError! Bookmark
not defined.

iii
 3.2 Bidang-bidang Kegiatan ..........................Error! Bookmark not defined.
3.2.1 Bentuk Dukungan dan Hambatan ........ Error! Bookmark not defined.
3.2.2 Hasil Pelaksanaan ................................ Error! Bookmark not defined.

BAB IV PEMBAHASAN ...................................... Error! Bookmark not defined.

4.1 Landasan Teori ........................................Error! Bookmark not defined.

4.1.1 Pemasaran ............................................ Error! Bookmark not defined.
4.1.2 Employer Branding .............................. Error! Bookmark not defined.
4.1.3 Internal Marketing ............................... Error! Bookmark not defined.
4.1.4 External Marketing .............................. Error! Bookmark not defined.

4.2 Aplikasi Teori di Lapangan ..........................Error! Bookmark not defined.

4.3 Rekomendasi Perbaikan ...............................Error! Bookmark not defined.

BAB V PENUTUP ................................................. Error! Bookmark not defined.

A. Kesimpulan ................................................. Error! Bookmark not defined.

B. Saran ............................................................ Error! Bookmark not defined.

DAFTAR PUSTAKA ............................................ Error! Bookmark not defined.

LAMPIRAN ........................................................... Error! Bookmark not defined.

iv