How to Increase Sales of your Ecommerce Website

Design?

Do you have an ecommerce website design, but it does not finish working as you would like?
Then these tips to increase the sales of your online store can be useful. Creating an online store
with an attractive ecommerce website design, reasonable prices, and waiting for purchases to
arrive alone is a more common mistake than we think. It is not enough.

The first thing we have to be clear about is the type of product we are going to work on, and
what the competition does, the ones that sell the most. You always learn something from them.
Logically, the next step is to negotiate with our supplier’s reasonable prices, fast services, etc.
We have to differentiate if we are going to store the product (something more logical if we also
have a physical store) or if it will go directly from the stores of our suppliers to our final
customers.

Once we have all this solved, it is when we have to put on the work overalls. You have to
dedicate many hours to an online store. Customers will not come by magic. Let’s go for it!

6 essential qualities for the success of an ecommerce Website Design

The success of any company or business depends on a complex combination of factors. In the
same way, success in electronic commerce website design depends on several aspects.
Differentiating the logistic, financial, and industrial elements, it is clear that the digital marketing
strategy is the main instrument to promote services and market products on the internet.

The online store marketing, ecommerce depends on 6 main elements:

• Actual and perceived value concerning the sale price;

• Web usability of the virtual store;

• Nice and entertaining navigation of the online site;

• Security and trust;

• Influence of social networks;

• Online marketing strategies.

Enhancing Online store Sales in 7 days

We are all worried about the same. You also wonder: How to increase your ecommerce store
sales? Right?

Well, the idea is simple in the cloud: there are only 2 elements you can work on, based on the
fact that you already have an online audience :

• Optimize your Landing Page

• Generate more traffic to this Landing Page

And since I know you have no patience at all, I will focus on things that you can modify or on
which you can act almost immediately.

How to increase your online sales tomorrow?

Check your landing page to minimize friction

The objective is to increase the conversion rate of this page: more sales for the same volume of
visits.
1 — Hook titles:

You don’t want anything else to arrive, your visitors leave. So pay special attention to the title of
your page and the first paragraph. You want to hook your reader and leave him no choice but to
read your entire sales page.

2 — Detail of what you sell:

At the slightest doubt, your reader will take the opportunity to escape. So your mission is simple:
deliver all the information you need (what, how, when) not to give you the chance to escape.

3 — Authority:

Explain why you are relevant to the service/product you sell.

4 — Social Test:

There is nothing better to convince than an excellent social test. Happy people who have
achieved positive results after buying your service/product.

5 — Guarantees:

Make the return policy clear. There is no better way to reduce pre-sales tensions than to offer a
product return guarantee if the customer perceives that it is not worth it.

6 — Bonus:

Tempt the devil. Make your offer irresistible.

7 — Experiment with the purchase buttons:

Several buttons, different locations, different Call-to-Action, different colors.

8 — Check your collection process:

Did you know that about 2/3 of the purchase processes that begin, end up in abandonment? I
recently introduced a pop-up that allows you to complete a purchase with the sale page always
in sight in the background. This minimizes the impact of the jump to Paypal, which is usually one
of the most lethal abandonment points in your collection process.
A few changes can end up having a significant impact on your sales.

Stay with the idea of treating your sales page as a living entity, and of doing experiments with it
regularly.

Generate more traffic to your landing page

Since you have optimized your page, the more traffic you manage to generate towards this page,
the more sales will be closed. Obvious, right?

9 — Email marketing:

The main advantage of having a mailing list is that you have traffic on demand. A luxury in times
when you tend to fight for visibility. Make a campaign, and you can directly send the best traffic
you have to your sales funnel.

10 — Visibility on your pages with the highest traffic:

With Google Analytics, you have a first partner to identify the pages relevant to the theme of the
service/products you sell. Of these pages, the best are the ones that generate the most visits. Be
sure to put a well visible banner on these pages, as well as a couple of links within the text of
these articles. Relevance is key to obtaining excellent results

11 — Ally with prescribes:

To promote your offer to their audience. It will cost you money. Yes, I am talking about affiliate
marketing. There is no better way to generate short-term sales than to propose a joint action
with another blogger who is at the head of an audience similar to yours. It will bring you,
subscribers and customers. Permanent.

12 — Make PPC payment campaigns:

In this case, the use of online advertising (Google Ads or Facebook Ads) will be damaging the
margin of your product by increasing the cost of sales; but in return, you will be implementing a
100% automatic process. Do not forget to monitor the results, and I recommend you focus on
the words that generate sales.

And if you don’t have a Landing Page, then mount one as soon as possible. You can also do it in
less than 7 days.
The time has come to work your presence in the cloud very seriously. Give your
services/products a beautiful eCommerce website design and work on generating traffic to
them.