A

PROJECT REPORT
ON
“A Study of sales marketing in Asian Paints with
references to Shivam Sales Corporation”

Submitted in partial fulfillment of the requirement for the award of the degree of

Bachelors of Business Administration

2017-20

SUBMITTED TO

AMITY UNIVERSITY
RAIPUR C.G.

PROJECT GUIDE: INTERNAL GUIDE:

MR. RATNESH GUPTA
DR. ABHISHEK MISHRA
SALES HEAD
ASSISTANT PROFESSOR (A.B.S.)

SUBMITTED BY:

YASH GUPTA

A80306417080

S
E
 CERTIFICATE

This is to certify that this project entitled “A Study of sales marketing in

Asian Paints with references to Shivam Sales Corporation” submitted in
partial fulfillment of the degree of Bachelor of Business Administration to the
AMITY UNIVERSITY, Raipur, done by YASH GUPTA, ID NO.
A80306417080 is an authentic work carried out under my guidance DR.
ABHISHEK MISHRA The matter embodied in this project work has not
been submitted earlier for award of any degree or diploma to the best of my
knowledge and belief. She took keen interest in project report and her
performance has been up to the standard during the preparation of this project
report.

SUBMITTED TO:- SUBMITTED BY:-

DR. ABHISHEK MISHRA YASH GUPTA
th
BBA 5 SEM
A80306417080
 DECLARATION

I Yash Gupta a student of MANAGEMENT, Amity University studying

Bachelor Of Business Administration in my 3rd year, declare that I have

done this project on “A Study of sales marketing in Asian Paints with
references to Shivam Sales Corporation” in the academic year 2017-20. I
have done this project to the best of my ability and my knowledge under my
faculty guide MR. ABHISHEK MISHRA

Yash Gupta
Place: Raipur BBA – V
A80306417080
 ACKNOWLEDGEMENT

The successful completion of any research project requires guidance and help
from a number of people. I take my immense pleasure in expressing a whole
hearted thanks to all the officials who guided me all the way through my
training in the organization.

I therefore take this opportunity to express my profound sense of gratitude to

my faculty guide DR. ABHISHEK MISHRA for his valuable guidance and timely
suggestions without which it would be impossible to get this project in its
present form.

I even express my sincere acknowledgement to all the personnel of different

departments whose informative guidance motivated me to understand various
dynamics of the company.

I would like to acknowledge my parents who have financially supported me

during this project. Besides above, I am grateful to everyone who has helped me
in completing my task to my satisfaction level.

Errors and deficiencies may be there; therefore I apologize for the same in
advance.

Yash Gupta
 INDEX

CHAPTER PARTICULARS PAGE NO.

1. INTRODUCTION 01-6

2. LITERATURE REVIEW 7-15

3. COMPANY PROFILE 16-26

4. RESEARCH METHODOLOGY 27-30

5. DATA ANALYSIS 31-54

6. FINDINGS & LIMITATION 55-56

7. CONCLUSION & SUGGESTIONS 57-58

8. BIBLIOGRAPHY 59-60

9. QUESTIONNAIRE 61-62