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Mercedes- Benz
Gottlieb Daimler and Carl Benz were born onlyc60 milescapart in
southerncGermany. Daimler was borncMarch 17, 1834. A decade later, on
November 25, Carl Benz was born.c

Although they grew up with little in common, both boys were fascinated by
machines from an early age. Because their approach to building cars was quite
different, it is doubtful, though, that they met or even knew what the other was
doing.c

In 1886, Carl Benz built a motorized tricycle. His first four-wheeler, thecVictoria,
was built in 1893. The first production car was the 1894 Benzc
cwhich
participated in the first recorded car race, the Paris-Rouen race. In 1895, Benz built
his first truck.c

In 1886, Gottlieb Daimler literally built a horseless carriage. In 1888 Daimler

made a business deal with William Steinway (of piano fame) to produce Daimler's
products in thecUS. From 1904 until a fire in 1907, Steinway produced Mercedes
passenger cars, Daimler's light trucks, and his engines oncLong Island.c

Ironically, history says Daimler, generally considered to be the father of modern

automobiles never liked to drive, if, indeed he ever learned to drive. OncMarch 6,
1990, Daimler died, leaving control of his company to his chief engineer
Wilhelmc .c

By November 22 of that year, Daimler-


 


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special car for Emilc

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cnamed the car after his ten-year-old
daughter Mercedes. Lighter and smaller, the new Mercedes had 35 hp and a top
speed ofc55 mph!c
The 1903ccwas Benz's answer to Mercedes. A two cylinder vertical engine
produced a top speed ofc37 mphcin this car.c

Aware of the promotional potential of racing, both Daimler and Benz entered many
of them. However, up until 1908, Daimler had overshadowed Benz in racing
endeavors. At the 1908 French Grand Prix, Benz took second and third place
behindc


cdriving a Mercedes. From that point on, both Benz and
Daimler did well in racing.c

At the beginning of the first world war, both factories were converted into
production sites for war materials, although both resumed producing cars after the
war.c

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 Mercedes-Benz from WWTs End to the Mercedes-Benz Merger
Social unrest and a falling economy characterized post-war Germany. Little or no
fuel for cars and a 15% luxury tax made automobile production increasingly
disastrous. This market sent Benz and Cie. seeking a strong partner. The only one
the board considered worthyof Benz and Cie was DMG.

Thus, in 1919, Karl Jahn, a Benz board member since 1910, approached Daimler-
Motoren-Gesellschat about a possible merger. The merger attempt looked
promising, then was abandoned in December of 1919.

The German economy continued to worse and a new Benz automobile eventually
cost 25 million marks.

Although nearly 15 million cars were registered in the world in 1923, over 80% of
them were registered in the US and over 1/2 were Fords. Benz and Cie. built 1,382
cars in 1923 while DMG only built 1,020. German auto makers were at a low point
although racing success for the companies continued.

In 1924, from sheer economic necessity, Benz and DMG signed an "Agreement of
Mutual Interest." Although both companies retained their identities, the agreement
was valid until the year 2000. The two companies merged with relative ease
on June 28, 1926.

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 Mercedes-Benz from the Mercedes-Benz Merger Through the 20 s
A symbol was chosen for the combined products of DMG and Benz. The new
insignia was a three-pointed star wreathed with laurel. The word "Mercedes" was
at the top and the word "Benz" was at the bottom.

Then merger did the new company well. Production of Mercedes-Benz rose to
7,918 Mercedes-Benz automobiles in 1927. The Mercedes-Benz diesel truck was
put into production in 1927, also.

The first two automobiles to sport the Mercedes-Benz name were the Stuttgart and
the Mannheim. Then in 1928 the Mercedes SS was introduced by Mercedes-Benz.
This graceful body was made possible by a hood line that barely cleared the
engine.

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 Mercedes- Benz 1930 and beyond for Mercedes-Benz
Mercedes-Benz launched their biggest and most prestigious car to date in 1930.
The 770 Grosser was powered by an 8 cylinder,c7.6 litercengine. A car for the truly
wealthy of the world, it was quite an automobile for showing off in a world
economy still reeling from the Wall Street Crash of 1929.c

The cars of the 1930s produced great racing success for Mercedes-Benz. The silver
metal bodywork gave rise to the name Silver Arrows when the W25 racer (of
Rudolphccfame) had the white paint removed to lower its weight.c

W125 (200 mphctop speed) won seven out of thirteen races in 1937 followed by
the successful W154. In 1939 Mercedes-Benz built a small V8 races specifically to
win the Tripoli GP It did win!c

The Mercedes-Benz 170V gave Mercedes the capability of surviving and then
recovering from WW II.c

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 Mercedes-Benz Classics produced from 1930-70


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 Models of Mercedes Benz Cars in India
With the aim to serve the customers in India with the latest products and
technological excellence from the Mercedes-Benz, Daimler Chrysler entered the
Indian market and set up Mercedes-Benz India Ltd. way back in 1994. In January
2000, Mercedes-Benz E-Class (W 210), 'Top of the line' E 240 Petrol and E 220
CDI Diesel versions were launched with several advanced technology and
mentionable, high end features. It has a long-term commitment to the Indian
market and has full support of its parent company for its future plans in India.

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 Trademark origins

The newly created automobile company, Mercedes-Benz also needed a new image
symbolizing their enterprise union. Their iconic three-pointed star is pervasive and
unmistakably recognized around the world. But its design has evolved in many
ways since the company merged in 1926. One early logo was trademarked in
the United States on Friday, August 16, 1929. An application was filed
for Mercedes-Benz by Daimler-Benz Aktiengesellschaft of Berlin, Germany with
the USPTO. Their application was filed in the primary class of non-metallic
building materials and provide a description that included, "automotive vehicles, as
follows: passenger cars and freight trucks; parts of and accessories to said
vehicles«"

The drawing design Mercedes-Benz logo is a registered trademark at the USPTO,

and owned by Daimler AG

U.S. trademark registration was granted on July 28, 1931. It's current status is
registered and renewed with the latest owner listed as Daimler AG of Stuttgart,
Germany.

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Refined power ± in the shape of three 6-cylinder powerplants in the C 250. They
embody the perfect symbiosis of refinement and fast acceleration. The maximum
torque of 245 Nm respectively is available across a particularly wide engine speed
range, ensuring impressive power reserves are on tap in any driving situation.

A further feature of the V6 engines is the exemplary fuel consumption. All thanks
to the four variable camshafts with infinitely adjustable control as circumstances
necessitate. Consequently, just the right amount of fuel is added as the particular
driving situation demands. The C 250 delivers 150 kW (204 hp).
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Drive the future
More power. More efficiency. And more thrills.

There¶s no shortage of power when it comes to the C 200 CGI. The four in-line
cylinder power plant churns out an impressive 186 HP with 285 Nm torque,
sending you from 0-100 in a blistering 8.2 seconds. All this with a frugal 1800 cc
displacement. With its revolutionary new CGI technology, Mercedes-Benz
continues its drive towards a better, cleaner future, delivering exceptional economy
and cleaner, greener performance.

Adding pleasure to efficiency is a slew of BlueEFFICIENCY features that have

been fine-tuned to minimise noise and vibration and enhance your driving
experience.
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Steep slopes and city roads, take them all in your stride without shifting gears! The
C 250 CDI delivers a gut wrenching 500 NM of torque, enough to tackle almost
anything the road can throw at you - and this with a frugal displacement of 2143 cc
from the 4 in-line power plant. And with BlueEFFICIENCY features monitoring
its fuel efficiency and emissions, you can burn rubber with a clean conscience.
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The C-Class comes as standard with a 6-speed manual transmission, which makes
gearshifts a sheer delight with their very short-throw action.

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How to shift gears faster? Let the car do it for you. The 5-speed automatic
transmission is available for 4-cylinder models. It can judge people to perfection
and adjusts ± sporty or comfortable ± to your personal driving style. To change up
or down manually, you simply need to nudge the selector lever to the right or left.

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The highlight of our transmission technology is standard in the C 230 Avantgarde:
the 7G-TRONIC 7-speed automatic transmission. Seven forward gears constantly
provide optimum engine speed and deliver virtually imperceptible gear changes.
When changing down, the 7G-TRONIC ± unlike other automatic transmissions ±
delivers extra-fast mid-range sprints by skipping individual gears. By simply
nudging the selector lever, you can also shift gears manually.
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The electronically regulated damping system always adjusts to the driving situation
and road conditions. This increases the road roar and tyre vibration characteristics
and driving safety, particularly the vehicle's agility.
One part of the dynamic handling package is its innovative sports parameter
steering. By changing the steering characteristic, it provides a particularly sporty
steering sensation.
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 E-CLASS
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In overview: the petrol engine of the E-Class Saloon

Cylinder
Displacement Rated output (kW [hp] at Rated torque (Nm at
Model arrangement
(cc) rpm) rpm)
and number
E 250 V6 2497 150 / 204 @ 6100 rpm 245 @ 5000 - 5500 rpm
E 350 V6 3498 200 [272] at 6300 355 @ 4500 rpm
E 250
A mean machine with style, the E250 is equally at home on the highways and in
crowded city areas with an efficient 2.5 litre, V6 engine that generates 150 KW
[204 hp]@ 6100 rpm and a torque of 245 Nm @5000 - 5500 rpm.

The petrol engine combines smooth operation with sheer muscle power making the
E 250 a one-of-a- kind driving experience.
E 350
The new E-Class Saloon comes with a powerful 3.5 litre V6 engine, and features
an energy efficient four valve technology.

The engine combines smooth operation and eco-efficiency with the highest level of
agility and handling dynamism, generating an impressive torque of 355 Nm at
4500 rpm, with an output of 200 kw (272 hp).
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In overview: the diesel engine of the E-Class Saloon

Cylinder
Displacement Rated output (kW Rated torque
Model arrangement
(cc) [hp] at rpm) (Nm at rpm)
and number
E 250 CDI 149.4 / [201] at 500 @ 1600-
4-in-line 2143
BlueEFFICIENCY 4200 1800
E 350 CDI 170 / [228] at 540 @1600 -
V6 2987
BlueEFFICIENCY 3800 2400
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The E 250 CDI is not just a symbol of status but also one of eco-sustainability. The
4 in-line engine, proof of good things coming in small packages, generates 149.4
(201 hp) KW of power at 4200 rpm, and torque of 500 Nm @1600 - 1800 rpm.

The cream topping is its fuel efficiency, as indicated by the BlueEFFICIENCY

LABEL, that doesn't come at the expense of the environment. The
BlueEFFICIENCY label distinguishes a marvel of design and engineering that
comprises an agglomeration of numerous technological advances that collectively
offer substantial savings in improved mileage, while reducing CO2 emissions by
up to 23%.
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The new E-Class Saloon comes with a powerful 3.0 litre V6 engine that combines
smooth operation and eco-efficiency with the highest level of agility and handling
dynamism, generating an impressive torque of 540 Nm at 1600 - 2400 rpm with an
output of 170 kW (231 hp) more than enough power to put you in control on any
road.

But the new E-Class is not just powerful. It¶s actually a greener vehicle. The E 350
CDI features, for the first time in India, BlueEFFICIENCY an integrated package
of numerous advancements that optimize every aspect of automotive engineering
to deliver greater fuel efficiency with a superior performance.
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Mercedes-Benz is the only manufacturer in the world that offers automatic
transmission with seven ratios. It effortlessly delivers maximum power, allowing
the engine to perform smoothly at optimum speeds. The 7 G-Tronic enhances drive
quality and fuel efficiency at once.
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The 7 G-Tronic transmission system is electronically operated via the direct select
lever on the steering column. The 7 G-Tronic gives an option of driving the vehicle
automatically as well as manually. Distinct to a Mercedes-Benz , the gearshift
buttons behind the steering wheel give the driver full manual control to enjoy the
sheer pleasure of driving the E-Class.
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It's no secret that we like to pamper the person behind the wheel, to the extent of
having your car shift gears for you. The 5-speed automatic transmission (in E 250
CDI) does just this, with the help of the touch-shift technology, smoothly
delivering a whopping torque of 500 NM at 1600-1800 rpm giving you the power
of control wherever you go.
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The 5-Speed Automatic transmission judges your driving style and adjusts- sporty
or comfortable - to suit your preferences. The gear changes are quick and barely
erceptible in the automatic mode. A nudge of the selector lever shifts the
transmission to manual putting you in total control.
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 M CLASS
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More motoring pleasure, combined with optimised consumption figures: just one
of the feats the engines of the new-generation M-Class perform. When it comes to
dynamism, the ML 350 is in its element. With its 6 cylinders, this petrol-engine
vehicle delivers optimum performance and impresses with its exemplary
smoothness of operation. Thanks among other things, to the use of 4 valves per
cylinder, the ML 350 has a maximum output of 200 kW (272 hp) and a maximum
torque of 350 Nm. It reaches a top speed of 225 km/h.

For extreme power and that characteristic sound, there is a choice of two V8
engines for the M-Class: the ML 500 with an output of 285 kW (388 hp) and a
peak torque of 530 Nm and ± at the very top of the range ± the ML 63 AMG with
an AMG 6.3-litre engine that provides breathtaking performance: with an output of
375 kW (510 hp) and a peak torque of 630 Nm, the ML 63 AMG accelerates from
0 to 100 km/h in just 5.0 seconds, going on to reach an electronically limited top
speed of 250 km/h.cc
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(ML 350: fuel consumption combined: 11.2±11.8 l/100 km, CO2 emissions
combined: 266±281 g/km; ML 500: fuel consumption combined: 12.8 l/100 km,
CO2 emissions combined: 304 g/km; ML 63 AMG: fuel consumption combined:
16.5 l/100 km, CO2 emissions combined: 392 g/km)
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Optimum pulling power and efficient consumption are the hallmarks which
distinguish the CDI engines of the M-Class. They employ an optimised form of
common-rail direct injection, which enhances their power delivery even further. In
addition, they are fitted as standard with a particulate filter and can deliver
maximum power with a minimum noise level.

The new BlueTEC® technology (currently available only in the US) further
reduces pollutant emissions in exhaust gas. Through a catalytic chemical reaction,
harmful nitrogen oxides are converted to nitrogen and water ± yet another
environmental argument that speaks for the CDI engines of the M-Class.

For exquisite 6-cylinder comfort you have a choice between two models: the ML
280 CDI delivers 140 kW (190 hp) with a maximum torque of 440 Nm, achieving
a top speed of 205 km/h. The ML 320 CDI has an output of 165 kW (224 hp) and a
maximum torque of 510 Nm. Its maximum speed: 215 km/h.
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It is characterised by its exceptionally precise fuel injection timing, which ensures
that fuel is used in an optimum manner. With a power rating of 225 kW (306 hp)
and a peak torque rating of 700 Nm, this unit delivers a combination of fuel
economy and sports performance.
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cfuel consumption combined: 9.1±9.6 l/100 km, CO2 emissions combined: 241±
254 g/km; ML 320 CDI: fuel consumption combined: 9.3±9.6 l/100 km, CO2
emissions combined: 245±254 g/km; ML 420 CDI: fuel consumption combined:
10.6±11.0 l/100 km, CO2 emissions combined: 279±292 g/km)
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7G-TRONIC, the optimised standard-fit 7-speed automatic transmission with
DIRECT SELECT steering-wheel gearshift buttons, makes driving the M-Class
even more comfortable. The transmission registers whether you driving around
corners, uphill or downhill and adjusts the gearshifts to your driving style. The M-
Class responds more sensitively to a calm driving style and more dynamically to a
sporty driving style.

The gears are selected using the selector lever behind the steering wheel. To shift
up or down manually, simply tap the steering-wheel gearshift buttons0c
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Can an off-roader handle like a saloon? The M-Class shows you how. Its
combination of self-supporting body structure and excellent suspension tuning
ensures that driving is similar to a saloon on almost any terrain. The powerful
engines, together with the virtually infinitely variable 7G-TRONIC automatic
transmission, ensure the ultimate in motoring pleasure. And that¶s especially true if
the AIRMATIC package with AIRMATIC air suspension and adaptive damping
system (ADS) are included (standard for the ML 420 CDI, ML 500 and ML 63
AMG models), which you can use to manually choose between comfortable or
sporty damper tuning.
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The M-Class is equipped for the best possible handling in any situation: the
permanent all-wheel-drive system fitted in the 4MATIC is partnered by the
ESP®/4ETS electronic dynamic handling control system. Featuring the anti-lock
braking system (ABS), acceleration skid control (ASR) and active yaw control
(GMR), 4ETS permits optimum distribution of the tractive force between the four
drive wheels, which in turn enhances traction, particularly in the face of varying
surface conditions. Whenever the standard off-road switch in the centre console is
pressed, ESP®/4ETS primes virtually all system functions for off-road driving.
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The overall impression of power, a hallmark of the S-Class, is amply
complemented by the V6, 24 valve engine housed in the S 350L. The engine
delivers a generous 272 BHP and a massive 350Nm of torque at 4500 RPM.

Comfortably nimble even in crowded city streets, the saloon comes into its own on
wide-open roads, easily reaching its pre-set top-speed of 250 Kmph.
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Effortless superiority and smooth running are paramount strengths of the S 500, V8
engine. And this power is complemented by significantly higher output in
conjunction with reduced emissions, through the use of lightweight materials such
as magnesium and analysed airflow in the cylinder intake/exhaust ports.
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The S 350 CDI L combines a jaw-dropping performance with responsible regard
for the environment, evinced by its 'BlueEFFICIENCY' tag - a Mercedes label that
consists of a number of performance enhancing measures, ranging from
aerodynamic styling to fuel efficiency, without compromising on power.

The saloon's V6 engine, with 4 valves per cylinder, delivers an impressive 210BHP
at 4000 RPM with a torque of 490 Nm in a 1600 - 1800 rpm range, reaching a top
speed of 250 Kmph with characteristic ease: more than enough power to handle
any journey, whether a sedate amble through city streets or a rousing cross-country
rally.
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Driving the S-Class isn¶t just smoother, it¶s also more fuel efficient with the
Mercedes-Benz¶ 7G-TRONIC 7-speed automatic transmission, which comes fitted
as standard. The seven gears make for smaller, and thereby smoother, shifts in
engine speed reducing the average engine speed and consequently fuel
consumption. The automatic transmission can be operated using the selector lever
of the DIRECT SELECT transmission, which is located next to the steering wheel.
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manual, comfort and sporty. Gearshift paddles on the steering wheel are used for
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The S 600 and the S 65 AMG are equipped as standard with a 5-speed automatic
transmission, which operates with electronic transmission control and is the perfect
complement to the characteristics of the 12-cylinder engine. Gear changes are
quick and barely perceptible. Just the right amount of power is delivered for every
situation. Manual gear changes are also possible using steering-wheel gearshift
paddles (included as standard).

In the S 65 AMG gears can be selected using the DIRECT SELECT lever and with
the help of shift paddles on the AMG sports steering wheel ± similar to Formula 1
vehicles.
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The S-Class ensures optimum ride comfort thanks to the improved AIRMATIC
(electronically controlled suspension system) and Adaptive Damping System
(ADS). The standard AIRMATIC air-suspension system ensures a fine balance
between agility and comfort. The integrated level control system guarantees a
stable vehicle level, independent of its load. At high speeds the car's level is
reduced automatically, which makes for enhanced driving dynamics, aerodynamics
and consumption values.

The ADS Adaptive Damping System makes different suspension setting possible.
The choice is yours-either sporty-taut (Sports) or more comfortably damped
(Comfort).

These two technologies not only enable relaxed motoring in the S-Class, they also
contribute to a dynamic and comfortable driving style.
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COMPARISION