Marketing Plan

Target audience: Missouri College Advising Core are primarily looking for graduate students who have
previously worked with high school students. Those that have interest in teaching or helping students.
Share experiences with the students who are primarily the first in family to go to college or from low
income-households. And overall just service-oriented individuals.
Competition: Other colleges across the nation that are doing similar things in their states. Some
partners of MCAC that serve as potential threats to future recruits include College Advising Corps,
Americorps, and National College Access Network.
Mission Statement: “The National College Advising Corps seeks to bring talented, enthusiastic college
advisers to every community that wants them and to every student who needs them. Through a
nationwide consortium of colleges and universities, the corps aims to increase the number of low-
income, first-generational-college and underrepresented students entering and completing higher
education. By placing recent college graduates as college advisers in high schools, our programs work in
communities across the country to provide the advising and encouragement that students need to
navigate college admissions.”

Marketing Strategies
 Facebook/ Instagram Ads: MCAC sponsored Facebook and Instagram ads which target people
that have liked/showed interest in areas such as job listings, public schools, college advising, campus
involvement, and service opportunities. Facebook generated ads have proven to be today’s most
effective form of advertising. In addition to their effectiveness all recent college graduates are on
Facebook due to the networking potential.
 MCAC sponsored info session: While there have already been info sessions for the MCAC,
continued scheduling of these events can only draw more potential applicants in addition to
increasing awareness. Another effective strategy I believe in getting more people to attend these
events is a mass email strategy. The mass email would target all of those graduating soon and
emphasize the importance of having a career plan if they do not already have one. The MCAC could
then be offered as a strong alternative option in which further detail is explained at the info
sessions.
 Flyers: While many flyers seem annoying and pointless, I firmly believe they create awareness
regardless. Having MCAC flyers around (whether it be for info sessions or job openings) will only
grab people’s attention, especially those thinking of post-graduation. Having these on every street
pole or bulletin board around campus is at the least a strong form of subliminal advertising.
 MCAC booths: Whether at the career fair or just set up around certain schools on campus, in
person booths can create a much more personal connection. Having current members of the MCAC
who were unsure of the opportunity at the start of the process, come and talk. Talking to someone
who has been in your shoes before can have a big impact on decision making. These can be easily
scheduled (If not already in full action) and at the least increase awareness through grabbing
passerby’s attention.

Marketing Goals
 We will be working on this project for 10 weeks, so a weekly goal for applicants will be
set at 3.
 If we hit our goal every week we will reach 30 total applicants which exceeds
expectations.
 Our team feels confident that this goal is very achievable.
Monitoring Results
 As a team it will be a collective responsibility to keep track of how many times we hit
the weekly goal.
 We feel with everyone keeping track of the weekly goals there will be a greater feeling
of accountability among the team.
 Whether or not we hit our goals will be a good way to measure the effectiveness of our
strategies