Five (5) Best Practices of China

1. They are smart ‘value seekers’.

Many Chinese consumers search hard for the best deals, to make sure they get good
value for their money. That means they will spend time researching products and
comparing prices. Another key component is ‘Face Value’. For Chinese consumers,
brands and products they use are very important in terms how they are viewed, or
regarded, by others. This often matters more than how they feel about the brand or
product itself. Brand in China is a reflection of what consumers want to be attached to
and what they want their image to represent.

2. Their tastes are increasingly modern, but they are not becoming
‘Western’.
China is a Confucian society; most Chinese live a moderate lifestyle. They may yearn for
Western life, but their behaviors remain distinctly Chinese. Brand flexibility, to craft the
brand globally but not foreign to the Chinese consumers, is very vital to winning them
over.

3. They have a consumption culture of ‘trading up’.

Driven by consumers’ aspirations to improve themselves, the way they live, and their
perceived social standing, Chinese consumer spending often reflects ‘trading up’. Further
growth relies on consumers buying goods and services more frequently, and/or trading
up to buy more expensive versions of items they already own.

4. They rely heavily on the online channel.

Internet Network Information Center, there are 649 million online users and 557 million
mobile online users. Approximately 39% of mobile users apply mobile payment. On one
single day in 2015, November 11th, the volume of transactions was 91.2 billion RMB (or
$14.1 billion) on Taobao. Taobao, Tmall, JD, Yihaodian are the most popular e-commerce
platforms for Chinese consumers, and serve as important resources for them to both
research and purchase brands and products.

5. Their issues and mindsets are heavily influenced by their generation.

Strategic marketing managers must look beyond the 80s generation and consider
generational nuances of the younger generations as they seek to grow share in China.
They pay a lot of attention to food, travel, and entertainment, to seek relief from daily
life. The 90s generation has grown up with the internet. They spend a lot of time gaming.
They pay a lot of attention on the most popular trends on the internet. Marketers will
need to tailor marketing and communications strategies to these nuances and preferences
to ensure success.
Five (5) Best Practices of Indonesia

1. Organic Village initiative.

Like almost all districts / cities in Indonesia, the City of Magelang has challenges in waste
management. One factor that contributes to this problem is the low awareness and
responsibility of the community in managing the waste they produce. The behavior
encountered is for example, burning garbage, littering, and not sorting waste. On the
other hand, the regional government also faces the challenges of limited land in providing
Final Waste Management Sites (TPSA). The establishment of an organic village in
Pinggirrejo village, Wates sub-district, North Magelang sub-district, Magelang city is
considered to reduce the problem of waste by up to 25%. With the establishment of the
organic village, it also aims to make the government’s program successful, namely
Indonesia is free from waste in 2020.

2. Revitalization of public space.

Jambi, one city in Sumatera Island, Indonesia has been pro-actively implementing
sustainable urban development to create a more livable city. With population of over
750.000 people and over one million people during the day, and administrative area only
cover 176 KM2, the density is 2,766 people/KM2. City has very minim of public space and
lack of public entertainment, and with limited to none of eco-tourism destination in Jambi
City, makes community hunger of public space to entertain. To answer those demands
and fulfill city responsibility in providing public space, City takes initiative to revitalize the
public space around the Kota Baru area. The revitalization of public space in Kota Baru is
a local government initiative to renew and rebuild the public space around the Kota Baru
Area. Transformed it from a dark, dingy, unorganized public space into a colorful, space
efficient, and multifunctional public space divided into 2 distinct properties: the pedestrian
Jomblo Park and the Keris Siginjay monument.

3. Semarang Resilience Strategy.

Semarang is the capital of Central Java Province and the fifth largest city in Indonesia.
The city with 1.5 million inhabitants is facing an economic transition from industry-based
economy to services and trade. Semarang industrial area has moved to the outer part of
the city and thus creates changes. The labor force must respond to these changes with
a better preparation. Built up Semarang and the surrounding areas grow rapidly in
sprawling patterns; and are not supported by the provision of adequate transport services
and infrastructure. Semarang, a coastal city, deals with various physical challenges, such
as tidal flooding, erosion, land subsidence and rising sea levels and they threaten the
lower Semarang area.

Semarang’s resilience strategy is grounded on six pillars including Sustainable Water and
Energy, New Economic Opportunities, Readiness for Disasters and Deceases and
Integrated Mobility. This Indonesian city has taken a major step towards reaching its
smart city goals thanks to increased energy savings delivered by upgraded LED lighting.

4. Pro-poor and Sustainable Waste to Energy Project

As part of the pro-poor and sustainable solid waste management approaches, District
Malang has built the waste to energy facility using anaerobic biodigester in traditional
market Pujon. This project aimed to convert the organic fraction of municipal solid waste
into energy through the process of anaerobic digestion. The IRRC facility will turn the
incoming organic waste into compost, biogas and electricity with zero wastewater
produced.

5. Water management, waste management, renewable energy and city

forest, and urban farming initiatives.
Sukabumi municipality is an area located in West Java Province, between 106 ˚45’50”
east longitude latitude and 106˚45’10” west longitude and 6˚50’44” South latitude.
Sukabumi Municipility area is shaped in land by 48,46993 km2. To mitigate climate
change, Sukabumi has conducted several programs as follows; Integrated solid waste
management system (composting, recycle product and waste bank), waste water
treatment, Sustainable energy or alternative energy (Biogas and solar energy), reduce
emission and agriculture program (organic farming), education Park development in child
playground Cikundul, developing city forest, rainwater treatment management, 3R
(Reduce, Reuse, Recylce) sanitary landfill, campaign climate change prevention, and
biopores infiltration holes.
Five (5) Best Practices of South Korea

1. Respect for age and status.

Respect for age and status are very important in Korean culture, with hierarchy affecting
all aspects of social interactions. Everyone has a role in society as a result of hierarchy -
therefore it is vital to respect it. Koreans are most comfortable interacting with someone
they consider their equal. Status is largely determined by someone’s role in an
organization, which organization they work for, which university they went to and their
marital status.

2. Bowing and handshakes.

Koreans bow to those seniors to them both as a greeting and a show of respect. The
junior person initiates the bow, bending from the waist to an angle of between 30 and
45 degrees from vertical. A less accentuated bow is returned as acknowledgment from
the more senior person. Bowing in Korea is not as pronounced as in other countries, such
as Japan. Greet the highest status individual first, followed by the oldest when meeting
a group of Koreans. The individual with the highest status usually enters a room first. For
Australian business people, extending a simple handshake when greeting and taking
leave is fine; just don’t be surprised by a two-handed handshake and a bow during the
course of an initial meeting.

3. Korean and Western names.

Korean family names are mostly of one syllable, while given names tend to have two.
The family name comes first (Kim Tae-Woo, for example). Until you are on very good
terms with a Korean counterpart, it is best to use the family name preceded by an
honorific (such as Mr), whether speaking directly to them or about them to another
Korean. In settings that call for great respect or formality, you should use your
counterpart’s formal title and surname (Chairman Lee, for example). Some Koreans who
have lived overseas may have adopted a Western first name, and prefer that it is used
over their family name. Some also view their name as a very personal thing, so a
suggestion to work on a first-name basis may be slow to be offered.

4. Conservative dress code.

Appearance is very important, and Koreans tend to dress more formally than Australians.
Business attire is conservative, with an emphasis on conformity rather than individual
expression. Men should wear dark-coloured business suits with ties and white shirts.
Jewelry for men should be kept to a minimum – a watch and a wedding ring would be
fine. Women should also dress conservatively and in subdued colours.

5. Maintaining face of Koreans.

As in other Asian societies, maintaining face is central to the way business and social
relationships work. Through their social etiquette and behaviour, Koreans aim to preserve
a harmonious environment in which a person’s kibun (their mood or inner feelings) can
remain balanced. The best way to handle kibun is not to demand yes or no answers and
to accept the need for slow consensual decision-making. Contradicting someone openly,
criticising them in front of someone else or patronising them are sure ways to lose
business. It is more advisable to give sincere compliments, show respect or do something
that raises self-esteem.
Five (5) Best Practices of Brazil

1. The Criança Esperança Programme.

A a Globo TV initiative in partnership with UNESCO since 2004, is a social mobilization
programme aiming at transforming the future of vulnerable children and young people.
Every year, a large campaign mobilizes Brazilians who donate to support social projects
in all five regions of Brazil.Criança Esperança is one of the most – if not the most – visible
and recognized social programmes in Brazil. It is also a powerful communication tool to
discuss important issues concerning the social agenda in the country.

2. Open Schools Programme.

It is an initiative in which several areas of the UNESCO mandate come together - an
action for social inclusion that stimulates improvements in schools, cultural participation,
increased awareness in regard to STD and AIDS prevention and care for the environment.
In addition to promoting human development, citizenship and the social inclusion of
youngsters and their communities, the Open Schools Programme fosters an improvement
in the quality of the country’s education by increasing opportunities for access to
educational, cultural, sports, leisure and income-generating activities.

3. Teaching respect for all project.

The Project intends to strengthen the discussion process on this issue of discrimination
and on the education of respect for all. More specifically, it intends to reach children and
youth during their school years through educational curricula and materials. Within this
context, teacher training is in the centre of this process. This project was initially planned
during the first meeting in Brazil, in October 2012. It had the participation of a group of
consultants that worked on concepts and necessary activities to combat discrimination
and prejudice.

4. Human rights.

Human rights education is an integral part of the right to education and is increasingly
gaining recognition as a human right in itself. Knowledge of rights and freedoms is
considered a fundamental tool to guarantee respect for the rights of all. UNESCO’s work
in human rights education is guided by the World Programme for Human Rights
Education.
 5. Brazilians are less individualistic, and more social.

Individual cultures can leave people feeling isolated and disconnected from the world,
while social cultures can lead to conformity and lack of free-thinking. Individual cultures
produce people who think critically, embrace their unique gifts and perspectives, and
strongly believe in their ability to succeed. Social cultures tend to produce people who
are very comfortable in social situations and feel a sense of community with people and
nature. This includes strong family values which creates families that are very close and
happy together.
Five (5) Best Practices of Afghanistan

1. Religion as one of the top priorities of the Afghani people.

Islam is practiced by the majority of Afghanis and governs much of their personal,
political, economic and legal lives. Among certain obligations for Muslims are to pray five
times a day - at dawn, noon, afternoon, sunset, and evening. Friday is the Muslim holy
day. Most shops and offices will be closed. Government offices and businesses may also
close on Thursday, making the weekend Thursday and Friday.

2. Family as the single most important unit in the Afghan culture.

Men and women's roles are much more defined along traditional lines. Women are
generally responsible for household duties, whereas men typically take the role of the
bread winners. In the cities, professional women do exist. Families traditionally live
together in the same walled compound, known as the kala. When a son gets married, he
and his wife begin their married lives in a room under the same roof. As with much of
the Muslim world, the family is sacred and as such, is highly protected.

3. Hospitality of the Afghani people.

Hospitality is an essential aspect of Afghan culture. No matter who you are, if you visit a
home you will be given the best the family has. It is likely that you will eat in a gender
segregated environment. Women will be asked to eat with the females of the house,
while men will be asked to join the men. In typical households, it's rare for the two
genders to come together during the meal. If, however, this does happen, then be sure
to sit next to someone of the same gender.

4. Free mixing between genders only takes place within families.

In professional situations such as at businesses or universities, males and females may
be co-workers, but are nevertheless cautious to maintain each other's honor. This is to
avoid and to follow the rules of their religion, Islam.

5. Conservative dress code for both men and women.

Men in their country wear conservative suits and shoes. Women are also seen dressing
modestly and conservatively. The general rule is to show as little flesh from the neck
downwards. It is in the rules of Islam to dress conservatively and obey to avoid such
issues that may degrade their honor.