What does ”playbow” mean?

• A play bow, as the name suggests, is a dog’s way of inviting another

dog, animal, or human companion to play. It’s their way of letting you
know that what they’re doing is just fun and games.
• The play bow is an important part of the social interaction between
dogs. When a dog meets another dog for the first time, he may use a
play bow to let the other dog know his intentions are friendly. After
this, dogs are likely to engage in play. Sometimes they'll bow when
one dog gets tired of playing but the other wants to keep going.
• Many dog behaviorists believe that this action is a way to signal that
any actions they take after the bow is indeed friendly.
Background
Not at all a pet lover from the start
Meet my half brother

Dwight (version 1.0)

• Late 20s Head of Testing for a
Shared Services company
• Travelled a lot for work
• In an 8 year (secret relationship)
with my girlfriend
• Invested in a condo in BGC that I
barely lived
Crossroads

Career, relationship, calling?

• Re-boot of my relationship
• Improved my spirituality
• Became thankful of blessings
WE DECIDED TO GET A DOG.
Maximus thor or simply “max”
AND ANOTHER ONE (AFTER 2 MONTHS)!
Madie belle or madie
REALITY: OPERATING COST > ACQUISITION
COST
• Everything cost TWICE as much and TWICE the time (1 to 1.5 hours
per feeding)
• Daily daycare about Php 450 (2) * 5 days (4,500 a week or 18,000 a
month)
• My girlfriend loved the idea of spending time and taking care of the
dogs
THEY’VE BECOME OUR FAMILY AND MADE US
STRONGER
Playbow (est. 2016)
A bond among dog lovers for dog lovers
Share the joy of helping you raise your dog
Financials
capital EXPENDITURE
• Initial investment: Php 5M (5,000,000)
• Equipment:
• Furniture & Fixtures – 64,568.29
• Store Equipment – 68,265.50
• Total – 132,833.79
• Lease
• 3 years – approx. 2.5M
Operating expenses
• 7 employees INCOME
2017
1,483,254.00
2016
1,875.00

• 5 caretakers
COST (86,853.00) -
General Operating Supplies (86,853.00) -
Rent Expense - -

• 1 concierge / front desk Veterinary Expense

GROSS INCOME
OPERATING EXPENSES
-
1,396,401.00
4,014,604.00
-
1,875.00
712,092.00

• 1 groomer Salaries
Professional Fee
1,434,255.00
50,000.00 -
293,099.00

Depreciation and Amortization 915,048.00 76,254.00

Association Dues 281,799.00 17,892.00
Monthly Light, Power and Water Expense 254,066.00 40,884.00
Office Supplies 4,995.00 2,856.00
Salaries 110,327.31 Advertising 7,453.00 38,764.00
Association Dues 23,483.25 Other Employee Benefits/13th month pay 128,166.00 42,469.00
Rent Expense 859,189.00 134,190.00
Light, Power and Water Expense 21,172.17 Organization Cost - 23,157.00
Office Supplies 416.25 Printing and Reproduction 13,000.00 -
Repairs and Maintenance 3,360.00 -
Advertising 621.08 Representation and Entertainment 14,276.00 -
Other Employee Benefits/13th month pay 16,020.75 Transportation and Travel 530.00 -
Supplies Expense 1,634.00 4,012.00
Rent Expense 71,599.08 Taxes and Licenses 12,720.00 35,380.00
243,639.89 Postage, Telephone and Communication 32,663.00 -
Miscellaneous Expense 1,450.00 3,135.00
PROFIT/LOSS (2,618,203.00) (710,217.00)
Target market:
• Dog owners within the Makati CBD including
Century City and Rockwell Makati
External scanning
Philippine Canine Club (Statistics)
Forecast
• Dog food sales grow by 10% in current value and
8% in volume reaching PHP2.4 billion and 12,000 tonnes, respectively, in 2017
• Price sensitivity leads to a slowdown in value growth in 2017
• Economy dry dog food earns the highest current value growth of 13% in 2017
• The unit price of dog food inches up by 2% in current terms in 2017
• Mars Philippines Inc leads in dog food with a value share of 30% in 2017
• Dog food is expected to register a CAGR of 8% at constant 2018 prices
over the forecast period to reach PHP3.8 billion in 2023
Internal scanning
• Crew is well trained (training received from US Certified trainers)
• Affiliation with Pup Culture (known Dog Daycare institution)
• Good reviews
• One of a few Dog Daycare services in Makati
• Has a good 3-year lease deal
• Situated in dense residential areas with new buildings to be
completed within 2-5 years
Services offered
Break even
• On a very ideal projection where profit is at an increasing rate of 5%
per year, break even would be by 2022 (6 years)
• On both most likely and worst case scenario, break even is 7 years
Base Year
2017 2018 2019 2020 2021 2022 2023 Total
Profit (2,618,203.00) 800,000.00
Income 1,483,254.00 2,118,203.00
Projections % Increase 43%
Ideal 30% 1,040,000.00 35% 1,080,000.00 40% 1,120,000.00 45% 1,160,000.00 50% 1,200,000.00 6,400,000.00
Most Likely 20% 960,000.00 15% 920,000.00 15% 920,000.00 10% 880,000.00 10% 880,000.00 5,360,000.00
Worst Case 15% 920,000.00 10% 880,000.00 5% 840,000.00 5% 840,000.00 5% 840,000.00 5,120,000.00
Social responsibility
Social Media
• Facebook
• Recommendation
• Instagram
References
• Euromonitor
• EMIS
• https://www.thesprucepets.com/dog-body-language-play-bow-
1118247
• http://www.fci.be/en/statistics/ByNco.aspx?iso=PH