DAFTAR ISI

DAFTAR ISI ....................................................................................................... i

EXECUTIVE SUMMARY ................................................................................ 1
BAB I DESKRIPSI USAHA ........................................................................... 2
1.1 Latar Belakang ............................................................................. 2
1.2 Permasalahan yang Diselesaikan ................................................. 2
1.3 Peluang Usaha .............................................................................. 2
1.4 Manfaat Usaha ............................................................................. 2
BAB II GAMBARAN PRODUK ..................................................................... 4
2.1 Branding ....................................................................................... 4
2.2 Ilustrasi Produk ............................................................................ 4
2.3 Informasi Produk .......................................................................... 4
2.4 Analisa SWOT ............................................................................. 5
2.5 Model Bisnis (BMC) .................................................................... 5
2.5.1 Costumer Segment ...........................................................5
2.5.2 Value Proposition ............................................................. 5
2.5.3 Channels ........................................................................... 6
2.5.4 Costumer Relationship ..................................................... 6
2.5.5 Revenue System ............................................................... 6
2.5.6 Key Resources .................................................................. 6
2.5.7 Key Activities ................................................................... 6
2.5.8 Key Partners ..................................................................... 6
2.5.9 Cost Structure ................................................................... 6
BAB III PEMASARAN ..................................................................................... 7
3.1 Segmentasi ................................................................................... 7
3.2 Targeting ...................................................................................... 7
3.3 Positioning .................................................................................... 7
3.4 Bauran Pemasaran 4P ................................................................... 7

i
BAB IV MANAJEMEN DAN ORGANISASI ................................................ 9
4.1 Struktur Organisasi Usaha dan Job Description ........................... 9
BAB V PERMODALAN .................................................................................. 10
5.1 Modal yang Dimiliki Saat Ini ....................................................... 10
5.1.1 Investasi ............................................................................ 10
5.1.2 Sumber Daya .................................................................... 10
5.2 Sumber Modal .............................................................................. 10
5.3 Modal yang Dibutuhkan untuk Pengembangan Usaha ................ 10
BAB VI KEUANGAN ....................................................................................... 11
6.1 Biaya Awal.................................................................................... 11
6.2 Neraca Perbulan............................................................................ 11
6.3 Perhitungan Laba Rugi................................................................. 12
6.4 Analisa BEP....... ....... ................................................................. 12