CHAPTER I

1 . INTRODUCTION

1.1 . DEALERSHIP SATISFACTION

Dealership satisfaction, a business term, is a measure of how products and services

supplied by a company meet or surpass dealership expectation. It is seen as a key performance
indicator within business and is part of the four of a Balanced Scorecard.

In a competitive marketplace where businesses compete for customers, dealership

satisfaction is seen as a key differentiator and increasingly has become a key element of
business strategy.

However, the importance of dealership satisfaction diminishes when a firm has

increased bargaining power. There is a substantial body of empirical literature that establishes
the benefits of dealership satisfaction for firms.

Factors affecting dealership Satisfaction

dealership satisfaction is the overall impression of customer about the supplier and the
products and services delivered by the supplier. Following are the important factors that could
affect dealership satisfaction :

 Department wise capability of the supplier.

 Type and quality of response provided by the supplier.
 Customer service provided by the supplier.
 Complaint management.
 Cost, quality, performance and efficiency of the product.

1
BENEFITS OF DEALERSHIP SATISFACTION

A benefit of creating highly satisfied (delighted) dealerships who are loyal to

the organization is that they also spread positive word-of-mouth by, in essence, becoming a
walking, talking advertisement for the firm. If there are many delighted customers spreading
positive word-of-mouth communication, this then lowers the cost of promotion to attract new
dealerships . This benefit is particularly important among professional services firms such as
lawyers and accountants where word-of-mouth and reputation are key sources of information for
new clients.

As we have already discovered, highly satisfied customers are more forgiving, therefore
the firm can occasionally slip up and not and lose customers. Having highly satisfied customers
then, is like having an insurance policy against something going wrong in the service encounter.

Essentially dealership satisfaction can be seen as a means of achieving business goals as well
as being a source of sustainable competitive advantage. Now read what your text has to say
about dealership satisfaction and how it can be measured.

Human needs are unlimited. To fulfill the needs man create.markets. Marketing occupies the
first place in business activities.Marketing is the delivery of standard of living to society. Thus
marketingcreates. Maintains and increases the demand of new and existing productsand thus
raises the standard of living of the people.

The main objective of this dissertation report is to study the DEALERSHIP SATISFACTION
TOWARDS ” .The sampling technique used for this is convenient sampling. . The respondents
are the customers of vijay fabs of erode city………

2
1.2 . COMPANY PROFILE

Welcome to shree vijay fabrics and textile. We are a vertical textile group engaged in
manufacturing and exporting of fabrics and textile wear products to the erode
divisions.Manufacturing and marketing of fabrics and textile wears .Also other textiles products
through our owned and managed retail chain throughout tamilnadu.

shree vijay Textiles Limited is involved in the manufacturing and processing of woven textiles
since 2000. As one of the oldest textile processors, shree vijay Textiles Limited enjoys the trust
of its clientele

shree vijay Textiles Limited is a fashion house having 68 retail outlets spread all over erode
divisions .shree vijay is a well known household name that symbolizes fine , sophistication,
quality, consumer trust and confidence and customer care. It strives to build on innovation,
experience, knowledge, professional team work and resources so that they can be bundled into
products that are exciting, functional, at the same time immensely satisfying.

MISSION

Our mission is to to make it easy to do business anywhere by giving suppliers the tools
necessary To reach a global audience for their products and by helping buyers find products
and supplier quickly and efficiently

Address
No 19, 5th vasuki street,
Near sengunthar high school
Erode-638001.PH:8428464384

3
Some Key Business Details

Nature of Business : Manufacturer ,

Year Of Establishment : 2000
No. of Employees : : 150
No. of Production Units : 1
Product Range : knitted and woven fabrics
Legal Status of Firm : Sole Proprietorship (Individual)

1.3 . Industry profile

The company commenced operations with the manufacture of grey, gassed, mercerised and
dyed cotton yarn. Today, the company has carved a niche for itself on the textile map of the
country. Our company is focused on meeting our customer’s individual needs. We exist to
provide Superior customer satisfaction – developing solid, long-term relationships with our
customers.

Production Facilities shree vijay fabrics and textiles

Fabric store Department
Fabric Finishing Department
Fabric Knitting Department Garment
Sewing Section

4
Fabric store Department

Fabric Store Department in RMG Industry: Before staring the garments production, required
amount of fabric have to store in the garments. All the next processes such as spreading, cutting,
sewing etc. have done by taking the fabric from here. As result, this department plays an
important role to get smooth production.

5
Fabric Finishing Department

In textile manufacturing, finishing refers to the processes that convert the woven or
knitted cloth into a usable material and more specifically to any process ,Finishing of
cotton · Purification and Finishing · Standard finishes

6
Fabric Knitting Department Garment

Knitting is the most common word in apparel industry which is mostly related to export
industries. The manufacturing process of knit garments is easier then woven garments. A
garment industry, mainly work on two types of fabrics one is woven fabric second is knitted
fabric. There also two types of machines where knitted fabric is manufactured. They are as
follows-

Flats knitted machine

Circular knitted machine.

7
Sewing Section

In the apparel industry or clothing industry, sewing section is the main department for
garments manufacturing. When all the garments are complete to cut in the cutting section, all of
these cutting parts are sending to sewing department for making garment.

8
Packing section

Garment packaging is the process of wrapping, compressing, filling or creating of goods for the
purpose of protection and their appropriate handling. This is the final process in the production
of garments, which prepares the finished merchandise for delivery to the customer. It is an
important part of the garment manufacturing process. Garment packaging is also use to get lot of
attention from the customer. These operations come under the materials handling methods and
are no less important than other systems used in the factory.

9
 CHAPTER II

REVIEW OF LITERATURE

Review of literature is an important step in the descriptive research. This will enable the
researcher to find out the research gaps where he can concentrate on for his research. The
following are some of the reviews of the studies previously undertaken by the researchers'
world over. The reviews are classified as Indian studies and the studies undertaken abroad.

AMDT, JOHN, (1964)1 in his research enrich says that an important outcome of the interplay
between satisfaction and positive word of mouth may be pointed out as the positive
communication about a textile shop, which will always act as a 'reference' among consumers
with regard to both routine and special buying. This enables the retailers to fortify their market
share ever in the midst of keen competition.' A favorable word of mouth communication
increases the probability of purchase while exposure to unfavorable comments decreases the
probability'. Facility for transaction by credit cards can be pointed out as the recent addition to
the parameters to judge the functional features of textile shop.

ASSAEL, H, (1990)2 points out those textile manufacturers occasionally introduce new
texture, design, style and colour in order to comply with the requirements of those consumers
who are sensitive to novelty and variety. This trend is very prominent among manufacturers of
readymade garments like jeans, shirts, kid's wear and `churidar'. It is reasonable to note that
consumers are generally resistant to new textile products if they are costly. 'Price promotion is
a short-term discount offered to get consumers to try a product' Textile manufacturers
occasionally introduce new texture, design, style and colour in order to comply with the
requirements of those consumers who are sensitive to novelty and variety. August 1964, p-
291. 2 Assael, Hentry, Marketing Principles and Strategies, The Dryden Press Chicago, 1990,
p-316.

AVINASH MAYEKARV (2008)3 presented marketing challenges and opportunities of

textile retailers of both within and outside India. He pointed out that the marketing challenges
10
before Indian textile industry are immature market due to unawareness and consumer
behaviour, voluminous products, understanding customer needs absence of research and
development facilities and new product developments, lack of support from government,
secretive markets .i.e., no information available and higher cost. He also highlighted the
following marketing opportunities for Indian textile industry. Higher demand for table covers
and napkins, Eco friendly carry bags decorative wall coverings, decorative floor coverings,
synthetic leather substrate, new product developments i.e., innovative market segments, roof
liners, interlinings, Insulation material, hygiene products, wipes, cotton pads and uniforms.

According to BELCH, E.G, (1993),4 often, consumers show much confidence on the
reliability of news paper advertising. The extent of information brought by newspaper
advertisement and its replication will enable them to take the appropriate buying decision.
'Most consumers rely heavily on newspapers not only for news, information and entertainment
but also for information to make consumption decisions'. The vernacular edition outpaces the
national dailies in terms of circulation. Owing to the high literacy rate, advertisements in such
dailies tend to have a greater impact on readers. Considering the impact and coverage, many
consumer products are advertised through newspapers. Textile dealers adopt consumer
promotion schemes such as price-off, gift schemes, incentives, etc. They consider newspaper
advertising an ideal method for giving popularity to such schemes among the target
consumers. During festival seasons, textile dealers opt for newspapers as the source of their
advertisement for the sake of further influencing their patrons.
BESS, V.0, (1960)5 has pointed out that choice of fabric depends on the community in which
one lives. The fabrics preferred by those who live in urban centers are generally different from
those of semi urban or rural people .The community we live in helps to determine the people
we know, the things we do, the 3 Avinash, Mayekarv [2008], www.technopak.com 4 Belch,
A.Michael and Belch E, George., Advertising and promotion .1rwin Homewood, Boston,
1993, p463,506. 5 Bess, V.0, 1960. The dress, Bennet company Inc., 1960, p-47. 22 places
where we go, and therefore the cloths we wear. In Kerala, the community assigns certain dress
codes, which are substantiated by religious and cultural doctrines. Hence, consumers in textile
market choose fabrics to cope with the dress codes. In tune with this respect, consumers
evaluate the fabric from the perspective of their age and social role. Accordingly, the elderly
11
people and public servants try to avoid fabrics with glittering texture. One wants to look as old
as he is and so he chooses cloths that are suitable for his age group. In other words, it can be
remarked that one may change a lot in his lifespan and his preference for fabric changes too,
One's social role is changing too and so Is the figure with the passage of time. Hence, once
needs clothing to fit his changing figure and to suit the changing role.

BIERSTEDT,ROBERT (1964)6 remarks "Human behavior itself is so enormously varied, so

delicately complex, so obscurely motivated that many people despair of finding valid
generalizations to explain and feelings of human beings despair, that is, of the very possibility
of constructing a science of human behavior"

BILTON, T, (1996)7 suggests that since clothing is considered as a basic necessity, next to
food and shelter, it exhibits the features of that resembles more with consumer products. The
communicative property of clothing reveals the economic or social status. Clothing has also
been categorized as a status symbol product. While clothing is viewed from the perspective of
both consumer product and status symbol product, the economic status of every individual
consumer has a role to play on its purchase and use. If clothing is considered as a consumer
product, the economic status of consumers can influence the volume and frequency of its
purchase. And if it is considered a status symbol product, the consumers' economic status can
influence several aspects like price, brand and even the preference for textile shops.
Capitalism has generated a consumer revolution as well as an industrial one. 'The dominance
of wage and the rate of large scale production draw the masses into a world of commodities'.
And they are found to be keen in rating clothing or garments to match with their economic
status and to generate maximum economic gain. 6Bierstedt, Robert., The social order, Mac
millan publishing co., New yark, 1983, p-158. 7Bilton,T, Introductory Sociology, Mac Millan
Press Ltd ., London, 1996, p- 103. 23

BITNER, J.M, (1992)8 believes that consumers expect satisfactory service from the sales
people of the preferred textile shop. They may evaluate the service of the sales force in terms
of many attributes like demonstration of different varieties of product, clearing consumers'
doubts particularly with regard to a new brand or texture, and suggestion regarding fashion
12
trends.' There are so few objective criteria by which consumers can judge the quality of the
services they receive'. Based on quality of service, consumers perceive a textile shop as an
ideal one.

BROOK, Y, (1995)9 explains that the word fashion is mainly used to refer to the clothing's
style of appearance' (Brook, Y, 1995).1t has a direct implication on novelty in texture, colour,
design and print, which make clothing or garment stylish or fashionable though fashion is
widely used in textiles, it must be understood that the influence of fashion is applicable, in
other articles such as household utensils, ornaments, and vehicles, etc. 'Fashion essentially
involves changes; there can be fashions in almost any human activity from medical treatment
to pop music'.

CAROLINE, E. W, (1960)1°points out that projecting one's self through clothing is a matter
of profound significance while choosing the cloth one wears.Besides, the consumer is
interested in knowing the fiber content, which ultimately affects the durability, appearance,
comfort and suitability for laundering of fabrics. 'Clothes made from each kind of fiber have
their own distinctive characteristics, which may be regarded as the inherent quality of the fiber
used'. So the specialty of fabrics can be claimed as the specialty of the fiber, to a considerable
extent. The dynamism of human behavior kindles the spirit of change or novelty. This is
reflected very vividly in preferences towards apparels. 'Rationally, no individual lets himself
exhibit one and the same in the eyes of others'.

CARSON, B, (1960)" highlights that the everyday clothes of an individual are probably the
most important clothes since others see him in them most of the times' (Carson, B,
1960).Comfort and attractiveness are the two basic norms observed by people while choosing
fabrics for their daily use. Whatever be the occasion, one 8Bitner Jo. Marry., service caps-The
impact of physical surroundings' on customers and employees, Journal of marketing April.,
1992 p-56. 9 Brook ,Young., A Recurring Cycle of fashion ,Allen-new york, 1995 p-107.
1°Caroline.E.W., The cloth you buy and make, Mc Graw-hill book company, 1960, p-28. "
Carson , Bytra., How look and dress, Mc Graw-hill book company, 1960, p-14. 24 may like to
be looked extra nice and hence special clothing may be preferred for special occasion. 'A
13
special occasion gives several clues to how to dress up'. If the occasion is dressier, the role of
specialty fabrics seems to be very prominent and the clothes to be worn on such occasion are
planned or selected well in advance.

CAVENDER.D.F. et.al. (1996)12 say that research enhances U.S industry responsiveness to
consumer demand for apparel products in the global marketplace. A model of cross-national
acceptance for U.S textile and apparel products among international consumer markets was
refined and tested with consumer markets in Mexico, China, and Korea. An assessment of
current export activities and information needs of U.S. textiles and apparel manufacturers and
retailers provided insight into foreign market potential and market and market information
needs for selected markets worldwide. Resulting actionable data may be used to develop
product and marketing strategies that will enhance the ability of U.S. firms to position their
products for specific international markets, thereby increasing global market share and
improving international competitive positions of U.S. firms. Hence, the National Textile
Center (NTC) mission, to provide the research base for the continuing viability and
competitiveness of the U.S. textile complex, is enhanced by this research.

CHURCHILL PETER, & SUDHARSEN, (2003)13 remark that the consumer buying process
includes different types of decision making which ranges from routine to limited to extensive
decision-making. purchase recommendations could assist the online consumer when weighing
differeng in the U.S. Textile and Apparel Industry:", National Textile Center Annual Report,
November. 13 Churchill,GAjR&Peter, J.P. (1998) Marketing Creating value for custom

14
 CHAPTER III

DESIGN OF THE STUDY

3.1 OBJECTIVES OF THE STUDY

 To know how the dealers come to know about the product.

 To know the Competition level in the market.
 To know the problems of vijay fabs and textile in marketing its
product.

3.2 SCOPE OF THE STUDY

The study of this project is confined to erode city only.It is a district head quarters with a
population of 22.5lakhs.

Though shree vijay fabric textiles have market the present study as been earned out only in
the erode city.

Some of the factors that affect the marketing of " shree vijay fabrics and textile " may be not
been analyzed in the study.

15
 3.3 LIMITATIONS OF THE STUDY


The scope of the study is limited to some areas.

Some retailers were extremely unhappy with the company support and after sales service

A number of retailers (pan-shop) being illiterate, it took us lot of time in collecting
information.

3.4 . RESEARCH METHODOLOGY

“The research design is the conceptual structure with in which research is conducted it
consist the blue print of the collection measurement and analysis of data”.

In that project the research design was adopted for the “Descriptive research study” the
exploratory research studies is that of formulating a problem for more operational point of
view.

3.4.1 Type of research

 Descriptive Research

DESCRIPTIVE RESEARCH
Descriptive research refers to research that provides an accurate portrayal of characteristics
of a particular individual, situation, or group. Descriptive research, also known as statistical
research. These studies are a means of discovering new meaning, describing what exists,
determining the frequency with which something occurs, and categorizing information. In short
descriptive research deals with everything that can be counted and studied, which has an impact
of the lives of the people it deals with.

16
Advantages

• The people individual studied are unaware so they act naturally or as they usually do in
everyday situation;
• It is less expensive and time consuming than quantitative experiments;
• Collects a large amount of notes for detailed studying;
• As it is used to describe and not make any conclusions it is to start the research

Disadvantages
• Descriptive research requires more skills.
• Does not identify cause behind a phenomenon
• Response rate is low in this research.
• Results of this research can change over the period of time

3.4.2 SAMPLE TECHNIQUES

A sample techniques is a definite plan for obtaining a sample size from a given population. It

refers to the technique or the procedure the researcher would adopt in selecting items for the

sample. The sample design is determined before data are collected.

The sampling used for the study is “Random Sampling”. Under this sampling design every

item or the universe has equal change or inclusion in the sample because this consumer

‘Satisfaction survey, so we give each person at any place an equal probability of getting into

the sample.

The implications of random sampling are:

17
 It gives each element in the population an equal probability of getting into the

sample; and all choices are independent of one other.

It gives each possible sample combination an equal probability of being

chosen.

Sampling unit

The units chosen for survey were related

Sample size
100

Research Instrument
Questionnaire

Contact method
Direct Personal interview

Sample area
Erode

18
3.4.3 DATA COLLECTION

TYPES OF DATA

In the survey two types of data are collected.

Primary data: These data’s are those which are collected for the first time and therefore
original in nature.
Secondary data: Data, which have already been collected by someone else and hence
passed through the statistical process.

4.3.1 Primary Data Collection

For the collection of the primary data following methods were used:
Interview method: Personal interview of the customer are taken at different levels to get their
opinions and suggestions. And the interview was structured in nature.
Questionnaire method: Structured questionnaire on the basis of information collected from
different sources. The questionnaire both open and ended questions.

4.3.2 Secondary Data Collection

Secondary data were collected from the following sources:

 Books related to topic
 Organization documents
 Magazines
 Websites

4.4 Tools for analysis

19
The data was edited and tabulated using simple percentage analysis and ranking analysis to
understand the rating given by consumer regarding the level of satisfaction

The tools used are:

Percentage Analysis

Chi-Square Test

Spearman’s Rank Correlation Coefficient

4.4.1 Percentage Analysis

From the interview schedule master table was prepared from master table and sub tables. On
the basis these calculations, percentage analysis were made. The formula for percentage
analysis is frequency and percentage (%) distribution
Percentage (%) = F / N * 100

Were F = Frequency
N = Total number of Respondents

4.4.2 Chi- Square

A chi-square test is a measurement of how expectations compared to results. The data used in
the calculating chi-square test must be random, raw, mutually exclusive, drawn from
independent variables and be drawn from a large enough samples. A chi-square test can then
be used to reject the hypothesis that the data are independent.
Chi-square (𝛘𝟐) equation is expressed as,
χ2 = Σ(𝐎−𝐄)𝟐𝐄
Where, O = Observations
E = Expected Frequency = 𝐑ow Totals×𝐂olumn TotalsGrand Total

20
 CHAPTER IV

DATA ANALYSIS & INTERPRETATION

AGE OF THE RESPONDENTS

TABLE NO : 4.1

AGE OF THE RESPONDENTS

NUMBER OF
AGE PERCENTAGE
RESPONDENT
S

20-30 20 40

30-40 34 34

40-50 14 14

Above 50 12 12

Total 100 100

INTERPRETATION
In the sample a majority of 40% of the respondents belong to the age category of 20-

30. The next 34% of the respondents belong to the category of 30-40, whereas 14% of
the respondents belong to the age category of 40-50. The value which is gained by the
age group of above 50 is 12%.

21
22
GENDER OF THE RESPONDENTS

TABLE NO : 4.2

GENDER OF THE RESPONDENTS

NUMBER OF
GENDER RESPONDENTS PERCENTAG
E

Male 64 64

Female 36 36

Total
100 100

INTERPRETATION

It is clear that 64% of the respondents are male whereas 36% of respondents are

female.

23
 36
male
female

64

MARITAL STATUS OF THE RESPONDENT

TABLE NO : 4.3
MARITAL STATUS OF THE RESPONDENT

NUMBER OF
MARITAL PERCENTAGE
STATUS RESPONDENTS

Married 72 72

Un Married 28 28

TOTAL 100 100

INTERPRETATION
It is seen from that 72% of the respondents are married and percent of the
respondents are unmarried.

24
 MARITEAL

Un Married
28%

Married
72%

EDUCATIONAL QUALIFICATION OF THE RESPONDENTS

TABLE NO : 4.4
EDUCATIONAL QUALIFICATION

EDUCATIONAL NUMBER OF
PERCENTAGE
QUALIFICATION RESPONDENTS

SSLC 20 20

HSC 48 48

UG 8 8

TOTAL 100 100

25
INTERPRETATION
It could be observed from that 20 percent of the respondents had completed their
SSLC. While 48 percent of the respondents had completed their HSC. 24 percent of
the respondents came under DIPLOMO and remaining 8 percent of them had
completed their UG.

EDUCATIONAL QUALIFICATION

26
OCCUPATION OF THE RESPONDENTS
TABLE NO : 4.5
NUMBER OF
OCCUPATION PERCENTAGE
RESPONDENT
S

Manager 2 2

Cashier 6 6

Accountant 12 12

Supervisor 16 16

Sales person 64 64

TOTAL 100 100

INTERPRTATION
In the sample, a majority of 64% of the respondents are sales person. 16%are
occupied by supervisors whereas 12% are occupied by accountants 6% by cashier and
2% by manager

Manager Cashier
2% 6%

Accountant
12%

Supervisor
16%
Sales person
64%

27
QUALITY PREFERENCE

TABLE NO : 4.6
Number of respondents Weighte Weighte Rank
company
d d
preference

p Total Average
Ve Av Ve
o
excelle Good
ryg era ry
nt o
oo ge po
r
d or
shree vijay fabrics 4 4 5 11 8 18 130 2.6 V

27 16 4 2 1 0 267 5.35 I
Consistently
Quality
2 9 11 12 11 4 168 3.37 III
Availability 13 8 10 13 5 1 200 4.11 II
Discounts coupons 0 12 16 8 6 5 183 3.67 IV

Affordability 1 1 3 4 20 22 95 1.9 VI

INTERPRTATION

Table brings to light the rank given by the respondents job security is
the highest preference with the weighted score of 267 salary or wages stands
second with the weighted score of 206 welfare measures ranks third with the
weighted score of 183 followed by promotion with the weighted score of 168.
Incentive ranks fifth with the weighted score of130. Recognition awards are
sixth in rank with the weighted score of 95 respectively.

28
Do you know about shree vijay fabrics and textiles ?
TABLE NO : 4.7
S.No Options Percentage
1. Yes 90%
2. No 10%

10%

Yes
No

90%

INTERPRETATION

Above pie chart shows that 90% of the respondent know about shree vijay fabrics &
textiles?
but 10% respondents don’t know about shree vijay fabrics & textile.

29
Do you use any product of shree vijay fabrics & textiles?
TABLE NO : 4.8
S.No Options Percentage
1. Yes 85%
2. No 15%

15%

Yes
No

85%

INTERPRETATION
Above pie chart shows that 85% of the respondent use the product of shree vijay
textiles but 15% respondent do not use the product of shree vijay textiles

30
Which factor attract you to buy the shree vijay textiles?
TABLE NO : 4.9
S.No Options Percentage
1. Quality 20%
2. Price 50%
3. Brand image 30%

20%
30%

Quality
price
brand

50%

INTERPRETATION

Above pie chart shows 20% of the respondents think that product design attract

the customer buying the shree vijay textiles, 50% respondents think that price

attract the customer buying the shree vijay textiles and 30% respondents think that

quality attract the customer buying the shree vijay textiles ……………………..

31
What features of shree vijay fabrics you like the most ?

TABLE NO : 4.10
S.No Options Percentage
1. Reliability 25%
2. Price 45%
3. Quality 30%

30% 25%

reliability
price
quality

45%

INTERPRETATION

Above pie chart shows that 45% of the respondents think that Price, attract the

customer in buying the shree vijay fabrics and textiles ,25% respondents think that
reliability

32
attract the customer in buying the shree vijay fabrics and textiles and 30%
respondents think that quality attract the customer in buying the raymonds wears.

What factor would you recommend to change in it ?

TABLE NO : 4.11
S.No Options Percentage
1. Price 30%
2. Quality 40%
3. Other factor 30%

30% 30%

price
quality
other factor

40%

INTERPRETATION

Above pie chart shows 30% of the respondents would recommend price factor,

40% would recommend quality factor and 30% respondents would recommend

33
 other factor.
In your opinion does the shree vijay fabrics and textiles show the social status of a
person?
TABLE NO : 4.12

S.No Options Percentage

1. Yes 60%
2. No 40%

40%

yes
60%
no

INTERPRETATION

Above pie chart shows that 60% of the respondents says that the shree vijay fabrics
and textiles shows the social status and 40% says no .

34
How did you come to know about new arrivals of shree vijay fabs and textile ?
TABLE NO : 4.13
S.No Options Percentage
1. Television 45%
2. Newspaper 25%
3. Magazine 20%
4. Other sources 10%

10%

20% television
45%
newspaper
magazine
other sources

25%

INTERPRETATION

Above pie chart shows that 45% of the respondents come to know about new

arrivals through television, 25% by newspaper, 20% by magazine and 10% by

other sources.

35
What is your perception about shree vijay fabrics and textiles ?

TABLE NO : 4.14

S.No Options Percentage

1. Good 30%
2. Average 60%
3. Bad 10%

10%

30%
good
60% average
bad

INTERPRETATION

Above pie chart shows that 60% of the respondents perception is good, 30% bad

and 10% average.

36
In your opinion what is the name of shree vijay fabrics as compare to another textiles
?
TABLE NO : 4.15
S.No Options Percentage
1. Positive 65%
2. Negative 35%

35%

positive
negative

65%

INTERPRETATION

Above pie chart shows that 65% of the respondents think that the image of

shree vijay fabss is positive and 35% think that it is negative as compared

to another brand.

37
Are you satisfied with the shree vijay fabrics and textiles ?

TABLE NO : 4.16

S.No Options Percentage

1. Yes 70%
2. No 30%

30%

yes
no

70%

INTERPRETATION

Above pie chart shows that 70% of the respondents are satisfied from the

shree vijay fabrics and textiles and 30% respondents are not satisfied.

38
 CHAPTER V

FINDINGS

 Maximum numbers of respondents satisfied with shree vijay fabrics

 The sources by which the maximum numbers of respondents come to know about
shree vijay fabrics through TV. And news paper.
 Almost all the respondents are the loyal dealers of shree vijay fabrics .
 According to the respondents the image of shree vijay fabrics is positive.

SUGGESTIONS

 shree vijay fabs should increase its awareness among people as the
competition is increasing day by day.

 shree vijay fabs should give more emphasis on new generation as they have
much concern towards their garments and can be their prospective customers.

39
CONCLUSION

This dissertation report is based on study the dealership satisfaction towards shree
vijay fabs at erode city. The main aim of the project was to understand people and
their Preference towards shree vijay fabs. Most of the people like and prefer due to its
quality and its good name . People use product because it has certain image in the
minds of people and they think that by their standard of living will enhanced. By this
report it can be said that most of the respondents comes to know about the product by
television advertisement and the customers of remain faithful to the company because
the products of it provide high quality.

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BIBLIOGRAPHY

Books:-

 Kotler, Philip, Marketing Management: Analysis, Planning, Implementation

and Control (8th ed.), Prentice-Hall of India Pvt. Ltd., New Delhi, 1994
 Research Methodology - Kothari
 Drucker, Peter, F., Management: Tasks, Responsibilities, Practices, Harper&
Row, New York, 1976.

MAGAZINES / NEWSPAPERS

 Business Today

 The Times of India

 August 2010. 2 Assael, Hentry, Marketing Principles and Strategies, The

Dryden Press Chicago.

 Mac millan publishing co., New yark, 2006. 7Bilton,T, Introductory Sociology,
Mac Millan Press Ltd ., London, 2012,

 Avinash, Mayekarv [2008], www.technopak.com 4 Belch, A.Michael and

Belch E, George., Advertising and promotion .1rwin Homewood, Boston,
2012.

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 ANNEXURE

QUESTIONNAIRE

Name:

1.Age Of the Respondents

a) Below 20 [ ] b)20-25 [ ]

c) 26-30 [ ] d) Above 30 [ ]

2.Gender Of the Respondents

a) Male [ ] b) Female [ ]

3.Marital Status Of the Respondents

a) Married [ ] b) Unmarried [ ]

4.Educational Qualification Of the Respondents

a) School [ ] b) Degree [ ]

c) Diploma [ ] d) Others [ ]

5.Occupation Of the Respondents

a) Businessman [ ] b) Students [ ]

c) Employees [ ] d) Others [ ]

5.how many years have you been a regular customer of shree vijay fabrics ?

5+ years 4 years

2 years 3 years

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6.Which is your Preferred company for purchase fabrics ?

Pranera Textile Walrus

Kannan fabrics Thugil Fabrics

7.Rate the company’ which has influence your fabrics preference?

(Please put tick on corresponding box)

fabrics preferencs Excellent Very Good Average Poor

Good
Vijay fabs
Consistently
Quality
Discount coupons
Availability
Acceptability
8.Do you know about grey fabrics ?

a. Yes b. No

9.Do you use any product of shree vijay textile wear?

a. Yes b. No

10.Which factor attract you to buy the shree vijay fabs ?

a. Product design b. Price

c. Brand

11.What features of shree vijay fabs you like the most ?

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 a. Reliability b. Price

c. Quality

12.What factor would you recommend to change ?

a. Price b. Quality

c. Other factor

13.In your opinion does the shree vijay textiles the social status of a person?

a. Yes b. No

14.How did you came to know about new arrivals ?

a. Television b. News paper

c. Magazines d. Other sources

15.What is your perception about shree vijay textiles?

a. Good b. Average

c. Bad
16.In your opinion what is the image of shree vijay fabs as compare to another ?

a. Positive b. Negative

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17.Are you satisfied with the shree vijay fabrics and textiles?

a. Yes b. No

45