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DAFTAR ISI

No. Judul Halaman

ABSTRAK ........................................................................................................ i
ABSTRACK ..................................................................................................... ii
DAFTAR RIWAYAT HIDUP ........................................................................ iii
KATA PENGANTAR ...................................................................................... iv
DAFTAR ISI ..................................................................................................... vi
DAFTAR TABEL ........................................................................................... viii
DAFTAR GAMBAR ........................................................................................ x
DAFTAR LAMPIRAN .................................................................................... xi

BAB I PENDAHULUAN

1.1. Latar Belakang ................................................................................... 1


1.2. Indentifikasi Masalah ........................................................................ 8
1.3. Tujuan Penelitian ........................................................................................ ' 8
1.4. Kegunaan Penelitian .................................................................................... 8

BAB II TINJAUAN PUSTAKA, LANDASAN TEORI,


KERANGKA PEMIKIRAN, DAN HIPOTESIS
PENELITIAN

2.1. Tinjauan Pustaka .......................................................................................... 10


2.2. Landasan Teori ............................................................................................ 12
2.3. Kerangka Pemikiran ........................................................................... 21
2.4. Hipotesis Penelitian ........................................................................... 23

BAB III METODE PENELITIAN

3.1. Lokasi, Waktu, dan Ruang Lingkup Penelitian ................................. 24


3.2. Jenis Sumber Data .............................................................................. 24
` 3.3. Metode Pengumpulan Data ................................................................ 26
3.4. Metode Analisis Data ........................................................................ 26
3.5. Batasan Operasional .......................................................................... 28

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BAB IV GAMBARAN UMUM LOKASI PENELITIAN

4.1. Deskripsi Daerah Penelitian .............................................................. 30


4.2. Penggunaan Lahan ............................................................................. 31
4.3. Keadaan Penduduk ............................................................................ 31
4.4. Sarana dan Prasaran Di Desa Merek ................................................. 34
4.5. Karakteristik Petani Sampel .............................................................. 34
4.6. Karakteristik Pedagang Sampel ......................................................... 37

BAB V HASIL PENELITIAN DAN PEMBAHASAN

5.1. Saluran Pemasaran Kubis .................................................................. 39


5.2. Analisis Margin Pemasaran, Price Spread, dan Share Margin pada ..
Setiap Saluran I, II, dan III di Daerah Penelitian ............................... 46
5.3. Analisis Efisiensi Pemasaran Kubis .................................................. 52

BAB VI KESIMPULAN DAN SARAN

6.1. Kesimpulan ........................................................................................ 54


6.2. Saran .................................................................................................. 54

DAFTAR PUSTAKA

LAMPIRAN

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