TABLE 1

DATA SHOWING THE RESPONDENTS PREFERENE TO INVEST IN FINSNCIAL

INSTRUENTS

INSTRUMENT PERCENTAGE OF RESPONDENTS

MUTUAL FUND 75%
BOND 16%

ONLINE TRADING (EQUITIES) 7%

DERIVATIVE 2%

SOURCES: FIELD SURVEY

Analysis: from the above table we can reveal that the customers preference to invest in financial
instrument are more in mutual fund (75%) when compared to other financial instruments like
bond (16%), online trading (7%), derivatives(2%).

GRAPH 1

2%
7% MUTUAL FUND
16%
BOND

75% ONLINE TRADING

(EQUITIES)
DERIVATIVE

Result of preference of investment

INTERPRTATION:

This shows that although the mutual funds market is on the rise yet, the most favored investment
continues to be in the share market. So, with a more transparent system, investment in the stock
Market can definitely be increased.

TABLE 2

TABLE SHOWING RESPONDENTS AWARENESS TO ONLINE SHARE TRADING

AWARE OF ONLINE SHARE TRADING PERCENTAGE OF RESPONDENT

YES 72%

NO 28%

SOURCS: FIELD SURVEY

Analysis: from the above table we can reveal that the customers are much aware of online
trading.

GRAPH 2
 YES NO

41%

59%

Result of awareness of online trading

INTERPETATION:

With the increase in cyber education, the awareness towards online share trading has increased
by leaps and bounds. This awareness is expected to increase further with the increase in Internet
education.

TABLE 3

TABLE SHOWING THE RESPONDENTS AWARENESS ABOUT DEAL MONEY LTD

AWARE OF DEAL MONEY LTD PERCENTAGE OF RESPONDENT

YES 70%

NO 30%

SOURCES: FACE TO FACE CONTACT

Analysis: From the above table we can come to a conclusion that the people are aware of
DEAL MONEY LTD.
 GRAPH 3

YES NO

41%

59%

INTERPRETATION:

This pie-chart shows that this brand image should be futher leveraged by the company to
increases its market share over its competitors.
 TABLE 4

TABLE SHOWING THE RESPONDENTS AWARENESS ABOUT DEAL MONEY LTD

SERVICES

AWARE OF DEAL MONEY LTD. PERCENTAGE OF RESPONDENT

SERVICES
YES 36%

NO 64%

SOURCES: FIELD SURVEY

Analysis: From the about table we can reveal that the customers are not aware of the services
provided by DEAL MONEY LTD.

GRAPH 4

YES NO

41%

59%
INTERPRETATION:

Although there is sufficiently high brand equity among the target audience yet, it is to be noted
that the customers are not aware of the facilities provided by the company meaning thereby, that,
the company should concentrate more towards promotional tools and increase its focus on
product awareness rather than brand awareness.

TABLE 5

TABLE SHOWING THE RESPONDENTS PREFERENCE ON WHICH COMPANY

PROVIDES THE LESS BROKERAGE RATE

COMPANY NAME PERCENTAGE OF RESPONDENT

DEAL MONEY LTD. 44%

SHAREKHAN LTD. 22%

ICICI SECURITES 34%

SOURCES: FIELD SURVEY

Analysis: From the about table customers prefer to invest in DEAL MONEY LTD. Because
they find it they provide less brokerage rate.
 GRAPH 5

PERCENTAGE OF RESPONDENT

ICICI SECURITES DEAL MONEY

36% LTD.
44%

SHAREKHAN
LTD.
20%

INTERPRETATION:

44% have responded of deal money ltd., 22% have responded sharekhan ltd., 34% have
responded of ICICI securities.

TABLE 6

TABLE SHOWING THE RESPONDENTS PREFERENCE ON WHICH COMPANY

PROVIDES LARGE NUMBER OF PRODUCTS AND SERVICES

COMPANY NAME PERCENTAGE OF RESPONDENT

DEAL MONEY LTD. 44%

SHAREKHAN LTD. 20%

ICICI SECURITES 36%

SOURCES: FIELD SURVEY

Analysis: From the about table we came to know that the DEAL MONEY LTD. Provides a
large number of products and services (44%), when compared to other broking houses like
Sharekhan (20%), ICICI(36%).

PERCENTAGE OF RESPONDENT

ICICI SECURITES DEAL MONEY

36% LTD.
44%

SHAREKHAN
LTD.
20%

GRAPH 6

INTERPRETATION:

44% have respondent of DEAL MONEY LTD,. 20% have respondent of Share khan., 36% have
respondent of ICICI.
 TABLE 7

TABLE SHOWING THE RESPONDENTS SATISFACTION LEVEL WITH CURRENT

BROKER

PARTICULARS PERCENTAGE OF RESPONDENT

YES 92%

NO 8%

SOURCES: FACE TO FACE CONTACT

Analysis: From the about table we can consider that the respondents are satisfied with the
current broker

GRAPH 7

SATISFACTION LEVEL WITH CURRENT

BROKER

8%

YES
NO
92%

INTERPRETATION:

This pie-chart accentuates the facts that strategic marketing, today, has gone beyond only
meeting sales targets and generating profit volumes. It shows that competitors are striving hard
not only to woo the customers but also
 TABLE 8

TABLE SHOWING THE FREQUENCY OF TRADING BY CUSTOMERS

PARTICULARS PERCENTAGE OF RESPONDENT

DAILY 9%

MONTHLY 27%

WEEKLY 53%

YEARLY 11%

SOURCES: FIELD SURVEY

Analysis: From the about table we can come to a conclusion that the customers are trading
frequently in the week times (53%), when compared to daily(9%), monthly (27%), yearly (11%).

GRAPH 8

YEARLY, DAILY,
11% 9%

MONTHLY, 27%

WEEKLY, 53%
INTERPRETATION:

In spite of the huge returns that the share market promises, we see that there is still a dearth of
active traders and investors. This is because of the non-transparent structure of the Indian share
market and the skepticism of the target audience that is generated by the volatility of the stock
market. It requires efficient bureaucratic intervention on the part of the government.

TABLE 9

TABLE SHOWING THE RESPONDENTS PERSPECTIVE UPON WHICH

INVESTMENT GIVES THEM A MAXIMUM RETURN

MARKETS PERCENTAGE OF RESPONDENT

SHARE MARKET 15%

MUTUAL FUNDS 25%

INSURANCE 60%

SOURCES: FIELD SURVEY

Analysis: From the about table we can come to know that customers prefer to invest more on
INSURANCE (60%) because they believe that the insurance policies give them a maximum
return when compared to other markets like SHARE MARKET(15%), and MUTUAL
FUNDS(25%).
 GRAPH 9

SHARE MARKET MUTUAL FUNDS INSURANCE

15%

25%
60%

INTERPRETATION:

As of today people believe in secured investment with no risk & high return. So insurance policy
are the best option for them give good return after a period of time. Share market has also come
up in a big way though the risk factor is a bit too high despite good return.

TABLE 10

TABLE SHOWING THE USERS OF DEMAT ACCOUNT WITH DIFFERENT

COMPANY

COMPANY PERCENTAGE OF RESPONDENT

DEAL MONEY 41%

SHARE KHAN LTD 31%

ICICI SECURITES 28%

SOURCES: FIELD SURVEY

Analysis: From the about table we can conclude that the DEAL MONEY LTD has more
DEMAT ACCOUNTS users of (41%), when compared to other company like ICICI of (28%),
and SHARE KHAN of (31%).

GRAPH 10

DEAL MONEY SHARE KHAN LTD ICICI SECURITES

28%
41%

31%

INTERPRETATION:

As per above pie-chart we can tell that many number of DEMAT account used by DEAL
MONEY (41%), and followed by SHARE KHAN (31%),. And ICICI Securities (28%).
 CHAPTER 5

OBSERVATION, FINDINGS, SUGGESTIONS &

CONCLUSION
OBSERVATION

To study the sales and distribution management and improved the customer Acquisition process
by analyzing the consumer behavior, response and mindset towards the product and services the
company offers.

1. PREFERENCE OF INVESTMENT

Consumers want to invest 75% in mutual funds, 16% in Bonds, 7% in online trading and 2% in
Derivatives.

2. AWARENESS ON ONLINE SHARE TRADING

72% consumers are aware of online share trading and 28% consumers are not aware of
online share trading.
3.AWARENESS OF DEAL MONEY LTD.
70% consumers are know about Deal money Ltd. And 30% consumers are not known about
Deal money Ltd.

4.AWARENESS ABOUT FACILITIES PROVIDED BY DEAL MONEY LTD.

36% consumers are aware about the facilities provided by Deal money Ltd. And 64% consumers
are not known about the facilities provided by Deal money ltd.

5.PROVIDE A LESS BROKARAGE RATE

44% have respondent of Deal Money Ltd,. 22% have respondent of Share Khan Ltd., 34% have
respondent of ICICI.
 FINDINGS

 According to the survey most of the customers of “ Deal Money Ltd” says that it is
pocket friendly.
 Coming to faith 70% say Deal Money Ltd is better than others stock brokers due to
customers satisfaction.
 Main purpose of investments are returns & liquidity.
 Investor take risk as well as returns into their mind while making the investment.
 Businessmen are more interested in the stock market than the others.
 Commodity market is less preferred by the investors.
 People want to invest their money in the securities market but they haven’t the proper
knowledge.
 People are not aware of hedging in stock market.
 People pay more emphasis on brokerage than service provided by brokerage Houses.
 SUGGESTIONS

1.MORE BRANCHES

Need to open more branches to be topper in market because it has a low distribution network.

2.LESS TIME

They should try to make some arrangements to reduce account opening time by verifying
documents at branch it selves.

3.LINK-BANK A/Cs

Linked as many accounts as client wants to its online account.

4.NEW BANKS IN THE KITTY-

Need to tie up with major banks like SBI, ANDHRA BANK.etc

5.CUSTOMER SATISFACTION-

The company should focus on the customer satisfaction not on just taking money from their
pocket.

6.CONTROLLED BRANCHES-

The company would have to make some arrangements to control the branches and make
standardized procedures for all of them for their better control and performance apparaisal.

 Commitment should be equalized for every person.

 Provided the facility of free demonstrations for all.
 Improvements in the opening of De-mat & contract notice procedure is required.
 Some promotional activities are required for the awareness of the customer.
 CONCLUSION

On the basis of the study it is found that Deal Money Ltd is better services provider than the
other stockbrokers because of their timely research and personalized advice on what stocks to
buy and sell. Deal Money Ltd. Provides the facility of Trade trigger as well as relationship
manager facility for encouragement and protects the interest of the investors. It also provides the
information through the intrest and mobile alerts that what IPO’s are coming in the market and it
also provides its research on the future prospect of the IPO.

Study also concludes that people are not much aware of commodity market and while it’s going
to be biggest market in India.

The company should also organize seminars activities to enchance the knowledge of prospective
and existing customers, so that they feel more comfortable while investing in the stock market.
 CHAPTER 6

BIBLIOGRAPHY

WEBSITES

1. www.bseindia.com
2. www.nseindia.com
3. www.moneycontrol.com
4. www.dealmoney.com
5. www.sharekhan.com
6. www.5paisa.com
7. www.karavy.com
8. www.icicibulls.com

NEWSPAPERS

1. ECONOMIC TIMES
2. FINANCIAL EXPRESS
3. DECCAN HERALD
 CHAPTER7

ANNEXURES

Name of the respondent:____________________________________

Email id:_______________________________________________

Phone number:________________________________

PLEASE TICK MARK TO THE BELOW GIVEN QUESTIONS:-

Q 1. In which of these Financial Instruments do you invest into?

o MUTUAL FUNDS
o BOND
o ONLINE TRADING
o DERIVATIVES

Q2. Are you aware of online share trading?

o YES
o NO

Q3. Heard about DEAL MONEY Ltd.?

o YES
o NO

Q 4. Do you know about the facilities provided by DEAL MONEY Ltd.?

o YES
o NO

Q 5. Which company provides a less BROKERAGE rate?

o DEAL MONEY Ltd.

o SHAREKHAN Ltd.
o ICICI SECURITES.
Q 6. Which company provides you a large number of product and services?

o DEAL MONEY Ltd.

o SHAREKHAN Ltd.
o ICICI SECURITES.

Q 7. How many of you satisfy with the levels of current broker?

o YES
o NO

Q 8. On what basis you would like to trade?

o DAILY
o WEEKLY
o MONTHLY
o YEARLY

Q 9. According to your perspective which investment gives you maximum return?

o SHARE MARKET
o MUTUAL FUND
o INSURANCE

Q 10. According to your perspective the users of Demat account with different company
are?

o DEAL MONEY Ltd.

o SHAREKHAN Ltd.

ICICI SECURITES.