DAFTAR ISI

KATA
PENGANTAR............................................................................................................... i

DAFTAR ISI............................................................................................................................... ii

BAB 1 PENDAHULUAN

1.1 Latar Belakang........................................................................................................... 1

1.2 Rumusan Masalah...................................................................................................... 1

1.3 Tujuan Penulisan........................................................................................................ 1

BAB 2 PEMBAHASAN

2.1 Komponen Sistem Informasi Pemasaran Modern................................................. 3

2.2 Sistem Pencatatan Internal.................................................................................... 4

2.2.1 Siklus Pesanan-sampai-Pembayaran.......................................................... 4

2.2.2 Sistem Informasi Penjualan.......................................................................5

2.2.3 Database, Gudang Data, dan Penggalian Data......................................... 5

2.3 Sistem Intelijen Pemasara.....................................................................................6

2.4. Menganalisis Lingkungan Makro.......................................................................... 7

2.4.1 Kebutuhan dan Tren..................................................................................7

2.4.2 Tren yang Membentuk Lanskap Bisnis..................................................... 8

2.4.3 Mengklik Persaingan................................................................................. 8

2.5 Lingkungan Makro................................................................................................ 10

2.5.1 Lingkungan Ekonomi................................................................................ 10

2.5.2 Tabungan, Utang, dan Kredit.................................................................... 10

2.5.3 Lingkungan Sosial Budaya........................................................................ 11

2.5.4 Lingkungan Alam...................................................................................... 13

2.5.5 Lingkungan Teknologi............................................................................... 14

2.5.6 Lingkungan Politik- Hukum...................................................................... 14

2.5.7 Lingkungan Demografis............................................................................ 15

BAB 3 PENUTUP

3.1 Kesimpulan........................................................................................................... 18

DAFTAR
PUSTAKA................................................................................................................ 20