AMSOIL ONLINE STORE

DEALER EDITION
OCTOBER 2017

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 AMSOIL ONLINE STORE

When it comes to •
•
75 percent more wear protection1
Achieved 100 percent protection from LSPI2
protection, can you •
•
Trusted by professional engine builders
50 percent more cleaning power3
have too much? •
•
Ideal for turbos & direct injection
Guaranteed protection for up to 25,000
New Signature Series 100% Synthetic Motor Oil miles or 1 year (in normal service)
provides your customers with engine protection that
blows the doors off the highest industry standards.

1
Based on independent testing in the ASTM D6891 test using 0W-20 as worst-case representation.
2
Based on independent testing of AMSOIL Signature Series 5W-30 motor oil in the LSPI
engine test as required for the GM dexos1® Gen 2 specification.
3
vs. AMSOIL OE Motor Oil

Online Store: www.amsoil.com | Telephone: 1-800-777-7094 | EZ Online Order Form: myaccount.amsoil.com

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TA B L E O F C O N T E N T S

DEALER EDITION
OCTOBER 2017
M A G A Z I N E

STAFF
XL Synthetic Motor Oil: Stronger Editor
for Longer | PAGE 8 Terry Johnsen
Associate Editor
Joel Youngman
Staff Writers
Kathy Anderson
John Baker
Dan McClelland
Jamie Trembath
Joel Youngman
Graphic Design Manager
Jeff Spry
Senior Graphic Designer
Luke Boynton
Content Contribution
Alan Amatuzio
Matt Erickson
Rob Stenberg
Editorial Contribution
Dan Gorski
Michael Meuli
Advertising
FEATURES DEPARTMENTS
Ed Newman

8 XL Synthetic Motor Oil: 4 From the Presidents Back Issues

Stronger for Longer
10 Next-Level Performance:
Alan Amatuzio on the New
Signature Series Motor Oil
Formulation
Back issues of AMSOIL Magazine are
available for $1 each. Order G17D and
6 Letters to the Editor specify the month and year.
On the Web
7 Tech Talk www.amsoil.com
Co-President & COO
16 Monthly Leaders Alan Amatuzio

12 Dealer Aiming for the Top 20 Centerlines and Updates Co-President

Dean Alexander

14 The Road Forward: Ongoing 22 Insight on Sales © 2017, AMSOIL INC.

All rights reserved.
Service Builds Solid Printed by Service Printers
Relationships ADVERTISEMENTS
Duluth, MN USA.

Letters to the Editor

15 Help Customers Store
Equipment with Confidence
2 When it Comes to Protection, AMSOIL INC.
Can You Have Too Much? Communications Department
The AMSOIL Building
925 Tower Ave.
5 Boost Professionalism with Superior, WI 54880
AMSOIL Vehicle Graphics letters@amsoil.com

19 Save at the Gas Pump

23 Three Top Snowmobile
Brands, One Exceptional Oil

24 Every AMSOIL Dealer THE COVER

Everything about new
Needs One XL Synthetic Motor Oil is
boosted. New look, more
cleaning power, more
protection and a longer
drain interval.

OCTOBER 2017 | 3
Buy AMSOIL Online M A G A Z I N E

This company was founded with
one goal: make the best oil possible
(mission accomplished!). But that goal
actually supported a broader ideal,
which was to support “the little guy.”
Our founder, Al Amatuzio, believed
that no one was looking out for the
little guy when it came to automotive
lubrication. If this technology exists,
he thought, why isn’t it being made
available to the public? So, he set to
work changing that.
Later, the Dealer network was
founded, once again providing options
for the little guy. Since then, thousands
of AMSOIL Dealers have joined the
network, and each one has had his/
her own reasons for signing up. Some
are looking for something to do in
retirement, others are looking for extra
money to retire sooner. Some are
looking for a way to boost their kids’
college funds or make the payments
on a new boat. Some Dealers just like
being part of the team and interacting
with like-minded people.
4 | OCTOBER 2017
M A G A Z I N E
AMSOIL ONLINE STORE
Alan Amatuzio
Co-President & COO Dean Alexander
Co-President
Whatever their motivations may be, and XL Synthetic Motor Oil. There’s
a whole lot of little guys are finding more to come. There are exciting
fulfillment with an AMSOIL Dealership product innovations on the horizon
today. The best part is, most of them and more program enhancements that
are having a lot of fun, too. Who would we know you will love.
have thought you could work your way
Whatever your motivations for being
toward financial independence and
an AMSOIL Dealer, we hope you’ll
have fun doing it?
make the most of these benefits.
There is no opportunity like the Recruit more Dealers, customers and
AMSOIL opportunity. World-class accounts. Make that boat payment
products, national advertising and or pad your retirement account.
sponsorships, free online training, fast Whatever you do, have fun doing it.
shipping, no inventory requirements,
low startup costs – you won’t find
this same list of benefits with other
entreprenurial opportunities.
Here’s something else you can Alan Amatuzio
count on from AMSOIL: continual Co-President & COO
improvement. And that applies to all
aspects of the company. Behind the
scenes, we’ve recently been working
on our customer service so we can
serve you and our mutual customers
Dean Alexander
better. Publicly, we’ve recently
Co-President
launched improved versions of two of
our top product lines, Signature Series
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BOOST
PROFESSIONALISM
WITH AMSOIL
VEHICLE
GRAPHICS • Affordable vinyl graphics and installation
• Professional appearance
• Instant recognition as an AMSOIL Dealer
• Attract more business
To help Dealers put their best foot forward, AMSOIL • Co-op opportunities
has partnered with Lowen Color Graphics and 3M
to provide professional vinyl vehicle graphics and
installation to the AMSOIL Dealer network. “I got the AMSOIL vehicle graphics wrap
AMSOIL graphics kits work to boost your credibility two years ago and I wish I would have done
it sooner. At least once or twice a week
and will apply to most makes and models of pickups,
someone tells me how good my truck looks.
but may also fit other vehicles. Kits include all logos, I make sure to give anyone who comments a
stripes and other graphics as pre-spaced vinyl decals. Retail Catalog and a label with my information
that tells them to contact me for wholesale
VEHICLE GRAPHICS CO-OP PROGRAM pricing. I’m picking up all kinds of customers
AMSOIL is supporting Dealers’ advertising efforts by that I probably wouldn’t otherwise have.”
offering co-op support to T1-Certified Dealers who
David Douglas, Executive Direct Jobber
apply AMSOIL vehicle graphics to their vehicles.
Qualified Dealers will be reimbursed for 50 percent of
the cost of materials and installation, up to $1,000.
For more information and full co-op details,
navigate to the Vehicle Graphics page in the
Dealer Zone (Business Tools>Advertising)
or see the AMSOIL
Vehicle Graphics
Program
brochure
(G3064).

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CUTTING OIL
I am referring to a new product which you
may already be developing. Plumbing
is my background, and I’ve had two
inquiries as to whether we carry cutting
oil for cutting and threading steel pipe.
Ace Hardware in Paradise, Calif. sells
it to retail customers for $25 a gallon.
Buttes Pipe and Supply said they sell to
contractors for $30.84 a gallon. They also
told me they would consider paying $21 a
gallon (which they would then sell to their
customers for $30.84 a gallon).
I’m sure our marketing department would
determine the demand, etc.
Thank you,
Joseph C. Di Duca
AMSOIL: Thanks for the idea, Joseph.
Pipe-cutting oils are designed with
specific metals and job conditions in mind,
and they are usually mineral-oil-based.
Because the pipe-cutting oil market is
relatively small, and because several
oils would likely be required to cover
all customer needs, it is unlikely we will
develop an oil formulated specifically for
pipe-cutting. We are, however, exploring
the possibility of a multi-purpose cutting oil
for home shop and light commercial use.
Whether that potential oil would be suitable
for certain pipe-cutting jobs is yet to be
determined.
AMSOIL ADVERTISING
I am a new independent Dealer just
starting out. I have used AMSOIL
products in my 2006 Dodge* Cummins*
diesel since it was brand new. I have
189,000 miles and tow an 18,000-pound
fifth-wheel trailer. My truck is operating
very well, thanks to the excellent
lubrication it has received. I subscribe to
Diesel World Magazine and saw in the
July issue the outstanding ad placed by
AMSOIL. Ads like this, I believe, help me
in my attempts to register new accounts.
Thank you,
Robert E. Upchurch
AMSOIL: Thanks for the letter, Robert.
It’s great to hear about your success with
AMSOIL products and the positive impact
our advertising has on your business.
That’s the whole reason why we do it.
6 | OCTOBER 2017
M A G A Z I N E
SAE 40 DIESEL OIL
Will AMSOIL consider manufacturing
an SAE 40 oil that can be used in EMD/
locomotive two-stroke diesel engines?
Adrian Barajas
AMSOIL: While it is a good idea, it’s
probably not something we’ll pursue,
Adrian. We are focusing on areas that
will benefit the most Dealers possible.
Pursuing the EMD/locomotive two-stroke
diesel market would benefit only a small
subset of Dealers.
VEHICLE GRAPHICS
Truck graphics do work. I work in
Lancaster, Pa., and the Route 30 bypass
goes right by my work. It’s a big place
with about 300 cars in the parking lot
during the day. A guy driving down the
bypass saw my truck in the parking lot,
got off at the next exit, came into our
parking lot and got my phone number off
my truck. I met him in the parking lot on
my break the next day with his OE oil. I
also gave him our new catalog. He was
so thrilled and said he wants to try the XL
for his next oil change.
Dean & Cathy Graybill
AMSOIL: That’s a great story, Dean, and
an excellent testimony to the effectiveness
of vehicle graphics. It also sounds like
you earned a loyal customer through the
good service you provided.
DEALER FEES
I’m intrigued with the new Dealer pricing
model, which virtually eliminates my
monthly Premium Dealer Zone fee and
my AU annual fee. However, I paid for
my Dealership several years ahead
already (I expire in 2022), so will I be
penalized by having to pay the additional
Dealer Zone/AU fees until my ultimate
renewal or will there be some way to
“buy in” under the current program to
save the additional expense?
Thanks,
Rick & Evelyn Gutknecht
*All trademarked names and images are the property of their respective owners and may be registered marks
in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products
advertised here
Buy AMSOIL are developed by AMSOIL for use in the applications shown.
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AMSOIL: You and other Dealers in
your situation will face no penalties or
additional charges, Rick. Dealers with
five-year, 10-year or Lifetime Dealerships
receive all of the additional benefits for
the remainder of their terms. In your
case, you now have access to AU Online
and the Premium Dealer Zone at no
additional charge. You will pay current
renewal fees in 2022.
DECALS
Would the company please consider
adding/upgrading the stickers we Dealers
have available to offer our retail accounts?
Some of the possible choices could be
as follows:
· “AMSOIL Products Available Here”
· “We Proudly Use and Sell AMSOIL Products”
· “AMSOIL Synthetics Available Here”
· “AMSOIL Synthetics Sold Here”
· “We Sell and Install AMSOIL Synthetics”
· “AMSOIL, 1st in Synthetics, Sold Here”
These are just my suggestions off the top
of my head. I would also suggest making
them available in large sizes, at least 12
inches long or longer, and at least TWO
different large sizes.
Thanks for listening.
Bill Phelan
AMSOIL: Thank you for your suggestion.
We will investigate the possibility of
adding retail-focused decals to our
lineup. We are also looking into bringing
back the “AMSOIL Synthetic Motor Oils
Sold Here” aluminum sign.
Email letters to:
letters@amsoil.com
Or, mail them to:
AMSOIL INC.
Communications Department
Attn: Letters
925 Tower Avenue
Superior, WI 54880
Letters are subject to editing for length
and clarity; please include your name,
address and phone number.

T E C H TA L K
Michael Meuli | VICE PRESIDENT, TECHNICAL DEVELOPMENT
History is full of big ideas, and they’ve
often been met with resistance.
Circumnavigating the globe? Can’t be
done. Human flight? Never. Landing a
man on the moon? Impossible.
While many of us wring our hands and
enumerate the reasons why things
can’t be done, the visionaries thankfully
soldier on anyway. AMSOIL Dealers
need no further proof than our founder,
Al Amatuzio, who developed the world’s
first synthetic motor oil to meet API
requirements despite resistance from
industry “experts.”
Realizing a groundbreaking idea often
requires innovation. The years between
President John F. Kennedy’s declaration
to put a man on the moon, in 1961, and
Neil Armstrong’s famous step, in 1969,
were a flurry of activity that resulted in
NASA’s successful Apollo 11 mission.
One small step for man, one giant leap
for innovation.
Our goal at AMSOIL is to expand our
position at the forefront of innovation.
After all, it’s where Al Amatuzio
founded the company. That means
manufacturing products that solve
problems and advance the industry.
Three perfect examples include
reformulated Signature Series Synthetic
Motor Oil, XL Synthetic Motor Oil and
OE Synthetic Motor Oil. All three oils
deliver 100 percent protection against
low-speed pre-ignition (LSPI) in the
engine test required for the GM dexos1®
Gen 2 specification, helping automakers
realize their goal of achieving the best
fuel economy possible. Let me explain.
In 2011, the government amended
corporate average fuel economy (CAFE)
standards to require that the average
fuel economy of auto/light trucks
*All trademarked names and images are the property of their respective owners and may be registered marks
in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products
advertised here are developed by AMSOIL for use in the Buyapplications
Innovation enables our best ideas
Solve someone’s problems and you’ll have a customer for life.
increase to 54.5 mpg by 2025. It’s a
huge challenge that some speculate
can’t be done, at least not in the next
eight years. Even so, the automakers
unleashed their engineers and went to
work. Their hard work has resulted in
today’s smaller turbocharged, gasoline-
direct-injection (T-GDI) engines that
deliver efficiency gains previously
thought impossible. I remember when
turbochargers were reserved for high-
performance cars, like the Porsche*
911 and Saab* 99. Now, turbos seem
to be everywhere. In fact, WardsAuto, a
leading industry publication, says turbos
were installed in a record 27.6 percent
of vehicles built through March 2017.
That number is only going to increase.
Unfortunately, LSPI has emerged as
a side effect in T-GDI engines. In a
nutshell, LSPI is a form of regular engine
knock that can occur under low-speed,
high-torque conditions, like when taking
off from a stoplight. Under normal
operation, spark-triggered ignition is
timed to work in tandem with downward
piston momentum. LSPI occurs when
an oil/fuel droplet hiding in the piston
crevice launches into the combustion
chamber and ignites the fuel/air mixture
too early. The resulting force clashes
with the upward moving piston and can
cause damage. By now, I hope you’ve
learned about LSPI using our resources,
like Matt Erickson’s Tech Talk column in
the April 2017 AMSOIL Magazine and
our webpage at http://www.amsoil.com/
lander/lspi-update/.
For now, automakers can program
their engines to try to avoid operating
conditions that invite LSPI. However,
programing their engines to operate on
the “ragged edge,” which invites LSPI,
can increase fuel economy up to 10
percent. With CAFE standards looming,
AMSOIL shown.
Online
AMSOIL ONLINE STORE
you can bet automakers are eager to
take advantage of those gains.
But, they can’t until motor oils that fight
LSPI hit the market. In fact, preventing
LSPI is such a concern that it’s the
primary reason for the updated API and
ILSAC specifications set to take effect
in the fall of 2019. The automakers can’t
wait that long, however. In a July letter
to the American Petroleum Institute,
Ron Romano of Ford* Motor Co.
urged the API to create a supplement
to the ILSAC GF-5 specification “as
soon as possible” to measure LSPI
protection. The supplement should be
able to begin licensing by Jan. 1, 2018,
Romano said. “[T]here is an immediate
need for preventive action to reduce/
eliminate the occurrence of oil-derived
low-speed engine pre-ignition,” he said.
“This is needed to protect the numerous
turbocharged direct injection engine
powered vehicles on the road today that
are experiencing and being damaged
by LSPI.”
That’s where we come in. Despite
their early resistance years ago, the
automakers have come to rely on
synthetic lubricants to protect their
increasingly demanding engines. Today
is no different. It takes a finely balanced,
innovative oil to fight wear, resist
extreme heat, neutralize contaminants,
last throughout today’s longer drain
intervals and, now, prevent LSPI. And
here we are with an answer. As the
industry catches up to LSPI, you’re
already at the forefront of innovation with
a solution to offer your customers.
We have more innovation in store. It’s
not just what’s inside the AMSOIL bottle
we’re working on, either. Solutions to
today’s problems come in many forms. I
can’t say more now, so stay tuned.
OCTOBER 2017 | 7
M A G A Z I N E
 AMSOIL ONLINE STORE

XL Synthetic Motor Oil:

Stronger for Longer
Available in October, the new XL Synthetic Motor Oil formulation delivers more cleaning power,
complete protection against oil breakdown and new extended-drain recommendations.

XL Synthetic Motor Oil (XLZ, XLM, XLF, XLT, XLO) GM Oxidation and Deposit (GMOD) Test
XL Synthetic Motor Oil features a boosted formulation that Lower Number = Better Viscosity Control
delivers more cleaning power and promotes longer engine life. 100%
It’s engineered for advanced automotive technology, including

% Viscosity Increase
turbochargers and direct injection. XL is the perfect choice for 80%
enthusiasts who want to do something extra for their vehicles.
60%
The new formulation will become available in October or when
100%
current inventory is depleted. 40%

Formulation Change? Yes 20%

36.4%
Date Available? October (rolling change)
0%
New Stock Numbers? No
Price Change? No Industry Standard AMSOIL XL
Maximum Allowable Synthetic
• 25 percent more cleaning power1 Viscosity Increase Motor Oil
• Achieved 100 percent protection against LSPI2
• Extra protection that lasts up to 12,000 miles or 1 year,
whichever comes first XL = Extended Life
• API-licensed to meet the requirements commonly found in AMSOIL XL Synthetic Motor Oil now provides even longer-
owner’s manuals lasting engine protection. Drain intervals can now be extended
Fights Breakdown up to 12,000 miles, one year or longer when recommended in
owner’s manuals or indicated by electronic oil life monitoring
XL Synthetic Motor Oil maintains its fluidity (viscosity) under the
systems. This recommendation extends to aftermarket, original
most extreme conditions. Some oils break down after extended
equipment manufacturer (OEM) or AMSOIL Ea® Oil Filters as
periods of high- or low-temperature operation. These viscosity
well – simply replace the filter at every oil change.
changes can lead to numerous issues:
Protects Pistons from Low-Speed Pre-Ignition
• Excessive oil consumption
• Engine deposits Like Signature Series and OE, XL features an advanced
• Accelerated wear detergent system to protect vital engine parts like pistons and
• Difficult cold starts connecting rods. Most new engines feature gasoline direct-
injection (GDI), often combined with a turbocharger to boost
The GM Oxidation and Deposit (GMOD) engine test simulates power and improve fuel economy. These new technologies
severe operating conditions to assess a motor oil’s ability to pose significant challenges to motor oil, one of which is low-
control viscosity increase, deposits and oil consumption. The speed pre-ignition (LSPI). LSPI is the spontaneous ignition of
testing revealed that AMSOIL XL Synthetic Motor Oil provides the fuel/air mixture prior to spark-triggered ignition. It occurs in
64 percent more protection against oil breakdown, ensuring today’s advanced engines and is much more destructive than
protection in extreme temperatures.3 typical pre-ignition.

OEMs like GM* have addressed the issue by designing tests

to determine a motor oil’s ability to prevent LSPI. The GM test
allows up to five LSPI events to receive a passing score. XL
XL Synthetic Motor Oil Data Bulletin
Synthetic Motor Oil provided 100 percent protection against
Stock# Qty. U.S. Can.
LSPI2 – zero occurrences were recorded.
G1404 25 4.10 5.60

1
vs. AMSOIL OE Motor Oil
2
Based on independent testing of AMSOIL XL 5W-30 Motor Oil in the LSPI engine test as required for the GM dexos1® Gen 2 specification.
3
Based on the GMOD engine test required for the GM dexos1® Gen2 specification.

*All trademarked names and images are the property of their respective owners and may be registered marks in some
8 | OCTOBER 2017 countries. No affiliation or endorsement claim, express or implied, is made by their use. All products advertised here are
developed by AMSOIL for use in the applications shown.
M A G A Z I N E
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 AMSOIL ONLINE STORE

DEALER ACTION PLAN

• Use these new features and
benefits to sell potential customers
on the outstanding protection and
performance XL provides.
• XL is API licensed. This is an
important detail among installers
and auto parts store owners and is
worth mentioning.
• Relate a testimonial from a customer
or your own experience with XL
to bring some of the high-level
technical information into a real-
world situation.
• Stay informed on the emerging
threat low-speed pre-ignition (LSPI)
poses to today’s vehicles. Promote
the ability of XL Synthetic Motor Oil
to completely protect turbocharged
and gasoline direct-injected (GDI)
engines from the effects of LSPI.

OCTOBER 2017 | 9
Buy AMSOIL Online M A G A Z I N E

Next-Level Performance: Alan Amatuzio on the
New Signature Series Motor Oil Formulation
After more than two years and countless iterations run through bench, dyno and
field tests, Signature Series delivers on all fronts. AMSOIL Co-President & COO Alan
Amatuzio recently spoke to us about taking Signature Series to the next level.
AMSOIL Magazine: In keeping
with AMSOIL tradition, the changes
to Signature Series move beyond
superficial updates aimed at meeting
the upcoming industry standards.
How did the story unfold?
Amatuzio: The previous version of
Alan Amatuzio Signature Series was the highest per-
forming motor oil we’d ever made – it
had remarkable qualities. As we began developing the
next generation of Signature Series to prepare for the
arrival of the ILSAC GF-6 specification, we didn’t expect
to see substantial performance gains, but we were sure
going to try.
As with all our products, we put in long hours to find the
best solutions to meet the requirements, then pushed
beyond them. We ended up with a motor oil that breaks
through the previous iteration’s benchmarks in almost
every category. The new formulation demonstrates sub-
stantially better oxidation resistance – which means it can
withstand incredible heat without breaking down and los-
ing its original viscosity. It’s simply more durable than it’s
ever been. The test results were surprising – even to us.
AMSOIL Magazine: It sounds like Signature Series is high-
ly stable. What does this mean for drivers in the real world?
Amatuzio: It means Signature Series is great at fighting
thermal breakdown – it’s not going to thicken. Controlling
the rate of thickening is one of our fundamental goals.
Thinner oils have less internal drag and are therefore
more efficient – that translates into better fuel economy for
the user. It’s a continuum; if the oil maintains its viscosity
for the duration of its time in your engine, its performance
after 25,000 miles will be comparable to the day it was
installed. Signature Series maintains “like new” perfor-
mance throughout extended drain intervals.
AMSOIL Magazine: Full protection from low-speed
pre-ignition is one of the prominent new features of
Signature Series. What is LSPI and why is it garnering
so much attention?
Amatuzio: LSPI is the spontaneous ignition of the fuel/air
mixture prior to spark-triggered ignition. It’s a big issue in
today’s advanced engines and is more destructive than
10 | OCTOBER 2017
M A G A Z I N E
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typical pre-ignition. The combination of direct injection
and turbochargers is particularly conducive to LSPI, and
the combination of those technologies is increasing in
popularity. GF-6 will address this issue, but it continues
to be delayed and the vehicle manufacturers can’t wait
for it to come out. They’ve asked the API and ILSAC to
introduce an intermediate specification as a stop-gap
to address the issues they are facing in the field today.
GM handled it on its own with the new dexos1® Gen2
specification.
We engineered Signature Series to fulfill the
dexos1 Gen 2 requirements, then moved way
past them. A passing score in the GM test
is five LSPI events – our oil had zero
occurrences. We reached that level
of protection by incorporating a
unique detergent system [TBN
(total base number)]. You might
think of TBN like Tums® for your
engine. Taking Tums prior to a
large meal will likely stop your
heartburn before it starts. We’ve
fortified Signature Series with an
abundance of the right kind of de-
tergents to preemptively neutralize
the coming acids and fight LSPI.
We’re stocking our passenger car
motor oil with the amount of deter-
gents once only common in diesel
oil – in fact, Signature Series has
more detergents than you’ll find in
diesel oils.
We can say Signature Series has
50 percent more cleaning power
than OE because that’s an easily
verifiable measurement. But the
reality is, if you go out into the
market, you’ll find Signature Series
has more cleaning power than
almost everybody. It’s over-engi-
neered. And we’re proud of that.
AMSOIL Magazine: In what
other respects is Signature Series
“over-engineered?”

Signature Series is more
durable than it’s ever
been. The test results were
surprising – even to us.
Alan Amatuzio
Co-President & COO
Amatuzio: It’s shown to be phenomenal in its cleaning
power and heat resistance – but we can’t forget about the
cold-temperature side of the equation. A lot of wear occurs
during cold starts. Signature Series 5W-30 easily flows in
temperatures as low as -58ºF. For drivers this translates
into easier starts, better fuel economy and reduced wear,
not just in extreme cold, but in all conditions.
AMSOIL Magazine: You’re excited about this line, aren’t you?
Amatuzio: I’m proud of all the products in our line, but
I had an extra amount of anticipation for this one. I
was so excited for the new formulation to be in the
Signature Series bottle so I could change the
oil in my vehicle. It’s that personal for me.
Signature Series stacks up against any
motor oil out there. I have no hesitation
in calling it the world’s best. None.
AMSOIL Magazine: How can
Signature Series receive these
substantial advancements in per-
formance and protection without
a price increase?
Amatuzio: Our philosophy
has always been that allocat-
ing resources to research and
development is simply part of the
cost of doing business. Creating
a high-performance motor oil de-
mands it. But there are situations
that allow you to lower costs. If
you find a high-quality material,
you may not have to use a lot
of it. Sometimes two materials
working in tandem will give you
a performance gain. Maybe you
previously used twice the amount
of additive at twice the cost, but
weren’t reaching your goal. Room
for experimentation is built into
our R&D process at AMSOIL.
Thanks to our on-site mechani-
cal lab, we can perform endless
amounts of testing to uncover new
capabilities, explore new chem-
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istry and just keep pushing the boundaries. That R&D
experimentation process is what allowed us to make these
improvements without increasing costs.
AMSOIL Magazine: How would you describe the new
Signature Series Motor Oils to those unfamiliar with the line?
Amatuzio: I classify the family of Signature Series Oil as
exotics. They’re beyond the realm of other motor oil in
terms of quality and performance. Our competitors sim-
ply can’t match them. Our mechanical laboratories allow
us to discover the subtle additive changes that ultimately
have big effects. If you’re not running hundreds of experi-
ments, you’re not attempting to be the best. The combi-
nations sometimes seem endless, but we’re dedicated to
the process and finding what works. It’s part science and
part art.
Signature Series stacks
up against any motor oil out
there. I have no hesitation in
calling it the world’s best.
Alan Amatuzio
Co-President & COO
AMSOIL Magazine: In which markets should Dealers
pursue sales of Signature Series?
Amatuzio: Dealers should pursue sales with anyone who
wants the best. Automotive enthusiasts are looking for a
motor oil with all the qualities we’ve been talking about –
excellent durability, cleaning power and wear protection.
They want a unique product. We answered that call and
engineered, or maybe over-engineered, Signature Series
for them. Independent repair shops and auto parts store
owners want to drive new customers into their stores
by setting themselves apart from the competition. With
its heightened performance and protection, Signature
Series is a great fit for these locations. Couple that with
our established following among the do-it-yourself (DIY)
crowd and you have a great opportunity for sales.
OCTOBER 2017 | 11
M A G A Z I N E

Dealer Aiming for the Top
It’s said that successful AMSOIL Dealers are fiercely independent. The same is said of
Texans. Dealers Joann and Robert Smythe of Rosharon, Texas easily fit that description. They
launched their Dealership about 18 months ago and are already Premier Direct Jobbers.
“My husband and I have been self-
employed for most of our lives,” Joann
said. “Even as children we would always
find ways to work and make money for
ourselves.”
About 11 years ago, the couple started a
successful estate liquidations company.
But, life has a way of changing things
and a little more than two years ago
Joann was diagnosed with two auto
immune diseases.
“I found that the Texas heat, along with
packing and moving customers’ property
out of homes, was just too exhausting for
me, and I came to the realization I would
have to change my occupation to one that
would allow me to work around my illness.”
She started looking for something that
required less physical labor. “Even
though we had used AMSOIL products,
I never knew of the Dealer opportunity,”
Smythe said.
A conversation with a neighbor who was
an AMSOIL Dealer at the time convinced
her to consider becoming a Dealer.
“I knew how great the product was as
we used many different product lines
already,” Smythe said. “Roughly a month
later I signed as a Dealer. I was nervous
being a woman and not knowing much
about oil, but I started trying to study
everything and did the T1 certification,
along with T2, T3 and T4.”
12 | OCTOBER 2017
M A G A Z I N E
She took the certification courses over
a two-week period. Although it was a
significant amount of information to take
in, Smythe determined she knew enough
to get started. “I just decided, ‘What the
heck, I’m jumping in head first and let’s
see what happens.’”
Jumping Into the Business, Using
Company Resources
She made a plan. Counting on her
knowledge of a few AMSOIL products,
she started booking small local shows
and pushing the products she knew.
“When customers asked me about other
products I would show them product data
info or call tech support for help,” Smythe
said. “Every day I learned more and got
more confident until I really realized I
could do this and do it well.
“I then booked everything I could to grow
my business. I did more shows, went
after retail and commercial accounts and
called catalog customers to sign them as
Preferred Customers. My business took
off and I made Direct Jobber in eight
months. I would say thanks for my group
‘Synthetics USA’ – for encouraging me
and putting up with my craziness.”
Friendly Competition Drives Success
Along the way, Smythe met Direct
Jobber David Huff, a self-described
tornado of ambition to succeed in his
AMSOIL business. (See September
AMSOIL Magazine.)
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“I especially would say thanks to
my dear friend David Huff for his
encouragement and leadership,”
Smythe said. “He and I are two peas in
a pod; we get along very well.”
She said they encourage each other
and their group to believe they can do
anything they set their minds to.
Huff has been in the AMSOIL business
longer than Smythe. But their near-
daily interactions and challenges to
one another to grow their businesses
have spurred Smythe to gain the same
Premier Direct Jobber level as Huff. (Huff
gained that level within 18 months of
starting his business.)
“He (Huff) is a mentor and friend to me
and we have this friendly competition
going on constantly,” Smythe said.
“We talk almost daily sharing our
experiences, and we always say ‘GAME
ON,’ which motivates us to keep signing
customers, setting goals and doing what
we need to accomplish them.
“Huff is my biggest motivation. He has
big shoes to chase, and I am on his
heels in half the time that he has been
in the business. We have many plans
to grow together to the top and bring
in the six-figure salaries that come with
being at the top. I actually had rubber
wristbands made that say WWHD (What
Would Huff Do). I have worn it since the

day I got it. It is a constant reminder he
is out there signing customers and it
keeps me motivated to do the same. I
love the freedom of being my own boss.
I believe in the product, and I know I
can continue to grow.”
Building a thriving business doesn’t
happen by accident. Smythe is
deliberate in her efforts – working
smarter, not harder.
She recognizes the benefit of
diversifying her account types and
makes plans for them.
“I go after anyone I come across – Deal-
ers, Preferred Customers, catalog cus-
tomers, retail and commercial accounts,”
Smythe said. “I have specific plans de-
pending on which type of account I am
going after. For instance, if I’m at a show
or event I’m prepared for all of them by
having literature, catalogs, testimonials
and my knowledge. I don’t just sit at a
booth and wait for someone to come to
me; I go out and talk to everyone who
gives me a chance and ask the ques-
tions to see what type of account would
suit them best.”
Getting, Keeping Different
Accounts
Landing an account and keeping one
is not the same. Smythe tailors her
approach to each type of account.
When it comes to landing an account,
Smythe is persistent, yet not overbearing.
“As for visits, I don’t have an average
time frame,” she said. “Sometimes it is
an instant sign-up, where others I visit
every few months and they have not
yet signed. They have not told me ‘no,’
so I still continue to pop in and just say
‘hi’ and remind them how AMSOIL will
benefit them by bringing new customers
to their location.”
Keeping Accounts With Tailored
Customer Service
Smythe said she has local accounts,
as well as accounts across the country.
She connects with her far-flung
accounts a few times a year.
“Most of my local accounts see me quite
frequently,” she said. Some accounts see
her a couple times a week. She believes
it’s important for Dealers to check in with
their accounts according to what works
for the customer. “Some don’t want [visits]
very often, as they are really busy,” she
said. “I do have some that love to brag to
me weekly on what they have sold.”
I love the freedom of
being my own boss.
I believe in the product,
and I know I can
continue to grow.”
Joann Smythe
Premier Direct Jobber
Reaching Potential Accounts,
Customers
Smythe is involved on social media. “I
have a lot of plans with finding groups
both online and in person to connect
with in the future,” she said. “I help a lot
with non-profit groups, including God’s
Garage in Conroe, Texas,” Smythe
said. The group provides help with car
repairs to spouses of deployed military
personnel, and sometimes donates
vehicles to them. “(Pastor Chris) is a
blessing to many, and I’m proud to be a
part of his group,” Smythe said.
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Looking to the Future
The estate sales liquidation business the
Smythes founded is being phased out.
“My next goal is to do AMSOIL full time,”
Smythe said. “I just made David Huff’s
‘sandbox’ as he calls it (Premier DJ).”
She plans to continue growing her
business – partly with the goal of staying
close to Huff’s level, and possibly adding
a little heat for him. “I do plan to go full-
time AMSOIL in the next year,” she said.
“I also set goals to move one level per
year at minimum. I have a lot of things
planned once I’m working AMSOIL full
time – to grow fast and I’m reaching for
the stars. My plan for the next couple
years is 5-Star Regency Platinum level or
higher.”
Her advice to fellow Dealers? “Get T1
certified, never give up and set goals –
write them down and look at them often –
and do the tasks needed to accomplish
the goals.”
It’s not all work for the Smythes. “I do
enjoy taking a day or two to spend with
my family and friends,” Smythe said.
“Sometimes my husband and I will just
get the UTVs and ride the trails near
our home, or go fishing, just to clear our
minds and enjoy the nature. The majority
of our days off revolve around my two-
year-old grandson who we support,
along with my children and my mom. My
grandson, Stephan, is my world. I plan to
have him well-trained by the age of 18 so
he can sign up as a Dealer and rock the
business as his grandma does.”
OCTOBER 2017 | 13
M A G A Z I N E

The Road Forward: Ongoing
Service Builds Solid Relationships
A concrete ongoing service plan benefits both you and your new customer. Step Four of
the Buy-Sell Process defines the nature of the services needed.
You’ve moved through the first three
phases of the Buy-Sell Process with
your prospective customer. It may
seem the ball is now in his or her court,
but ignoring the Ongoing Service
portion of the process can lead to lost
opportunities for both parties. Fostering
the success of your customer’s
business, and yours, requires ongoing
engagement.
Barriers to Entry
In the previous phase of the process, an
assessment of the customer’s business
was established. Understanding the
logistics of introducing AMSOIL products
into a particular business is crucial to
creating a realistic ongoing service plan.
There are likely multiple hurdles your
potential customer must traverse before
bringing in a new line of motor oil. It’s
seldom as easy as just ordering product
and stocking it on the shelves. Poor
planning is a reflection of the guidance,
or lack thereof, provided by the AMSOIL
Dealer – it’s not the fault of the customer.
Registering an account
is an accomplishment,
but remember that until
a purchase is made, the
account remains a prospect.
Provide a “How-To”
Relating examples of what’s worked
for other customers is a great strategy
to use at any point during the Buy-Sell
Process. Provide stories of how other
independent shop and store owners
have successfully brought AMSOIL
products into their locations and how
they’ve been able to effectively market
and sell the products.
14 | OCTOBER 2017
M A G A Z I N E
AMSOIL ONLINE STORE
Keep It Fresh
They may seem intuitive to you now, but
in order to educate others it’s important
to revisit these processes:
• How to order online or over the phone
• Selecting and installing AMSOIL
signage and point-of-purchase
materials
• Handling general questions about
AMSOIL and AMSOIL products from
walk-in customers
STEP
FOUR
Create an Advocate
Helpful and knowledgeable staff can
increase sales for any business. Fostering
one “internal champion” of the AMSOIL
brand in every store you work with can
make a big impact. During the Ongoing
Service phase of the Buy-Sell Process,
consider scheduling time to educate staff
members on the applications and ben-
efits of AMSOIL products. Arm them with
the right information and they can provide
useful and accurate recommendations to STEP FOUR IN THE
any customer who walks in. BUY-SELL PROCESS:
Checking In • Establish a concrete
A solid ongoing service plan ensures no
service plan detailing each
party’s role in the business’s
detail is left unaddressed. Again, your
work is not finished after the first order is success.
placed. There’s one simple way to make • Guide owners through their
sure your customer’s expectations are initial order.
being met. As AMSOIL Director, Dealer
• Assist in the introduction of
Development Rob Stenberg explains,
AMSOIL products and reaffirm
“Sometimes Dealers ask, ‘How often
that staff members have been
should I follow-up with new customers?’
Our response is always, ‘What did they
appropriately educated.
say when you asked them?’” Work Learn more about the Buy-Sell
with new accounts to determine the Process in the T3 and T4 level
frequency of future check-ins. Inquire courses of AU Online or contact
how often they expect you to visit to us at training@amsoil.com.
assess inventory levels, relay the latest
AMSOIL product and marketplace news
and provide any other services required.
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Help Customers
Store Equipment
With Confidence
AMSOIL products provide outstanding protection
through the offseason.
Fall is in full swing and your customers
are thinking about getting summer
equipment put away before winter
hits, but many may be unaware of
the problems that can occur during
extended storage periods. Preventive
maintenance is critical before storing
equipment for any extended period.
Properly storing equipment through the
cold winter months protects the engine,
prevents rust and prepares it for action
when spring rolls back around. With
the right lubrication and fuel additives,
you’re on the right track to helping your
customers protect their equipment,
while presenting great door-openers for
gaining new customers.
Fight Corrosion and Dry Starts
During long periods of storage,
inconsistent ambient temperatures
can cause condensation to form within
the engines of two- and four-stroke
recreational vehicles, handheld power
equipment, construction and farm
equipment and other equipment used
seasonally or infrequently. When the
condensate comes in contact with
steel and iron components, surface
corrosion can form, leaving cylinder
liners, piston rings, anti-friction bearings
and other contact surfaces laden with
rust. Internal corrosion and rust
can flake, leading to increased
engine deposits, wear and
friction, and cause the engine to run
hotter and less efficiently, effectively
reducing equipment life and increasing
maintenance time and costs. Long
periods of storage can also dry out
cylinders. Dry-starting an engine often
results in permanent damage and
can dramatically shorten the life of the
equipment.
While most two- and four-stroke motor
oils are formulated to protect against
internal corrosion and dry starts, their
effectiveness fades over time. AMSOIL
Engine Fogging Oil (FOG) is an excellent
solution for long-term protection against
corrosion and damage from dry starts.
Engine Fogging Oil’s aerosol spray
formulation thoroughly and evenly coats
internal components to protect against
corrosion and help prolong engine life.
Fight Deposits, Gum and Varnish
Ethanol and other harmful contaminants
commonly found in fuel can wreak
havoc on a stored engine. Most fuels
are pre-treated with the lowest additive
concentration (LAC) level of additives,
which allows them to be stored for a
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AMSOIL ONLINE STORE
short period of time before degrading.
During storage, however, degraded fuel
can interact with air and moisture to form
gums, varnish and deposits throughout
the fuel system. These impurities can
gum floats; clog injectors, fuel lines and
carburetors; and cause poor engine
performance and starting problems.
Adding AMSOIL Gasoline Stabilizer
(AST) to fuel before long-term storage
can help prevent harmful deposits from
forming in the tank and fuel system,
eliminating the need to clean or replace
carburetors after long-term storage. For
short-term storage, AMSOIL Quickshot®
(AQS) should be used.
Applications
AMSOIL Gasoline Stabilizer and Engine
Fogging Oil applications include, but are
not limited to, motorcycles, snowmobiles,
ATVs, outboard motors, stern-drive
and inboard marine engines, personal
watercraft, lawn equipment, chainsaws,
snowblowers, portable generators,
handheld power equipment, motor
scooters, powered farm equipment,
powered construction equipment, cars
and trucks.
OCTOBER 2017 | 15
M A G A Z I N E
 AMSOIL ONLINE STORE

MONTHLY LEADERS
The AMSOIL Dealer Hall of Fame, full AMSOIL business category descriptions and top 20 monthly
leaders can be found in the Dealer Recognition area under the Services menu in the Dealer Zone.

Dave M. Mann Ches & Natasha Cain

Michigan South Dakota
7-STAR REGENCY PLATINUM Bill & Donna Durand 3-STAR REGENCY PLATINUM
DIRECT JOBBERS
DIRECT JOBBER Wisconsin
FIRST 7-STAR REGENCY PLATINUM THIRD
Total Organization DIRECT JOBBERS Total Organization
Personal Group Sales SECOND SECOND
New Qualified Customers Total Organization Personal Group Sales
EIGHTH THIRD SIXTH
Commercial Account Sales Personal Group Sales New Qualified Customers
SECOND HALL OF FAME FIFTH
New Customer Sales New Customer Sales

Michael H. Ellis
Michigan
Sherree E. Schell 5-STAR REGENCY PLATINUM
Leonard & Marcie DIRECT JOBBER
Idaho
Pearson
4-STAR REGENCY PLATINUM NINTH
Washington DIRECT JOBBER Total Organization
5-STAR REGENCY PLATINUM
DIRECT JOBBERS EIGHTH FIFTH
Total Organization Personal Group Sales
SEVENTH
Total Organization NINTH NINTH
Personal Group Sales Commercial Account Sales
FIRST
Retail Account Sales

David B. Richardson Robert & Carolyn

Geyer Shirley Alquist
Ohio Florida
California
MASTER DIRECT JOBBER REGENCY DIRECT JOBBER
REGENCY DIRECT JOBBERS
FIRST FOURTH
Commercial Account Sales THIRD Commercial Account Sales
Commercial Account Sales

John & Dianne

Ray & Kathy Yaeger Douglas Huculak
Moldowan
Wisconsin Saskatchewan
Alberta
5-STAR REGENCY PLATINUM REGENCY GOLD DIRECT
DIRECT JOBBERS REGENCY GOLD DIRECT JOBBERS
JOBBERS
THIRD FIFTH
FOURTH Retail Account Sales
Retail Account Sales Retail Account Sales

David G. Douglas Herschel L. Gates David Huff

Michigan Florida North Carolina
EXECUTIVE DIRECT JOBBER EXECUTIVE DIRECT JOBBER PREMIER DIRECT JOBBER
NINTH TENTH SECOND
Retail Account Sales Retail Account Sales New Qualified Customers

16 | OCTOBER 2017
M A G A Z I N E
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 AMSOIL ONLINE STORE

JULY 2017

Tom & Sheila Shalin

Georgia Carol H. Bell
Texas
4-STAR REGENCY PLATINUM George & Shirley
DIRECT JOBBERS 5-STAR REGENCY PLATINUM
Douglas DIRECT JOBBER
FOURTH Tennessee
Total Organization SIXTH
4-STAR REGENCY PLATINUM
DIRECT JOBBERS Total Organization
FOURTH
Personal Group Sales FIFTH SIXTH
Total Organization Personal Group Sales
NINTH
New Qualified Customers SEVENTH FIFTH
Personal Group Sales Commercial Account Sales
SEVENTH
New Customer Sales

Thomas R. Weiss Vijay Parany

North Dakota Ontario
Keith & Betty REGENCY PLATINUM DIRECT 1-STAR REGENCY PLATINUM
Hartman JOBBER DIRECT JOBBER
Kansas EIGHTH TENTH
2-STAR REGENCY PLATINUM Personal Group Sales Personal Group Sales
DIRECT JOBBERS
SECOND SEVENTH
TENTH Commercial Account Sales New Qualified Customers
Total Organization
SECOND FIRST
Retail Account Sales New Customer Sales

James J. Allen Valon Sapp

Texas
James Brown Jr.
Ohio
North Carolina
REGENCY GOLD DIRECT DIRECT DEALER
JOBBER PREMIER DIRECT JOBBER
SEVENTH
SIXTH Commercial Account Sales TENTH
Commercial Account Sales Commercial Account Sales

Daniel & Judy Michael P. Scott

Debra McKenzie Minnesota
Watson
Alberta
Florida PREMIER DIRECT JOBBER
REGENCY GOLD DIRECT
JOBBER 2-STAR REGENCY PLATINUM EIGHTH
DIRECT JOBBERS Retail Account Sales
SIXTH
Retail Account Sales SEVENTH NINTH
Retail Account Sales New Customer Sales

Kent & Trudy Michael J. Mathe

Whiteman Will Mangan
Tennessee Pennsylvania
Utah
REGENCY SILVER DIRECT
7-STAR REGENCY PLATINUM JOBBER PREMIER DIRECT JOBBER
DIRECT JOBBERS
FOURTH FIFTH
THIRD New Qualified Customers New Qualified Customers
New Qualified Customers
FOURTH TENTH
THIRD New Customer Sales New Customer Sales
New Customer Sales

OCTOBER 2017 | 17
Buy AMSOIL Online M A G A Z I N E
 AMSOIL ONLINE STORE

MONTHLY LEADERS
The AMSOIL Dealer Hall of Fame, full AMSOIL business category descriptions and top 20 monthly
leaders can be found in the Dealer Recognition area under the Services menu in the Dealer Zone.

Glen Kadelbach Karen & Joe Romeo

Minnesota Wayne Broyles New Jersey
DIRECT JOBBER
Washington DIRECT JOBBERS
DIRECT JOBBER
EIGHTH EIGHTH
New Qualified Customers TENTH New Customer Sales
New Qualified Customers

HIGHER LEVELS OF RECOGNITION

Gregory & Norma

Andrei D. Pop May Kenneth M. George
Indiana Missouri Pennsylvania
EXECUTIVE DIRECT JOBBER EXECUTIVE DIRECT PREMIER DIRECT JOBBER
JOBBERS

EXECUTIVE EXECUTIVE PREMIER

Daniel & Estelle

Claude A. Drapeau Ziegler
Ontario
Indiana
Joann & Robert DIRECT JOBBER
DIRECT JOBBERS
Smythe Sponsor:
Texas Sponsors:
Lucio Palazzo
PREMIER DIRECT JOBBERS Larry & Suzanne Boswell
Direct Jobber: Direct Jobbers:
Rob J. Hilditch
Michael & Madeline Villers
PREMIER

Ahsen Imran
Alberta
DIRECT DEALER
Sponsor:
Donald Speers

Direct Jobbers:
Tom & Sheila Shalin

18 | OCTOBER 2017
M A G A Z I N E
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 AMSOIL ONLINE STORE

LESS FRICTION, MORE EFFICIENT ENGINE OPERATION

The benefits of AMSOIL synthetic lubricants are many. Superior wear AMSOIL P.i.®
protection, increased horsepower, cooler-running engines, reduced provides additional
deposits, reduced oil consumption, resistance to oxidation and fuel-economy
breakdown, easier winter starts – they all add up to a better-running, benefits, effectively
longer-lasting vehicle. But, for many motorists, improved fuel economy improving fuel
is an especially relevant benefit. Nearly everyone is interested in economy up to
saving more at the pump. 5.7 percent, while
reducing emissions
It is well-documented that synthetic oils can help improve fuel and restoring power
economy by reducing friction, and now is a great time to introduce your and performance.
customers to the fuel-economy benefits of AMSOIL synthetic lubricants.

*All trademarked names and images are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim,
express or implied, is made by their use. All products advertised here are developed by AMSOIL for use in the applications shown.
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C E N T E R L I N E S A N D
October Close-Out
The last day to process October orders in the
U.S. and Canada is the close of business on
Tuesday, Oct. 31. Individual telephone and
walk-in orders will be processed if initiated by
the close of business. Internet and fax orders
will be accepted until 3 p.m. Central Time on
that day. All orders received after these times
will be processed for the following month.
Volume transfers for October business will
be accepted until 3 p.m. Central Time on
Monday, Nov. 6. All transfers received after
this time will be returned.
U.S. and Canadian Dealer Kits
(For Display) Now Available
The U.S. Dealer Kit (G07D) and Canadian
Dealer Kit (G8007D) are now available for
purchase. These kits are for demonstration
purposes only and do not include an
AMSOIL Dealership. Use the kits to
show new and prospective Dealers what
they will receive from AMSOIL as an
introduction to their new Dealerships.
U.S. Dealer Kit (G07D) $32.00
Canadian Dealer Kit (G8007D) $42.75
5W-40 Heavy-Duty Synthetic Diesel Oil
2.5-Gal. Containers Available Oct. 12
Effective Oct. 12, AMSOIL 5W-40 Heavy-
Duty Synthetic Diesel Oil (ADO) will be
available in 2.5-gallon containers.
Synthetic CVT Fluid Gallons Coming
in November
Effective Nov. 1, AMSOIL Synthetic CVT Fluid
(CVT) will be available in gallon containers.
Updated Direct Deposit/Reloadable
Visa Card Registration Process
We have streamlined the Direct Deposit/
Reloadable Visa Card registration process
for Dealers who would like to choose the
security and ease of receiving payments
through direct deposit or a reloadable
Visa card. Simply log in to the Dealer Zone
and navigate to My Business>Update
Account Information>Electronic Payment
Information. Choose Direct Deposit or
Reloadable Visa Card*, enter your banking
information and click “Submit.”
*Reloadable Visa card not available in Canada
20 | OCTOBER 2017
M A G A Z I N E
AMSOIL ONLINE STORE
U P D AT E S
®
F O R Y O U R H E A L T H
ALTRUM Products Benefit Dealers in Many Ways
ALTRUM supplements provide a unique opportunity for Dealers
to improve and safeguard their health and that of their friends and
family. Plus, the supplements are consumable, so they provide an
easy way for you to increase monthly commission credits to meet
your monthly minimum qualifications or reach new levels in the
AMSOIL organization. It’s a win-win.
Benefits of ALTRUM Supplements
• Optimum health for Dealers, friends & family
• Meet monthly qualifications
• Maximum quality in each pill
• Buy from yourself
• Overcome the lack of nutrition in today’s processed foods
Focus on Ultra Probiotics
Research continues to support the essential role probiotics play in
promoting health by supporting the digestive and immune systems.*
Roughly 70 percent of the body’s immune system comes from the
gut. Probiotics can help keep a healthy balance of good and bad
bacteria to maintain overall good health.*
Ultra Probiotics is a universal probiotic providing 20 billion live
cells of beneficial microflora cultures in a single dose.* ALTRUM
Probiotics are gluten-free and shelf-stable, which means they do
not require refrigeration.*
Benefits of Ultra Probiotics
• Improve digestion and absorption of vitamins*
• Manufacture vitamins needed by the body*
• Promote balance of bacteria for overall health*
Ultra Probiotics
Wholesale Comm.
Stock # Units Pkg./Size Wt. Lbs. Price Credits
DUP01 EA (1) 60-count 0.3 35.65 33.94
DUP01 CA (6) 60-count 1.8 203.50 203.50
*These statements have not been evaluated by the Food and Drug
Administration. These products are not intended to diagnose, treat,
cure or prevent disease. Check with your physician when using
prescription medications along with food supplements.
Order: 1-800-777-7094 | www.altrumonline.com
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 AMSOIL ONLINE STORE

Updated Retail Catalog Now Available

This issue of AMSOIL Magazine includes the updated AMSOIL Retail Catalog (G100 U.S./G300 Canada).
The AMSOIL Retail Catalog offers an excellent opportunity for Dealers to exhibit the entire line of AMSOIL
products. It also contains information on becoming an AMSOIL Dealer or Preferred Customer.

How It Works
Attach your Dealer number in the area
marked “referral number” on the back
cover of the catalog. Use a catalog label
from the AMSOIL Print Center for a more
professional impression. Distribute the
catalog to potential customers, Dealers
and Preferred Customers.
Where to Distribute
• Trade Shows • Fair Booths • Race
Events • Conventions • Conferences
• Direct Mail to Potential Customers
Maintain Contact with Prospects
Direct contact with potential customers is
the best way to earn a sale or gain a new
Dealer or Preferred Customer. The more
people hear about AMSOIL products and
programs, the more likely they are to take
advantage of their benefits. Direct mail-
ings to potential customers can give you a
foot in the door, but don’t stop there. Fol-
low up with potential customers to answer
questions, provide clarity and give them
one-on-one service.
How Customers Place Orders
Customers who wish to place orders
from your retail catalogs can simply call
the AMSOIL toll-free ordering line and
place their orders specifying the referral
number (your Dealer number) printed
on the catalog. This ensures that you
additional cost to you. In addition, any of
your customers who call AMSOIL wishing
to become Dealers or Preferred Custom-
ers will automatically become members of
your personal group.
Free Shipping
Online/catalog customers in the contigu-
ous U.S. receive free shipping on orders
of $100 or more. Customers who order
less than $100 will be charged a flat ship-
ping fee of $8.50.
Reaching New Prospects
The AMSOIL Retail Catalog is a great
opportunity to reach potential customers
with whom you wouldn’t ordinarily have
contact. A direct mailing to a specific
neighborhood could reach numerous
customers who do not attend race events
or trade shows, but still want the best
protection for their vehicles. Also, people
at shows or events who are initially only
somewhat interested or don’t have time
to talk can take a retail catalog home to
review at their leisure.
Downloadable Retail Catalog PDF
You can also download the retail catalog
PDF from the Dealer Zone. Your referral
number is automatically embedded in the
catalog so when customers
click a “Shop Online Now
@ www.amsoil.com” link,
sales. Your referral number also automati-
cally populates in the “referral number”
area on the catalog’s back page.
Once downloaded, the retail catalog PDF
can be embedded on your website for
customer download or emailed to custom-
ers who request a free e-catalog.
The PDF catalog is housed under the
Business Tools category in the Dealer
Zone (Business Tools>Literature>
Customizable Literature>Retail Catalog).
Ordering Catalogs
AMSOIL Retail Catalogs are available
individually and in packages of
100 and 300. Order 900 or more
catalogs using product code G100-PK
and receive a promotional code in your
Message Center inbox redeemable for
free catalog labels from the AMSOIL
Print Center.
Catalogs with your information pre-
printed on the back cover are available
through the AMSOIL Print Center.
Access the Print Center through the
Dealer Zone.
$1.00 U.S.

receive the retail profits and commission they arrive at the online
credits. Ordering customers are automati- store as if they had come
cally sent updated retail catalogs every through your website, and
six months for the next 18 months at no you receive credit for all

AMSOIL Retail Catalog Ordering Information

Wt. U.S. Can.
Stock # Units Description Lbs. Price Price
G100 EA 1 U.S. Catalog 0.1 .50 .70
G100 CA 100 U.S. Catalogs 10.0 43.00 60.00
G100 PK* 300 U.S. Catalogs 30.0 120.00 165.00
G300 EA 1 Canada Catalog 0.1 .50 .70
G300 CA 100 Canada Catalogs 10.0 43.00 60.00
G300 PK* 300 Canada Catalogs 30.0 120.00 165.00
*Order three or more and receive free catalog labels from the Print Center.

Customizable catalogs are available through the AMSOIL Print Center.

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I N S I G H T O N S A L E S
Dan Gorski | DIRECTOR, CUSTOMER SERVICE
My parents instilled in me the need to
work smarter rather than harder, and
my mentors, teachers, bosses and
peers have reinforced it over the years.
Life is full of change, which often brings
opportunities for working smarter.
Embracing these opportunities makes
life more exciting, and I enjoy the
sense of accomplishment when I make
progress and achieve goals.
Effective in August, we enacted
several changes to Dealerships. You
now have access to more resources
than ever before, many of which offer
opportunities to work smarter and
achieve greater success. Here are just
a few ideas.
Information at your fingertips
Previously, Dealers had to pay $9.95
per month ($119.40/year) for Premium
Dealer Zone reports. These reports,
especially the Dealer Dashboard, help
Dealers more effectively manage and
monitor the health of their businesses.
On the surface, the dashboard provides
updates about new customers, sales to
personally sponsored customers, info
about Dealers & Preferred Customers
who are due to renew and other
summarized data.
Dealers can also “drill into” any section
of the dashboard to see greater
detail and find opportunities to better
serve customers or identify potential
problems before they arise.
For example, it’s easy to identify
new customers or customers who
are buying more than ever before.
Maybe you’d like to send them a
thank-you note to show you appreciate
their business. You can also identify
customers who are buying less than
they have in the past. Maybe you’d like
22 | OCTOBER 2017
M A G A Z I N E
How to work smarter, not harder
Take advantage of the free resources now available to you.
to contact them to see if anything is
wrong and if there’s anything you can
do to earn back their business.
You can also see your customers’
product purchases. This can help you
identify other AMSOIL products they
might find helpful. Providing product
recommendations can help with
customer retention while expanding
your personal earnings.
The dashboard is also an easy way to
monitor accounts with net-30 credit
terms to ensure they pay their invoices
and you receive commissions for their
orders. Dealers should also monitor
tax-exempt status for customers to
ensure their certificates remain up-to-
date. These are just a few examples;
there are many other ways to use and
benefit from the information available in
the dashboard reports. Click the Dealer
Dashboard icon in the Dealer Zone to
see for yourself.
Free training
All Dealers now have free access
to the training materials available
in AMSOIL University (AU) Online.
You can access an assortment of
videos, webinars, presentations,
courses and other training resources.
This information helps new Dealers
establish their businesses while
providing valuable education for
experienced Dealers. The topics
range from technical, product and
application training to customer
service, sales, program information
and more. Resources are added
weekly, so check back frequently to
stay up-to-date. If you’re a new Dealer,
start by enrolling in the T1 Certification
program. Click the AU Online banner
in the Dealer Zone to get started.
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AMSOIL ONLINE STORE
Interact with fellow Dealers
All Dealers also have access
to the AMSOIL Dealer Forum in
the Dealer Zone. The forum is a
convenient resource for Dealers to
ask questions or share ideas with
other AMSOIL Dealers. Many of
the regular participants are highly
experienced and successful. This
makes the forum an excellent resource
for relatively new Dealers who need
some encouragement during their
Dealership’s infancy. It’s also great
for experienced Dealers who want to
expand into new markets or experiment
with new sales or marketing ideas.
Click the Dealer Forum icon in the
Dealer Zone and check it out.
Everything you need to know
The Knowledgebase is another
excellent resource. With all the
programs, products, sales methods
and other opportunities available
to you, running your Dealership
can present a few questions. The
Knowledgebase houses answers to
frequently asked questions – plus
plenty of unique questions – and helps
you find the answers you need. Again,
log into the Dealer Zone and click the
Knowledgebase icon.
I’ve talked about only a few of the
resources available to help you achieve
higher levels of success. Now it’s up
to you to do the smart thing for your
business by logging into the Dealer
Zone and taking advantage.
 AMSOIL ONLINE STORE

Three Top Snowmobile Brands

One Exceptional Oil
Arctic Cat* ZR 6000 Ski-Doo* MXZX 600 TNT Polaris* Indy 600
(2,000 miles) (1,327 miles) (1,116 miles)

• NO PISTON RING STICKING FOR MAXIMUM POWER

• NO PISTON SCUFFING FOR LONG ENGINE LIFE

www.amsoil.com/
warrantysecure

After a full season of real-world riding in the three top

snowmobile brands, AMSOIL INTERCEPTOR® Synthetic
2-Stroke Oil (AIT) prevented ring sticking, piston scuffing
and exhaust power valve sticking. No matter which brand
of sled your customers ride, we have them covered.

Reach out to your customers and

accounts today to make sure they’re
stocked up on AMSOIL snowmobile
products when the snow arrives.

*All trademarked names and images are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim,
express or implied, is made by their use. All products advertised here are developed by AMSOIL for use in the applications shown.
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 AMSOIL ONLINE STORE

CHANGE SERVICE REQUESTED PRSRT STD

US POSTAGE
PAID
Published 12 times annually
AMSOIL

ISO 9001/ISO 14001 REGISTERED

Filtration Solutions

WE HONOR

Minimum 10%
(Discover in U.S. only) Post-Consumer Fiber

AMSOIL INC., 925 Tower Ave., Superior, WI 54880 • 715-392-7101 • Printed in the USA
© 2017, AMSOIL INC. All rights reserved. The AMSOIL logo is a registered trademark of AMSOIL INC. www.amsoil.com October 2017

Independent Auto Repair Shops

Every AMSOIL Dealer Needs One
Approximately 82 percent of American drivers are
DIFM (Do-It-For-Me) customers. Having an excellent
independent repair shop on your list of accounts can
greatly benefit your business. A solid relationship
with at least one installer helps you meet the needs
of DIFM customers. It also creates more
commissions and profit potential.
If you don’t have an installer account,
where will you send new customers
who don’t change their own oil?
For more information and training on
how to secure accounts in this market,
visit the T4 Training in AU Online.

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