DBA 7201 - PRODUCTIONS & OPERATIONS MANAGEMENT

Total: 20 Marks

PART – A Answer the Questions 2 x 5 = 10 Marks

1. What are the various dimensions of quality given suitable examples.

2. Write short notes on i) Capacity planning ii) Aggregate Planning iii) Service Design

PART – B Compulsory 1 x 10 =10 Marks

1. Explain the various types of layouts with advantage and disadvantages.

DBA 7202- MARKETING MANAGEMENT

Total: 20 Marks

PART – A Answer the Questions 2 x 5 =10 Marks

1 What do you mean by institutional marketing?

2 What is meant by competition oriented pricing?

PART – B Compulsory 1 x 10 =10 Marks

1. Describe factors influencing buying behaviour and its model

DBA 7203 - HUMAN RESOURCE MANAGEMENT

Total: 20 Marks
PART – A Answer the Questions 2 x 5 = 10 Marks

1 List down the types of Training

2 Define career management

PART – B Compulsory 1 x 10 =10 Marks

3 Define Recruitment and Selection in detail.

 DBA 7204 - FINANCIAL MANAGEMENT

Total: 20 Marks

PART – A Answer the Questions 2 x 5 =10 Marks

1. What are the objectives of financial management?

2. Explain different types of dividend policy.

PART – B Compulsory 1 x 10 =10 Marks

A company has 1 lakh shares outstanding at Rs.100 each. It has net profits of Rs.10 lakhs and
wants to make new investment of Rs.20 lakhs. It is also considering a dividend declaration of
Rs.5 per share. If its opportunity cost of capital is 10% what will be the price of its share at
the yearend if :

a) Dividend is not declared

b) Dividend is declared

c) How many new shares must be issued?

DBA 7205 - INFORMATION MANAGEMENT

Total: 20 Marks

PART – A Answer the Questions 2 x 5 = 10 Marks

1 Define Knowledge Management.

2 What is decision table?

PART – B Compulsory 1 x 10 =10 Marks

3 Explain the different classes of case tools.

 DBA 7206 - QUALITY MANAGEMENT

Total: 20 Marks

PART – A Answer the Questions 2 x 5 = 10 Marks

1. Quality is free “Comment”.

2. Illsulate with suitable example the use of 7QC tools.

PART – B Compulsory 1 x 10 =10 Marks

1. Explain the various Quality practice adopted the company you are working. Identify areas
of improvements and suggest suitable tools.

DBA 7207 - BUSINESS RESEARCH METHODS

Total: 20 Marks

PART – A Answer the Questions 2 x 5 = 10 Marks

1. Briefly Explain the Various steps in the research process.

2. Discuss the Measurement and Scaling Techniques.

PART – B Compulsory 1 x 10 =10 Marks

3. Write the format of research report.