Reyna Arianna

Helfgott-Waters Cruz
Korian Barbara Sam
Mattson 1
Micco Schroer
2
FitBits

3
*Survey results from 46 “FitBit” respondents

4
75% of FitBits are
between the age of Yet we intend to market
25-44 to all fitbits
 ● Sponsored Races ~ 57% of budget
● Podcast Advertisements ~ 41% of budget
● Facebook Sweepstakes ~ 2% of budget

6
Social Running Events

*Survey results from 46 “FitBit” respondents

**Social Running Events includes 5Ks, 10Ks, Half-Marathons, Marathons

7
 Washington, D.C.
Santa Monica, CA Denver, CO
SHAMROCK N’ ROLL RUN SERIES

9
10
 Podcasts

*Survey results from 46 “FitBit” respondents

11
12
13
Vs.

14
15
16
17
Budget
Race Sponsorship ROI
65% will purchase

$2.99

Initial Reach: 10,000

58% will buy again

Repeat Customers

Increase in Revenue = $30,810

19
 Facebook Sweepstakes ROI
5% will see the ad
or a video

Initial Reach: 202 Million

45% will buy

Increase in Revenue = $13,635,000

 Podcast Advertising ROI
65% will purchase

Average Reach: 6.618 Million Listeners

Increase in Revenue = $12,905,416.90

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Total Increase in Sales
Revenue
Race Sponsorships = $30,810
Facebook Sweepstakes = $13,635,000
Podcast Advertisements = $12,905,416.90

Total Increase = $26,571,226.9

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$28 Million

$54.6 Million

23
24
 “Reciprocity is a very, very strong instinct. If somebody does
something for you, you really feel a rather surprisingly strong
obligation to do something back for them.”

So….

“The conversion rate of the sampling efforts was between 25 and

30 percent increase in sales per year.”

25
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27
28
 Race Sponsorship
Calculations

Portable Refrigerators

29
Tim Ferriss Podcast
Calculations

*Guarantees 2.75 million downloads to listeners

30
 Slide Index
● Intro Slide ● Race Sponsorship Calculations
● Rockin’ Protein Energy ● Podcast Calculations
● FitBits ● Facebook Video Calculations
● FitBit Survey for RTD Protein Drinks
● FitBits Explained
● Marketing Campaign Aspects
● FitBit Participation in Running Events
● First 3 Events
● Race Sponsorship ROI
● Shamrock n’ Roll Series
● Facebook Sweepstakes ROI
● Race Map
● Podcast Advertising ROI
● Podcast Survey Results
● Total Increase in Sales Revenue
● Tim Ferris
● Total Change
● Podcasts Competitors
● Facebook
● Facebook Ad
● Competitors
● Communication Channels
● Budget
● Survey Questions
● Thank You

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Thank You!

32