Market Research 1

DBA1012 – Market Research

ABMTC – DBA - Batch 3
Faculty – Dr. Sandeep Sane
Student - Ramesh Kajrolkar

Research Assignment:
Design a Questionnaire to study the impact of Government schemes like Startup India and Standup India in
supplementing the entrepreneurship opportunities in the country. Use scales like Likert, staple and Qualitative
Questions. The number of questions to be at least 20. Find out Cronbach’s Alpha for the same.

Submission:
For the purpose of this submission I studied Startup India scheme from the government of India. My submission
consists of, 1) Overview of this program, 2) Questionnaire using Likert and Qualitative questions and, 3) Cronbach’s
alpha analysis

1. Overview of Startup India:

Startup India is a flagship initiative of Government of India. It was launched on 16th of January 2016 by Prime
Minister Narendra Modi. The prime objective of this initiatives is as below.

 To develop and enhance startup culture in India

 To build an overarching entrepreneurship framework
 To nurture culture of innovations within India
 To transform youth of India from job seekers to job creators

Features of Startup India:

There are many significant features of this campaign, some of them are as below:

 Simplification and Handholding of the Startup by,

o Reducing the regulatory burden on Startups
o Creating a single point of contact for the entire Startup ecosystem
o Promoting awareness and adoption of IPRs (Intellectual property rights) by Startups
o Making it easier for Startups to wind up operations
 Funding Support and Incentives for the Startups by,
o Providing Funding Support through a Fund of Funds
o Exempting Tax on Capital Gains
o Exemption of Tax to Startups for 3 years
 Initiating Industry-Academia Partnership and Incubation through,
o Startup Fests for Showcasing Innovation and Providing a Collaboration Platform
o Innovation Centers at National Institutes
o Innovation Focused Programs for Students
o Promoting Startups in the Biotechnology Sector
Market Research 2

Conditions to Register:
There are some conditions to register your firm under startup India campaign,

 The applicant company should be a private limited company or a limited liability partnership or the firm
should be registered partnership firm
 The firm should be new or not older than five years
 The total turnover of the company should be less than twenty five crore rupees
 The company should have some new ideas
 It should work towards innovation and development
 Each firm should be approved from Department of Industrial Policy and Promotion (DIPP)

2. Questionnaire – Effectiveness of Startup India Scheme:

For each of the Questions below, circle the response that best characterizes how you feel about the statement, where,
1 = Strongly Disagree
2 = Disagree
3 = Neutral
4 = Agree
5 = Strongly Agree

# Question Strongly Disagree Neutral Agree Strongly

Disagree Agree

Startup India scheme kicked off Startup Culture in

1 1 2 3 4 5
India.

Startup India scheme boost Innovation culture in

2 1 2 3 4 5
India

Startup India scheme helped in creating substantial

3 1 2 3 4 5
amount of jobs

Startup India scheme is equally active in Urban as well

4 1 2 3 4 5
as Rural areas

Startup India scheme is popular and known among

5 1 2 3 4 5
majority of the youth

Startup India scheme could successfully reduce the

6 1 2 3 4 5
regulatory burden on Startups

Startup India scheme makes it easier for Startups for

7 1 2 3 4 5
the faster Exits
Market Research 3

Startup India scheme provides sufficient funding

8 support for the development and growth of 1 2 3 4 5
innovation driven enterprises
Startup India scheme provides credit for doing
9 1 2 3 4 5
business to innovators across all sections of society

Startups are aware that Under Startup India scheme

10 1 2 3 4 5
Tax is exempted on sale of capital assets

Startups are aware that Under Startup India scheme

11 1 2 3 4 5
Tax is exempted for 3 years

Startups are aware that Startup India scheme is also

12 1 2 3 4 5
applicable for Biotechnology

Rate the Statements below in the scale of 1-5, 5 being highest rating and 1 being lowest rating, circle the response.

# Question Lowest Rating ------------- Highest Rating

How would you rate Startup India Hubs developed by

13 government to create single window for the the entire 1 2 3 4 5
Startup ecosystem

How would you rate Mobile app and a web portal

14 developed by government to create single platform for 1 2 3 4 5
interacting with government

How would you rate legal support, related to

15 Intellectual Property rights, provided by government 1 2 3 4 5
to fast track patent examination

How would you rate the 25 points program of Startup

16 1 2 3 4 5
India\

How would you rate Startup Fests organized under

17 Startup India scheme, for showcasing Innovation and 1 2 3 4 5
to provide collaboration platform

How would you rate Innovation Centers built at

18 1 2 3 4 5
National Institutes to propel Innovations

How would you rate Annual Incubator Grand

19 1 2 3 4 5
Challenge organized by Startup India

How would you rate Success of the Startup India

20 program in last 3 years based on stats available on 1 2 3 4 5
Startup India website
Market Research 4

3. Cronbach alpha analysis

Find below Dummy data from 50 respondent, Cronbach’s alpha score derives is 0.83 which can be Considered as
reliable.

Formula:

# of Questions = 20
Sum of the item variances = 33.17
Variance of the total Score = 159.89

Cronbach alpha = (20/(20-1))*(1-33.17/159.89) = 0.83

Survey Questions
Respondent Total
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
s Score

1 3 1 3 1 1 1 3 1 1 1 2 2 2 1 1 2 4 2 1 2 35

2 1 1 3 1 1 1 1 1 2 1 2 2 1 1 1 4 2 1 2 1 30

3 1 1 1 1 1 1 3 1 1 1 1 1 1 1 1 1 2 1 4 1 26

4 1 4 2 4 2 3 2 2 4 2 2 2 4 1 2 4 2 1 4 1 49

5 4 1 1 1 1 1 4 1 1 4 1 1 2 1 1 1 2 1 3 1 33

6 4 1 4 1 1 2 1 1 2 1 1 4 4 1 3 3 3 1 1 1 40

7 4 4 4 1 2 4 2 4 2 2 4 4 4 4 5 3 1 4 3 4 65

8 2 2 4 1 4 4 2 2 2 2 2 1 4 4 5 4 1 1 1 1 49

9 2 2 1 4 2 2 2 1 2 2 2 2 2 2 5 3 3 1 1 3 44

10 2 4 4 4 2 4 2 1 2 1 1 4 2 2 5 4 1 3 1 1 50

11 4 4 2 4 2 2 4 2 1 2 4 4 2 1 3 1 3 3 3 1 52

12 2 2 2 2 4 1 2 1 4 2 2 2 1 4 1 4 3 3 1 3 46

13 1 2 2 4 2 4 2 4 4 4 1 2 4 2 5 3 1 1 3 3 54

14 4 1 2 2 4 2 1 4 4 4 4 2 2 2 5 4 1 1 4 3 56

15 2 1 4 2 4 2 2 2 4 2 4 4 4 1 3 1 1 1 3 1 48

16 1 1 2 2 4 2 4 4 2 2 4 1 1 4 5 1 4 1 1 1 47

17 2 2 4 1 4 2 4 1 4 4 2 2 1 4 5 3 3 1 3 3 55

18 2 2 4 1 4 2 4 2 2 4 1 4 1 4 1 3 1 1 1 1 45

19 1 2 2 2 2 1 1 1 4 4 2 2 4 2 3 3 3 3 1 3 46

20 2 4 2 4 4 4 4 4 4 2 1 4 4 4 3 3 3 5 3 3 67

21 2 4 4 4 4 4 1 2 4 4 1 1 4 4 3 3 5 3 1 3 61
Market Research 5

22 3 1 3 1 1 1 3 1 1 1 2 2 2 1 1 2 4 2 1 2 35

23 1 1 3 1 1 1 1 1 2 1 2 2 1 1 1 4 2 1 2 1 30

24 1 1 1 1 1 1 3 1 1 1 1 1 1 1 1 1 2 1 4 1 26

25 1 4 2 4 2 3 2 2 4 2 2 2 4 1 2 4 2 1 4 1 49

26 2 4 5 1 2 2 3 3 5 5 1 2 1 3 5 1 5 5 3 1 59

27 2 1 1 4 4 1 4 2 5 1 5 2 5 3 1 5 2 2 3 5 58

28 1 5 2 2 1 2 2 5 3 2 3 3 3 5 1 5 1 5 3 2 56

29 4 1 1 1 1 3 2 4 3 1 3 3 1 5 3 3 3 5 4 1 52

30 5 2 3 1 5 2 1 3 3 3 3 1 3 1 3 5 2 4 4 1 55

31 4 3 4 5 3 1 1 2 5 5 2 2 5 3 5 1 4 5 4 4 68

32 4 3 2 3 4 3 4 3 3 5 2 3 3 3 1 1 4 5 3 4 63

33 3 1 3 1 1 1 3 1 1 1 2 2 2 1 1 2 4 2 1 2 35

34 1 1 3 1 1 1 1 1 2 1 2 2 1 1 1 4 2 1 2 1 30

35 1 1 1 1 1 1 3 1 1 1 1 1 1 1 1 1 2 1 4 1 26

36 1 4 2 4 2 3 2 2 4 2 2 2 4 1 2 4 2 1 4 1 49

37 4 4 1 4 2 4 2 4 3 2 1 3 1 2 3 5 5 4 1 1 56

38 4 3 2 2 2 2 4 4 3 2 5 5 2 3 5 5 4 4 4 3 68

39 3 4 4 4 1 2 1 4 2 3 2 3 3 2 3 3 5 2 4 1 56

40 3 1 3 1 1 1 3 1 1 1 2 2 2 1 1 2 4 2 1 2 35

41 1 1 3 1 1 1 1 1 2 1 2 2 1 1 1 4 2 1 2 1 30

42 1 1 1 1 1 1 3 1 1 1 1 1 1 1 1 1 2 1 4 1 26

43 1 4 2 4 2 3 2 2 4 2 2 2 4 1 2 4 2 1 4 1 49

44 1 1 1 1 1 1 3 1 1 1 1 1 1 1 1 1 2 1 4 1 26

45 1 4 2 4 2 3 2 2 4 2 2 2 4 1 2 4 2 1 4 1 49

46 3 3 5 3 4 1 1 3 2 3 5 5 1 1 1 1 3 1 4 2 52

47 4 4 4 2 5 4 2 5 1 3 2 2 3 2 4 4 3 1 2 4 61

48 1 3 1 2 3 5 2 1 1 3 2 4 3 4 1 3 2 1 2 3 47

49 5 3 2 1 5 3 1 4 2 5 1 5 4 3 5 3 4 1 3 1 61

50 5 4 5 5 4 5 3 2 5 4 1 1 3 3 4 4 4 1 4 2 69
Variance

159.89
1.79

1.76

1.48

1.91

1.84

1.49

1.63

1.76

1.31

1.36

1.73

1.68

1.81

1.42

2.08

1.24
1.1

1.7

2.6

1.5

References:
Course material from ABMTC Batch 3 sessions for Market research
https://www.startupindia.gov.in/content/sih/en/about_us/about-us.html

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