Roll no.

Date 1 1 0 9 2 0 1 8
Total no. of Questions: 20 Marks: 20
Time Allowed: 20 minutes
Multiple Choice Questions
MBA (Sem.-3), Ist Sessional
Subject Name- Advertising Management
Subject Code: MBA 902
Section: ___

1. A company's total marketing communications mix consists of a special blend of

advertising, sales promotion, public relations, personal selling, and direct-marketing tools
that the company uses to communicate customer value and build customer relationships.
This is also called ________.
a) Integrated marketing b) direct marketing
c) The promotion mix d) competitive marketing

2. Any paid form of non-personal presentation and promotion of ideas, goods, or services
by an identified sponsor is called ________.
a) Personal selling b) advertising c) direct marketing d) sales promotion

3. Which of the following is not an aspect of the promotion mix?

a) Direct marketing b) advertising c) strategic positioning d) public
relations

4. With the use of integrated marketing communications, a company's mass-market

advertisements, Web site, email, and personal selling communications all have ________.
a) the same message, look, and feel b) separate marketing
objectives
c) Equal portions of the advertising budget d) None of Above

5. If a company gives false message to the customers, it is known as

a) Obscene ads b) Subliminal ads
c) Deception d) None of these

6. Creating image of product in the minds of target group is called ….

a) Marketing b) positioning
c) Branding d) Popularizing

7) Which of these is hidden advertising?

a) Surrogate b) puffery c) outdoor d) comparative

8) Which of these is an advertising objective?

a) To entertain b) to create humor c) To persuade d) None of theses

9 Which of these is not a outdoor media?

 a) Television b) Skywriting c)Hoardings d )sandwichner

10. Which of these is a logical Appeal?

a) Price b) Pleasant c) Quality d) Features

11. Which one of the following is NOT a part of advertising Pyramid?

a)Attention b)Desire c)Need d)Interest

12. Direct mail advertising sends messages through

a) Audio b) Video c) Mail d) None of these

13. Which tool of the promotional mix consists of short-term incentives to encourage the
purchase or sale of a product or service?
a) Advertising b) public relations
c) Direct marketing d) sales promotion

14. If a company wants to build a good “corporate image,” it will probably use which of the
following marketing communications mix tools?
a) Advertising b) public relations
c) Direct marketing d) sales promotion

15. Which of the following promotional forms is often described as being too impersonal
and only a one-way communication form?
a) Advertising b) personal selling
c) Public relations d) sales promotion

16. The promotion tool that may include coupons, contests, premiums, and other means of
attracting consumer attention is best described as being which of the following?
a) Advertising b) personal selling
c) Public relations d) sales promotion

17. Advertising can be used to sell:

a) Product b) Services c) Idea d)All of these

18. There are many definitions of Advertising. Which of the following is a key parameter to
define advertising?
a) Identifiable Sponsor b) Competitive Advantage c) Target Audience d) Company Mission

19. Which of the following WOULD NOT be one of the primary advertising objectives as
classified by primary purpose?
a) to inform b) to persuade c) to remind d) to make profits

20. Keeping consumers thinking about the product is the objective for which type of
advertising?
a) Informative advertising. b) Psychological advertising.
c) Reminder advertising. d) Persuasive advertising.