An advertisement layout can be defined as the systematic design of size, color scheme, graphics,

object and text placement to send intended message to the target audience.

2 Definitions of media research on the Web:

• ñ A study of radio, television and print media for the purpose of reaching
the optimal consumer audience.
www.motto.com/glossary.html
• Marketing research that focuses on issues of media selection and
frequency.
www.glencoe.com/sec/busadmin/marketing/dp/ad_serv/gloss.shtml
• Systematic, empirical research used as a basis for media planning by
media companies and their advertising clients: -> Media, -> TV audience
research, -> portable people meter, -> reach, -> reach research.

3. What is sales promotion?

Sales promotion is any initiative undertaken by an organisation to promote an increase in sales,
usage or trial of a product or service (i.e. initiatives that are not covered by the other elements of
the marketing communications or promotions mix). Sales promotions are varied.

Often they are original and creative, and hence a comprehensive list of all available
techniques is virtually impossible (since original sales promotions are launched daily!). Here are
some examples of popular sales promotions activities:

4. Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects
of publicity include people (for example, politicians and performing artists), goods and services,
organizations of all kinds, and works of art or entertainment.

From a marketing perspective, publicity is one component of promotion which is one component
of marketing. The other elements of the promotional mix are advertising, sales promotion, and
personal selling. Promotion But the publicist cannot wait around for the news to present
opportunities. They must also try to create their own news

5. Definitions of Advertising copy on the Web:

• Copywriting is the use of words to promote a person, business, opinion or

idea. Although the word copy may be applied to any content intended for
printing (as in the body of a newspaper article or book), the term copywriter is
generally limited to such promotional situations, regardless of media ...

6. Public relations (PR) is a field concerned with maintaining public image for businesses, non-
profit organizations or high-profile people, such as celebrities and politicians.

Public relations is used to build rapport with employees, customers, investors,

voters, or the general public.[7] Almost any organization that has a stake in how it is
portrayed in the public arena employs some level of public relations. There are a
number of public relations disciplines falling under the banner of corporate
communications, such as analyst relations, media relations, investor relations,
internal communications and labor relations.

7. Ad campaign

First step to be consider when developing advertising campaign is Identification of

the target audience. It is very important to understand your audience and what are
their needs. There researcher’s job becomes crucial to understand the mind of the
audience that advertisement could be related to specific target.
Second step is to Establish message and budget objectives. Objectives for message
and budget have to be steady. Message objectives have to informative, persuasive
and reminding. Budget objectives has to be set to allocate affordable percentage of
the money that can be spend on that particular advertise.
Third step is to Design add. Creativity is a big part of this step. There has to be
combination of what to say and how to say it in the end meeting the desired
objectives. Art directors, copywriters, photographers play a major role in this step.
Forth step of the advertising process is to Pretest what add will say. The purpose of
this step is to try to minimize mistakes. It can be done be testing the reactions
before add is placed for truth function. Research has to be done to be sure that
product’s market, consumers and competitors are correctly defined. Copy testing is
done in this step, to measure how effective add is.
Fifth step is to Choose the media(s) type and media schedule. Aperture (the best
window) has to be determined in this step. It is crucial to know when and where the
target audience can be reached. Perfect timing of the message delivery is the main
role in this step.
Final sixth step in this process is to Evaluate the advertising. In this step has to be
determined that advertisement is effective and it going to serve the purpose. The
impact of the message has to be set to its highest potential. Post testing is a best
way to do it. Communication about the product it self and what has to be sad about
it is a very important detail for company to succeed at advertising.

It is important to plan your advertising campaign well in advance. Planning most involve every
stage that your campaign needs.In my opinion, your online advertising must go through
following steps:
Setting objectives:

Before you plan and expand your compaign further, you must answer ask question in writing,
what do I want to achieve from this compaign?

Your objective might be making an- amount or to acquire- number of subscribers.

The objective should be clear and measurable, so that you can compare it with your achievement.
Target Market:

Whom is this ad intended for Define what segment of market you would be targeting.

For example: Is your product for Mom at Homes or Office goers or so on?

You may include multiple segments but you must know how many segments you are targeting
and what would be your approach for each segment.

Look For Places:

What are the places that your target market is visiting online, what are the possible advertising
awareness on these places.

You can make a list and then select tater on where you want to put your money on?

Budget:

What would be your budget allocated for the compaign?

Ad Designing:

What kind of ad medias would you be using and how you are going to approach creation of ads.

If you are outsourcing then you would have to look for companies/ persons whom you would.

Rest of the points are execution of advertising and are self explanatory

Send Ad to Publisher:

Ha! How Obvious.

Track responses:

You must place measures to track the results of your campaign. There are plenty of services
available that would help you with this.

Analyze:

Analyze what is working and analyze what is not working. Is everything happening as you
wanted. If not then you should find the solution for non performing parts of your campaign.

Review

Monitoring is not one time task. It requires regular review and re-review.
8. Sales Promotion Techniques
By Daryn Edelman, eHow Contributor

I want to do this!

Sales promotion techniques can be specialized to certain industries, but most techniques can be
intuitive or learned by trial and error as you are in the process of selling. Simple advice for
successful promotions like pre-qualifying leads, respecting the client, building a relationship and
setting realistic goals are often not implemented in pitches, emails, phone conversations and
marketing materials. TV commercials bombard people with information. If you are face-to-face or
have a personal contact with your client, your techniques must be different.

Continuous Improvement and Tracking

1. Consider what you can accomplish daily, weekly, monthly or annually. Expectations that
are too high will result in failure and stress, which will affect you mentally, physically and
emotionally. Examine what sales promotion techniques you are using, if there was
something you could have done better, what techniques your competition is using, and how
you can implement them. Write what you can accomplish in terms of sales, calls or profit.
Keep in mind that sales promotion techniques must be constantly improved.

Targeting

2. Many sales promotions try to attack too large an audience. Consider who you would
want to talk to. If you are calling, you would not purchase a list of a million phone numbers
from around the world. If your goal is to get people to come to your store, you would want to
call only people who live within a certain radius of your store. If your product deals with
homes, you would want your sales promotion to focus on private homeowners.

Questioning

3. Once you have a person in the store or on the phone, your goal is to determine if she
has a need (or if you can create a need). If you are talking to a tourist, he will not be
interested in coming to your car dealership, no matter what payment options you are
promoting. Ask questions. Determine if this is someone who may be interested in your
product, then begin your sales promotion.

Stories Sell

4. Anyone can make general statements that their product is the best and saves money. A
sales promotion for a certain product must answer the question of what makes this product
unique. Use numbers, percents and concrete experiences to show the client why they
should buy your product and not the thousands of others on the market. Stories of success
paint a picture for the client to get excited about the product and think, "If he can do it, so
can I." A good sales promotion uses names and describes how the product affected a
certain person.
 Respect Sells

5. Respect the client, his needs and restrictions. A good sales promotion technique solves
the client's' problem for him. If he can't pay the full amount, acknowledge his budget
constraints and offer payments. If he is concerned with a certain aspect of the product

Read more: Sales Promotion Techniques | eHow.com

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