INDUSTRIES LTD.
SUBMITTED BY
AMIT SASMAL
ANAND MANDAL
CONCEPT OF BRITANNIA BISCUIT
Sweet or salty. Soft or crunchy. Simple or exotic Everybody loves
munching on biscuits, but do they know how biscuits began?
The history of biscuits can be traced back to a recipe created by the Roman
chef Apices, in which "a thick paste of fine wheat flour was boiled and
spread out on a plate. When it had dried and hardened it was cut up and then
fried until crisp, then served with honey and pepper."
The word 'Biscuit' is derived from the Latin words 'Bis' (meaning 'twice')
and 'Coctus' (meaning cooked or baked). The word 'Biscotti' is also the
generic term for cookies in Italian. Back then, biscuits were unleavened,
hard and thin wafers which, because of their low water content, were ideal
food to store.
SECTOR SYNOPSIS:
The Britannia industry had started in Kolkata in 1892 with Rs.295
In 1939 (in the time of 2nd world war) the sales raise exponentially
toRs.1627202.during 1944 the sales ramp up by more than 8 times to
reach 1.36 corer. In 1978 public issue Indian share holding crossed
60%.
In 2004 company has crossed the sale of volume 3 lakh ton biscuit.
Parle-G has achieved 1st position in the market with 69% market share
in glucose biscuit and Britannia has only 24% market share. Because
parle –g biscuit is one of the oldest company in glucose biscuit and
Britannia had come in this field in 1997.
gold Sunfeast , and Anmol and also have some local companies
Britannia’s biggest competitor is parle company and also have some other
world wide company as Bakeman’s 10%,smithkline 08%, Nutrie
04%,Kwality 04% Other’s 4% , but Parle has 30% of market share and the
Britannia has 40% market share
SmithKline
Consumer
8% Britannia
40%
Bakeman's
10%
Parle
30%
The beginnings might have been humble-the dreams were anything but.
By 1910, with the advent of electricity, Britannia mechanized its
operations, and in 1921, it became the first company east of the Suez
Canal to use imported gas ovens. Britannia's business was flourishing.
But, more importantly, Britannia was acquiring a reputation for quality
and value. As a result, during the tragic World War II, the Government
reposed its trust in Britannia by contracting it to supply large quantities
of "service biscuits" to the armed forces.
PRODUCT OFFERING:
EAT HEALTHY THINK BETTER
From the tag line of Britannia we can know that it’s only for
bakery products like biscuits. The products are like as we
know;
Britannia marie gold
Tiger
Good day
50-50
Britannia treat
Milk bikis
Nutri choice
Time pass
Little heart
Nice time Britannia greetings and many more…….
BRITANNIA MARIE GOLD
The also have targeted to urban, rural, city town and villages area of a
market.
High promotion for selling the product and achieve maximum market
share.
The company is facing high competition so the profit margin is low but
high turnover.
GLOBAL EXISTENCE
The Wadia Group of India along with Group Dan one of France, are
equal shareholders in ABIL, UK which is a major shareholder in
Britannia Industries Limited. GROUPE DANONE is an International
FMCG Major specializing in Fresh Dairy Products, Bottled Water and
Biscuits/Cereals. One of the World leaders in the food industry, these
are some of the laurels it possesses:
Through its three core businesses (Fresh Dairy Products, Beverages and
Biscuits and Cereal Products), GROUPE DANONE is committed to
improving the lives of people around the world by providing them with
better food products, a wider variety of flavors and healthier pleasures.
Its dominant position worldwide is based on major international brands
and on its solid presence in local markets (about 70% of global sales
come from brands that are local market leaders).
COMPANIES FINANCIAL OFFERING
Despite stiff competition, your Company stabilized and held its overall
market share at 31.7% in volume and 38.8% in value for the last year
Exports turnover during the year was Rs 111.71 mn against Rs 71.65
mn in 2004-05, a growth of 56%.
SIGNIFICANT RATIOS
2004-
2005-06
05
Measures of Investment
Measures of Performance
Profit margin Profit before tax & exceptional item % 11.3 15.2
Sales + Other Income
Debtors turnover Sales times 87.2 36.5
Debtors + Bills receivable
Founders
• Dr. N Balasubramanian
• Dr K.B Chandrashekhar
• Mr Arjun Malhotra
• Prof. Jagdish Sheth
• Dr. Sridhar Mitta
Board of Directors
Name
Designation