A STUDY ON CUSTOMER SATISFACTION IN DOMESTIC SALES WITHREFERENCE TO ANGLO FRENCH TEXTILES (PTC Ltd.,)PUDUCHERRYSUMMER PROJECT
Submitted byA.VISVAMREGISTER NO. 27348356Under the guidance of Mrs. M.JANAKI RAMA M.B.A., P.G.D.C.A.,Faculty, department of management studies
In the partial fulfillment for the award of the degree
Of
MASTER OF BUSINESS ADMINISTRATION
DEPARTMENT OF MANAGEMENT STUDIESSRI MANAKULA VINAYAGAR ENGINEERING COLLEGEPONDICHERRY UNIVERSITYPUDUCHERRY, INDIA
SEPTEMBER 2007
SRI MANAKULA VINAYAGAR ENGINEERING COLLEGEPONDICHERRY UNIVERSITY
DEPARTMENT OF MANAGEMENT STUDIES
BONAFIDE CERTIFICATE
This to certify that the project work entitled “ A STUDY ON CUSTOMER SATISFACTION IN DOMESTIC SALES WITH REFERENCE TO ANGLO FRENCHTEXTILES (PTC Ltd.,)” is a bonafide work done by A.VISVAM [ REGISTER NO:
27348356
] in partial fulfillment of the requirement for the award of Master of BusinessAdministration by Pondicherry University during the academic year 2007 – 2008.
HEAD OF DEPARTMENT GUIDE
Viva-Voce Examination held on
EXTERNAL EXAMINER
2
ACKNOWLEDGEMENT II
First and foremost, I thank the God for his substantial blessing and mercy at all stages in thecompletion of the project.I take this opportunity to express my deep sense of gratitude to
Shri.N.Kesavan
,
FounderChairman, Shri.M.Dhanasekaran, Managing Director and Shri.S.V.Sugumaran, Vice-Chairman
of our college for their good wishes for this project.I express my immense gratitude to our Principal
Dr.V.S.K.Venkatachalapathy
for his supportand encouragement for the completion of my project.I extend the immense gratitude to the Head of the Department
Mr.S.Jayakumar
for hismotivation, inspiration, and encouragement for the completion for my project.The valuable and unflinching requital support in this Endeavor
Mrs.M.Janaki Rama
my internalguide whose assistance was immeasurable to the completion of this project.I express my earnest gratitude to
Mr. Nantha Kumar
, Home Sales Manager, Anglo FrenchTextiles, Ltd, Puducherry for giving me an opportunity to do a project in this reputedorganization.I am sincerely thankful to
Mr. Antony
my External Guide, Home Sales Department, AngloFrench Textiles, Ltd (AFT) for his helps and support through out the project.I would also like to thank all the staff of the organization for helping me directly and indirectly toconclude this work. Last, but not the least, my heart felt gratitude to
my parents
, relatives andmy friends for their constant encouragement, support, help and valuable advice to make this project a success.3
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