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A STUDY ON CUSTOMER SATISFACTION
AT ARIES INDUSTRIES Pvt, Ltd. PudhucherryPROJECT REPORTSubmitted byM. REVATHYREGISTER NO: 27348334Under the guidance of MR. S. JAYAKUMAR, M.E., M.B.A,Faculty Department of Management Studies
 In partial fulfillment for the award of the degreeof 
MASTER OF BUSSINESS ADMINISTRATIONDEPARTMENT OF MANAGEMENT STUDIESSRI MANAKULA VINAYAGAR ENGINEERING COLLEGEPONDICHERRY UNIVERSITYPUDUCHERRY,INDIA
 
SEPTEMBER 2007
CHAPTER I
INTRODUCTION
1.1 Introduction to The Study
In today’s competition world, every company has to study consumer purchasing power & behavior prior to develop a marketing plan for its product. This enables themarketer to understand who constitute the market, what and why the market buys, who participate in & influences the buying process & how, when & where consumer buy.But such knowledge is critical for marketers since having a strong understandingof behavior will help shed light on what is important to the customer & also suggest theimportant to the customer decision – making. Using this information marketers can createmarketing programs that they believe will be interest to customers.Buyer behavior is deeply rooted in psychology will dashes of sociology thrown in just to make things more interesting since every person in the word is different, it isimpossible to have simple rules that explain how buying decisions are madecontemporary approaches to business emphasize the importance of adopting a consumefocus. Marketing in particular, beings & ends with the consumer from determining his or her needs to ensuring post-purchase satisfaction.
 
1.2 COMPANY PROFILEDura-Crete
, Inc. is a Premier Pre-Cast Concrete Manufacturer and CustomConcrete Specialist located in Salt Lake City, Utah.With over 52 years experience, we have established ourselves as not just another  precast concrete company, but as a well-known, high-quality, dependable manufacturer of custom concrete and precast concrete products, supplying the intermountain westernstates.
1.2.1 About Us
Dura-Crete Inc. was incorporated in 1954 and has established itself as a premier manufacturer in pre-cast concrete and custom concrete products. If you've driven downI15 or I215, there is a good chance that you've seen some of our concrete barriers on thefreeway.Anybody can try to sell concrete products, but year after year, Dura-Crete has proven to be a quality manufacturer with an unmatched reputation. We are members of  NPCA, the Better Business Bureau, and listed on Dun and Bradstreet. NCPA is the National Precast Concrete Association. Founded in 1965, NPCAconnects leaders in the manufactured concrete industry through educational, leadershipand networking opportunities. The association currently represents more than 900companies that are committed to expanding the use of quality precast concrete.The Dura-Crete Product Line includes custom concrete products as well as: StormDrains, Water Holding Tanks, Septic Tanks, Sand & Grease Traps, Barriers, Dry Wells,and Concrete Landscape products.Our plant is located at 1475 West 3500 South, West Valley City, UT 84119. Our mailing address is Dura-Crete, Inc. PO BOX 65489, Salt Lake City, UT 84165

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