Version 2.3
Updated June 2018
A key component of our success formula to win against the competition is to help our partners offer innovative value to
our joint customers. The Oracle PartnerNetwork program is the framework to provide resources and benefits to help you
sell, integrate, implement and develop solutions with Oracle products and services.
This “Program Guide” is designed to help pave your way to some of the initial benefits and resources you’ll need to be
successful. In this document, you will also find important links and guidance to help you navigate our OPN Portal and
Oracle Partner Store.
We encourage you to fully leverage all the resources available to you. Engaging effectively within the Oracle
PartnerNetwork can open new business opportunities and allow you to deliver more value to your customers.
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Index
Develop Differentiate
Get Started Market Training Sell
Solutions Your Offerings
Partner Readiness
Demonstration
& Enablement Selling Tools
Services
Platform
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Get Started > OPN Program
With Oracle PartnerNetwork (OPN), Oracle is transforming the way our members develop their businesses. OPN offers members
access to partner-specific training, resources, go-to-market tools, and support. These valuable benefits enable partners to specialize
and be recognized for their particular expertise. Multiple program offerings are available for your company to showcase your specific
business proficiencies and differentiate yourself in the market—all with the goal of increased revenue and higher customer satisfaction.
Open new business opportunities and deliver more value to your customers by taking advantage of all that OPN offers.
Oracle PartnerNetwork allows Oracle partners to participate at the level that best matches their business model. Partners can select
their level and type of engagement with Oracle. They can elect to become deep experts in one solution area or offer a range of solutions.
All business models are recognized—and rewarded—in OPN.
Platinum
Platinum is the highest level in OPN and is designed for Oracle partners that
have attained at least five qualifying specializations, Oracle Exastack Optimized
or Ready applications, or Oracle Validated Integrations. OPN members at the Oracle PartnerNetwork Program Levels
Platinum level are recognized for their expertise across a broad range of
products and technologies, and earn exclusive promotion and dedicated
support.
Gold
Gold level OPN members are eligible to develop, sell, and implement the full
stack of Oracle products and solutions. Gold is the level most partners choose
to join and is the first level at which partners can qualify for specialization. These
partners develop skills by taking advantage of the extensive training, sales, and
marketing resources available at this level.
Silver
Partners at the Silver level can resell and develop products available through
the Oracle 1-Click Ordering program, as well as Oracle Platform as a Service
and Infrastructure as a Service. By providing a cost-effective yet scalable way
for partners to join OPN, Silver level membership helps partners quickly
become more competitive and enables them to grow their businesses by
publishing on Oracle Cloud Marketplace.
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Get Started > Key Requirements & Benefits
OPN Program requirements are listed on this page. The most relevant are listed below:
• Oracle Exastack Ready or Oracle Exastack Optimized designations with at least 1 being Optimized
Gold US $2,995 -
Silver US $500 -
In order to access all benefits available to Oracle PartnerNetwork members, please review the pages below:
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Get Started > User Registration
In order to access all of the OPN member benefits, employees at your company must complete a user registration process to gain
access to:
• OPN member-only resources
• OPN Competency Center
• Oracle Partner Store (Manage Membership, Deal Registration and Ordering)
1) Click here to begin user registration steps (not required for Company Administrator, only for new users)
2) Select “New User” in order to set up an Oracle Account for the first time, or use “Sign In” if you already have an Oracle account
3) Complete the email account verification process
4) Once redirected to the Oracle Partner Store complete the steps to register for access by associating your personal Oracle account
to your Company’s OPN account
5) Select “Register for Access” and provide your OPN member “Company ID” (Partner Administrator must provide this number) in
order to complete registration
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Get Started > Partner Business Center
Oracle Partner Business Consultants are stationed around the globe to provide you with around-the-clock support.
Highly-skilled Partner Business Consultants, located in four business centers around the world, are available to support partners’ daily
needs, while helping them stay abreast of the latest Oracle partner and technology offerings and new opportunities to develop, deploy
and sell Oracle technology.
Contact your local representative identified on this page. You can engage with the Partner Business Center via phone, chat and email.
Additionally, you can use the Search Answers option to find specific
answers regarding OPN membership, programs, marketing, sales,
training and technical topics.
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Get Started > Cloud Business Builder
The OPN Cloud Business Builder is the single-source for partners to build their cloud business with Oracle and monetize their OPN
membership. The website offers information, tutorials, how-to guides, videos and other resources to help partners refer, resell, develop,
integrate, architect and implement Oracle Cloud.
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Market > OPN Member Logo
As a member of Oracle PartnerNetwork, you can leverage the Oracle brand for added marketing reach and power. You may use logo
branding that Oracle has developed exclusively for partners as well as Oracle product images in the form of Oracle-provided product
photography and product packaging images (box shots).
OPN members may leverage the power of the Oracle brand by using OPN logos intended for a variety of marketing materials including
collateral, web sites, advertising, stationery, business cards, and signage. Use of Oracle logos is subject to the Oracle PartnerNetwork
Agreement and the Oracle PartnerNetwork Policies.
Additional Resources
• Logo and Advertising Template Guidelines
• Third Party Usage Guidelines
• Oracle PartnerNetwork Style Guide for Oracle Product Name References
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Market > Membership Certificate
Need proof of your OPN membership to participate in a Public Bid or RFP? As an OPN member you can download your membership
certificate from the OPN Competency Center.
1) Go to the OPN Competency Center (from www.oracle.com/partners > Training > Logos & Certificates)
2) Access “Company Credentials” page and then select “Company Certificates”
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Market > Press Release
If you have just joined Oracle PartnerNetwork or attained a specific designation and would like to let your customers know about your
recent achievement, you can leverage OPN press release templates.
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Market > Solutions Catalog
Oracle has established a system of preference that helps our customers quickly find the right partner with the expertise they need.
The Solutions Catalog is an Oracle-hosted online directory that provides customers, prospects, and Oracle employees with instant
access to OPN member solutions and services worldwide.
Showcase your company's solutions, services, and areas of expertise including specializations, distribution rights and other
differentiating designations via the Oracle PartnerNetwork Solutions Catalog. Available from Oracle.com, this mobile-ready site is
visited by over 30,000 customers, partners and Oracle employees worldwide in search for partners and solutions that meet their
needs.
All active members in the OPN program receive a baseline listing in the OPN Solutions Catalog. The OPN Solutions Catalog draws
information from your company membership profile in the Oracle Partner Store to create this basic listing; however, partners are
strongly encouraged to expand their profiles with additional details such as company overview, solution profiles, events and
customer success stories.
Key Resources
• User Guide: Solutions Catalog Profile Manager
• Best Practices Guide: Managing Your Profile
• Partner FAQ: Solutions Catalog
For more information, please visit our Solutions Catalog Partner Resource Page.
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Market > Marketing Kits
Oracle Marketing Kits are designed to support you to quickly and easily create your own demand generation programs and accelerate
growth opportunities. Streamline your marketing efforts using Oracle Partner Marketing Kits and the Oracle Marketing Automation
Tool.
You can find marketing kits for Oracle SaaS (Software as a Service), PaaS (Platform as a Service), and IaaS (Infrastructure as a
Service) products and solutions, as well as for on-premises applications and technology products.
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Market > Demonstration Services
Oracle Demonstration Services provides demonstration environments based on availability of the requested environment to qualified
Oracle PartnerNetwork members, allowing partners to showcase the competitive advantages of Oracle products. Demonstration
environments are offered for demonstration and training purposes, and include Oracle's technology, applications, and cloud products.
Following is a sampling of the demonstration environments are available for qualified OPN members to request access:
Please note that the above list is subject to change. Also note that acceptance to access Oracle Demonstration environments and use
of the Demonstration Services systems is subject to system availability and meeting the qualification criteria and such other criteria as
may be defined by Oracle from time to time. Also, acceptance to the Oracle Demonstration Services program does NOT guarantee
that your desired product environment will be available. Oracle will attempt to meet all partner requests, but, some product environments
are limited in capacity and will be provided on an "as available" basis.
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Training > OPN Information Center
To assure all OPN partners have convenient resources to help “jump start” their business with Oracle, we designed a tool named “OPN
Information Center”.
This video-based training roadmap has been designed to help our partners speed through the steps necessary to become resell
authorized, access training, use marketing tools and achieve specialization and other designations.
A series of video-based training modules walk through the basics of our partner program to provide the foundation necessary to assure
you get a rapid start to monetizing your OPN membership.
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Training > OPN Competency Center
The OPN Competency Center is the entry point to many enablement resources. It is an intelligent training tool that allows you to
manage your Oracle training.
The home page is dedicated to the individual and allows not only access to training, but also enables you to download your
certificates, specialist logos and Oracle certifications.
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Training > Immersion Training
Oracle’s Immersion Training is now available to our OPN Partners. This is a modern learning engagement designed to provide the
building blocks to:
• Articulate the breadth and value of the Oracle portfolio and our Key Journeys to the Cloud
• Understand Oracle’s products in depth – from new offerings to new features and Oracle’s competitive advantages
• Know your buyers' needs and how to sell the value of the Oracle solutions
• Leverage the strength of the Oracle portfolio to help you win
Begin your training with the Oracle Cloud Story, then understand your buyer by studying the persona tracks, dive into solution tracks
to better understand how to position the benefits of the Oracle solution and finally complete the Industry track to tailor your
knowledge further. You may complete any or all of the training tracks on your own time frame and come back to track your progress.
How to Access
You can access the Immersion training on this page or navigate from the OPN Portal:
• www.oracle.com/partners > Training > Training by Products: FY18 Partner Immersion*
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Training > Partner Readiness and Enablement Platform (PREP)
PREP is the latest partner learning management system that was built to improve the quality of training delivery while also saving you
time. Whether you are new to Oracle Cloud and looking for training or just want to browse the latest offerings, PREP simplifies the
learning journey. New features include the following:
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Training > Education Discounts
OPN Members receive special discounts at Oracle University as well as other training services.
Additionally, OPN Members receive special global pricing for Oracle Cloud Learning Subscriptions. These subscriptions offer 24/7
access to complete sets of skill-based learning, skill checks and hands-on labs aligned to job roles and capabilities. Various options
are available:
• Unlimited Cloud Learning Subscriptions: All-inclusive 12-month subscriptions offering unlimited access to all Oracle Cloud
Learning Subscriptions for SaaS, PaaS and IaaS, or all Oracle Cloud Services combined
• Solution-Specific Cloud Learning Subscriptions: Subscriptions focused on particular product areas
To access information on the pricing for Oracle Cloud Learning Subscriptions, access this page.
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Training > Exam Vouchers
OPN members receive free assessment/exam vouchers per their membership level to support partner skill-building and specialization.
Gold and Platinum level OPN members are entitled to a 100% discount on the list price of a limited number of the Oracle Certification
production exams (discount does not apply to beta exams).
To receive the discount, you must provide an Electronic Voucher Number. Electronic vouchers are provided to the Partner
Administrators at partner companies on an annual basis by partner level as below:
• Gold partners receive 2 exam vouchers per year with an additional 2 vouchers provided when the company achieves
specialization
• Platinum partners receive 6 exam vouchers per year
Candidates should contact the primary administrator at their company to inquire about 100% vouchers. Oracle is not responsible for
distribution of these vouchers beyond to the primary administrator. Also, discounts must be applied at the time of scheduling your
Oracle Certification exam and 100% discount is not available on Oracle Database Oracle Certified Master exams.
OPN members may also purchase additional exam vouchers at a 25% discount.
If you need more information about these discounts please access this page.
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Sell > Distribution Agreements
The Master Distribution Agreement (MDA) is a "one stop shop" for partner distribution activities and streamlines Oracle's existing
distribution documents. To distribute Oracle products, partners need the MDA and the addenda that govern what they distribute. The
terms specific to each distribution type are then added under the MDA using an addendum for distribution rights.
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Sell > Resell Hardware and Software
There are a few basic steps you need to take in order to become authorized to resell Oracle products, as outlined below:
First, you need to identify which products you’d like to resell. Next, you should review the criteria on the specific Knowledge Zone since
the requirements may differ according to the specific product.
Visit the “Resell” tab on each Knowledge Zone to find the list of products as well as the detailed criteria to distribute them.
Technology Products
For many of the Technology Knowledge Zones (including Oracle Database and Middleware portfolio), you will not be required to meet
additional criteria or apply for resell rights, as they will be automatically set up for you based on the execution of your distribution
agreement (MDA with FUDA Addendum).
For resell rights not automatically set up, including some Middleware, Applications, Servers & Storage and Engineered Systems
products, you will need to review each specific Knowledge Zone to find the resell criteria. In most cases, you will need to be a Gold
level member or above, and fulfill specific competency criteria.
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Sell > Resell Cloud Services
For partners interested in building recurring revenue selling Oracle Cloud services, the Oracle Cloud Resell program enables partners
to participate in the lifetime value of the subscription including add-on, upgrade and renewal opportunities. Learn how you can resell
Oracle Platform as a Service, Infrastructure as a Service and Software as a Service and monetize your Oracle partnership.
Key to this program is that Oracle contracts directly with the partner and the partner contracts directly with the end user, subject to a
legally binding end user cloud services agreement with Oracle. This allows the partner to bundle their services with the discounted
license costs and provide the end user with a single face to their application. With this strong relationship, the partner can provide
ongoing services, participate in upgrades, add-on’s and then at the end of the term the renewal. Also, partners can either select working
with Oracle directly or choose a two-tier distribution model and engage with a Value-Added Distributor (VAD) to purchase Oracle Cloud
Services.
To resell Oracle Platform as a Service (PaaS) and Infrastructure as a Service (IaaS), your company must meet all of the following
criteria:
• Be an Oracle PartnerNetwork Silver member (or higher) in good standing
• Valid OPN Agreement
• Valid Master Distribution Agreement (MDA)
• Valid Cloud Services Distribution Addendum (CSDA)
To resell Oracle Software as a Service (SaaS), your company must meet all of the following criteria:
• Be an Oracle PartnerNetwork Gold member (or higher) in good standing
• Valid OPN Agreement
• Valid Master Distribution Agreement (MDA)
• Valid Cloud Services Distribution Addendum (CSDA)
• Fulfill specific competency criteria which vary by product. Review the complete product list and resale competency criteria set
forth within each of the Knowledge Zones.
Additional Resources:
• Learn more about OPN Agreements & Policies
• Execute FUDA and CSDA agreements on Oracle Partner Store
• Contact a Value-Added Distributor to transact Oracle Cloud Services in your country
• Resell: Increase Cloud resell margins with the OPN Incentive Program
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Sell > Deal Registration
Register opportunities on the Oracle Partner Store (OPS) and leverage key benefits including engagement with Oracle's sales
organization, rebates on eligible transactions and compensation for referring business to Oracle as per the Open Market Model.
In order to submit a deal registration on Oracle Partner Store, please visit this page and select “New Deal Registration”.
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Sell > OPN Incentive Program
The Oracle PartnerNetwork Incentive Program rewards partners with rebates for selling in the segments of the market where Oracle
needs selling capacity (Broad Market) and driving incremental revenue via registration. The program offers rebates to VARs for selling
Oracle on-premise and Cloud products, and is a great way for VARs to maximize returns by doing business with Oracle.
Registration rebate is based on the net revenue invoiced (provisioned in the case of Public Cloud services) by Oracle for Broad Market
transactions that are registered and approved under the OMM resale initiative. On-premise orders must include first year of Oracle
support.
Criteria
• Broad Market
• Registered and Approved
• Oracle Support (for hardware and software)
Resources
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Sell > Selling Tools
Oracle PartnerNetwork Sales Central delivers partner enablement materials that support partners through each phase of the sales
cycle. Find the sales play and offering that's right for you. Click on the sales play or offering to see the use cases and associated sales
aids.
• Cloud Solutions
o Platform as a Service
o Infrastructure as a Service
o Software as a Service
• IT Infrastructure
o Engineered Systems
o Server & Storage Systems
o Infrastructure Software
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Develop Solutions > Oracle Cloud Marketplace
With the proliferation of cloud, mobile, and social technologies, organizations want easy access to innovative, trusted business
applications. To meet this demand from customers and create new opportunities for partners, Oracle introduced the Oracle Cloud
Marketplace.
Featuring thousands of applications developed by Oracle partners, the Oracle Cloud Marketplace enables Oracle Cloud customers to
easily browse, evaluate, and buy trusted business applications. Leveraging Oracle Cloud Platform Services, Oracle partners can quickly
build applications, extend and integrate with Oracle SaaS applications, and publish their applications on the Oracle Cloud Marketplace
to reach Oracle customers.
OPN partners must meet the following requirements when applying to become an Oracle Cloud Marketplace publisher:
• Be an active Oracle PartnerNetwork member in good standing (Silver level or above)
• Complete a publisher application form
Additional resources and details about the process can be found here.
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Develop Solutions > Development Licenses
OPN members can access Oracle Technology software licenses free of charge for development and demonstration purposes.
Additionally, OPN members can qualify to access integration and demonstration licenses for Oracle Applications.
Oracle and its strong alliances with IT leaders combine deep industry knowledge, useful tools, expertise and innovative thinking to
ignite growth in your business. Collaborate with Oracle and enjoy valuable benefits including:
• Development licenses for Oracle Technology Programs
• Development resources
• Product support
Access Technology Software via Oracle Software Delivery Cloud and download Development licenses for technology programs
currently available to you via Oracle Software Delivery Cloud.
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Develop Solutions > Certify or Validate Your Solution
Oracle offers a variety of initiatives that provide partners with streamlined processes and standards to certify or validate their solution,
application, integration or hardware with Oracle products.
Once published criteria are met and results are approved, qualified solutions are showcased on the OPN Solutions Catalog and/or
Oracle Cloud Marketplace, and the associated go-to-market benefits and logos are delivered.
Oracle Cloud Ready Program – Fast Track Application Listing on Oracle Cloud Marketplace
Available to Oracle partners with an active OPN membership at Silver level or higher. Qualifying partners must have one or more
application products which support one or more of the Oracle Cloud compatible operating systems and/or technology products (see
list). By joining this program, an initial listing is created for you on the Oracle Cloud Marketplace under the corresponding Platform and
Infrastructure products and you may use the 'Oracle Cloud Platform Ready' logo on your website and collateral.
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Differentiate Your Offerings > OPN Cloud Program
The OPN Cloud Program is designed to help our partners accelerate innovation, lead business transformation and fully realize the
competitive advantages offered through Oracle Cloud.
The OPN Cloud program, with tiered designations, recognizes those partners that engage with Oracle and invest in Oracle Cloud,
offering them incremental and progressive benefits to complement and build on the existing OPN program levels. Partners are able to
differentiate their Oracle Cloud expertise and success with customers.
• Partner's Cloud Annual Recurring Revenue (ARR) generated through referral and/or co-sell and/or resale transactions
• Cloud Specializations
• Applications on the Oracle Cloud Marketplace
• Successful go-live Cloud implementations
• Repeatable cloud solutions
• Published Cloud success stories
• Dedicated Oracle Cloud focused resources
Key Resources
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Differentiate Your Offerings > Specialization
Showcase your expertise and differentiate yourself in the market by achieving one or more of our 200+ product and solution
specializations. Specialized partners are recognized by Oracle and preferred by customers for their in-depth product and industry
knowledge and proven value-add.
To become specialized, OPN members at the Gold level and above must meet stringent, product-specific competency and business
requirements to include providing customer validations.
Choose specializations that match your business value. Consider developing specializations in a range of complementary solutions
(e.g., Oracle Sales Cloud and Oracle Service Cloud).
Resources
• How to Achieve Specialization – Step by Step Guide
• Browse Specializations Catalog
• Resources for Specialized Partners
• Guide: OPN Specialization Benefits
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Differentiate Your Offerings > Cloud Managed Service Provider
As part of the current industry trend toward datacenter transformation, many customers want to outsource their datacenters to public
cloud. These customers are looking for partners who can help migrate, run and manage any workload in the cloud. The Oracle Cloud
Managed Service Provider (MSP) program identifies and recognizes partners who have skills, tools and processes to build, deploy,
run, and manage Oracle and non-Oracle workloads on Oracle Cloud Platform.
Participation in the Oracle Cloud MSP Program requires completion of a few steps as well as fulfillment of criteria. The steps are
described on the Overview page. Partners that are new to the Oracle Cloud MSP Program will have a “Momentum” period from the
execution date of their Oracle Cloud Manage Services Provider Amendment to the Oracle Cloud Services Agreement in order to meet
the Oracle MSP Revenue, Audit and Customer Reference criteria.
6. Meet Revenue, Customer Reference & Audit Criteria During Momentum Period
New Oracle Cloud Managed Service Providers will have a designated "momentum period" to complete the revenue, customer
reference and audit criteria. See details
Resources
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Differentiate Your Offerings > Cloud Excellence Implementer
Differentiate your company in the market and gain demand advantage as an Oracle Cloud Excellence Implementer (CEI). Oracle Cloud
Excellence Implementer firms demonstrate their ongoing expertise and successful track record in Oracle Software as a Service Cloud
implementations, within specified geographies and Oracle Cloud Services Modules.
Recognized for providing superior customer experience through successful Oracle Cloud Services implementations, these highly skilled
OPN members receive the highest level of benefits and deep engagement with Oracle.
To be accepted into the CEI Program, a firm must be an OPN Gold level member or above and must meet the defined qualifying
competency and customer satisfaction criteria as published on the OPN Portal. Consulting firms meet the requirement to attain
Oracle Cloud Excellence Implementer status for a specific cloud service module within a defined geography.
Initial CEI Program requirements include a designated project manager with a proven successful track record and a minimum number
of consultants at the cloud service module level who can deliver within the specific geography. Partners must also demonstrate a
minimum number of successful Oracle Cloud implementations completed within the previous twelve months.
Oracle is committed to providing the highest level of service to our customers during cloud implementations. Therefore, once a firm has
been accepted into the CEI Program, they must continue to meet a set of ongoing engagement skills and implementation success
criteria to retain their Oracle Cloud Excellence Implementer status. Some of the recurring criteria that CEI firms must demonstrate to
remain in the program include: a specified number of Oracle consultants trained and certified in the current cloud service release, a
weekly self-assessment for all in-progress engagements, quarterly capacity and skills planning interlocks with Oracle, and a certain
number of implementations per year with excellent customer satisfaction scores, amongst other indicators.
Resources
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We are pleased to have you as a member of the Oracle PartnerNetwork.
By partnering with Oracle, we aim to empower your company with significant resources to distinguish your offerings from
the competition, seize business opportunities, and increase your sales.
We truly believe the partner opportunity offered through OPN is exceptional and look forward to a successful partnership.
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OPN Partner Program Guide Copyright © 2018, Oracle and/or its affiliates. All rights reserved. This document is provided for information purposes only and the
Version 2.3 contents hereof are subject to change without notice. This document is not warranted to be error-free, nor subject to any other
June 2018 warranties or conditions, whether expressed orally or implied in law, including implied warranties and conditions of merchantability or
fitness for a particular purpose. We specifically disclaim any liability with respect to this document and no contractual obligations are
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