…not lipstick on
a gorilla
Team
Comparative Brand Image
performance
Brand Engagement
3. Drive action
More impact
Less impact
A snapshot of where you should be, from the customer‘s point of view
Kick!
Immersion
Understanding
Action
Everyone understands their role, and its implications, in delivering the brand
Ongoing Internal
Ongoing
Communications
Steering Groups— Communications &
Launch Showcase Best Practice
Planning Workshops feedback
Communications
Senior Management
Briefings & Buy-in
Reward, Recognition &
Remuneration
Pulse surveys Awards Programme
Brand Champion Pulse surveys
Appraisals
Network