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þ How can Competitive Analysis help to establish the product as a market
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þ Competition Analysis helps to accomplish.



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 is a contest between individuals, groups,
nations, animals, etc. for territory, a niche, or a location of
resources. It arises whenever two or more parties strive for a
goal which cannot be shared. Competition occurs naturally
between living organisms which co-exist in the same
environment. For example, animals compete over water
supplies, food, and mates, etc. Humans compete for water,
food, and mates, though when these needs are met deep
rivalries often arise over the pursuit of wealth, prestige, and
fame. Business is often associated with competition as most
companies are in competition with at least one other firm
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- low barriers to entry, many choices, no business has dominance
- many companies competing and nobody has a significant
advantage
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- very similar products, few sellers, small firms follow lead of big
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-one single large seller with no close competition and no
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