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MGT301 Mid Term Current Paper (Dec 2010)Time: 60minMarks: 47Question No: 1 ( Marks: 1 ) - Please choose one
A marketing manager of a large consumer foods company is studyingdistribution, promotion, and price of the company's product. Marketingmanager is studying which one of the following concepts?
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Marketing plan
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Marketing strategy
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Marketing mix
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Market offering
Question No: 2 ( Marks: 1 ) - Please choose one
Through which process individuals and groups obtain what they need andwant by creating and exchanging products and value with others?
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Production process
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Marketing process
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Managerial process
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Accounting process
Question No: 3 ( Marks: 1 ) - Please choose one
If a local company wants to adopt the marketing concept. To be consistentwith this move, it should adopt which of the following philosophies?
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Focusing on today is important for us
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Making money is our business
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The customer is always right
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Keeping prices low is our objective
Question No: 4 ( Marks: 1 ) - Please choose one
A network of networks that consists of millions of smaller domestic,academic, business, and government networks, which together carry variousinformation and services. Which one of the following networks represents it?
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LAN
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Intranet
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Extranet
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Internet
Question No: 5 ( Marks: 1 ) - Please choose one
Which of the following is an intensive growth strategy of increasing sales incurrent markets with current products?
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►
Market development
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Market penetration
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Product development
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Market saturation
Question No: 6 ( Marks: 1 ) - Please choose one
Harvard University is using the systematic design, collection, analysis, andreporting of data relevant to marketing its programs to minority students.What do we call this?
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Promotion
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Self-study
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Marketing research
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Cost-benefit analysis
Question No: 7 ( Marks: 1 ) - Please choose one
Which one of the following stage is
NOT
a part of buyer's black box?
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Brand choice
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Product choice
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Need recognition
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Dealer choice
Question No: 8 ( Marks: 1 ) - Please choose one
After deciding to order replacement parts for ageing machinery, the buyerfor a construction company examines catalogues and trade publications. Thebuyer is probably at which stage of the organizational buying decisionprocess?
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Problem recognition
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Product specification
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Product-supplier search
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Product evaluation
Question No: 9 ( Marks: 1 ) - Please choose one
Which one of the following factor indicates "the name, term, sign, symbol,design or a combination of these that differentiate the product of one selleror group of sellers from the other sellers"?
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Brand
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Package
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Label
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Style
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Question No: 10 ( Marks: 1 ) - Please choose one
After concept testing, a firm would engage in which stage for developing andmarketing a new product?
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Marketing strategy development
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Business analysis
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Product development
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Test marketing
Question No: 11 ( Marks: 1 ) - Please choose one
Which one of the following sets reflects the marketing strategy statement innew product development?
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Idea generation; idea screening; concept development
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Idea generation; concept development; concept testing
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Target market description; planned product positioning; sales goals
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Idea generation; test marketing; commercialization
Question No: 12 ( Marks: 1 ) - Please choose one
Customer relationship management (CRM) focuses on creating two-wayexchanges with customers so that firms have an intimate knowledge of theirneeds, wants and buying patterns. What does CRM deliver to customers formaintaining profitable customer relationships?
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Superior customer value
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Less expensive goods
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Quality products
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Variety of products
Question No: 13 ( Marks: 1 ) - Please choose one
Fast-food restaurants offer tasty and convenient food at affordable prices;they contribute to fatness that harms consumer health. Which one of thefollowing concepts is
NOT
being followed by this company?
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Product concept
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Production concept
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Societal marketing concept
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Marketing concept
Question No: 14 ( Marks: 1 ) - Please choose one
Which one of the following steps is
NOT
a part of marketing process?
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Analyzing marketing opportunities
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Selecting target market
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Designing the business portfolio
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Develop marketing mix
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