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A Bibliography of
Marketing
Compiled by PSB Academy Library
9/23/2010
A Bibliography of Marketing

Aaker, David A. Strategic market Ames, B. Charles, Managerial marketing for


management. 7th International edition., John industrial firms. Random House Business
Wiley & Sons, Inc 2005. (658.8/Aak) Divison, 1984. (658.8/Ame)

Aaker, David A. Strategic market Ames, B. Charles. Market driven


management. 6th edition. John Wiley & Sons management : prescriptions for survival in a
Inc, 2001. (658.8/Aak) turbulent world. Dow Jones-Irwin, 1988.
(658.8/Ame)
Aaker, David A. Strategic market
management. 7th edition. John Wiley & Sons Anderson, James C. Business market
Inc., 2005. (658.8/Aak) management : understanding, creating, and
delivering value. Pearson Prentice Hall, 2004.
Aaker, David A. Strategic market (658.8/And)
management. Pacific rim edition. John Wiley
& Sons Inc., 2005. (658.8/Aak) Armstrong, Gary, Marketing : an introduction.
Prentice-Hall International Inc., 2003.
Aaker, David A. Marketing research. 9th (658.8/Arm)
edition. Wiley Publishing, Inc., 2006.
(658.83/Aak) Bateson, John E.G. Managing services
marketing : text and readings. The Dryden
Aaker, David A. & Kumar, V. & Day, George S. Press, 1999. (658.8/Bat)
Marketing research. John Wiley & Sons, Inc
2001. (658.83/Aak) Best, Roger J. Market-based management :
strategies for growing customer value and
Aaker, David A. et al. Marketing research. profitability. Pearson Education International,
2nd pacific rim edition. John Wiley & Sons, Inc., 2004. (658.8/Bes)
Inc., 2007. (658.83/Mar)

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Blackwell, Roger D. Consumer behavior. Burnett, John. Introduction to marketing
10th international student edition. Thomson communication : an integrated approach.
South-Western, 2006. (658.8342/Bla) Prentice-Hall International, Inc., 1998.
(658.8/Bur).
Blackwell, Roger D. Consumer behaviour.
9th edition. Thomson South-Western. 2001. Burns, Alvin C. Marketing research : with
(658.8342/Bla) SPSS 13.0 student version for windows. 5th
Brassington, Frances. Principles of International edition. Pearson Education
marketing. 3rd edition. Financial Times International Inc., 2006. (658.8/Bur)
Prentice-Hall, 2006. (658.8/Bra)
Burns, Alvin C. Marketing research : online
Brassington, Frances. Principles of research applications. 4th International
marketing. 2nd edition. Financial Times edition. Pearson Education International, Inc.,
Prentice-Hall, 2003. (658.8/Bra) 2003. (658.83/Bur)

Brierty, Edward G. Business marketing. 3rd Burrow, James L. Marketing business 2000.
International edition. Prentice-Hall Thomson South-Western, 2003. (658.8/Bur)
International, Inc., 1998. (658.8/Bri)
Capon, Noel. The Asian marketing
Brierty, Edward G. Business marketing. 3rd casebook. Prentice-Hall International Inc.,
edition. Prentice-Hall International, Inc., 1998. 1999. (658.80095/Cap)
(658.8/Bri)
Cateora, Philip R. International marketing.
Bruhn, Manfred. Relationship marketing : 13th International edition. McGraw-Hill, 2007.
management of customer relationships. (658.8/Cat)
Financial Times Prentice-Hall, 2003.
(658.812/Bru) Cateora, Philip R. International marketing.
14th International edition. McGraw-Hill, 2009.
Buell, Victor P. Marketing management : a (658.84/Cat)
strategic planning approach. McGraw-Hill,
1984. (658.802/Bue) Chan, Kah Sing. Electronic commerce and
supply chain management. 2nd edition.
Thomson Learning, 2004. (658.84/Cha)

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Coughlan, Anne T et. al. Marketing channels. Douglas, Susan P. International marketing
6th International edition. Prentice-Hall research. Prentice-Hall International, Inc.,
International, Inc., 2001. (658.84/Mar) 1983. (658.848/Dou)

Cravens, David W. Strategic marketing. Doyle, Peter. Marketing and management


Richard D. Irwin, Inc., 1982. (658.802/Cra) strategy. 3rd edition., Financial Times
Prentice-Hall, 2002. (658.8/Doy)
Cravens, David W. Strategic marketing. 9th
international edition. McGraw-Hill, 2009. Doyle, Peter. Marketing and management
(658.802/Cra) strategy. 2nd edition. Financial Times
Prentice-Hall, 1998. (658.8/Doy)
Cravens, David W. & Piercy, Nigel. Strategic
marketing. 2003. (658.802/Cra) Doyle, Peter. Marketing management and
strategy. 4th edition. Financial Times
Cron, William L. Dalrymple's sales Prentice-Hall, 2006. (658.8/Doy)
management. 9th edition. John Wiley & Sons,
Inc, 2006. (658.81/Cro) Doyle, Peter. Value based marketing :
marketing strategies for corporate growth
Cron, William L. Sales management : and shareholder value. John Wiley & Sons,
concepts and cases. 10th international Inc, 2000. (658.802/Doy)
student version. John Wiley & Sons, Inc.,
2010. (658.81/Cro) Duncan, Thomas R. Driving brand value :
using integrated marketing to manage
Czinkota, Michael. International marketing. profitable stakeholder relationships.
Asia pacific edition. Thomson Learning, 1985. McGraw-Hill, 1997. (658.82721/Dun)
(658.84/Czi)
Duncan, Tom. IMC : using advertising &
de Chernatony, Leslie (ed). Brand promotion to build brands. McGraw-Hill,
management. Ashgate, 1998. (658.827/Bra) 2002. (658.827/Dun)

Dominic, Wilson. Organizational marketing. Duncan, Tom, Principles of advertising &


International Thomson Business Press, 1999. IMC. 2nd edition., McGraw-Hill, 2005.
(658.8/Wil) (658.827/Dun)

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Dwyer, F. Robert. Business Marketing : Guiltinan, Joseph P. Marketing
connecting strategy, relationships, and management : strategies and programs.
learning. McGraw-Hill, 2002. (658.8/Dwy) International Student Edition. McGraw-Hill,
1982. (658.8/Gui)
Etzel, Michael J. Marketing. 11th edition,
McGraw-Hill, 1997. (658.8/Etz) Harmon, Paul, Developing e-business
systems and architectures : a manager's
Fill, Chris. Marketing communication : guide. Morgan Kaufmann Publishers, 2001.
contexts, strategies and applications . (658.84/Har)
Financial Times Prentice-Hall, 2002.
(658.802/Fil) Hoffman, K Douglas et al. Marketing : best
practices. Thomson South-Western, 2003.
Fletcher, Richard. International marketing : (658.8/Mar)
an Asia-Pacific perspective. Pearson
Education International, Inc, 2008. (658.8/Fle) Hollensen, Svend. Marketing management :
a relationship approach. Financial Times
Fletcher, Richard. International marketing : Prentice-Hall, 2003. (658.8/Hol)
an asia-pacific perspective. 4th edition.
Pearson Education International, Inc, 2008. Hooley, Graham J. Marketing strategy and
(658.84/Fle) competitive positioning. 3rd edition.
Financial Times Prentice-Hall, 2004.
Ford, David (ed). Understanding business (658.802/Hoo)
marketing and purchasing : an interaction
approach. Thomson Learning, 2002. Hutt, Michael D. Business marketing
(658.804/Und) management : a strategic view of industrial
and organizational markets. 8th edition.
Gabor, Andre. Pricing : concepts and Thomson South-Western, 2004. (658.802/Hut)
methods for effective marketing. Gower,
1988. (658.816/Gab) Hutt, Michael D. Business marketing
management : B2B. 10th international
Grönroos, Christian, Service management edition. South-Western Cengage Learning,
and marketing., John Wiley & Sons, Inc, 2001. 2010. (658.802/Hut)
(658.8/Gro)

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Jain, Subhash C. Marketing planning and Keegan, Warren J. &, Global marketing.
strategy. 3rd International edition. Southern Prentice-Hall International, Inc., 2003.
Western Publishing Co, 1990. (658.8/Jain) (658.848/Kee)

Jain, Subhash C., Strategic marketing. Asia Keller, Kevin Lane. Best practice cases in
edition., Cengage Learning, 2009. branding : lessons from the world's
(658.802/Jai) strongest brands. Pearson Education Limited,
2003. (658.827/Kel)
Jobber, David, Principles and practice of
marketing. 2nd edition. McGraw-Hill, 1998. Keller, Kevin Lane, Strategic brand
(658.8/Job) management : Building, measuring and
managing brand equity. Prentice-Hall
Jobber, David, Principles and practice of International, Inc, 2003. (658.827/Kel)
marketing. 5th edition. McGraw-Hill, 2007.
(658.8/Job) Keller, Kevin Lane. Strategic brand
management : building, measuring and
Jobber, David, Principles and practice of managing brand equity. Pearson Education
marketing. 4th edition., McGraw-Hill, 2004. International, Inc., 1998. (658.827/Kel)
(658.8/Job)
Keller, Kevin Lane. Strategic brand
Johansson, Johnny K. Global marketing : management : building, measuring, and
foreign entry, local marketing, and global managing brand equity. 3rd international
management. Irwin Professional Publishing, edition. Pearson Education International, Inc,
1997. (658.848/Joh) 2008. (658.827/Kel)

Johnson, Tom. Effective sales management : Kerin Roger A. Strategic marketing


how to build a winning sales team. Crisp problems : cases and comments. 10th
Publications, 1990. (658.81/Joh) International edition. Pearson Education
International, Inc., 2004. (658.802/Ker)
Keegan, Warren J. Global marketing.
Pearson Education International, Inc, 2000. Kerin, Roger A. Marketing. 8th International
(658.848/Kee) edition. McGraw-Hill, 2006. (658.8/Ker)

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Kerin, Roger A. Strategic marketing Kotler, Philip. Marketing management :
problems : cases and comments. 10th analysis, planning, implementation, and
International edition. Pearson Prentice Hall, control. Prentice-Hall International, Inc., 1997.
2004. (658.802/Ker) (658.8/Kot)

Kincaid, Judith W, Customer relationship Kotler, Philip, Marketing management. 11th


management : getting it right. Prentice-Hall International edition. Pearson Education
International, Inc, 2003. (658.812/Kin) International, Inc., 2003. (658.8/Kot)

Kitcho, Catherine. High tech product launch. Kotler, Philip, Marketing management : the
Pele Publications, 1998. (658.8/Kit) millennium edition. Prentice-Hall
International, Inc., 2000. (658.8/Kot)
Knapp, Michael C., E-Commerce : Real
issues & cases., Thomson South-Western, Kotler, Philip. Marketing management :
2003. (658.84/Kna) analysis, planning, implementation, and
control. Prentice-Hall International, Inc., 1997.
Kotabe, Masaaki. Global marketing (658.8/Kot)
management. John Wiley & Sons, Inc., 1998,
(658.848/Kot) Kotler, Philip. Principles of marketing. 3rd
edition. Pearson Prentice Hall, 2006.
Kotabe, Masaaki et al. International (658.8/Kot)
marketing : an Asia Pacific focus. John
Wiley & Sons, Inc., 2005. (658.8/Kot) Kotler, Philip. Principles of marketing. 10th
International edition. Pearson Education
Kotabe, Masaaki. et al. International International, Inc., 2004. (658.8/Kot)
Marketing : 2nd Asia-Pacific edition. Wiley
Publishing, Inc., 2008. (658.8/Kot) Kotler, Philip. Principles of marketing. 4th
edition (EU). Financial Times Prentice-Hall,
Kotler, Philip. Marketing. 6th edition. 2005. (658.8/Kot)
Pearson Prentice Hall, 2004. (658.8/Kot)
Kotler, Philip. Marketing. 5th edition.
Kotler, Philip. A framework for marketing Pearson Education International, Inc., 2001.
management. 2nd edition. Pearson Prentice (658.8/Kot)
Hall, 2003. (658.8/Kot)

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Kotler, Philip. Principles of marketing. 3rd Kotler, Philip et al. Marketing. 7th edition.
European edition. Financial Times Prentice- Pearson Prentice Hall, 2007. (658.8/Kot)
Hall, 2001. (658.8/Kot)
Kotler, Philip et al. Principles of marketing :
Kotler, Philip. Principles of marketing. 2nd an Asian perspective. Pearson Prentice Hall,
edition. Pearson Education International, Inc., 2005. (658.8/Pri)
2003. (658.8/Kot)
Kotler, Philip. A framework for marketing
Kotler, Philip. A framework for marketing management. 4th edition. Pearson
management. 3rd international edition. Education International, Inc., 2009. (658.8/Kot)
Pearson Prentice Hall, 2007. (658.8/Kot)
Kotler, Philip. Principles of marketing. 13th
Kotler, Philip. Marketing management : an global edition. Pearson Education
Asian perspective., Prentice-Hall International International, Inc., 2010. (658.8/Kot)
Inc., 1999. (658.8/Kot)
Krishnamurthy, Sandeep. E-commerce
Kotler, Philip. Principles of marketing. 11th management : text and cases. Thomson
edition (IE). Pearson Prentice Hall, 2006. South-Western, 2003. (658.84/Kri)
(658.8/Kot)
Lamb, Charles W. et al. Introduction to
Kotler, Philip. Marketing management. 12th marketing. 10th international edition. South-
International edition. Pearson Prentice Hall, Western Cengage Learning, 2009.
2006. (658.8/Kot) (658.8/Lam)

Kotler, Philip, Principles of marketing. 12th Lau, Geok Theng, Business marketing : an
International edition. Pearson Prentice Hall, Asian perspective. 1st edition. McGraw-
2008. (658.8/Kot) Hill, 2007. (658.8/Lau)

Kotler, Philip. Principles of marketing. 9th Lilien, Gary L. New product & brand
International edition. Prentice-Hall management. Pearson Prentice Hall, 2003.
International, Inc., 2001. (658.8/Kot) (658.827/Lil)

8|Pa ge
Ling, Peter. Insights : learning from Lovelock, Christopher. Services marketing :
marketing successes and failures. people, technology, strategy. 6th
Heinemann Asia, 1995. (658.8/Lin) international edition. Pearson Education
International, Inc., 2007. (658.8/Lov)
Lovelock, Christopher. Principles of service
marketing and management. Pearson Malhotra, Naresh K. Marketing research : an
Education International, Inc., 2002. (658.8/Lov) applied orientation. 4th International edition.
Pearson Education International, Inc., 2004.
Lovelock, Christopher. Services marketing : (658.83/Mal)
an Asia-Pacific and Australian perspective.
3rd edition. Pearson Prentice Hall, 2004. Malhotra, Naresh K. Basic marketing
(658.800994/Lov) research : applications to contemporary
issues. Prentice-Hall International, Inc., 2002.
Lovelock, Christopher & Wirtz, Jochen, (658.83/Mal)
Services marketing : people, technology,
strategy., Pearson Prentice Hall, 2007. Malhotra, Naresh K. Basic marketing
(658.8/Lov) research : a decision-making approach.
2nd International edition. Pearson Prentice
Lovelock, Christopher et al. Essentials of Hall, 2006. (658.83/Mal)
services marketing. Prentice-Hall
International, Inc., 2009. (658.8/Lov) Malhotra, Naresh K. Marketing research : an
applied orientation. 4th edition. Pearson
Lovelock, Christopher H. Services Marketing : Education International Inc., 2004. (658.83/Mal)
an Asia-Pacific and Australian perspective.
4th edition. Pearson Prentice Hall, 2007. Malhotra, Naresh K. Marketing research : an
(658.800994/Lov) applied orientation. 2nd edition. Pearson
Education International, Inc., 2002.
Lovelock, Christopher H. Services marketing : (658.83/Mal)
a European perspective., Financial Times
Prentice-Hall, 1996. (658.802/Lov) Malhotra, Naresh. Marketing Research : an
applied orientation. 3rd edition. Pearson
Prentice Hall, 2006. (658.83/Mal)

9|Pa ge
McDonald, Malcolm, Marketing plans : how Pelsmacker, Patrick De. Marketing
to prepare them, how to use them. 6th communications., Financial Times Prentice-
edition. Elsevier, 2007. (658.802/Mcd) Hall, 2001. (658.802/Pel)

Miller, Fundamentals of marketing. McGraw- Pickton, David. Integrated marketing


Hill, 2001. (658.8/Mil) communications. Financial Times Prentice-
Hall, 2001. (658.802/Pic)
Muhlbacher, Hans, International marketing :
a global perspective. International Thomson Piercy, Nigel F. Market-led strategic change :
Business Press, 1999. (658.848/Muh) a guide to transforming the process of
going to market. Butterworths, 2002.
Nakamura, Uichiro, Sales and service (658.8/Pie)
handbook. PHP Institute, Inc, 1988.
(658.82/Nak) Pride, William M. Marketing : concepts and
strategies., Houghton Mifflin Company, 2000.
Neal, Cathy, Consumer behaviour : (658.8/Pri)
implications for marketing strategy.
McGraw-Hill, 2002. (658.83420994/Nea) PSB Academy, E-Commerce fundamentals.
Pearson Custom Publishing, 2006.
O'Malley, Lisa. Exploring direct marketing. (658.84/Eco)
Thomson Learning, 1999. (658.84/Oma)
PSB Academy Pte Ltd. E-commerce
Oz, Effy. Foundations e-commerce. fundamentals. 4th edition. Pearson Prentice
Pearson Education International, Inc., 2002. Hall, 2009. (658.84/Eco)
(658.84/Oz)
Quester, Pascale et al, Consumer behaviour :
Palmer, Adrian. The business and implications for marketing strategy. 5th
marketing environment. McGraw-Hill, 1999. edition. McGraw-Hill, 2007.
(658.8/Pal) (658.83420994/Que)

Peelen, Ed. Customer relationship Quester, Pascale G. et al. Marketing :


management. Financial Times Prentice-Hall, creating and delivering value. 5th edition.
2005. (658.812/Pee) McGraw-Hill, 2007. (658.8/Que)

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Reeder, Robert R. Industrial marketing : Shaw, Robert. Marketing payback : is your
analysis, planning and control. 2nd edition., marketing profitable? Financial Times
Prentice-Hall International, Inc, 1991. Prentice-Hall, 2005. (658.8/Sha)
(658.8/Ree)
Sheth, Jagdish N. Handbook of relationship
Roberts, Mary Lou. Internet marketing : marketing. Sage Publications, 2000.
integrating online and offline strategies. (658.8/She)
McGraw-Hill, 2003. (658.84/Rob)
Shimp, Terence A. Advertising promotion :
Rosenbloom, Bert. Marketing channels : a Supplemental aspects of integrated
management view. The Dryden Press, 1999. marketing communications. 5th edition. The
(658.84/Ros) Dryden Press, 2000. (658.8/Shi)

Schiffman, Leon. Consumer behaviour. 4th Shimp, Terence A. Advertising, promotion


edition. Pearson Education International, Inc. supplements. 6th edition. Thomson South-
2008. (658.8342/Sch) Western, 2003. (658.82/Shi)

Schiffman, Leon G. Consumer behavior. 7th Shimp, Terence A. Advertising, promotion,


edition. Prentice-Hall International, Inc, 2000. and supplemental aspects of integrated
(658.8342/Sch) marketing communications. 4th edition. The
Dryden Press, 1997. (658.82/Shi)
Schiffman, Leon G. Consumer behavior. 8th
International edition. Pearson Prentice Hall, Shimp, Terence A., Advertising, promotion
2004. (658.8342/Sch) and other aspects of integrated marketing
communications. 7th International edition.
Schiffman, Leon G. Consumer behavior. 9th Thomson South-Western, 2007. (658.82/Shi)
International edition. Pearson Prentice Hall,
2007. (658.8342/Sch) Solomon, Michael R. Marketing : real people,
real choices. 3rd edition. Pearson Education
Schiffman, Leon G. (et al). Consumer Limited, 2003. (658.8002373/Sol)
behavior. 10th global edition. Pearson
Prentice Hall, 2010. (658.8342/Sch)

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Solomon, Michael R. Consumer behavior : Zeithaml, Valarie A. Services marketing :
buying, having & being. 6th international integrating customer focus across the firm.
edition. Pearson Prentice Hall, 2004. 4th International edition. McGraw-Hill, 2006.
(658.8342/Sol) (658.8/Zei)

Sonnenberg, Frank K. Marketing to win : Zeithaml, Valarie A. Services marketing :


strategies for building competitive integrating customer focus across the firm.
advantage in service industries., Harper & 5th international edition. McGraw-Hill, 2009.
Row Publishers, 1990. (658.8/Son) (658.8/Zei)

Stefflre, Volney. Developing and Zikmund, William G. Exploring marketing


implementing marketing strategies. research. 8th edition. Thomson South-
Praeger, 1985. (658.802/Ste) Western, 2003. (658.83/Zik)

Taylor, James W. Competitive marketing Zikmund, William G. Customer relationship


strategies. Chilton Book Company, 1986. management : integrating marketing
(658.802/Tay) strategy and information technology. John
Wiley & Sons, Inc., 2003. (658.812/Zik)
Turban, Efraim, Introduction to E-commerce.
Pearson Prentice Hall, 2003. (658.84/Tur) Zikmund, William G. Exploring market
research. 7th edition. The Dryden Press,
Waller, David. Mountain bike mania : the 2000. (658.83/Zik)
promotional plan. 2nd edition., McGraw-Hill,
2008. (658.802/Wal) Zikmund, William G. Exploring marketing
research. 10th international edition. South-
Winer, Russell S. Marketing management. Western Cengage Learning, 2010. (658.83/Zik)
2nd International edition., Pearson Education
International, Inc., 2004. (658.8/Win) Zikmund, William G. et al. Marketing
research. Asia pacific edition. Thomson
Zeithaml, Valarie A. Services marketing : Learning, 2007. (658.83/Zik)
integrating customer focus across the firm.
3rd International edition. McGraw-Hill, 2003.
(658.8/Zei)

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The marketing book. Butterworths, 2001. Strategic marketing and management. John
(658.8/Bak) Wiley & Sons Inc., 1984. (658.8/Str)

These books are available at PSB Academy Library (Delta Campus), Block E, Ground Floor, 355 Jalan
Bukit Ho Swee, Singapore 169567

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