Trinity institute of professional study

dwarka(GGSIP University)

A PROJECT ON:

MARKETING STRATEGY OF
BIG BAZAAR

NAME : CHETAN BAIJAL

ENROLLMENT NO : 07924001709

COURSE : BBA (GENERAL)

2ND SHIFT
THIRD SEMISTER

SUBMITTED TO

1
 A
PROJECT
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 ON

“Marketin strategy of BIG BAZZAR”

MASTER OF MARKETING MANAGEMENT

SUBMITTED IN PARTIAL FULFILLMENT OF THE

REQIREMENT FOR AWARD OF MASTER OF
MARKETING MANAGEMENT OF Indraprast University
SUBMITTED BY
CHETAN BAIJAL
(2009-12)
(TIPS DWARKA SEC-10)

GUIDED BY: - Mrs. MUGHDHA

TIPS DWARKA SEC-10 NEW DELHI

CERTIFICATE
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This is to certify that the FIELD WORK titled “marketing strategy of BIG
BAZAAR”

Is a Bona fide work carried out by Chetan baijal student of

MARKETING MANAGEMENT Semester 3rd of

Trinity Institute Of Professional Study Dwarka sec-10 New Delhi.

Internal guide Director

Mrs.mughdha

Date:

Place: delhi College Seal

Acknowledgement
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A successful project can never be prepared by the single effort or the person to
whom project is assigned , but it also demand the help and guardianship of some
conversant person who helps in the undersigned actively or passively in the
completion of successful project.

With great pleasure I express my gratitude to our director Dr.J.N.Pol and project
guide Prof. Meenal Pendse without their help this would not have been completed.
They have given their precious suggestions and constructive guidance has been
indispensable in the completion of this project work.

I would also like to thank the staff of the Matrix Business School. They have
supported me in this endeavor, and appreciated me in my efforts during my project.

Last but not the least I would also like to thank my friends and all the responded.
Who directly and indirectly supported to me during my project work, without the
help of whom this project would not have been possible.

Chetan Baijal

Index
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Sr. Title Page No.
No
1 Executive Summary 5-6
2 Objective and scope of the study 7
3 Company Profile 8-10
4 Theoretical Background 11-17
5 Research Methodology 18-21
6 Data analysis and Interpretation 22-30
7 Findings 31-32
8 Limitations 33
9 Conclusion 34
10 Recommendations 35-36
11 Annexure 37-39
12 Bibliography 40

EXECUTIVE SUMMARY
Executive Summary
Indian retail sector is witnessing one of the most hectic Marketing activities of all times. The
companies are fighting to win the hearts of customer who is God said by the business tycoons.
There is always a ‘first mover advantage’ in an upcoming sector. In India, that advantage goes to
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“BIG BAZAAR”. It has brought about many changes in the buying habits of people. It has
created formats, which provide all items under one roof at low rates, or so it claims. In this
project, we will study its marketing strategies and promotional activities.

The research titled ‘A Study on the effective promotional strategy which influences customer
to purchase a product of Big Bazaar’ helps us to understand the effect of promotional
strategy which is responsible for attracting customer towards big bazaar This study helpful to
top level management to improve the present promotional strategy of BIG BAZAAR.

The report deals with the impact of promotional activity which attracting customer towards big
bazaar.

The research was carried out as per the steps of Marketing Research. The well supportive
objectives were set for the study. To meet the objectives primary research was undertaken. The
data collection approach adopted was experimental research & survey research. The instrument
used for the data collection was observation & questionnaire.

The target respondents were the visitors of BIG BAZAAR, with the sample size of 90 for the
study of sales management of the company. Tables & charts were used to translate responses into
meaningful information to get the most out of the collected data. Based on those the inferences
have been drawn with peer supportive data.

Objectives:

To know the effective promotional strategy which influence customer to purchase a product of
Big Bazaar.

Sub-objectives:

1. To know the promotional strategy of big bazaar