Are you a Positive Deviant?

Understanding
1) who these people are,
2) how they approach life and
3) how you can become/remain one,

may be the most important activity you can do for yourself and your career. Combine this
understanding with Quadrant Living and the network sciences’ emerging principles and you will
be dramatically more effective using significantly less effort.

In the publishing business any time a hard cover book sells over
50,000 copies during its entire life it is considered a best seller. I
put the Positive Deviant’s principles to work selling my new book
Missed Fortune 101 and I sold over 51,000 copies in the first
month! I did this without being an established author.
Douglas P. Andrew
Paramount Financial Services, Inc.
Salt Lake City, Utah

What is POSITIVE DEVIANCE?

A NEW PARADIGM FOR CREATING POSITIVE CHANGE QUICKLY

“Deviance”- a difference, departure or deviation from the norm. A normal distribution is a bell
curve; it has three sigma (S ) on each side of the mean average representing 99.8% of the
population. Deviants is often construed as negative, connoting unacceptable behavior, because
of the focus on the area outside the left half of the standard bell curve, or the -4S area. In
statistics this is a negative outlier.

“Positive Deviance”- a departure, difference, or deviation from the norm resulting in a positive
outcome. The focus of positive deviance is the area outside the right half of the standard bell
curve, or the +4S area. In statistics this is a positive outlier.

Throughout the world, there are a few “positive deviant” individuals whose uncommon
behaviors or practices enable them to outperform or find better solutions to pervasive problems,
even though they share the same resource base as their associates. They consistently identify and
exploit existing resources to provide unique solutions (Dynamic Value or DyVal).

1 Positive Deviants Network

At first glance, there seems nothing particularly profound in the observation that “some people
do better than others.” However, within the context of traditional societal development theory,
there is indeed something revolutionary about the identification and training of the “Positive
Deviants.” It is the Positive Deviants who provide proof that it is possible to find viable
solutions today to complex problems before all the inter-related factors underlying the problem
can be addressed.

To demonstrate the effectiveness of the Positive Deviant, Lee Brower, David Neenan and
Marshall Thurber (see attached resumes) have joined together and created a unique experiment
to test the hypothesis:

It is possible to create and dramatically enhance Positive Deviant outcomes

when trained in, Network Dynamics, Optimal Success and Execution.

1. Network Dynamics

The structural change of the Internet requires a deep understanding how networks work and how
to optimize them. The latest network research proves that corporations and living organisms are
very similar. A full understanding of the rapidly evolving science of networks will dramatically
improve your ability to:
1. build a successful business and/or
2. exchange ideas and information (and thus influence public and political policy)

I started working with the Positive Deviants’ principles on the

seventh month of last year. Using these principles we booked more
new business in December than the previous eleven months
combined. The principles provide the intellectual capital behind the
next generation’s high end solutions.
David G. Neenan
Neenan Construction Company
Fort Collins, Colorado

Those accepted into the Positive Deviants program will be trained in:
• The Strength of the Weak Tie
• Hierarchical Decentralization
• Bose-Einstein Condensate
• Small-World Networks
• Scale Free Structures: the Power Law
• Influencers
• Nodes, Clusters, and Hubs
• Phase Transitions
• SIR Analysis
• Preferential Attachment

2 Positive Deviants Network

 • Path Length Strength
• The Five Node Cluster Ownership Principle
• DyVal Creation
• First Mover Advantage
• Random Synchronicity
• Egalitarian Networks
• Aristocratic Networks

2. Optimal (intrinsic and extrinsic) Success

Without a life purpose that is balanced, it is easy to get sidetracked. The outcome is usually
wandering and drifting.

An example of a balanced life purpose is: “to love, learn, return (give) and earn.” The order is
very important, love is first, learn is second, return (return, add value to others) is third and, as a
consequence, earning takes place. This balanced life purpose fits elegantly into The Empowered
Wealth Quadrants Model created by Lee Brower.

According to Lee Brower’s model, one must look at each quadrant in analyzing if one is “on
purpose.” First, is the activity in harmony with your Human Assets? These include your family,
your health, your character, your unique abilities, your heritage, your relationships, your ethics,
morals and values. Love in the above life purpose statement is located into this first quadrant.

The second quadrant contains your

Intellectual Assets. These assets
include your skills and talents, your
wisdom and your education, your life
experiences (both good and difficult),
your reputation, the systems you’ve
developed, your ideas, the traditions
you’ve inherited or established, and the
alliances you’ve built over the years.
Learn in the above life purpose
statement is located in this second
quadrant.

The third quadrant is what Lee calls

your Civic Assets. What you give back
(no one becomes rich without enriching
others) is the value you add to
humanity. This can include the taxes
you pay (which results in the services
and infrastructure they provide). It can
also be your time and/or money you give to various charities. This focus can be expanded into
your own private foundation as your financial assets increase. Return (give) in the above life
purpose statement is located in this third quadrant.

3 Positive Deviants Network

The final quadrant is your Financial Assets. This includes cash, stocks and bonds, money in
your retirement plan, real estate, businesses you own and other possessions that can be converted
into cash (antiques, cars, paintings, etc.). Earn in the above life purpose statement is located in
this final quadrant.

According to Lee’s Quadrant Living model, money and financial success do not drive a
successful life by itself. Money is the outcome of the dynamic value (DyVal) you or your
business brings to humanity. Accountants and financial planners customarily focus here yet it is
actually the final outcome, not the driver of success.

Dr. W. Edwards Deming, the father of the world wide quality movement and considered by U.S.
News and World Report as one of the “Nine Hidden Points in History,” was invited to Ford
Motor Company when it was losing $1.5 billion a quarter. The
accountants came in and recommended that Ford make drastic
cuts in order to stop losses. Deming commented that if the
company followed the accountant’s advice, they should shut
the entire company down and then they would make a great
deal of money. Deming went on to tell them if Ford was to
survive it had to focus on creating the most value added
(DyVal) automobile possible. The first Ford Taurus was the
outcome of Deming’s DyVal focus. It became Ford’s best
selling car ever and saved the company from bankruptcy.

The Empowered Wealth Quadrant Living model asks that you review any strategic activity to
make sure that it earns a plus in all quadrants. If it doesn’t, you must work on the strategy until it
does. Failure to find a plus in all four quadrants means that the outcome (even when successful)
will not be optimally satisfying.

The Empowered Wealth System has given me renewed energy and

drive to grow the business in a balanced way. I realize quadrant
based wealth enhances my entire family.
Steve Petersen
CEO and Founder of Petersen Inc.
Ogden, Utah

3. Execution

The winds and waves are always on the side of the ablest navigator.
Edward Gibbon (1737-1794)
18th Century British historian and the author
of The History of the Decline and Fall of the
Roman Empire.

4 Positive Deviants Network

 Anxiety is caused by a lack of control, organization, preparation, and action.
David Kekich
Microsoft
Seattle, WA

The greatest pencil by itself never wrote any poetry.

Marshall Thurber

The above Positive Deviant Principles work only if you execute. Almost all top performers
(executers) have two common elements:
• They have a passionate commitment to whatever they are doing (the higher the
over all good, the better).
• They had a coach/mentor who provided the initial structure to get them started
and this coach/mentor, over time, faded into the background as the top performer
became more successful.

The Positive Deviance Experience

The Positive Deviants will participate in four “high touch”
experiences each year in Park City, Utah. At that event,
Positive Deviants will:
• present a “status report” and receive feedback/support
from the participants.
• test new learning experiences designed by David, Lee and Marshall
• be given specific expansion materials (readings and exercises) to be absorbed between
the high touch events.
o For example, in the first session Positive Deviants will be trained in Paul Ekman’s
FACS. What Ekman has proven is that the face is an enormously rich source of
information about emotion. In fact, he makes a bold claim: the information on
our face signals what is going on inside our minds (mind reading is thus
possible!).

In addition, each Positive Deviant will interact (online and by phone) using Empowered
Wealth’s unique Quadrant Coaching (“QC”) system. The QC system is designed to balance
strong centralized structure with local (individualized) decision making.

How to Apply
To be a member of this inaugural Positive Deviant class you must:
• Have attended either the two day Success Secrets for the 21st Century event or the True
Wealth Event held in January 2005. The next Success Secrets for the 21st Century will be
repeated at the Neenan Construction headquarters in Fort Collins, Colorado on April 1st
and 2nd.

5 Positive Deviants Network

 The Neenan Company
2620 E. Prospect Road, Suite 100
Fort Collins, CO 80525

The cost of this course is $300/person or $500/couple. Please contact either Carol Fetzer or Dan
Fetzer at carol@dkfenterprises.com or dan@dkfenterprises.com, or call 801-367-1476.
Attendance to one of the above courses is a prerequisite to joining the Positive Deviants
Experience.

If you have attended either the Success Secrets for the 21st Century Experience or the True
Wealth Event, please contact either Carol Fetzer or Dan Fetzer at carol@dkfenterprises.com or
dan@dkfenterprises.com or call 801-367-1476 and ask for an application. You must then
• Fill out a +Deviant application.
• Participate in a battery of clarifying experiences (Colby, DISC, and Wonderlic).

The Positive Deviants Experience will be limited to no more than 100 participants (it may be
much less should we not attract the properly qualified individuals). All Positive Deviants
Experience events will be held in Park City, Utah. In addition to the four Park City “high touch”
sessions, there will be twenty (20) coaching sessions to support your execution of the Positive
Deviants’ Principles.

If you are accepted, please block the following dates:

• May 12th Evening (7:00 PM on.)
• May 13th All Day (8:00 AM to 10:00 PM)
• May 14th Morning (8:00 AM until 12:00 Noon)
• Optional + Deviant Meetings (12:00 Noon On)

• August 11th Evening (7:00 PM)

• August 12th All Day (8:00 AM to 10:00 PM)
• August 13th Morning (8:00 AM until 12:00 Noon)
• Optional + Deviant Meetings (12:00 Noon On)

• November 10th Evening (7:00 PM)

• November 11th All Day (8:00 AM to 10:00 PM)
• November 12th Morning (8:00 AM until 12:00 Noon)
• Optional + Deviant Meetings (12:00 Noon On)

• February 23rd Evening (7:00 PM)

• February 24th All Day (8:00 AM to 10:00 PM)
• February 25th Morning (8:00 AM until 12:00 Noon)
• Optional + Deviant Meetings (12:00 Noon On)

6 Positive Deviants Network

 Investment

$5,000 per person. This includes four “high touch +Deviants Events” in Park City and twenty
(20) coaching sessions to support your execution of the +Deviants’ Principles.

Our Intention

Make The Positive Deviants Experience historically significant.

With gratitude,

Lee Brower
David Neenan
Marshall Thurber

The Positive Deviant Network

“Exploring the Positive Fourth Sigma for Extraordinary Solutions.”

7 Positive Deviants Network

Lee M Brower
Empowered Wealth, LC
801 N. 500 W., Suite 200
Bountiful, UT 84010
801-397-3300
Empoweredwealth.com

Lee Brower is Founder and CEO of Empowered Wealth, LC, an international consulting
firm headquartered in Bountiful, Utah. With over 30 years experience, Lee advises
successful businesses, families, trusts, foundations, professional athletes and celebrities on
how to protect and empower their Human, Intellectual, Civic and Financial assets.

His paradigm breaking initiatives have resulted in The Empowered Wealth System®, The
Family Empowered Bank™, The Family Empowered Bank™ concept and The “Relevant”
Living Trust™. These breakthrough innovations are cornerstones for constructing bridges
that transport a family’s “True Wealth” to future generations.

Lee is a National Partner for the Private Consulting Group, a boutique broker/dealer that
specializes in unique financial solutions and strategies for wealthy families and
individuals. Co-author of Wealth Enhancement & Preservation*, he is recognized in
Who’s Who in the West and Who’s Who Worldwide. His new book Empowered Wealth is
scheduled for publication in 2005.

Born and raised in California, Lee attended Brigham Young University and the University
of Redlands where he majored in business administration and Spanish. He also earned
the CLU and ChFC designations from American College in Bryn Mawr, Pennsylvania.

A participant in The Strategic Coach Program since 1995, Lee is currently in the Masters
Program and also attends Coach2™, an advanced program focused on Unique Packaging
of the entrepreneurial business. He also acts as a facilitator/Coach for several
entrepreneurial workshops including The Strategic Coach Million+ Group™ in Chicago.

Lee’s entrepreneurial pursuits include ownership in several national and international

companies that focus on communication, health and entertainment. He continues to be
actively involved as a founder or board member of numerous charitable, community and
corporate organizations.

Lee is universally acknowledged as an extraordinary teacher and public speaker. His

focus and passion is sharing the intrinsic power of The Quadrant Living Principles.
 The Neenan Company

DAVID G. NEENAN
CEO & President

Experience David has over 30 years of experience in the construction industry. He purchased
Burton Builders’ company, a franchise of Butler Manufacturing, and renamed it The
Neenan Company in 1973. The company encountered a major setback in 1976 on a
project located in Casper, Wyoming. After this project, Neenan identified eight critical
business mistakes and realized he had made them, not others. He rebuilt the company
by eliminating hierarchal management and reorganizing it into a cooperative of diverse
disciplines called the Archistruction® process, a unique approach that eliminates cost
overruns, job hassles and extended schedules. This team approach to construction
management aligns the customer, company employees, outside consultants, and
subcontractors. Currently, The Neenan Company employs 165 people, and annual
volume for 2004 exceeded $85 million.

A nationally recognized seminar leader, Neenan is a keynote speaker and business

consultant and has conducted Business & You©, Power In You, and The Next Step
trainings throughout the United States and Europe. He has also taught courses entitled
Blueprint for Profit, Abundance and Money and You. Among the companies for whom
he has conducted in-house trainings are American Society of Interior Designers, AT&T,
Coldwell Banker, Florida Power and Light, Hawaiian Electric Company, Hewlett-
Packard, Hilton Hotels, ReMax, the Walt Disney Company, U.S. Army and U.S.
Department of Energy, Miller International, Hostmark Management Group, and
Intelligent Electronics.

David Neenan is also an accomplished writer and has written articles on effective
management for several publications. Among them are The Colorado Springs Business
Journal, Colorado Green, Fort Collins Business World, and The Denver Business
Journal. His book, Evergreen, was published in late 1994.

Education University of Missouri at Columbia; B.A. in Business Administration, 1967 Cum Laude
graduate. Concentration in marketing, accounting, behavioral sciences. First in top ten
marketing students, 1966-1967. Dean’s list and Honor Roll, last four semesters.

Extra Past president of Poudre R-1 School District, Optimist Club, Associated Contractors of
Curricular Northern Colorado, and Junior Achievement. Founder of Foothills National Bank.
Activities Advisory Council, Butler Manufacturing Company. Director, Elars Bioresearch, Industrial
Dynamics, Chamber of Commerce, and Intrawest Bank. National Business & You
instructor and Blueprint for Profit Seminar leader.

Military Service Enlisted as a private in Army, January 1962. Served as a Medical Specialist two years
before entering Infantry Officer’s Candidate School an E-5. Upon completion of OCS
was commissioned a 2/Lt., Infantry.
Marshall Thurber of MetaQuality, Inc. J A brief biographical sketch

“Marshall Thurber is an evolutionary event in our time”

World-renowned scholar, Dr. R. Buckminster Fuller

Marshall Thurber is an attorney, real estate developer, editor, businessman, educator, scholar,
inventor, negotiator, author, visionary and public speaker.

Thurber’s list of clients include: ITT Industries, Sheraton Hotels, The US Navy, Ernst & Young,
Panavision, Neill Corporation, Hewlett Packard, GTE, The Neenan Company, Systems West,
Bentley Management Corp., Liberty Helicopters, Columbia Artists Management Inc., Mendocino
Forest Products, and Chicken Soup for the Soul Books.

Thousands of individuals worldwide have attended the many successful programs developed by
Marshall Thurber including Money & You, The Future of Business: The Essence of Deming, The
Leadership Development Training Program, The Accounting Game (granted a US Patent), The
Secrets of Powerful Presentations, and Make Change Your Ally.

In the late 1970s, Thurber co-founded the Burklyn Business School in Vermont. It was designed
to teach both the global principles of cooperation he learned from Dr. R. Buckminster Fuller and
the contextual principles of the human potential movement. Thurber’s teaching methods,
including Superlearning Technologies™ (for maximum memory retention), simulations, music,
and graphics, are known for being fun, memorable and powerfully effective.

Mr. Thurber received his undergraduate degree from Union College, and his law degree from
Hastings College of Law, University of California. He was a founding partner of the Fisher
Thurber law firm and serves as Of Counsel to the Firm, specializing in business and employment
law and executive management practices. His many honors include the "Cohen H. Kerr Award"
for highest academic achievement in an undergraduate class at Boston University; Boston
University's "Utopia Award"; Union College's Gold Key Award for outstanding service to the
school; the "Maud Glover Folsom Foundation Award" given to one individual each year in the
United States; and a State of Hawaii Senate Resolution specifically acknowledging Mr. Thurber's
"outstanding contribution to furthering overall human success."

Marshall, along with two partners, started Hawthorne/Stone, a highly successful real estate firm
in California. Attention became focused on this company and Thurber started sharing his
business theories and methods with others. Today, thousands of people worldwide actively use
“Thurber Techniques” in their daily lives.

As part of Empowered Wealth’s commitment to optimal effectiveness, Marshall leads

Ededge.com. Ededge’s mission is to be the preferred provider of cutting-edge information for
time starved executives.

Marshall can be reached at marshallt@empoweredwealt h.com or by phone 801-397-3300 x104.