W
e are pleased to bring you the premier China-North America event dedicated to discussing
commerce and logistics between these two major trading regions.
Vancouver is an important gateway for Asian trade and also one of the most popular and beautiful
conference venues on the West Coast.The Westin Bayshore Resort is the perfect setting to join your
colleagues and other experts at the China Conference to discuss doing business with the world’s most
dynamic economies.
China trade surged exponentially through North America’s West Coast in 2004 and this year looks to be
another busy, challenging one for the cargo supply chain. Discussing the current challenges being faced by
the entire logistics chain is a key focus of this year’s conference.
You will notice in the Conference Agenda that the supply chain is represented in the following format:
The lineup of speakers this year is exceptional and we are honored to offer our attendees such a power-
packed group of keynotes, panels and forums.Whether you are currently engaged in or looking to get into
the business of China-North America commerce, it is our aim to provide you with an educational, insightful
experience at the China Conference. We also hope you will find the peer networking to be worthwhile – it
is always a popular component of the China Conference.
Sincerely,
COSCO has been providing both efficient and 40-ft dry containers, refrigerated containers, flat
on-time service since 1961. Now with more ships racks, open tops, high cubes and other special-
and more direct ports than any other single ized equipment. COSCO’s E-Commerce,
carrier COSCO has grown to be one of the InfoLink voice response system and Cargo
largest Ocean Container Carriers worldwide. Tracing System allow you to track your shipment
Cargo handling capabilities include 20-ft and until it arrives at your destination.
Cosco Container Lines Americas, Inc. (COSCON) 100 Lighting Way Secaucus NJ, 07094 USA
Tel: 800-242-7354 Fax: 201-422-8928
InfoLink 1-800-967-7000 www.coscon.com
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rently, Maersk of Denmark, Orient Overseas Container Lines of Hong Kong, maintain such expensive equipment, and choose instead to hire 3PLs
U-Freight of the U.S. and German-run DHL operate trial joint ventures with to take on the task for them.
state-owned companies. JV rail services allow for improved tracking of goods A small but growing number of specialized firms, such as Xintian-
and faster customs clearance times. Additionally, foreign rail operators can offer tian, serve as 3PLs, covering the movement of temperature-sensitive
specialized services and technology, such as refrigerated container services. products. There are also a growing number of foreign-owned or
managed logistics providers such as E-Merge Logistics, based in free-
DOING LOGISTICS BUSINESS IN CHINA 3PLs and Intermodal trade zones. A number of these have access to bonded, temperature-
Transport – A Case Study controlled facilities, in addition to providing a wide array of services
Xintiantian Distribution Center, a subsidiary of Shanghai Food Group, is one such as inventory control, customs clearance and foreign currency
such distributor that entered into a three-way joint venture with Shanghai’s exchange. ■
Dazhong (a trucking/transportation company)
and Mitsui, a Japanese distributor, on October
1, 2003. Xintiantian is a typical example of
a delivery center that evolved from a larger
SOE and now offers specialized logistics ser-
vices. Xintiantian provides refrigerated stor-
age and distribution services, with 12,000
tons of cold storage capacity (or 4 percent
of Shanghai’s total 325,00- ton cold storage
capacity). The aggregate cold storage capacity
of Shanghai Food Group and its subsidiaries
amounts to 130,000 tons, or 40 percent of
Shanghai’s total. Xintiantian offers three basic
services: cold storage, simple manufacturing
(including packaging and labeling) and delivery
of refrigerated goods to retail outlets. The
company services a variety of foreign and
domestic clients, including hypermarket chain
Metro and convenience store chain Alldays.
A synchronized computer system allows
Xintiantian, its suppliers and store branches
to view the status of orders in real time. The
company presently has a registered fleet of
about 40 refrigerated trucks (some equipped
for transportation of frozen goods and some
for fresh or perishable goods).
It can make complex problems look surprisingly easy. It can turn a logistical maze into a razor straight line. And it has the power to turn
the world into a much smaller place. Canadian Pacific specializes in building creative transportation and logistics solutions up and down
your supply chain. Whether you’re looking around the corner or around the world, we have a solution that fits your needs.
To find out how we can put our ingenuity to work for you, visit www.cpr.ca.
POWERED BY CREATIVITY
www.cma-cgm.com
10:30AM-12:00PM
MORNING PANEL II
The pipeline is full...or is it? (Two-Part Panel) China-
North America Distribution & Intermodal Network
Part II: Second of two morning panels delving into North
America-side developments, issues and challenges to
handling the dynamic, explosive China trade.
Moderator: David Bennett, Vice President, Pacific, “K” Line
Panelists: Steve Branscum, Group Vice President, Consumer
Products, BNSF, Michael Mullen, Director of Trade
Relations, U.S. Customs and Border Protection, Frank
Baragona, President, CMA CGM (America) Inc.,
Keith Hitchcock, Director of Global Transportation and
Distribution, UPS Supply Chain Solutions
In a global market, the challenges of complex transcontinental supply chain management require the capacity to quickly
and efficiently move and track goods all over the world. “K” Line Total Logistics (KLTL), provides the new model for
global logistics – fully integrated 3PL (third party logistics) supply chain management
“K” Line Total Logistics
solutions. KLTL combines the “K” Line fleet of containerships and car carriers, with a • Distribution/Warehousing
worldwide network of air, rail and land carriers, warehouse and distribution facilities • Consolidation
to provide seamless multi-mode, single-point-of-contact solutions. The Web-based KLTL • Customs Clearance
• Sea Freight
Visibility Management System (VMS) efficiently manages the entire supply chain,
• Air Freight
reducing inventory cycle times and administrative costs. Contact “K” Line today, at • IT Solutions
800-609-3221 or online at www.kline.com. • Value-added Services
A L L - A R O U N D C A P A B I L I T I E S , A L L A R O U N D T H E W O R L D
“K” Line America, Inc. • Customer Service (800) 609-3221 • www.kline.com
Your
YourChoice,
Choice,Your
YourSatisfaction
Satisfaction
WWW.HANJIN.COM
WWW.HANJIN.COM
8080
EAST ROUTE
EAST ROUTE4, 4,SUITE
SUITE490,
490,PARAMUS, 07652••T:T:201-291-4600
PARAMUS,NJNJ07652 201-291-4600 •• F:F:201-291-9393
201-291-9393
Charlotte NC. In 1999, Mr. Bennett joined “K” Line Keith Hitchcock
Geraldine Knatz, Ph.D. America in Norfolk, Virginia as Sales and Logistics Director, Global Ocean Freight Services
Managing Director of Development Manager. In 2000, Mr. Bennett assumed the role of UPS Supply Chain Solutions
Port of Long Beach General Manager of the Mid- Atlantic States and
in 2001 assumed his current role as Vice President, Mr. Keith Hitchcock is Director
Dr. Geraldine Knatz is the Port Pacific Coast Sales and is based out of Huntington of Global Ocean Freight Ser-
of Long Beach’s Managing Direc- Beach, CA. Photo vices for UPS Supply Chain So-
tor of Development amd is re- not lutions. Mr. Hitchcock is respon-
sponsible for the development Steve Branscum available sible for global procurement
of one of the world’s busiest Group Vice President, Consumer Products and planning, strategic systems
seaports. Dr. Knatz oversees BNSF solutions, and ocean transporta-
the port’s engineering, proper- tion network design. A 15-year
ties, and planning divisions. Dr. Mr. Steve Branscum assumed veteran of the international logistics industry, Mr.
Knatz has more than 25 years of experience in deal- his current position of Group Hitchcock began his career with Fritz Companies
ing with port policy and strategic concerns, having Vice President, Consumer in 1989. He held various management positions for
begun at the port as an environmental specialist. Dr. Products in June 1999 after Fritz in Europe and North America, including four
Knatz is currently responsible for the port’s $2.5 serving as BNSF’s vice president, years as the company’s representative in Germany.
billion capital improvement program. Dr. Knatz also intermodal marketing from July In 1994, Mr. Hitchcock was named Regional Inbound
serves as the Port of Long Beach’s representative 1996. Branscum began his ca- Manager for the U.S. Northeast and promoted in
to the Alameda Corridor Transportation Authority reer with the former Santa Fe 1997 to Director, Transatlantic Trade, where he was
Operating Committee. in 1980 in the industrial engineering department responsible for carrier relations, procurement and
where he held various positions in Cleburne, Texas pricing of NVOCC services. Mr. Hitchcock joined
Darcy Clarkson as well as Kansas City and Topeka, Kansas. In 1989, UPS Supply Chain Solutions as a result of its 2001
President & CEO Branscum was named General Director, Intermodal acquisition of Fritz. UPS Supply Chain Solutions,
P&O Ports Canada, Inc. Planning and Control at Chicago, Illinois, when the a unit of UPS, provides logistics and distribution,
intermodal business unit was formed. He moved transportation and freight, and international trade
As President and CEO of P&O to Intermodal Equipment Utilization in 1991 and management services to enhance customers’ busi-
Ports Canada Inc., Mr. Darcy was appointed Assistant Vice President, Intermodal ness performance.
Clarkson is responsible for all its Equipment and Hub Operations in 1992 and As-
operations including Centerm sistant Vice President, Intermodal Hub Operations
and Canadian Stevedoring. After in January 1996. Frank J. Baragona,
graduating college in 1973, Mr. President
Clarkson became a Chartered Michael C. Mullen CMA CGM (America) Inc.
Accountant, joining the firm of Director of the Office of Trade Relations in
Thorne Riddell. Mr. Clarkson subsequently worked U.S. Customs and Border Protection (CBP) Mr. Frank Baragona is the Presi-
as Regional Manager of Internal Audit for The Bay, Department of Homeland Security dent of CMA CGM (America)
then joined the Loram Group of Companies and Inc, a position he assumed in
over the course of 19 years rose to Vice President Mr. Michael C. Mullen was ap- 2004. Prior to his appointment
& General Manager of its U.S. railway maintenance pointed as Director of the Of- with CMA CGM, Mr. Baragona
contracting division. Mr. Clarkson joined the BC Rail fice of Trade Relations in U.S. was Owner & President of
Group in Vancouver as Vice President, Operations Customs and Border Protection Charlotte Kitchen & Bath. Mr.
of its Marine division in 1997. Mr. Clarkson was (CBP), Department of Home- Baragona previously spent 25
brought over as Vice President Finance & Corpo- land Security, in August 2004. years in the shipping industry,
rate Support when P&O Ports bought the marine Mr. Mullen’s responsibilities working for Delta Steamship Lines from 1975-1983.
assets of the BC Rail Group in February 2003. Mr. include fostering positive rela- His next stop was as General Manager for Lykes
Clarkson was appointed to his current position in tionships with the international Bros. Steamship Co. from 1983-1986. Mr. Baragona
August 2004. trade community by serving as the liaison between next held several executive management positions
industry and CBP officials. Mr. Mullen was previ- with Sea-Land Service Inc. from 1986-1999, including
David Bennett ously a Senior Associate at Booz Allen Hamilton, a Vice President, General Manager, Central America,
Vice President, Pacific Coast Sales global technology consulting organization, where he Caribbean, Mexico and Vice President, Intra-Europe.
“K” Line America worked on data management and information shar-
ing issues as a member of the firm’s national security
Mr. David Bennett is the Vice team. Prior to this position, from 1995 to 2002, he
President, Pacific Coast Sales, was the Director of the National Center for Asia-
“K” Line America. In 1989 Mr. Pacific Economic Cooperation (APEC). From 1993
Bennett began his career in in- to 1995, Mr. Mullen was the Executive Director of
ternational business as a trader the Japan America Society of Southern California.
of tinplate and other commodi- Mr. Mullen’s 20-year career as a U.S. Navy officer
ties related to secondary tin mill culminated in his serving as the Assistant Naval At-
products. Mr. Bennett went on taché at the U.S. Embassy in Tokyo, before which he
to assume the role of Director of International Sales had numerous operational assignments in Europe,
for Tinplate Association. In 1993, he joined Globe Hawaii and Washington D.C.
Express Services, a freight forwarder based out of
OOCL's network of offices, intermodal connections and strategic partners forms the
threads of the most comprehensive supply chain of its kind in China. In addition, our advanced
information technology system helps OOCL offer a truly seamless solution.
North America (1) 925 358 OOCL (6625) • Asia (852) 2833 3888 • Europe (44) 207 786 6622
P&O Ports
April 18 lunch
Canadian National
April 18 breakfast and breaks
WITH
OOCL
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