Yogga Fatkhul Munir Andri Prasetyo Hikmah Cahya Dinniyah DAFTAR ISI Halaman HALAMAN SAMPUL ......................................................................................... i DAFTAR ISI ....................................................................................................... ii DAFTAR GAMBAR ........................................................................................... ii BAB I.PENDAHULUAN .................................................................................... 1 A. Latar Belakang ............................................................................................ 1 B. Visi / Misi dan Tujuan ................................................................................. 2 C. Deskripsi Usaha .......................................................................................... 3 D. Prototype Bisnis .......................................................................................... 3 E. Business Model Canvas ............................................................................... 3 BAB II.ASPEK PERENCENAAN ....................................................................... 5 A. Stuktur organisasi........................................................................................ 5 B. Alokasi Pembagian Tugas ........................................................................... 6 C. Tugas dan Tanggung Jawab Tim ............................................................... 6 D. Segmentasi Target Pasar .............................................................................. 8 E. Aspek pemasaran Alat................................................................................. 9 F. Peluang Pasar .............................................................................................. 9 G. Permintaan Pasar ......................................................................................... 9 H. Analisis SWOT ......................................................................................... 10 BAB III. PELAKSANAAN ............................................................................... 11 A. Tahap Pelaksanaan .................................................................................... 10 B. Strategi Pemasaran .................................................................................... 13 C. Analisis Kompotitor .................................................................................. 13 D. Keunggulan HITSIN ................................................................................. 14 BAB IV. ROADMAP HITSIN ........................................................................... 15 BAB V. ASPEK FINANSIAL ........................................................................... 16 A. Penerimaan Perusahaan HITSIN ............................................................... 16 B. Justifikasi Pemasaran ................................................................................ 16 C. Analisa Ekpetasi Pemaikaian ..................................................................... 17 D. Aspek Keuangan ....................................................................................... 18 BAB VI. PENUTUP .......................................................................................... 19 BAB VII. LAMPIRAN-LAMPIRAN ................................................................. 20 Lampiran 1. Biodata Ketua, Anggota ............................................................. 20 Lampiran 2. Surat Keterangan Anggota ......................................................... 23 Lampiran 3. Surat Delegasi KSEI .................................................................. 26 Lampiran 4. Lembar Pernyataan Orisinalitas Karya ....................................... 27 Lampiran 5. Rapot KSEI................................................................................ 28