Procter And Gamble Strategic Analysis

Procter & Gamble is a company with more than 100 years on business, and is a
clear example of a successful company. Procter and Gamble was founded in
1837 and incorporated in Ohio on May 5, 1905. It began as a small family
operated soap and candle company, and now provides products and services of
greater quality and value to consumers in over 180 countries. Procter and
Gamble, in conjunction with its subsidiaries provides branded consumer goods
products.
Procter and Gamble also makes pet food, water filters, snacks and beverages.
More than 20 of Procter & Gamble's brands are billion-dollar sellers. These
include Actonel, Always/Whisper, Braun, Bounty, Charmin, Crest, Downy/Lenor,
Folgers, Gillette, Iams, Olay, Pampers, Pantene, Pringles, Tide, and Wella,
among others. In 2001 Procter & Gamble bought Clairol and in 2003 also bought
the majority of Wella. Its purchase of Gillette in late 2005 was its biggest buy in
company history.
Procter and Gamble’s structure or operation matrix is divided in three main global
global business units:
1. Beauty
2. Health & well being
3. Household Care

Vision

“Touching lives, improving life”.

Mission Statement

We will provide branded products and services of superior quality and value that
improve the lives of the world's consumers. As a result, consumers will reward us
with leadership sales, profit, and value creation, allowing our people, our
shareholders, and the communities in which we live and work to prosper.

History
William Procter, a candle maker, and James Gamble, a soap maker, immigrants
from England and Ireland, respectively, formed the company initially. Alexander
Norris, their father-in law, called a meeting in which he persuaded his new sons-
in-law to become business partners. On October 31, 1837, as a result of the
suggestion, Procter & Gamble was born.
In 1859, sales reached one million dollars. By this point, approximately eighty
employees worked for Procter & Gamble. During the American Civil War, the
company won contracts to supply the Union Army with soap and candles. In
addition