N ATA L I E A .

P E T E R S O N
P.O. Box 45354 • Stanford, CA 94309
(754)548-2154• npeterson@stanford.edu

E D UCATIO N

Stanford University – Class of 2012 - Stanford, CA 9/08 – Present

Science Technology and Society B.S. with Computer Science and Management Science & Engineering Focus

Coursework: Engineering Economics, Probabilistic Analysis, Organizational Management, Linear Algebra

Languages: Spanish, Java, HTML, CSS, and Adobe Web Design Suite

GPA: 3.64 SAT: 800M 800V

W ORK E XPER IENCE

Cooliris Inc. – Product Development and Marketing Intern – Palo Alto, CA 10/09 – Present

Client Exposure: Developed corporate partnerships with 6+ companies including KISS band and Stanford
Football to establish mobile app marketing campaigns which resulted in 300,000+ downloads in first 2 months

User Interface Improvement: Improved user experience by conducting usability tests, assessing test data, and
compiling report which prompted 2 product feature changes and 5 GUI changes

Branding: Built user base and brand loyalty by contacting high profile tech bloggers who wrote 3 advantageous
articles on our product that reached an estimated 5.2 million readers

Social Media Marketing: Leveraged social media platforms Facebook and Twitter to achieve 5,000+ unique users
of holiday e-card by coordinating viral push to fans of Cooliris and partner NGOs, Global Health Corps and
World Food Programme

Cardinal Ballet Company – Assistant Director of Marketing – Stanford, CA 4/09 – Present

Advertising: Successfully advertised our performance events by placing our posters campus wide and targeting
arts mailing lists to increase annual performance attendance by 150%

Market Analysis: Leveraged local newspapers and our group website to attract a greater number of paying
attendees from off-campus increasing event revenue by 36%

Branding and Design: Re-branded Cardinal Ballet Company as a preeminent student group and designed flyers
and programs utilizing advanced typography and photo manipulation via Photoshop, Illustrator, and InDesign

Web Development: Re-designed website to reflect new brand by adding Javascript interactivity and MySQL
database management

F INA NCE S TU DENT G ROU P E XPERIE NCE

The Charles R. Blyth Fund Investment Group – Analyst – Stanford, CA 9/09 – Present

Blyth Fund: The Blyth Fund is a $140,000 student-run portfolio of stocks, bonds, options, and ETFs

Finance Training: Received training in comparables, discounted cash flow, and financial statement analysis
which are used by the Fund to evaluate potential investments

Stock Pitch Experience: Conducted competition landscape, growth outlook, and risk analysis for stock pitch on
ATVI which was successfully purchased and currently resides in our portfolio

Market Focus: Followed technology and emerging markets, contributed to market news discussion at meetings

Stanford Pre-Business Association – Career Development Associate – Stanford, CA 9/09 – Present

Partnership Management: Identified and contacted 5 partner companies to establish event sponsorships

Corporate Tours: Organized 3 educational company tours to Kleiner Perkins Caufield & Byers, Booyah, and
Cooliris

Training: Planned a GMAT workshop and achieved a sustained 12% increase in member participation

Mentorship: Provided career-related resources to 732+ members including Graduate Student Shadowing and
Stanford Alumni Mentoring

H ONORS AN D A WA RDS

United States Presidential Scholar Candidate – top 40 SAT scorers in California (2008)

National Merit Scholarship Winner – top 99% of scorers nationally on the PSAT (2008)

National AP Scholar – 4 or higher on 8 AP Exams (2008)

National Honor Society, Lifetime Member – for community service and character (2008)

Girl Scout Gold Award – highest award in Girl Scouting for community service (2007)

I NTERESTS : Nationally ranked passionate ballet dancer, artistic web designer, avid fantasy reader