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2/27/2020 Effect of Consumer Demographics and Risk Factors on Online Purchasing Intention - with special reference to CUSAT.

E ect of Consumer Demographics and


Risk Factors on Online Purchasing Intention
- with special reference to CUSAT.
Hi..

I am Sreevishnu V, pursuing MBA in Operations and Marketing, from School of Management


Studies CUSAT.

This survey is intended to obtain valuable data for the completion of my MBA Project (IRS). The
data collected will be trated as confidential and will be used for academic purpose only.

The form contains 2 sections.

Kindly fill the form and give appropriate responses.

Thank you for your time.


* Required

1. Name *

2. Gender *

Mark only one oval.

Female

Male

https://docs.google.com/forms/d/1ydaVYcvot6TWGSP9RGNxvx23lxwRzxL8cIZtEHm2-OE/edit 1/9
2/27/2020 Effect of Consumer Demographics and Risk Factors on Online Purchasing Intention - with special reference to CUSAT.

3. Age *

Mark only one oval.

20-29 years

30-39 years

40 and above

4. Occupation *

Mark only one oval.

Student

Government Sector

Private Sector

Self Employed

Unemployed

5. Education *

Mark only one oval.

SSLC OR BELOW

HSC

UG

PG

https://docs.google.com/forms/d/1ydaVYcvot6TWGSP9RGNxvx23lxwRzxL8cIZtEHm2-OE/edit 2/9
2/27/2020 Effect of Consumer Demographics and Risk Factors on Online Purchasing Intention - with special reference to CUSAT.

6. Monthly Income *

Mark only one oval.

Below 5,000

5,000-15,000

15,001-25,000

25,001-35,000

Above 35,000

Effect of Consumer Demographics and Risk Factors on Online Purchasing Intention -


with special reference to CUSAT.

Please read the statements and mark the response that fits you correctly.
Please rate them on 5 point scale.

1=Strongly Disagree
2=Disagree
3=Neutral
4=agree
5=Strongly Agree

7. I hesitate to shop online as there is a high risk of receiving malfunctioning


merchandiser. *

Mark only one oval.

1 2 3 4 5

Strongly Disagree Strongly Agree

https://docs.google.com/forms/d/1ydaVYcvot6TWGSP9RGNxvx23lxwRzxL8cIZtEHm2-OE/edit 3/9
2/27/2020 Effect of Consumer Demographics and Risk Factors on Online Purchasing Intention - with special reference to CUSAT.

8. It is hard to judge the quality of the merchandiser over the internet. *

Mark only one oval.

1 2 3 4 5

Strongly Disagree Strongly Agree

9. I feel that there will be difficulty in settling disputes when I shop online (e.g. while
exchanging products). *

Mark only one oval.

1 2 3 4 5

Strongly Disagree Strongly Agree

10. I might not get what I ordered through online shopping. *

Mark only one oval.

1 2 3 4 5

Strongly Disagree Strongly Agree

11. I might receive malfunctioning merchandiser. *

Mark only one oval.

1 2 3 4 5

Strongly Disagree Strongly Agree

https://docs.google.com/forms/d/1ydaVYcvot6TWGSP9RGNxvx23lxwRzxL8cIZtEHm2-OE/edit 4/9
2/27/2020 Effect of Consumer Demographics and Risk Factors on Online Purchasing Intention - with special reference to CUSAT.

12. I might not receive the product ordered online. *

Mark only one oval.

1 2 3 4 5

Strongly Disagree Strongly Agree

13. I do not shop online because of non-availability of reliable & well-equipped shipper.
*

Mark only one oval.

1 2 3 4 5

Strongly Disagree Strongly Agree

14. I feel that my credit card details may be compromised and misused if I shop online.
*

Mark only one oval.

1 2 3 4 5

Strongly Disagree Strongly Agree

15. I might get overcharged if I shop online as the retailer has my credit card
information. *

Mark only one oval.

1 2 3 4 5

Strongly Disagree Strongly Agree

https://docs.google.com/forms/d/1ydaVYcvot6TWGSP9RGNxvx23lxwRzxL8cIZtEHm2-OE/edit 5/9
2/27/2020 Effect of Consumer Demographics and Risk Factors on Online Purchasing Intention - with special reference to CUSAT.

16. I feel that my personal information given to retailer may be compromised to third
party. *

Mark only one oval.

1 2 3 4 5

Strongly Disagree Strongly Agree

17. Shopping online is risky because of a lack of strict cyber laws in place to punish
frauds and hackers. *

Mark only one oval.

1 2 3 4 5

Strongly Disagree Strongly Agree

18. I buy from online stores only if they are visually appealing and have a well-
organized appearance. *

Mark only one oval.

1 2 3 4 5

Strongly Disagree Strongly Agree

19. I buy from online stores only if the navigation flow is user friendly. *

Mark only one oval.

1 2 3 4 5

Strongly Disagree Strongly Agree

https://docs.google.com/forms/d/1ydaVYcvot6TWGSP9RGNxvx23lxwRzxL8cIZtEHm2-OE/edit 6/9
2/27/2020 Effect of Consumer Demographics and Risk Factors on Online Purchasing Intention - with special reference to CUSAT.

20. I buy from online stores only if the site content is easy for me to understand and
the information provided is relevant. *

Mark only one oval.

1 2 3 4 5

Strongly Disagree Strongly Agree

21. I buy from online stores only if they have an easy and error free ordering and
transaction procedure. *

Mark only one oval.

1 2 3 4 5

Strongly Disagree Strongly Agree

22. I am concerned that the information I submit on the Internet could be misused. *

Mark only one oval.

1 2 3 4 5

Strongly Disagree Strongly Agree

23. I am concerned that a person can find private information about me on the
Internet. *

Mark only one oval.

1 2 3 4 5

Strongly Disagree Strongly Agree

https://docs.google.com/forms/d/1ydaVYcvot6TWGSP9RGNxvx23lxwRzxL8cIZtEHm2-OE/edit 7/9
2/27/2020 Effect of Consumer Demographics and Risk Factors on Online Purchasing Intention - with special reference to CUSAT.

24. I am concerned about submitting information on the Internet, because of what


others might do with it. *

Mark only one oval.

1 2 3 4 5

Strongly Disagree Strongly Agree

25. I am concerned about submitting information on the Internet, because it could be


used in a way I did not foresee. *

Mark only one oval.

1 2 3 4 5

Strongly Disagree Strongly Agree

26. It's likely that I make purchases on the Internet in the future. *

Mark only one oval.

1 2 3 4 5

Strongly Disagree Strongly Agree

27. It's possible that I make purchases on the Internet in the future. *

Mark only one oval.

1 2 3 4 5

Strongly Disagree Strongly Agree

https://docs.google.com/forms/d/1ydaVYcvot6TWGSP9RGNxvx23lxwRzxL8cIZtEHm2-OE/edit 8/9
2/27/2020 Effect of Consumer Demographics and Risk Factors on Online Purchasing Intention - with special reference to CUSAT.

28. It's probable that I make purchases on the Internet in the future. *

Mark only one oval.

1 2 3 4 5

Strongly Disagree Strongly Agree

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