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Welcome to

Jim Hamilton Real Estate

Online Presentation prepared exclusively for:


Sellers in Sacramento, Placer and El Dorado Counties

Square Feet 1500


Bedrooms 3
Bathrooms 2
Year Built 1975
Lot Size .25
Stories 1

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630
jhamilton@GoLyon.com
www.Jimhamiltonrealestate.com
CA DRE# 0181309
Your Realtor
HONESTY · RESPECT · RESULTS

JIM HAMILTON
Broker Associate
CA DRE # 01871309
REAL ESTATE SERVICES • BANK OWNED PROPERTIES • REAL ESTATE INVESTMENTS

• Over 18 years of executive level marketing and sales experience


• Certified Distressed Property Expert
• Internet Marketing Expert (today’s real estate marketing standard)

Real Estate that Moves

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630
jhamilton@GoLyon.com
www.Jimhamiltonrealestate.com
CA DRE# 0181309
Professional Team
HONESTY · RESPECT · RESULTS

Jim Hamilton
Your Realtor

Kim Putman
Escrow Coordinator

Escrow Financing Home Inspection Home Staging

Denise Leath Jamie Fox


Vitek Mortgage Jeff Nauertz Michelle Kaspari
Old Republic Title Company Win Home Inspection Essential Home Staging
Jeff Marr
Stanford Mortgage

Albert Chavez
Summit Funding

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630
jhamilton@GoLyon.com
www.Jimhamiltonrealestate.com
CA DRE# 0181309
Lyon Real Estate
HONESTY · RESPECT · RESULTS

Voted Best Lyon Agents


Real Estate Outperformed
competing brokers with an
Company average of over 8 closed
2005, 2006, transactions per agent in
2008; the highest per-
2007 & 2008: agent productivity in the
region.
Customers named Lyon as
the best real estate
company, surpassing
Coldwell Banker, Re/Max,
Century 21, ERA Realty,
and Keller Williams.

#1 independent real estate


company in the Sacramento
Region

#2 in California

#25 in the United States

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630
jhamilton@GoLyon.com
www.Jimhamiltonrealestate.com
CA DRE# 0181309
Mission Statement
HONESTY · RESPECT · RESULTS

SELL YOUR HOME…

• For the best possible price

• In the shortest period of time

• With the least amount of hassle for


you
Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630
jhamilton@GoLyon.com
www.Jimhamiltonrealestate.com
CA DRE# 0181309
Your Buyers
HONESTY · RESPECT · RESULTS

Who are your buyers?


•First Time Home Buyers
• Investors
• Previous Renters

What are their buying


patterns?

79% Purchased through Real Estate Brokerages

8% From a lawn sign


4% From a newspaper advertisement
3% From open houses
2% From referrals from neighbors
4% From all other sources

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630
jhamilton@GoLyon.com
www.Jimhamiltonrealestate.com
CA DRE# 0181309
Your Buyers
HONESTY · RESPECT · RESULTS

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630
jhamilton@GoLyon.com
www.Jimhamiltonrealestate.com
CA DRE# 0181309
Your Buyers
HONESTY · RESPECT · RESULTS

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630
jhamilton@GoLyon.com
www.Jimhamiltonrealestate.com
CA DRE# 0181309
MARKETING PLAN
HONESTY · RESPECT · RESULTS

STRATEGIES….

• Address Specific Websites


• Mobile Websites

• Broker to Broker E-Flyer Distribution

• Virtual Videos

• Social Media Sites

• Listing Syndication

• Open Houses
Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630
jhamilton@GoLyon.com
www.Jimhamiltonrealestate.com
CA DRE# 0181309
Marketing Plan
HONESTY · RESPECT · RESULTS

Address Specific Website

• Unlimited Property
photos
• Link to your virtual tour
• Property mapping
• Links to neighborhood
information
• School information
• Address Rider® Sign
• Listing Traffic Reports
• Listing Syndication to
major real estate
sites

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630
jhamilton@GoLyon.com
www.Jimhamiltonrealestate.com
CA DRE# 0181309
Marketing Plan
HONESTY · RESPECT · RESULTS

Website Traffic Reports

Keep updated on traffic


counts that are
being generated
from your Address
Specific Website.

I also incorporate
Google Analytics for
more advanced site
traffic reporting.

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630
jhamilton@GoLyon.com
www.Jimhamiltonrealestate.com
CA DRE# 0181309
Marketing Plan
HONESTY · RESPECT · RESULTS

Virtual Videos

Produce Virtual Videos that will be submitted


to the local MLS, Address Specific Websites
and Social Media.

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630
jhamilton@GoLyon.com
www.Jimhamiltonrealestate.com
CA DRE# 0181309
Marketing Plan
HONESTY · RESPECT · RESULTS

Broker to Broker
E-FLYER Distribution

ONE CLICK Delivers Over 7,500+ E-Flyers to


Real Estate Agents with readily available
buyers
Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630
jhamilton@GoLyon.com
www.Jimhamiltonrealestate.com
CA DRE# 0181309
Marketing Plan
HONESTY · RESPECT · RESULTS

Mobile Website

Buyers have options to

I automatically Receive

So I can immediately
follow-up

Toll Free phone number for 24/7 Info, pictures & Virtual
Tour direct to possible buyers

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630
jhamilton@GoLyon.com
www.Jimhamiltonrealestate.com
CA DRE# 0181309
Internet Marketing
HONESTY · RESPECT · RESULTS

Social Media Sites

Your listing will be posted to the major


social media sites.

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630
jhamilton@GoLyon.com
www.Jimhamiltonrealestate.com
CA DRE# 0181309
Marketing Plan
HONESTY · RESPECT · RESULTS

Listing Syndication

•Your property will be loaded to the MLS Alliance, a multiple


listing system serving 22 California counties.

•Realtor.com enhanced Showcase Status Listing.

•GoLyon.com (60,000 visitors monthly).

•146 additional sites through our RELO Network of global real


estate brokers.

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630
jhamilton@GoLyon.com
www.Jimhamiltonrealestate.com
CA DRE# 0181309
Marketing Plan
HONESTY · RESPECT · RESULTS

Open Houses

Open Houses will be conducted to give


your home maximum market visibility

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630
jhamilton@GoLyon.com
www.Jimhamiltonrealestate.com
CA DRE# 0181309
Marketing Schedule
(Proposed)

HONESTY · RESPECT · RESULTS

Description Deadline Description Deadline

Sign Listing Agreement 10.18.09 Update Realtor.com Showcase Status Listing 10.23.09

Order property signage 10.19.09 Internal delivery of E-Flyer to Lyon Agents / Sphere
10.23.09
of Influence

Order Address Specific Website 10.20.09 Create Master Property Flyer 10.23.09

Order Staging Consultation (if needed) 10.21.09


Drop Just Listed Card to local neighborhood 10.23.09

Photo Shoot Onsite 10.21.09


Update Ecommerce Marketing Plan as needed 10.23.09

Review showing instructions with owner 10.21.09


Schedule Open House with owner 10.27.09

Install Property Signage / Lockbox 10.21.09

10.27-
Coordinate Broker Tour
28.09
Create Virtual Video 10.22.09

Monitor Real Estate activity to maintain competitive


Distribute E-Flyers to outside Brokerages 10.22.09 Daily
position

Upload listing to various Social Media Follow-up on showings & feedback Daily
10.22.09
sites

Weekly market updates, Monitor website activity,


Place property in Multiple Listing Service Call backs from phone inquiries, internet inquiries
10.22.09
and ads, Private showings, Ongoing
Freshen-up print advertising, Mine buyer database
for new prospects
Order Just Listed Cards 10.23.09

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630
jhamilton@GoLyon.com
www.Jimhamiltonrealestate.com
CA DRE# 0181309
Pricing Strategy
HONESTY · RESPECT · RESULTS

It is important that we price your home properly


from the start, while buyer interest is high

Timing is extremely important in the real estate market. The above graph
illustrates the importance
of placing your property on the market at a realistic price and terms from the
very beginning. A
property attracts the most excitement and interest from the real estate
community and potential
buyers when it is first listed; therefore is has the highest chances of a sale
when it is new on the
market.

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630
jhamilton@GoLyon.com
www.Jimhamiltonrealestate.com
CA DRE# 0181309
Pricing Strategy
HONESTY · RESPECT · RESULTS

Asking Percentage
Price of Buyers

+15% 10%

+10% 30%

Market Value
60%

-10% 75%

-15% 90%

The Importance of Intelligent Pricing


As the triangle graph above illustrates, more buyers purchase their properties at market
value than above market value. The percentage increases even further when the price drops
below market value. Therefore, if you price your property at market value, you are exposing
it to a much greater percentage of prospective buyers and you are increasing your chances
for a sale.

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630
jhamilton@GoLyon.com
www.Jimhamiltonrealestate.com
CA DRE# 0181309
Pricing Strategy
HONESTY · RESPECT · RESULTS

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630
jhamilton@GoLyon.com
www.Jimhamiltonrealestate.com
CA DRE# 0181309
Pricing Strategy
HONESTY · RESPECT · RESULTS

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630
jhamilton@GoLyon.com
www.Jimhamiltonrealestate.com
CA DRE# 0181309
Pricing Strategy
HONESTY · RESPECT · RESULTS

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630
jhamilton@GoLyon.com
www.Jimhamiltonrealestate.com
CA DRE# 0181309
Negotiations
HONESTY · RESPECT · RESULTS

Review purchase
offers in detail with
you and negotiate
diligently on your
behalf

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630
jhamilton@GoLyon.com
www.Jimhamiltonrealestate.com
CA DRE# 0181309
Negotiations
HONESTY · RESPECT · RESULTS

• Explain issues such


as agency and
property disclosure
• Review forms used
in the purchase and
sale
of a home
• Schedule & meet
inspectors and
appraisers
• Negotiate round two
diligently on your
behalf
• Monitor buyers
lender for
performance

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630
jhamilton@GoLyon.com
www.Jimhamiltonrealestate.com
CA DRE# 0181309
Closing
HONESTY · RESPECT · RESULTS

I will walk you through


the closing process and
handle all the details of
the transaction.

Have complete peace


of mine knowing that
your transaction will be
handled in timely
manner without any
hassles on your end.

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630
jhamilton@GoLyon.com
www.Jimhamiltonrealestate.com
CA DRE# 0181309
Help Us
HONESTY · RESPECT · RESULTS

By preparing your home


for sale:

• Repairs
• General Cleaning
• Maintain landscaping

And your final step…


Pack for your move

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630
jhamilton@GoLyon.com
www.Jimhamiltonrealestate.com
CA DRE# 0181309
The Right Choice
HONESTY · RESPECT · RESULTS

Hire Jim Hamilton


for all your Real Estate Needs

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630
jhamilton@GoLyon.com
www.Jimhamiltonrealestate.com
CA DRE# 0181309