AUTHENTIC NEW MEDIA Request for Proposal

Objective
Authentic New Media is currently soliciting proposals for design, coding, and hosting/collocation services for our
website, AuthenticNM.com.
Purpose

It is the intent of this Request for Proposal (RFP) and resulting contract to establish an agreement for the
professional services with a website developer for the purpose of designing AuthenticNM.com. The website is
intended to provide information, interact with and attract potential clients.
Rules of Engagement
1. All prerequisites and questions contained in the RFP must be completed to the best of your ability by the
specified date and time in order to be considered in the selection process.
2. In the event that an exhibit or question is “Not Applicable”, please state this is your response.
3. Please feel free to contact Jeremy K. Smith if any further clarification or guidance is needed.
Expectations from RFP
This RFP will be used to gather information and pricing from multiple applicants. Participation in this RFP does
not guarantee your company any future business with Authentic New Media. You may be contacted following the
completion of this RFP if further clarification is needed and/or to discuss next steps for your company.
The proposal approach is first bid, best bid, though we may opt to engage in further clarification discussions.
The data that you provide will be used to determine our best value decisions.
Response Deadline
All proposals must be submitted via email to JeremyKSmith@gmail.com by 5:00pm on December 27, 2010.
Only electronic responses submitted by the deadline in accordance to the instructions contained in this RFP will
be accepted and considered.
Proposal Questions
Questions will be accepted via phone and email at 513-549-2011 or JeremyKSmith@gmail.com. All questions
and results from this RFP will be kept confidential.

Respectfully Submitted,

Jeremy K. Smith
Authentic New Media
Founder / CEO

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Table of Contents

Purpose

RFP Timeline

Section 1 – Authentic NM: Introduction

Section 2 – Project Outline

Section 3 – Project Requirements

Section 4 – Vendor Background & Qualifications

Section 5 – Site Maintenance

Section 6 – Hosting and Collocation Data Services

Section 7 – Investment & Timeline

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RFP Timeline

Vendor Questions Due Date:12/1710

RFP Response Due Date:12/27/10

Vendor Selection:1/3/11

SECTION 1: AUTHENTIC NEW MEDIA: INTRODUCTION

1.1 - Mission Statement

To provide authentic, unique, and engaging social media strategy, execution, and management.
1.2 - Vision
Authentic NM will become the premier expert on emerging media, trends, and innovation.
1.3 - Services
• Social Media: Strategy, Execution, Training, Management
• Branding: Creation, Renovation, and Management

• Project Management: Web Design, Graphic Design

SECTION 2: PROJECT OUTLINE

Section 2.1 - Marketing Requirements and Data

• Audience: Organizations without time, expertise or resources to manage emerging media

specifically social media.
• User Comfort Level with technology: Our company will service the tech savvy and tech
illiterate. AuthenticNM.com will be simple enough to engage and overwhelmingly impress both.
Section 2.2 - Design and Corporate Branding Requirements

• The Authentic NM logo will be the starting point for this project. It will guide color scheme, font
selection and web site style.
• AuthenticNM.com will be easy to navigate due to minimum scrolling, and navigation.
• Layout will be modern, clean, innovative, unique, fun and professional.
• Typography and Black & White photography are a plus.
• Users will be able to share site content through easily to reach social media integration.

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AUTHENTIC NEW MEDIA Request for Proposal
• Good Examples
• http://www.maurivan.com/
• http://sethgodin.com/sg/
• http://www.daguia.com.br/
• http://www.brooklynslate.com/
• ://www.stringcan.com/
• http://www.jayhollywood.com.au/
• http://www.alessandro-cavallo.de/
• http://www.oysterdesign.co.uk/

Upon visiting our site they will be able to:

• Feel comfortable and engaged by the layout and design.

• Determine our style, presence, and level of professionalism.

• Comfortably navigate and find our products, services and philosophy.

• Validate our performance through their network, our background, and customer testimonials.

• Request consultation

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SECTION 3- PROJECT REQUIREMENTS

3.1 - Site Outline

• About

• Philosophy

• Services

◦ Social Media: Strategy, Execution, Training, Management

◦ Branding: Creation, Renovation, and Management

◦ Project Management: Web Design, Graphic Design

• Testimonials

• Contact

• Events

• Blog

3.2 – Functionality

• Social Media Integration- Linkedin, Twitter, Facebook Fan Page Widget

• Linked Icons- RSS Subscription, Social Media

• Email & Newsletter Subscription Field

• Search Field

• Wordpress Blog

• SEO Optimization

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SECTION 4: VENDOR BACKGROUND & QUALIFICATIONS

*The substance and style of your organization are very important. Please complete the next two
sections so we can determine if you are the best person for our project.*

4.1 – Specific Expertise and Examples

Describe what your general capabilities are as a company, and what separates you from others in
your industry. Be sure to provide examples of your prior work that illustrates these capabilities when
available.

4.2 – Experience Working with Social Media Companies, SBE’s, MBE’s.

Provide examples of projects similar to ours that you have completed. Describe specific lessons
learned.

4.3 – Organizational Capacity

List your separate in-house departments and the approximate number of personnel in each. Give an
approximate number of projects typically being worked on by each department at a given point in time
as well.

4.4 – Proposed Project Personnel

Provide a list of the principal personnel that would lead your development team for our project, along
with a short bio for each listing their qualifications and experience.

4.5 – References and Awards

Provide a list of three clients that you have completed projects for in the past. Two can be current
clients, but at least one should be a former client who no longer does business with your company. Be
sure to a contact name and full contact information for each. Include a list of awards your company or
any projects completed by your company have won in the past, including the name of the award, the
presenting organization and the year of presentation.

4.6 Design Approach and Experience

Briefly discuss your general approach to design for the web, including a description of your in-house

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design, and multimedia presentation capabilities. Provide the current URL of three examples of
projects you have recently completed that display your expertise in these areas, as well as a short list
of the service/services you completed for each.

SECTION 5: SITE MAINTENANCE

AuthenticNM.com will be maintained internally. Please include rates for emergency fixes, upgrades
and additions.

Section 6: Hosting & Collocation Data Services

6.1 – Data Services Approach and Expertise

Describe the capabilities of your preferred host. Include a list of their levels of hosting services,
monthly bandwidth, disk space and email account and cost for each.

Section 7: Investment and Timeline

7.1 – Project Investment Breakdown

Please include your price point for this project along with payment options, and payment plan.

7.2 – Proposed Timeline

Provide an approximate timeline for the proposed project by breaking the development into stages
and then listed time ranges for each to be completed.

7.3 – Contract Terms and Conditions

Provide the terms and conditions that would be included with the contract for the project as you have
proposed it.

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