Chef’n, Home of Tasteful Ingenuity, Chooses Onehub As

An FTP Replacement Solution

Chef’n, a Seattle, WA based housewares company, takes an exciting and

innovative approach to household kitchen appliances. With more than 250
product patents, Chef’n
chooses to use Onehub as a
quick and easy way to allow
their retail and distributor
partners to view photos and
videos of the wide variety of
kitchen gadgets they have to
offer.

Situation
Chef’n, a Seattle-based company with more I spent a lot of time
than 250 products worldwide, has one single customizing and tailoring
mission, to make better kitchen tools to help Onehub to fit our specific
you make better food. With the large number
needs, from the color
and wide variety of products, one of Chef’n’s
scheme, to the layout, and
biggest obstacles was finding a way to show
adding the right features for
their retail partners all the various photos
each hub’s purpose. The
and videos of their amazing tools. They were
hubs are friendly, welcoming,
also looking for a place where their
and interesting. I feel that our
distributors could have access to hi-
site will inspire them
resolution images to print out for store
signage purposes. They needed a tool that
[customers] to want more.
would allow them to show all their products,
Jessica Ahlering, Chef’n Marketing
but would also give them the opportunity to
Manager.
create a brand specific space and give them
the freedom of not having to constantly
manage, maintain, or host a site. Chef’n did
endless research on FTP sites, but ran into
several problems with finding a site that they
felt allowed their retailers and distributors to
easily view clean file photos of their
products. They also worried that when they
did find a site it would slow down their
computer systems.

Solution
It was Chef’n’s website developer who actually turned the team onto Onehub. Not only did
Onehub allow Chef’n’s retailers and distributors easy and clean access to their product photos
and videos, but Onehub also gave them a site that was more visually appealing than any of
the FTP sites that the company had previously researched. Another huge bonus for Chef’n
was the customization that Onehub provided. Chef’n is not only very design forward, but they
are also well known for being a very color conscious brand. With Onehub’s numerous
customization options they were able to create a site that displayed their brand logo and
provided a color scheme specific to their company.

Another obstacle that Chef’n had to overcome was that a great deal of the businesses
partners and clients that they work with are often not as experienced with computers. One of
the main benefits that Chef’n found from choosing Onehub is that the format is extremely
user-friendly and thus easy for their retailers and distributors to navigate and download from.

“We currently have workspaces where we host photography and videos. We also have
workspaces used domestically for our retailers, and others used internationally for our
distributors, where I can give them collateral, advertisement and marketing ideas, and PR
samples, all in a very clean and presentable package.”

BENEFITS

Low Cost Alternative to Website Maintenance

Easy and Clean Photo and Video Outlet

User-friendly Option for Retailer and Distributor Partners