David Loh
Assistant Director, NEWater Business Development
PUB Singapore 1
Overview
Background
The Journey
Marketing Strategies
Challenges
2
Overview
Background
The Journey
Marketing Strategies
Challenges
3
Country
Information
Singapore
Land Area 710 km2
Population 4.99 mil
Average Annual Rainfall 2,400 mm
Average Water Demand 1.6 mil m3/day
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PUB : Part of Singapore’s MEWR Family
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Corporate Video
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4 National Taps
Imported water
(Johor) NEWater
Local
catchment Desalinated
water water
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Third National Tap: NEWater
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Overview
Background
The Journey
Marketing Strategies
Challenges
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Why NEWater ?
Strategic Intent
• To promote the use of NEWater for non potable usage. This will free up large
amounts of PUB water for other potable purposes.
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Singapore Water Demand
Domestic Non-domestic
(Residential) (Commercial &
Industries)
- showering - Steam generation in
- food preparation petrochemical complex
- drinking, etc - UPW in wafer fabrication
plant
- process use in
manufacturing plants
- cooling towers in
commercial buildings &
shopping centres
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Singapore Water Demand
Industrial
Water
Domestic Non-domestic
(Residential) (Commercial &
Industries)
- showering - Steam generation in
- food preparation petrochemical complex
- drinking, etc - UPW in wafer fabrication
plant
- process use in
manufacturing plants
- cooling towers in
commercial buildings &
shopping centres
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Singapore Water Demand
Industrial
Water
NEWater
Domestic Non-domestic
(Residential) (Commercial &
Industries)
- showering - Steam generation in
- food preparation petrochemical complex
- drinking, etc - UPW in wafer fabrication
plant
- process use in
manufacturing plants
- cooling towers in
commercial buildings &
shopping centres
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Examples of Non-Potable Water Usage
Examples • Others
- general washing
- toilet flushing, etc
• Cooling towers
- hospitals
- commercial buildings
• Processes - institutions, etc
- wafer fabrication
- petrochemical
- power plants,
- manufacturing, etc
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Why NEWater ?
Strategic Intent
• To promote the use of NEWater for non potable usage. This will free up large
amounts of PUB water for other potable purposes.
2020 Plan
• To expand NEWater in order to meet 40% of Singapore’s total water needs.
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Timeline
The Journey
to conserve potable water
Birth of reclaiming for non-potable use
used water
to close the water loop
2010
Completion of
1972 NEWater first 2007 Changi NF(50 mgd)
supplied to all
wafer fabs
Completion of Ulu
2003/04 Pandan NF(32 mgd)
Completion of
2002 Seletar NF(5 mgd)
Completion of:
2001 •Bedok NF(7 mgd) 18 mgd
•Kranji NF(9 mgd) 17 mgd
PUB embarked
1998 on the NEWater
initiative
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Overview
Background
The Journey
Marketing Strategies
Challenges
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NEWater Production Process
Ultraviolet Disinfection
NEWater • UV to disinfect product
water.
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Overview
Background
The Journey
Marketing Strategies
Challenges
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Marketing Strategies
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Marketing Strategies
1. Target customers with high non-potable water demand eg.
wafer fabrication plants in Bedok area
Wafer fab customers (high demand)
2. ‘pick up’ other customers Other manufacturing customers or
along the way commercial buildings (low demand)
Bedok
NF
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Marketing Strategies
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Marketing Strategies
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Overview
Background
The Journey
Marketing Strategies
Challenges
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Network and Infrastructure
N
Kranji
NF Woodlands
NEWater SR
Seletar
NF
Tampines
NEWater SR
Ulu
Pandan
JIWW NF
Bedok Changi NF
NF
LEGEND
Kent Ridge
NEWater SR
EXISTING NEWater PIPELINES
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Network and Infrastructure
N
Seletar
the east to Jurong in the west via Bedok, Kranji and Seletar
clusters Tampines
NEWater SR
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Overview
Background
The Journey
Marketing Strategies
Challenges
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Challenges
Bulk of the non-potable water demand already taken up by Wafer Fabs
and Manufacturing (Petrochemicals, Chemical and Electronics)
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Challenges
Continuing Education
Public Perception
Convert more PW to NW
Industries’
Acceptance
Demand Management
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Challenges
Continuing Education
Public Perception
Convert more PW to NW
Industries’
Acceptance
Demand Management
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Overview
Overview
Background
The Journey
Marketing Strategies
Challenges
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About Singapore International Water Week
The global platform for water solutions
• Brings together policymakers, industry leaders, experts and practitioners
• Address challenges, showcase technologies, discover opportunities &
celebrate achievements
Key programmes :
1. Water Leaders Summit
2. Water Convention
3. Water Expo
4. Business Forums
5. Lee Kuan Yew Water Prize
• 12,000 m2 of covered exhibition space with more than 400 exhibiting companies from
28 countries including Siemens, CH2MHill, B&V, CDM, Veolia, Suez
• 28 new products launched for the very first time in Asia or the World
• 911 media stories were generated from Sep 2008 to July 2009
Singapore International Water Week 2010
Date: 28 June 2010 – 2 July 2010
Theme :
Sustainable Water Solutions for Cities : Sustainable Cities
– Clean & Affordable Water
• Network and meet key decision makers, Ministers, government dignitaries and
leaders from the global water industry
• See the widest range of products, services and technologies from around the
world
• Celebrate water achievement with the Lee Kuan Kew Water Prize Winner
Our Partners
5 Strategic Partners :
Lee Kuan Yew
Water Prize Sponsor :