Simon Cross
Platform Partner Engineering
1 2 What is
Platform?
Tuesday, December 14, 2010
Marketing
Why should
Connects
you care?
People 3 Youdo
How Can
you
Connect
Implement?
at Scale
?
1 2 What is
Platform?
Tuesday, December 14, 2010
Why should
you care?
3 Youdo
How Can
you
Connect
Implement?
at Scale
Tuesday, December 14, 2010
The Web is about Friends.
In fact, the whole web is becoming social - it’s moving from a web of documents (a web of data) - to a web organised around
people - your Friends.
We see this happening again and again - products which are built around people, around their connections, around their
INTERESTS - grow faster, grow bigger and get better than the products which went before them.
• The Facebook Platform brings the power of the social web right into your product.
As we’ll see - it can have a transformational effect on your users’ experiences..... and on
your business.
Today, we’ll give an overview of the Facebook Platform - what it can bring to your product, and
the tools which are at your disposal.
Facebook Platform
Your
Product
• There are 250 Million people worldwide already engaged with the Facebook Platform
every month
• Over 2 Million websites already use the Facebook Platform to make their experiences
deeply social... And we’re adding 10,000 sites every single day.
• A Million developers have already built social products using the Facebook Platform
• There are over 550 thousand social applications built on the platform - including some
of the fastest growing companies ever
Facebook Platform
Your
Product
550K+
Apps
on Facebook
• There are 250 Million people worldwide already engaged with the Facebook Platform
every month
• Over 2 Million websites already use the Facebook Platform to make their experiences
deeply social... And we’re adding 10,000 sites every single day.
• A Million developers have already built social products using the Facebook Platform
• There are over 550 thousand social applications built on the platform - including some
of the fastest growing companies ever
Facebook Platform
Your
Product
550K+ 1M
Apps Developers &
on Facebook Entrepreneurs
• There are 250 Million people worldwide already engaged with the Facebook Platform
every month
• Over 2 Million websites already use the Facebook Platform to make their experiences
deeply social... And we’re adding 10,000 sites every single day.
• A Million developers have already built social products using the Facebook Platform
• There are over 550 thousand social applications built on the platform - including some
of the fastest growing companies ever
Facebook Platform
Your
Product
550K+ 1M 2M
Apps Developers & Websites
on Facebook Entrepreneurs integrated
• There are 250 Million people worldwide already engaged with the Facebook Platform
every month
• Over 2 Million websites already use the Facebook Platform to make their experiences
deeply social... And we’re adding 10,000 sites every single day.
• A Million developers have already built social products using the Facebook Platform
• There are over 550 thousand social applications built on the platform - including some
of the fastest growing companies ever
Facebook Platform
Your
Product
550K+ 1M 2M 250M
Apps Developers & Websites Engaged users
on Facebook Entrepreneurs integrated
• There are 250 Million people worldwide already engaged with the Facebook Platform
every month
• Over 2 Million websites already use the Facebook Platform to make their experiences
deeply social... And we’re adding 10,000 sites every single day.
• A Million developers have already built social products using the Facebook Platform
• There are over 550 thousand social applications built on the platform - including some
of the fastest growing companies ever
?
1 2 What is
Platform?
Tuesday, December 14, 2010
Facebooks insights give you detailed analysis about how your content is being shared within Facebook, not just for your site
as a whole, but down to the URL level
?
1 2 What is
Platform?
Tuesday, December 14, 2010
Marketing
Why should
Connects
you care?
People 3 Youdo
How Can
you
Connect
Implement?
at Scale
• So, we’ve shown you what the Facebook Platform is, lets
look at how to get started
Social Graph Insights
Plugins API
- Social plugins are the easiest way to get started. one line of code, really east to get started
- The Graph API is the way to build social deeply into your product.
- Our insights tools help you see what’s happening to your content inside Facebook, and gives you feedback about
optimisations you make
Social Graph Insights
Plugins API
- Social plugins are the easiest way to get started. one line of code, really east to get started
- The Graph API is the way to build social deeply into your product.
- Our insights tools help you see what’s happening to your content inside Facebook, and gives you feedback about
optimisations you make
Like Button
Since we launched in April this year - the Like button has started appearing all over the web. We serve well over 2 Billion like
buttons every day to over 2 million websites.
Like Button
Since we launched in April this year - the Like button has started appearing all over the web. We serve well over 2 Billion like
buttons every day to over 2 million websites.
Like Button
Since we launched in April this year - the Like button has started appearing all over the web. We serve well over 2 Billion like
buttons every day to over 2 million websites.
No Faces
Button Count
Box Count
With Faces
But the most effective version of the Like button is the standard version, but with added Faces.
Faces brings social context - its like walking past a restaurant and seeing your friends inside - if you see friends, you’re much
more likely to go inside
No Faces
Button Count
Box Count
With Faces
But the most effective version of the Like button is the standard version, but with added Faces.
Faces brings social context - its like walking past a restaurant and seeing your friends inside - if you see friends, you’re much
more likely to go inside
!"#$%&'()*+',(-&.,/!012,
10x Increase
6*3%'$"7(+'.8')05%-'
6*3%'$"7(+'.8("9')05%-'
0 1 2 3 4 5
!"#$%&'()')&*%+,-'./('/01%'2*3%,'0&452%'
As soon as people see 2 faces, as you can see, the change in CTR is dramatic...
By the time there’s 5 faces, users are 10x more likely to click the LIke button - think what that can do for your referral traffic.
The real estate needed to add Faces is worth it.
Tuesday, December 14, 2010
Example: La Repubblica uses the Like button on every one of their Serie A teams. The box says..
Juventus has had 101 Thousand Likes in just 5 weeks. Probably more by now.
Whenever La Repubblica publish a new story about a team (like Juventus) - they publish a story into Facebook which everyone
who’s liked that team may see - they’re using Like to drive people back to their site again and again - they’re using it like an
RSS subscription
Tuesday, December 14, 2010
Example: La Repubblica uses the Like button on every one of their Serie A teams. The box says..
Juventus has had 101 Thousand Likes in just 5 weeks. Probably more by now.
Whenever La Repubblica publish a new story about a team (like Juventus) - they publish a story into Facebook which everyone
who’s liked that team may see - they’re using Like to drive people back to their site again and again - they’re using it like an
RSS subscription
Activity Plugin
The Activity plugin shows what your friends have been doing on your site - and it can be filtered by section so it
works on your homepage, and subsectional homepages too
It can also include recommended content for the user based on their history, their likes, and what people in
general have been sharing from your site
Activity Plugin
It works best around live shared events - news, sport, entertainment TV. It can transform the time users spend on your site
during these events - and every action gets posted back to Facebook, which brings more people back to your site to share in
the collective experience.
Live Stream Plugin
Here, Sky News in the UK is using the Live Stream plugin to great effect during the announcement of the royal engagement.
This how this could work for you alongside political debates - with hosts in the studio taking questions from people using the
plugin - you can magnify the effect
Live Stream Plugin
Here, Sky News in the UK is using the Live Stream plugin to great effect during the announcement of the royal engagement.
This how this could work for you alongside political debates - with hosts in the studio taking questions from people using the
plugin - you can magnify the effect
developers.facebook.com/plugins
The social plugins are designed to give you the power of the Facebook Platform - quickly and simply.
The like button takes minutes to implement, and can transform your business. If you’ve already embedded the like button,
you should make sure you’re getting the best from it - look at the position, the size, and make sure you’ve added Faces and
Comments to get the most impact, and the most traffic back to your site.
[click]
To get started, and for more info just visit developers.facebook.com/docs/plugins
Social Graph Insights
Plugins API
When you design your product around people, their interests, and their friends - it can have a transformational effect on your
product.
Login with Facebook
graph.facebook.com/me/picture
graph.facebook.com/me/likes
graph.facebook.com/me/movies
graph.facebook.com/me/friends
graph.facebook.com/christian/likes
graph.facebook.com/christian/photos
GET graph.facebook.com/search?
type=place&
center=48.903687,2.36632&
q=le+web
POST graph.facebook.com/me/feed?message=hello
POST graph.facebook.com/EVENT_ID/attending
POST graph.facebook.com/ALBUM_ID/photos
Spotify have made their product truly social. Not only can i share music really easily back to
Facebook, but I can see my Friends, their playlists and their favorite artists and tracks right
here.
Its transformed the way I, and millions of users find and share music - and its all because of
Social.
The problem here is that theres just too much music in the world - the normal ways to
browse for music, by category or genre, break down at this level. What you need are Friends
to guide you through - by recommending you great content.
Spotify leverages the Facebook Platform to bring your real, trusted friends - deep into their
product.
Thanks to Facebook, 60% of their traffic now comes from Facebook - this is how the
Facebook platform powers Traffic, and once there, drive Engagement in your product.
Tuesday, December 14, 2010
Amazon take your friends, look at their birthdays, and for each of your friends, they
recommend you products to buy them for their birthday - based on THEIR likes!
Tuesday, December 14, 2010
Qype is the leading local reviews site into europe:
When you design your product around people, their interests, and their friends - it can have a transformational effect on your
product.
Tuesday, December 14, 2010
Tuesday, December 14, 2010
Just one line of code...
developers.facebook.com
Tuesday, December 14, 2010
•
Questions?
Simon Cross
Platform Partner Engineering