Form No: Q-

Subliminal Advertising Survey ___/10

1. Name: _________________________________________________________

2. Age: 18–30 years 31 – 40 years 40+ years

3. Gender: Male (__) Female (__)

4. Residential Area:
Defence Clifton PECHS/SMCHS/Tariq
Road
Gulshan-e-Iqbal Other _____________________________________

5. Education Level: ____________________________________________

6. Organization Name: ____________________________________________

7. Job Title and Nature: ____________________________________________

8. How long have you been with this organization? (circle any one)
Less than 1 year 1 – 2 years 3 – 5 years 5 – 10 years 10+ years

9. Take a moment to analyze how you feel right now. Do you feel:
Sad Frustrated Anxious
Uncertain Happy Joyful

10.What types of advertising attracts you the most? Rate the following (1 = most
preferred, 4 = least preferred):
Print (Newspapers, magazines etc.) ______
Television Commercial ______
Billboards / Signboards ______
Web Ads or Banners ______

Please answer the following questions by placing a circle to mark your selection:

11."Businesses have responsibilities with society that goes beyond job creation."
Strongly Agree Agree Uncertain Disagree Strongly Disagree

12."It is possible for a business to be both ethical and profitable."

Strongly Agree Agree Uncertain Disagree Strongly Disagree

13."Advertising shows an accurate view of reality."

Strongly Agree Agree Uncertain Disagree Strongly Disagree

14."Advertising helps to shape society's views of the world and itself."

Strongly Agree Agree Uncertain Disagree Strongly Disagree

15.How do you view the level of ethics in general advertising?

Strongly Agree Agree Uncertain Disagree Strongly Disagree
16.Have you ever decided not to buy a product/service due to an advertisement that you
perceived as unethical?

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 Yes (__) No (__)

17.In the future, would you refrain from buying a product/service because you perceive its
advertisements as unethical?
Yes (__) No (__)

18.Would you invest in a fund/company with high ethical standards if it presented slightly
lower returns than a fund/company with low ethical standards?
Yes (__) No (__)

19.Do you believe that subliminal advertising can help brand awareness, recognition and
recall?
Yes (__) No (__)

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 Advertisement #1

20.Describe this advertisement in one word: __________________________________________

21.Take a moment to view the above image. How does it make you feel?
Sad Frustrated Anxious
Uncertain Happy Joyful
Other ____________________________________________

22.Do you see any of the following in this image? (Check all that apply):
Positive Imagery Embedded Images Inappropriate Text
Negative Imagery Nudity Hidden Text
Symbolism (Sexual, Satanic or other) Violence
Other ______________________________________________________________________

23.Can you associate with this advertisement in any form? How? (check all that apply):
I have used this I want to use this I use a similar
product before. product. product.
I recognize the brand. It reminds me of a past experience.

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 Advertisement #2

24.Describe this advertisement in one word: __________________________________________

25.Take a moment to view the above image. How does it make you feel?
Sad Frustrated Anxious
Uncertain Happy Joyful
Other ____________________________________________

26.Do you see any of the following in this image? (Check all that apply):
Positive Imagery Embedded Images Inappropriate Text
Negative Imagery Nudity Hidden Text
Symbolism (Sexual, Satanic or other) Violence
Other ______________________________________________________________________

27.Can you associate with this advertisement in any form? How? (check all that apply):
I have used this I want to use this I use a similar
product before. product. product.
I recognize the brand. It reminds me of a past experience.

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