Using EBS Order

Management for Order-to

Cash: Customer Case Study
Karen Fontaine
Principal Product Strategy Manager
Agenda
• Oracle Order Fulfillment
• Business Challenges
• The Oracle Solution
• Customer Speakers
• Questions
Order Fulfillment
• Oracle Order Management, Configurator,
and Advanced Pricing are key components
of the Order Fulfillment Solution
Providing an
integrated order
fulfillment flow that
satisfies demand from
all channels at the
lowest possible cost
Business Challenges
• Implement complex and
volatile pricing strategies
• Create accurate configured
orders for increasingly
complex products
• Handle orders from sources
across the enterprise
The Oracle Solution Configurator
Deliver accurate orders
Order Management
Capture/validate Reduce order complexity
orders from any Configure Deploy across all sales
source channels
Reduce order
processing costs Order Advanced Pricing
Execute flexibility
Streamline order
fulfillment Enforce pricing
Price compliance
Reduce maintenance
costs
Oracle Order Fulfillment
at Butler Manufacturing

Gary Snodgrass
Manufacturing Information Systems Manager
Company Background
• Butler Manufacturing – a BlueScope Steel
Company
– Founded in 1901
• Acquired by BlueScope Steel April 2004
– 3000 Employees in North America
» 1500+ Butler Builders
» 6 Manufacturing Facilities
» 11 Engineering Offices
» Centralized Data Center in Kansas City
Company Products
• Steel Buildings
– offices, manufacturing facilities, warehouses,
schools, shopping centers, agricultural buildings,
etc.
• Primarily an ETO company
– Approximate annual shipments = 215,000
tons
» 20,000 annual sales orders
» 9,000,000 annual sales order lines
Oracle Applications Footprint
• Major Modules
– GL, AP, Cash Mgmt, iTime, Projects, Sales On-
line, Marketing On-line, AR, OM, WIP, BOM, Flow,
Discrete, ASCP (decentralized environment),
Configurator

• Version - 11i10
Business Challenges and Needs
• Order Management
– Real-time Data
– Full Integration (Mfg, Purchasing, Sales, Billing)
• Configurator
– Raw Material select process
– Define shippable items w/variable color, length,
etc.
• Advanced Pricing
– Pricing from external sources (formulas)
Order Fulfillment Solution

Builder Net
BEPS
Advantage XE
Parts Orders

COMPASS (Oracle ERP) Engineering System

Key Order Fulfillment Benefits
• Customer Visibility
– Single Source for Data (Sales and Marketing)
• Configuration Matching
– Re-use previous configurations (Item Master)
• New Business Markets
– Flexibility - Oracle Modules (implementation
strategies)
Experience & Lessons Learned
• Partnership
– Build alliances with Oracle Development and
Support
• Data
– Transaction Volume
– Data Integrity
• System set-up
– Business Processes must be well defined
– Clear Business Vision for the future
Looking Forward
• Upgrade database to 10g
• Configurator
– Continued U.I. conversions
• Site Implementations
– Monterrey Mexico (Manufacturing, ASCP, Purchasing)
• Add-on
– Bar-coding
• Warehouse management?
– Data Warehouse
• Long Term Data Storage
• Business Analysis capability without disrupting
production
ERP maturity
Value Creation Index

20
Building Internal Improveme ERP
15 the Focus & nt of Integration
Foundation Mining Internal &
10 Value External Butler
Processes (Leverage) Today
5 (Disruption) (Stabilizing) (Learning)

0
-5 10 months

Time Progression
Go Live
Oracle Order Fulfillment
at Qualcomm

Daniel Allen
Qualcomm Information Systems Manager
Q&
A