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  • SGP Tesco

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    EnesKurtović
    53 tayangan3 halaman
    Tesco is one of the largest supermarket chains in the world, according with this they devote much attention to their advertising campaigns. The aim of this campaign is to create a special value for their customers and to emphasize their uniqueness. In this way, Tesco wants to attract their customers, by making them informed on a wide range of products, shows the range and allows your purchase to fully perform in them.

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    SGP TESCO

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    Tesco is one of the largest supermarket chains in the world, according with this they devote much attention to their advertising campaigns. The aim of this campaign is to create a special value for their customers and to emphasize their uniqueness. In this way, Tesco wants to attract their customers, by making them informed on a wide range of products, shows the range and allows your purchase to fully perform in them.

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    Attribution Non-Commercial (BY-NC)
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    53 tayangan3 halaman

    SGP Tesco

    Diunggah oleh

    EnesKurtović
    Tesco is one of the largest supermarket chains in the world, according with this they devote much attention to their advertising campaigns. The aim of this campaign is to create a special value for their customers and to emphasize their uniqueness. In this way, Tesco wants to attract their customers, by making them informed on a wide range of products, shows the range and allows your purchase to fully perform in them.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai DOC, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 3

    Univerzitet u Sarajevu

    CONSUMER BEHAVIOUR COURSE


    SMALL GROUP PROJECT

    GROUP no. 6
    Students:
    Arnautović Alen 67908
    Đogić Enesa 68159
    Mentors: Glušac Amela 67706
    Melika Husić, PhD Kurtović Enes 68373
    Selma Kadić, MBA Merdžanović Edin 66731
    Petrović Goran 65780

    Academic year 2010/2011


    Considering that Tesco is very popular and one of the largest supermarket chains in the world,
    according with this they devote much attention to their advertising campaigns. In this case, we
    choose one of their TV commercial to analyze. As the spokesman of Tesco said, the aim of this
    campaign is to create a special value for their customers and to emphasize their uniqueness. “We
    feel that the new commercials really emphasise Tesco’s commitment to offer something different
    and exciting this Christmas.”1

    Analysis of the advertisement

    This video was filmed on the occasion of buying gifts for Christmas, or to show what Tesco
    offers for this holiday. Time of broadcasting this advertisement was during the month before
    Christmas, and the scene was in one of their hypermarkets. Like we said, emphasize is on buying
    Christmas gifts, so the whole action was adapted to it. The actors in this advertisement are
    members of one of the most popular UK groups of 90-ies, Spice Girls, which appears in a
    humorous way in this advertisement to buy gifts for each other, not wishing that other members
    notice this. The message of this TV commercial is that in these festive days in all Tesco objects
    you can find everything for their loved ones. Their slogan is: „Every little helps“. In this way,
    Tesco wants to attract their customers, by making them informed on a wide range of products,
    shows the range and allows your purchase to fully perform in them, that meets the different
    demands of the customers.

    Positive and negative aspects

    Positive aspects:

    - Highlight the multitude of competing advertisements

    - Use of celebrities in advertisements

    - Displaying a wide range of products and the availability of supply

    - The kind staff is ready to help while shopping

    - Using humour in a simple way

    1
    http://www.thaindian.com/newsportal/entertainment/spice-girls-to-spice-up-Tescos-christmas-
    campaign_1002879.html
    - Encouraging the purchase

    Negative aspects:

    - Price of products are not sufficiently prominent

    - You can't know with certainly what the association members of this music group can
    cause for customers

    Target segment

    The fans of this group are mostly teenagers, so it can be assumed that they like the
    advertisements the most. However, we believe that families are the primary targeted segment
    where the advertising is addressed. They spend most of their time shopping for holiday gifts, so
    every member of family can find what he needs in the Tesco hypermarkets.

    Suggestions for improvement

    During the advertisements we can notice that at the bottom of the picture appearing in white
    letters short sentences and some product prices. Prices are not pointed out enough, so they should
    be written perhaps with stronger, bright colours, even with larger font, or during the
    representation of particular gifts in the corner of picture is the price.

    Literature:

    http://www.intermezzo.ba/latn/?page=25&kat=56&vijest=4863

    http://www.bhtelecom.ba/mobile_portal_news_item+M540a1667406.html

    http://www.thaindian.com/newsportal/entertainment/spice-girls-to-spice-up-tescos-christmas-
    campaign_1002879.html

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