ON
(MANAGEMENT OF WORKING CAPITAL IN ONGC)
Date: (
ON
and its first product was an Infant cereal specially formulated by Henri Nestle to
provide and improve infant nutrition . From its first historic merge with the
Anglo-Swiss Condensed Milk Company in 1950, Nestle has grown to become the
world’s largest and most diversified food company and is abou t twice the size of
Nestlé’s trademark of birds in a nest derived from Henri Nestlé’s personal coat of
arms evokes the values upon which he founded his Company. Namely the values
of security, maternity and affection, nature and nourishment, family and tradition.
Today, it is not only the central element of Nestlé’s corporate identity but
BARONE, MILKMAID and NESTEA and in recent years the company has also
introduced products of daily consumption and use such as NESTLE MILK, NESTLE
SLIM MILK, NESTLE FRESH ‘N’ NATURAL DAHI and NESTLE ZEERA RAITA .
Nestlé with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestlé and
is today the world's leading nutrition, health and wellness company. Sales for 2009 were
CHF 108 bn. We employ around 280 000 people and have factories or operations in
geographic activities and product lines. Long-term potential is never sacrificed for short-
term performance. The Company's priority is to bring the best and most relevant products
to people, wherever they are, whatever their needs, throughout their lives.
NESTLE INDIA
Nestle India is a subsidiary of NESTLE S.A of Switzerland. With seven factories and a
large number of co-packers, Nestle India is a vibrant company that provides consumers in
India with product of global standards and is committed to long-term sustainable growth
company insists on honesty, integrity and fairness in all aspect of its business and expects
the same in its relationships. This has earned it the trust and respect of every state of
society that it comes in contact with and is acknowledged amongst India’s Most
Nestle is much decentralized in its operations and most of the markets are given
company. There are “unwritten guidelines” which are to be followed, based on common
senses and a strong set of moral principals emphasizing a lot of respect for fellow beings.
Nestle has always adapted to the local conditions and at the same time integrates its Swiss
heritage. It has always taken a long-term view in the countries in which it operates.
Therefore, one can see a lot of investment R&D and risk taken in new product areas.
There is a great emphasis placed on training by the company. It believe in rewarding and
promoting people from with in .Today its product brand name ‘Nestle’ is associated with
I would like to pay thanks to Mr. Inder jeet Kahlon, who gave me such a wonderful
My special thanks goes to Mr. Prabal Pratap Singh (HR Manager Nestle Pantnagar) who
I express my sincere gratitude to Miss. Chitra Mehra who give her precious time to me
and always encouraged me to move ahead. Her valuable support and co-operation will
I am greatly obliged to all other staff members Shekhar Sinha, Sreeram Venkiteswaran,
Dinesh Chandra Pant, Manvendra Singh, Ravi Ranjan, Romesh Sharma & Deepak
Tomer. Who always look after me and those who directly and indirectly helped me to do
Above all it is the grace of God, which has led and blessed me all the way in my life to
1898: Nestle purchases its first factory outside of Switzerland- Viking Milk factory in
Norway
1947: Nestle merges with Alimentana S.A with the brand Maggi
1977: Nestle purchases Alcon, manufacturer of eye care products and kits.
1988: Nestle purchases Confectionary Company Rowntree Mackintosh and the pasta
Buitoni-Perugina.
2000: Nestle sells the Findus brand in all Countries except for Italy and Switzerland.
2001: Nestle merges with Ralston Purina, the premier pet food Company in North
Bibliography
Salient features about nestle India Ltd.
1. Year of establishment : 10 July 2006
U.S. nagar
3. Area : 25 Acres.
salt
Nestea etc
_
FACTORY VISION: To create “taste bhi aur health bhi” for the nation.
trustworthy leading food , nutrition , health and wellness company in SAR outperforming
and is provided over and above the wages. Welfare helps in keeping the morale and
motivation of the employees high so as to retain the employees for longer duration. The
welfare measures need not be in monetary term only it may be in any kind/forms.
harmony through infrastructure for health, industrial relations and insurance against
disease, accident and unemployment for the workers and their families.
• To relieve workers from industrial fatigue and to improve intellectual, cultural and
Labor welfare includes various facilities, services and amenities provided to workers for
Welfare measures are in addition to regular wages and other economic benefits available
Labor welfare schemes are flexible and ever-changing. New welfare measures are added
The purpose of labor welfare is to bring about the development of the whole personality
The very logic behind providing welfare schemes is to create efficient, healthy, loyal and
satisfied labor force for the organization. The purpose of providing such facilities is to
make their work life better and also to raise their standard of living. The important
They provide better physical and mental health to workers and thus promote a healthy
work environment
Facilities like housing schemes, medical benefits, and education and recreation facilities
for workers’ families help in raising their standards of living. This makes workers to pay
Employers get stable labor force by providing welfare facilities. Workers take active
interest in their jobs and work with a feeling of involvement and participation.
The social evils prevalent among the labors such as substance abuse, etc are reduced to a
Laundry services
Social block
Safety equipments
Safety shoes
Canteen services
Quality Audit
2. Medical Facilities
Medical
Hospitalization
ESIC benefits
First aid
3. Employees Engagement
Committees numbers
Sports Activities
Cricket members-401
Volleyball-65
Family day
DTBN
Training
Communication
WELFARE
Canteen facility :-
You will be provided with Canteen Facility at subsidized rates against a coupon. This
includes one time lunch/dinner. This rate may change from time to time. The effective
functioning of the canteen and fixation of daily menu is carried out by canteen
being self serviced, it is every body's responsibility to keep the place clean and hygienic.
Meals coupons as well as snacks coupons can be collected from a designated person in
lunch / dinner would be served at dining hall and all are requested to have it in the dining
hall during the specified period. Tea is served free of cost to employees during specific
Tea breaks. In case of any problem with regard to quantity and quality is concerned, you
will prefer to point out and discuss with members of Canteen committee / quality register
maintained in canteen and will not in any case argue with any of the Canteen Contract
TIME SHEDULE
Shift Breaks From To Morning Shift (M) Tea 07.00 A.M. 07.50 A.M. Lunch 10.00
A.M. 12.00 P.M. Evening Shift (E) Tea 03.30 PM. 04.20 PM. Dinner 06.30 PM.
08.30 PM. Night Shift (N) Break 11.30 A.M. 12.20 A.M. Tea 02.30 A.M. 04.10
A.M.
General Shift Tea 09.00 A.M. 09.30 A.M. Lunch 01.00 PM. 02.00 PM. Tea 03.30 PM.
04.20 PM.
UNIFORMS & LAUNDRY:-
All employees, other than those working in the Administration Block are issued uniforms
each year. These employees are required to be in full uniform while in the workplace.
The uniform issued consists of two pairs of trousers, shirts, one pair of shoe once in a
year. Caps as and when required. When a new employee joins, he is issued a temporary
uniform or apron till full uniform is issued to him or her. Wearing Uniform is must for the
The Factory maintains a laundry for cleaning of employee’s uniforms and other textiles.
Employees can collect their cleaned and ironed uniforms before starting of every shift.
Shift From To Morning Shift (M) 05.15 A.M. 05.45 A.M. Evening Shift (E) 01.15 P.M.
01.45 P.M. Night Shift (N) 09.15 P.M. 09.45 P.M. General Shift (Plant) (G) 08.00 A.M.
08.15 A.M.
TIME MANAGEMENT:
Shift From To Morning Shift (M) 06:00a.m 02:15p.m Evening Shift (E) 02:00p.m
10:15p.m Night Shift (N) 10:00p.m 06:15a.m General Shift (G) 08:30p.m 04:45p.m
SHIFT TIMING:
There are four types of shift morning, evening, night, & general.
General shift for the officers & executives & rest for the trainees and workers. The
workers and all are free to come on at any shift but they have to inform the day before.
No employee will leave his workplace unless shift deliver reports for duty and takes
charges . Factory will operate 7 days a week and hence stagger off will be given to
employee
STAFF SALES:-
There are a wide range of possible benefits an organization can offer to its employees in
addition to normal wages/salaries. Nestlé believes in giving its employees the products
that they help manufacturing at a standard discount rate of 20% off on the wholesale
price. The STAFF SALE SHOP is located near the factory gate, stocks all the products
marketed by Nestlé India Ltd. The employees can make their purchases from the shop
after obtaining the staff sale card from the Human Resources dept. The staff sales shop
opens between fixed timings on all weekdays. There are limits imposed on purchases of
Under section 45 of the Factory Act, 1948, in every factory where more than 150
workers are employed, there shall be adequate provisions for the shelters and rest rooms.
The company has six rest rooms for their employees both male and female employees,
which are sufficient, lighted and ventilated. Each employee is given a locker where he
can keep his uniform and other clothes. No money or valuables should be kept in lockers.
The Company will not assume any responsibility for any such loss. The lockers are
issued against the employee code. It is the responsibility of each employee to ensure that
no undesirable or objectionable goods or articles are placed in the locker. The locker
rooms are provided with Showers, lavatories and resting place during break timings.
There are separate lockers and rest rooms for female employees
LOAN SCHEME
In case of serious need develops because of certain uncontroable reasons or in case of any
contingencies, the employees can get loan under various schemes provided by the
Two month’s interest free salary loan is advanced to the employees on the basis of Basic
Basically the employees in the Officer cadre are entitled to scooter/Motor Cycle Loan.
installments. From1989-90, the company has also given the vehicle loan to all its
permanent employees those are actually in need of the vehicles, through the bank. the
company has pad the 50% interest of the above said loan.
Employees (P.F. members) are entitled to get the loan under Provident Fund Scheme for
dependent, Children education, Payment of L.I.C premium, sickness Etc. There are some
statutory formalities, which should be completed before getting the loan under the
MEDICAL SCHEME
The company covers the medical expenses of the permanent employees who are not
covered under the ESI scheme. Domiciliary benefits of eligible employees include
reimbursement of medical expenses incurred by the self, spouse and the dependent
children below 20 years of age. The other benefits include reimbursement of the
hospitalization expenses of all eligible employees, in case they are hospitalized, within
prescribed limits.
The Company has a Dispensary with a full time Pharmacist and a visiting Doctor.
2. It is equipped to provide for the treatment of minor ailments and First aid in case of
an accident.
The health record of employees is maintained in the medical card kept in the Dispensary
All departments are equipped with First–Aid Boxes. In case of an accident or minor
ailment, the employee can take necessary medicine from the First-Aid Box. In case of
The main objective of the Nestle Dispensary is to provide free First Aid and health care
facilities to the employees who are prone to many hazards while working. The company
provides medical and health care facilities to its employees through a number of ways
The stock for Dispensary is ordered for six months in advance and the monthly stock is
received on the first day of every month. More than 50 types of medicines are received
every month for the medical treatment of the employees. The monthly closing stock of
medicines is bought forward for the next coming month and is added to the fresh stock
received. The authorized persons are appointed to carry out the dispensary activities in
which a medical specialist visits daily on hourly basis to check up the ailment of the
employees.
TYPES OF LEAVES
Leaves
Employees will be eligible for the following kinds of leave.
PL (Privilege Leave)
EL (Earn Leave)
SL (Sick Leave)
CL (Casual Leaves)
Privilege leave shall be granted for a minimum period of 3 days at a time .Privilege leave
shall not be joined to causal leave, but it can be joined to sick leave only if employee give
medical certificate .
Privilege leave can only be granted with prior permission of supervisor or departmental
head . Any leave with out prior written permission or intimation shall be treated as leave
without pay .
Over and above 30 days the privilege leave will be lapse automatically
Causal leave can be taken minimum for ½ day & maximum for 3 days at a time.
as a leave.
Employees will be eligible for Causal Leave with full pay for a period not
exceeding 7 days
Employees will be eligible for Sick Leave with full pay for a period not exceeding 10
days.
Anybody falling sick has to forward medical certificate in case the sickness is more than
2 days.
In case of any doubt, company medical officer may ask for independence
investigation/medical exam.
Over and above 30 days the sick leave will be lapse automatically.
a) Leave with out pay is not any kind of leave or the right of an employee.
d) The case must be sanctioned by the HOD or any person authorized by him, in case of
HOD’s absences.
e) Any employee, if his leaves are exhausted, does not report on duty without prior
f) If LWP is applied for citing Medical grounds, Medical Certificate must accompany the
application
GUIDELINES:
If any weekly off / a holiday comes between CL, SL & EL availed, it shall be considered
as continuation of leave.
Weekly off and holidays are to be excluded while calculating number of days of leaves
To develop the satisfaction in the employees, so that they can give better results.
Outcomes:
PROVIDENT FUND
From the date of joining the company he/she become entitled to the benefits of
PF BIFURICATION:
return (i.e. From March to February) of PF is submitted under the Form 6(A) & 3(A) in
Form 12 (A)
Two set of documents are prepared one is submitted in PF office & one is for office
record .
GRATUITY:
Subject to the provision of the Gratuity Act 1972, every permanent employee who has
been in continues service with the company for more than five years become entitled to a
Any employee who has been dismissed from company service for any of the following
3- An employee who has been dismissed from service for causing financial loss to the
(ESIC) (1948)
The employee’s whose salary doesn’t exceed Rs.10,000/- per month are covered under
this scheme . The scheme is primary funded by contribution raised from insured
employees & employers . The rate of contribution is 1.75% of the salary for the
employee’s and 4.75% of the salary is paid by the employer’s . A total of 6.50% of the
salary is collected and the same is deposited in a common pool known as ESI fund . It
will be used for providing medical facilities to covered employees under ESIC scheme .
Clearance of ESI CHALLAN must be completed with in 15th of every month. Half –
yearly return (ie. From October to March & then from April to September )of ESIC is
submitted to local ESIC office .The grace period for return is 60 days . The return is
1. Whether the establishment has been registered within the time frame and in the manner
Section 2 A *
2. Whether all the conditions under the Act with regard to contribution, to be paid by the
• The contribution shall comprise contribution payable by the employer and contribution
• The amount of contribution for a wage period shall be, in respect of:
(a) employer’s contribution, a sum (rounded to the next higher multiple of 1 Rupee) equal
• average daily wages during a wage period for exemption from payment of employee’s
Section 39 *
3. Where the company is the principal employer*, whether the employer’s contribution
MISCARRIAGE)
5
Total amount of dividend 5 127 4 691 4 004 3 471
608(b)
Depreciation of property,
2 713 2 625 2 620 2 581 2 382
plant and equipment
as % of sales 2.5% 2.4% 2.4% 2.6% 2.6%
Balance sheet and Cash flow statement in millions of CHF.
2009 2008(a) 2007(b) 2006 2005
Current assets 39 870 33 048 35 770 35 305 41 765
of which liquid assets 5 319 7 131 9 496 11 475 17 393
Non-current assets 71 046 73 167 79 591(c) 66 500 60 953
110 91 106 21 101 80 102 71
Total assets 115 361(c)
6 5 5 8
Current liabilities 36 083 33 223 43 326 32 479 35 854
Non-current liabilities 21 202 18 076 17 259(c) 16 478 17 796
Equity attributable to
shareholders of the 48 915 50 774 52 627(c) 50 991 47 498
parent
Non-controlling
4 716 4 142 2 149 1 857 1 570
interests
Balance sheet and Cash flow statement in millions of CHF.
2009 2008(a) 2007(b) 2006 2005
Operating cash flow 17 934 10 763 13 439 11 676 10 205
Free cash flow(d) 12 369 5 033 8 231 7 018 6 557
Capital expenditure 4 641 4 869 4 971 4 200 3 375
as % of sales 4.3% 4.4% 4.6% 4.3% 3.7%
Data per share (e).
2009 2008 2007 2006 2005
Weighted
average
number of
shares 3 572.0 3 704.6 3 828.8 3 848.0 3 888.1
outstanding
(in
millions)
Basic
earnings per2.92 4.87(f) 2.78 2.37 2.08
share
Equity
attributable
to
13.69 13.71 13.75(c) 13.25 12.22
shareholder
s of the
parent
Dividend 1.60(b) 1.40 1.22 1.04 0.90
Pay-out
ratio (based
on Total
54.8%(b) 28.7% 43.9% 43.5% 43.3%
basic
earnings per
share)
Stock
exchange 51.25/35.0 52.95/38.0 55.35/42.6 44.83/35.5 40.43/29.8
prices 4 2 5 0 3
(high/low)
Data per share (e).
2009 2008 2007 2006 2005
3.1/4.6%
Yield (g) 2.6/3.7% 2.2/2.9% 2.3/2.9% 2.2/3.0%
(b)
Market
capitalisatio 174 294 150 409 195 661 166 152 152 576
n
Number of
personnel
278 283 276 265 250
(in
thousands)
(a) 2005 comparatives have been restated following the first application of the option of
IAS 19 Employee Benefits 93A ss. and IFRIC 4. For full details please refer to 2006
(c) 2007 comparatives have been restated following first application of IFRIC 14.
(d) Operating cash flow less capital expenditure, disposal of tangible assets, purchase and
interests.
(e) 2007 and prior years comparatives have been restated following 1-for-10 share split
(g) Calculated on the basis of the dividend for the year concerned but which is paid in the
following year.
Vision of Nestle
Research and Development is a key competitive advantage for Nestlé. Without our R&D
Nestlé could not have become the food industry leader in nutrition, health and wellness.
With 29 research, development and technology facilities worldwide Nestlé has the largest
R&D network of any food company. Nestlé’s research, development and technology
network, together with local market application groups, employs over 5,000 people.
Nestlé further strengthens its R&D capability through Innovation Partnerships at each
stage of the product development process – from early stage collaborations with start up
and biotech companies to late stage partnerships with its key suppliers.
By bringing together all of its global R&D resources, Nestlé is able to provide high
quality, safe food solutions for consumers worldwide – whether this is in terms of
nutrition, health, wellness, taste, texture or convenience. Above all, Nestlé brings to
consumers products that are of the highest quality. And safety is non-negotiable.
R&D is also critical in ensuring regulatory compliance of all Nestlé products. Nestlé is
able to launch new products quickly and efficiently, in countries all over the world, by
integrating regulatory affairs in all its R&D activities, from start to finish.
Nestlé scientists also play their part in communicating the health and wellness benefits of
products to consumers. Nestlé nutritionists world-wide work to ensure that all nutrition
communication, both on and off pack, is locally relevant, as well as scientifically sound.
Beyond sound nutrition, the future of foods will increasingly be driven by science. Nestlé
scientists are looking ahead to the foods of the future. Nestlé R&D is translating nutrition
The vision of Nestlé R&D is long term. A glimpse of how Nestlé R&D is helping to
2009 consolidated
In millions of CHF
Sales 107
2009 consolidated
In millions of CHF
618
EBIT (a) Group 15 699
as % of sales 14.6%
EBIT (a) (Food and Beverages) 13 083
as % of sales 13.1%
Net profit (b) 10 428
as % of sales 9.7%
as % of average equity attributable to shareholders of
20.9%
the parent
Capital expenditure 4 641
as % of sales 4.3%
Equity attributable to shareholders of the parent 48 915
174
Market capitalisation, end December
294
Operating cash flow 17 934
Free cash flow (c) 12 369
Net debt 18 085
Ratio of the debt to equity (gearing) 37.0%
(b) 2008 comparatives benefited from the profit on disposal of 24.8% of Alcon
outstanding capital
(c) Operating cash flow less capital expenditure, disposal of tangible assets,
(b) Profit for the period attributable to shareholders of the parent from continuing
one-off itmes. The tax impact from the adjusted items is also adjusted for.
Rural development
Context
Agriculture employs over one-third of the world’s working population and three-quarters
of the world’s poor people live in rural areas. Nestlé spends approximately CHF 20.4
billion a year on raw materials, and works directly with approximately 540 000 farmers to
help them to increase their productivity, protect the environment and climb out of
poverty. About 3.4 million people in developing countries earn their livelihoods from our
supply chain, so we can have a positive long-term impact on economic and environmental
impact on climate change and long-standing social issues such as child labour in the rural
Our goals
The wellbeing of the communities from which we draw our agricultural raw materials
and local labour is vital to our success as a business and to our shareholder value.
intermediaries, we not only seek to protect the supply and quality of our raw materials,
but also to have a positive, long-term impact on the local economy and standards of living
of rural people.
Our actions
transfer, and provided microfinance loans totalling CHF 30 million, and ensured they
operate responsibly and sustainably through the Nestlé Supplier Code. Our rural
source commodities; today, about half our [456] manufacturing plants are in the
developing world, primarily in rural areas and directly provide local employment to over
best practice.
Our performance
During the year, we enhanced our approach to supplier development and farmer training
and dveloped more Sustainable Agriculture Initiative Nestlé (SAIN) initiatives, which
were coupled with the ongoing communication of, and assessment against, our Supplier
Code of Conduct. We also consolidated our support for the cocoa industry under The
Cocoa Plan, committed 460 million to coffee and cocoa plant science and sustainable
initiatives over the next decade and developed our policy on palm oil.
CSV summary:
Value for Nestlé: More secure supply of better-quality raw materials; lower
procurement costs; consumer preference for our products; profitable growth.
Value for society: Advice and technical assistance; greater yields; higher quality
crops; lower resource use; increased income; wider employment and economic
development opportunities; consumers aware our products are safe, of high quality and
Benchmark
Company Last 1 week 3 months 6 months 1 year Current year
NESTLE SA 54.15CHF +1.79 % +4.95 % +2.27 % +13.03 % +7.67 %
Index
SMI 6,527.77 -0.14 % +4.90 % -1.69 % +3.48 % -0.63 %
DJ Stoxx 50 2,548.47 -0.46 % +2.65 % +0.02 % +5.49 % -1.44 %
DJ Stoxx Food and Beverages 320.41 -1.09 % +4.34 % +4.13 % +16.88 % +8.03 %
Peer group
Unilever 21.35EUR -0.86 % -5.55 % -6.86 % +2.35 % -6.19 %
Groupe Danone 45.90EUR +0.09 % +6.20 % +3.00 % +11.61 % +6.72 %
Kraft Food 31.78USD -2.13 % +8.80 % +7.36 % +15.48 % +16.92 %
2009 highlights
2009 highlights
Nutrition
71% of total sales Products meeting or exceeding Nutritional Foundation profiling criteria
Rural development
48% Reduction of greenhouse gas emissions per tonne of product since 2000
Our people
2.0 Lost time injuries among employees and contractors (per million hours worked)
5.1 Total injury rate among employees and contractors (per million hours worked)
Operational efficiency
Nestlé Continuous Excellence (NCE), the core of our strategy to drive operational
efficiency throughout our business, aims to engage and empower all employees in a “zero
defect, zero waste” mentality across our value chain. The programme shares best practice
management, and has seen the integration of several hundred operational standards in our
factories.
By increasing the responsibility levels and skill sets of our employees, we have been able
complaints, and improve productivity. For example, NCE has helped our Nanjangud
factory in India, where we produce instant coffee and health beverages, to reduce
laminate waste by 35% and powder waste by 87%; reduce shift-end cleaning times by
44%; increase mean time between operational failures by 68%; reduce minor operation
To build the capabilities required for future business success and ensure Nestlé people
have the right understanding, skills and behaviours to perform their jobs effectively, we
offer a wide range of training actions at local, regional and global level, including on-the-
job training, e-learning programmes and class-based tuition. During 2009, 93 146
compared to 83 928 in 2008. This figure includes the 42 931employees who undertook
Nestlé people from different backgrounds and cultures attend our global training
R&D, Marketing & Sales, Finance & Control and Human Resources). They live and
work together at our Rive-Reine International Training and Conference Centre in La Tour
de Peilz, near Vevey, Switzerland, which provides an open, inspiring and dynamic
environment, and helps to empower and inspire local talent when they return to their
individual markets.
Approximately 75% of the speakers at Rive-Reine are internal experts and top managers
from our corporate headquarters, including all members of the Executive Board. In 2009,
Rive-Reine offered 85 courses (2008: 90) attended by 2350 employees from around the
the same pattern of education as their colleagues in other countries. Among hundreds of
general e-courses offered at a global level, more than 240 have been specially developed
for Nestlé. In 2009, a further 90 managers (96 including joint ventures) followed
Employee engagement
To help create an effective and efficient working environment, we listen and respond to
the views of our employees, and to enhance our efforts in this area, we have relaunched
the Nestlé & I global employee survey. All Nestlé people, at all levels of the business,
will be invited to participate by the end of 2010, and their feedback will be used to launch
To maintain the spirit of localisation, we have updated the survey to have a very local
flavour. With a small core set of global questions, markets can select additional topics for
inclusion that best fit with their environment, as well as select the survey timing to suit
local circumstances. From 2009, the process will provide the possibility for managers
throughout Nestlé to access their individual results, to allow for improvement activities to
take place at all levels, and tools to be made available to support action planning.
This new, enhanced survey will ensure we measure not only employee engagement but
also alignment with our strategic roadmap, our leadership and how well we enable
employees to succeed. The relaunch process includes many more tools to enhance and
The Nestlé Occupational Health and Safety Management System reinforces our
commitment to a “zero accident” culture, while our efforts towards certifying all our
factories against OHSAS 18001 will help to create a common standard for health and
Our compliance with our Corporate Business Principles, with our Policy on Safety and
Health at Work and with local laws regarding health and safety is also assessed by our
independent audit programme CARE, which covers the areas of human resources, safety
and health, business integrity and environment. Read more about health and safety in our
manufacturing operations.
SAFETY FIRST: Employees undergo health and safety training at the Nestlé Lanka
Our approach to safety and health in the workplace is an essential part of Creating Shared
Value and one of the fundamental pillars of our Nestlé Principles and values. In the past
five years, Nestlé has achieved a significant reduction of workplace accidents, driven by a
major global effort that is endorsed by top management and cascaded down through the
Company.
Our new CEO, Paul Bulcke, has reiterated the commitment made by his predecessor in
2005 that “safety is non-negotiable”, by adding the statement that “one accident is one
too many”. Supported by posters and communications in all operating sites, this applies
to all our activities, helps us to achieve higher performance by engaging with our entire
workforce.
Our continuously updated Nestlé Safety Management System, together with modern
tracking and analysis tools, constant management focus, supporting further progress
reduce our Lost Time Injury Frequency Rate (LTIFR) among employees and contractors
to 2.0 lost time injuries per million hours worked in 2009 [KPI]. This reflects a 29%
reduction from last year (2.8) and an 86% reduction since 2000. However lost time
injuries still translated into 37229 workdays lost. As this rate approaches a sector-leading
level, we are increasingly focused on the prevention of all types of injuries, helping to
improve our Total Recordable Injury Rate from 6.1 injuries per million hours worked by
Listening to Nestlé employees on the shop floor, without any filtering system, through the
CARE confidential interviews is a mature way of perceiving how the workforce sees the
Company and its managers and, therefore, how Nestlé is actually managed in
Nestlé intends to become one of the leaders in workplace safety. On our journey to zero
injuries our
objective is to
reach the
milestone of
less than one lost time accident per million hours worked by 2012. 190 factories ended
2009 without any lost time injuries, compared to 139 factories the previous year. In
Pakistan, for example, 10 million working hours without lost time injuries were
the Kejayan factory in Indonesia completed 5 million hours without lost time injuries.
To help protect our people and those we work with, safe driving programmes have been
such as those involved in milk collection in Brazil and Pakistan, making an important
contribution to the
safety of all road users, whether they work for Nestlé or are otherwise impacted by
Nestlé’s transport operations. Although reliable data is difficult to obtain, Nestlé has now
implemented a system for collecting safe driving data from contractors, which we plan to
while at work [KPI]. Three involved employees – of which two were traffic accidents and
A fair workplace
The framework that guides employee relationships within Nestlé, including issues
regarding human rights, diversity and equality, is laid down in our Corporate Business
Principles and our Human Resources Policy. Our Business Principles reflect both the
to improve short-term results. They create the foundation for Creating Shared Value,
linking the ambition to meet the needs of consumers and shareholders with the
It is our policy to abide by national laws in all countries in which we have operations and
Sustainable Development, the OECD Guidelines for Multinational Enterprises and the
Corporate Governance. In Colombia, we are part of the Guidelines for Colombia process,
a local adaptation of the Voluntary Principles on Security and Human Rights, which
Global Compact’s Human Rights Working Group in 2009, and we will join its more
informal Labour Working Group in 2010. We also work with and have just concluded a
Throughout the CARE programme, we have built up the optimum working environment
by minimising the risk factors relating to working activities in four areas – Health and
Safety, Labour Standards, Business Integrity and Environment. The programme also
helped us to improve our systems for documenting, measuring and evaluating other issues
Our support for such conventions, and compliance with local laws, is
programme.
practices in four areas: occupational health and safety, labour standards, business
integrity and the environment. More than 950 audits have now been conducted
since CARE was piloted in 2005, with 435 audits taking place in 2009.
During 2009, 1668 gaps were identified; 85% were minor (isolated, non-
repetitive) gaps, 15% were major (systematic, repetitive) gaps and none were
We aim to extend CARE to all Nestlé employees and all sites owned or operated
by Nestlé by the end of 2010, and investigate those areas where we find
Workplace relations
Nestlé is not just committed to the relevant International Labour Organization (ILO)
Principles, but also works permanently to improve the level of awareness and to ensure
In several countries, Nestlé further developed local business practices fostering improved
Conventions;
• in Colombia, all employees receive training on the Nestlé Corporate Business
Principles;
• in Europe, the first level of management meets regularly with the local unions and
matters.
Even with such strong commitments and hard work from our local managements, Nestlé
has faced a number of challenges and clearly sees opportunities for improvement.
Therefore, to make further progress, a new team was created at the corporate level in
2009, whose task it is to both educate employees about the Corporate Business Principles
throughout the Company and to ensure compliance via the CARE programme.
In addition, this team is presently reviewing Nestlé’s workplace policies and systems, and
Workplace Wellness
Nestlé wants its employees to experience the Company’s vision as a daily reality.
Through the provision of a healthy diet and sporting activities, Nestlé follows the
principle of ‘healthy minds in healthy bodies’, knowing that a loyal and productive
workforce is the key driver of its success. Building Good Food, Good Life, Paul Bulcke,
Chief Executive Officer, Nestlé S.A. and Peter Brabeck-Letmathe, Chairman, Nestlé S.A.,
October 2009
Nestlé knows that sustaining and growing a successful business has always depended on
the fit and healthy employee. In the future, given the demographics of our societies,
Nestlé, joined the heads of several other companies in signed a call to action on
to the World Health Organization to fight chronic diseases including in the workplace.
Over 95% of surveyed Nestlé markets around the world either have workplace wellness
programmes in place or under development. These are diverse in nature, but in general,
they provide nutrition information (in 65%–80% of sites), fitness centres (about 50%) and
free water (90%). Nearly all sites (96%) have preventive medicine programmes, for
In 2008, a review of employee health by Nestlé UK and Ireland revealed that many of our
employees were overweight or obese, and blood pressure rates were higher than the
national average. Nestlé UK has since introduced an extremely well-developed health and
safety programme and an additional employee wellness scheme that covers all of its 6000
employees in the UK and Ireland. The programme – built around engaging, empowering
and energising employees to “make healthy choices easy choices” – has four strands:
• Nutrition – with minimum nutritional standards for our catering contracts,
• Increased physical activity – employees are motivated to walk 10,000 steps per
day through the 14-week Global Corporate Challenge. Nestlé UK and Ireland was
named our “most active business’, with 22 teams in the top 100. The global daily
average was 11 400 steps, and the 651 participants from Nestlé Switzerland
• Mental resilience – we have effective systems for both preventing and managing
Expo in September 2009. Employees were encouraged to boost their wellbeing through:
Nestlé’s success and culture are built on strong, multicultural diversity, and we believe
that this critical competitive advantage can be leveraged further. In 2008, we launched a
worldwide initiative to accelerate gender balance, a key to the future success of our
Company.
The objective is to guarantee that Nestlé provides the environment, culture and leadership
to achieve a more balanced gender mix, which optimises the talents of both men and
women.
The first steps have focused on leadership teams around the world, to create awareness
and provide management with the necessary background and best practice guidance to
increase gender balance. Some key human resources processes have also been reviewed.
Improving the gender balance is absolutely necessary for our ability to survive and
managers, is a critical first step of this long journey. This is our business imperative.
In 2009, 27% of all leadership positions (people with management responsibilities) across
our global operations are held by women [KPI], up slightly from 25% in 2008, but
significantly improving this balance is a lengthy culture change process that will take
In 2009, Nestlé businesses in all markets have defined locally adapted action plans that
are currently being deployed. Nestlé Japan, for example, has run Gender Balance
Awareness workshops with more than 250 participants, including its entire management
team and three taskforces (one for sales, one for factories, and one for women and
Context
patterns are outstripping the planet’s ability to bear the effects of human activity. We
believe that we are facing a serious water crisis in the coming years that will have serious
consequences for food security. The food chain, from agriculture to manufacturing and
energy use, biodiversity and soil quality, and air quality – at the same time, it is heavily
dependent upon all of these environmental resources. As an example, the availability and
accessibility of fresh water already affects our business, and we also expect to see the
efficiency and environmental performance. We apply a life cycle approach to assess the
impacts of our own operations and those associated with the wider value chain, thereby
contributing to a better future and Creating Shared Value to both Nestlé and society.
Our actions
We invested over CHF 220 million in environmental sustainability programmes and
initiatives during 2009. We continue to identify and implement projects to reduce our use
performance of our packaging. We also work alongside our suppliers to promote more
sustainable practices in our supply chain, including the promotion of water stewardship.
Our performance
efficiency measures and a move towards renewable energy sources. More waste is being
diverted from landfill and incinerators without energy recovery. A continued focus on
CSV summary:
standards of living.
Environmental management
The Nestlé Environmental Management System has been implemented throughout the
We have made major progress towards our goal of certifying our operations to the
internationally recognised standards for environmental management (ISO 14001) and for
occupational safety and health management (OHSAS 18001). By year-end 2009, 807
certificates (2008: 455) had been issued [KPI]; this helps drive our performance and
demonstrate compliance.
Our aim is to certify all our factories to both standards by year-end 2010. Having 83% of
our factories certified to both standards [KPI] represents significant progress, and we are
Operations José Lopez, has met monthly since 2007 and reports into the CSV Alignment
Board, as does the Brands and CSV Advisory Group, which guides best practice in
Internally, we held the second Global Nestlé Safety, Health and Environment (SH&E)
Conference in October 2008 at which our commitment to safety, health and environment
was integrated into Nestlé Continuous Excellence (NCE), the core of our strategy to drive
operational efficiency across the entire value chain. Similar workshops, held in each of
our geographic zones during 2009, also integrated both SH&E and Quality Management
topics as part of our Nestlé Integrated Management System, one of the foundation
modules of NCE.
The overriding goal of NCE is to engage employees’ hearts and minds in a consumer-
requirements at all times; and certifying our operations to ISO 14001 and OHSAS
18001 standards;
increasingly becoming a driver for product development, and sharing our aims
claims;
ambitions for zero waste and zero accidents, and improving water efficiency and
energy efficiency.
More details on NCE and operational efficiency can be found in Our people.
We believe that it is our responsibility not only to engage with authorities and key
stakeholders about our SH&E performance, but also to take a leadership role. Our
Chairman of the Environment Committee of the Confederation of the Food and Drink
Industries (CIAA) in the European Union. Together with our Executive Vice-President
Operations & GLOBE, he has played a key role in the creation of the European Food
Corporate Governance
Nestlé's commitment to sound Corporate Governance goes back to its very early days.
This commitment is reflected and explained in several publications, such as the Corporate
• Capital structure
• Board of Directors
• Executive Board
• Shareholders’ participation
• Auditors
• Information policy
Organizational Chart
The Nestlé Group is managed by geographies (Zones Europe,
Americas and Asia/Oceania/Africa) for most of the food business, with the
global basis. This is also the case of Nespresso, the Joint Ventures (CPW,
Zone EUR
Zone AMS
Food & Beverages Americas: United States of America, Canada, Latin America and
Caribbean
Zone AOA
Nestlé Waters
Nestlé Nutrition
Acquisitions & Business Development, Pensions & Group Risk Services, Treasury,
Investor Relations, Audit, Tax, Global Nestlé Business Services (GNBS), F&C Business
Excellence
Wellness Unit, Dairy SBU, Coffee & Beverages SBU, Chocolate, Confectionery &
Biscuits SBU, Ice Cream SBU, Food (Culinary and Frozen food) SBU, PetCare SBU,
Science & Research, Regulatory, PTCs and R&DCs, Innovation Acceleration Teams,
Design, Business Excellence, R&D Nestlé Waters, R&D Nutrition, R&D Nestlé Purina
Operations
Corporate Communications
Business Principles
June 2010
The Nestlé Corporate Business Principles are at the basis of our company’s culture,
built our business on the conviction that to have long-term success for our shareholders,
we not only have to comply with all applicable legal requirements and ensure that all our
activities are sustainable, but additionally we have to create significant value for society.
The new version of our Corporate Business Principles will be handed over to each of our
280’000 employees by the end of 2010 and accompanied by basic learning and training
tools.
As of 2011, a modular training programme will be rolled out on the various components
of the Corporate Business Principles. The depth and focus of the trainings will be
established in accordance with the materiality for the different functions within the
company. For example, the training on the human rights components will focus on
managers and employees in countries of higher human rights risks as a priority, with the
aim to having completed the first training cycle by the end of the year.
Our Corporate Business Principles will continue to evolve and adapt to a changing world,
our basic foundation is unchanged from the time of the origins of our Company, and
reflects the basic ideas of fairness, honesty, and a general concern for people.
Nestlé is committed to the following Business Principles in all countries, taking into
Our core aim is to enhance the quality of consumers lives every day, everywhere by
offering tastier and healthier food and beverage choices and encouraging a healthy
lifestyle. We express this via our corporate proposition Good Food, Good Life.
Everywhere in the world, the Nestlé name represents a promise to the consumer that the
3. Consumer Communication
consumers to exercise their right to informed choice and promotes healthier diets. We
We fully support the United Nations Global Compact’s (UNGC) guiding principles on
human rights and labour and aim to provide an example of good human rights’ and labour
Our success is based on our people. We treat each other with respect and dignity and
motivated people who respect our values, provide equal opportunities for their
development and advancement, protect their privacy and do not tolerate any form of
harassment or discrimination.
We are committed to preventing accidents, injuries and illness related to work, and to
protect employees, contractors and others involved along the value chain.
honesty, integrity and fairness, and to adhere to our non-negotiable standards. In the same
environmentally sustainable.
9. Environmental sustainability
the product life cycle we strive to use natural resources efficiently, favour the use of
10. Water
We are committed to the sustainable use of water and continuous improvement in water
management. We recognise that the world faces a growing water challenge and that
necessity.
Nestlé continues to maintain its commitment to follow and respect all applicable local
Since the Company was founded, Nestlé’s business practices have been governed by
integrity, honesty, fair dealing and full compliance with all applicable laws. Nestlé
employees worldwide have upheld and lived this commitment in their every day
responsibilities ever since, and Nestlé’s reputation remains one of the Company’s most
The Nestlé Corporate Business Principles prescribe certain values and principles which
Nestlé has committed to worldwide. This Code of Business Conduct specifies and helps
Articles of Association
I. General
Artic
Switzerland.
Art
icle 2 Purpose
3 Nestlé may enter into any transaction which the business purpose
may entail. Nestlé shall, in pursuing its business purpose, aim for
the official French and German versions of the Articles of Association shall prevail
Article 3
Share capital
The share capital of Nestlé is CHF 346 500 000 (three hundred
forty six million five hundred thousand Swiss francs) divided into
3 465 000 000 fully paid up registered shares with a nominal value
Article 3
CHF 0.10 each, which shall be fully paid up, through the exercise
3 The new shares shall be subject, as soon as they are issued following
and option rights only during 7 years from the date of issue of the
instrument.
Article 4
the conditions set forth by statutory law, Nestlé may convert its
registered shares from one form into another form at any time
and without the approval of the shareholders. Nestlé shall bear the
assignment.
voting rights may exercise the voting rights or the other rights
related thereto.
to have acquired the shares in his own name and for his own
account.
article. All of the foregoing does not apply in the case of the acquisition
7 Legal entities that are linked to one another through capital, voting
nominees.
A. General Meeting
Article 6
Nestlé.
statements;
declaration of dividends;
Article
The Annual General Meeting shall be held each year within six
Article
request.
Article
twenty days before the date fixed for the meeting. Shareholders
2 The notice of a meeting shall state the items on the agenda and
before the meeting and shall specify the agenda items and the
proposals made.
Article 10
Board of Directors.
Article 11
3 The foregoing limit does not apply to shares received and held by
in this article. It may also depart from such a limit within the
In addition, this limit shall not apply to the exercise of voting rights
8 statutory law.
B. Board of Directors
Article
officer of the meeting. The Presiding officer may at any time order
4 If the first ballot fails to result in an election and more than one
Article 13
Special quorum
increase;
f) the restriction or withdrawal of the right to subscribe;
of such limitations;
Article 15
Term of office
numbers and in such manner that, after a period of three years, all
elected individually.
4 A year shall mean the period running between one Annual General
Article 16
1 The Board of Directors shall elect its Chairman and one or two
fee for their activities the amount of which is fixed by the Board of
Directors.
10
Article 17
the extent that it is not within the powers of the General Meeting
art. 19 par. 2.
Article 18
inalienable duties:
principles;
representing Nestlé;
instructions given;
resolutions;
11
Article 19
Delegation of powers
properly informed.
C. Auditors
Article 2
The General Meeting shall appoint, for a term of one year, one or
re-elected.
Article 21
Their rights and duties shall be as set out in the Swiss Code of
Obligations.
12
Article 22
Financial year
31 December.
Article
Business report
limits set by applicable law. The Board of Directors shall submit its
V. Announcements, Communications
Article 25
Notices
of 15 April 2010
On Thursday April 15, 2010 we held our 143rd Annual General Meeting for
shareholders. The event took place at the Palais de Beaulieu in Lausanne, Switzerland.
2 640 shareholders attended the Nestlé S.A. Annual General Meeting today in Lausanne.
They represented 34.836 percent of the total capital and 56.762 percent of the shares
entitled to vote. The annual report and the accounts were approved and the shareholders
agreed to the release of the Board of Directors and the Management. The Nestlé
Compensation Report was accepted in a separate advisory vote, in line with the Swiss
Code of Best Practice for Corporate Governance. The shareholders further approved the
proposed dividend increase to CHF 1.60 per share, an increase of 14.3 percent over last
year, and agreed to the capital reduction. All proposals of the Board of Directors were
Kudelski for further terms of three years. Mr Jean-René Fourtou, due to the age limit set
out in the Board Regulations, was re-elected for a two-year term. The Annual General
Meeting further elected Ms Titia de Lange and Mr Jean-Pierre Roth as new members of
Nestlé views destruction of tropical rainforests and peatlands as one of the most serious
contributes to around 20% of carbon dioxide emissions – more than the entire transport
sector. The growing use of biofuels is a serious factor in this destruction – which we have
vigorously condemned.
Food has entered a new phase. Once upon a time it was simply fuel to survive. Today's
able to give consumers the products they need for a healthy lifestyle. We encourage a
balanced, healthy diet and make products that fit into this; we are committed to
increasing the nutritional value of our products while improving taste and pleasure. We
inform fully about the ingredients of our products to allow you to take the decisions
Nestlé supports sustainable energy use: over the last five years, Nestlé has reduced its
energy consumption per tonne of product by 28% and its greenhouse gas emissions by
32%. Nestlé believes that any decision on the use of energy sources must be based on a
systematic cost benefit and life cycle analysis, taking into consideration the social and
The current production of biofuel relies on the extensive use of crops such as maize and
wheat. This has already led to significant price increases and will, in the long term, create
food shortages for millions of consumers from lower-income groups for whom basic
The large scale expansion of these agricultural raw materials for biofuel production will
aggravate the problem of water scarcity, as every liter of biofuel made from irrigated
maize or soybeans requires between 500 and 5,000 liters of water. Agriculture already
uses 70% of available water sources. Furthermore, depending on crop type and
geography, CO2 savings compared to fossil fuel can be very small, insome cases only
10%.
From its inception more than 130 years ago, Nestlé has built its business on successfully
responsibility for the quality and the safety of its products. Throughout these years Nestlé
has been manufacturing and marketing products tailored to meet the diverse needs and
preferences of consumers all over the world. This broad experience has provided Nestlé
with thorough insight into and understanding of consumer demands, both in developing
and developed countries. Clearly, consumers' perceptions and opinions differ in the
various regions of the world. Hence Nestlé has always strived to respect these differences
and to take them into account in its activities.
With this vast experience, Nestlé recognizes the potential gene technology has in the
longer term to improve the quality, availability and nutritional value of food. Gene
technology has the potential to increase food production and to support sustainable
agricultural practices. In some instances, positive health effects have been confirmed. For
those reasons, Nestlé supports a responsible application of gene technology for food
Safety
The safety of our products and the integrity of the ingredients from which they are
manufactured are paramount to Nestlé. Genetically modified crops, as all raw materials
used by Nestlé, comply to strict regulatory and safety evaluations. WHO, FAO, OECD
and numerous independent scientific bodies have concluded that genetically modified
crops, including ingredients derived from them, that have passed food safety evaluation
procedures, can be registered as safe for use in food production. Nestlé concurs with their
shared opinion that such crops are as safe as their traditional counterparts.
Consumers' confidence in the food they are buying is supported by having access to
information. Nestlé's Consumer Services are well equipped to provide this access and
thus are the first source of information, including the use of ingredients, derived from
genetically modified crops, and recognising governments responsibility for the regulatory
process, Nestlé strictly adheres to national laws and regulations regarding their labeling.
As a global food manufacturer and marketer, Nestlé takes into consideration local needs,
cultural differences and consumer preferences as well as attitudes concerning the use of
ingredients derived from genetically modified crops. In some regions of the world,
address their country's future food requirements. Nestlé's long term experience in food
production can be a valuable resource in finding the right balance between these
elements. This may well result in different solutions in various regions of the world,
without jeopardizing in any way the safety and quality of its products. Provided their
safety is proven, as required for all ingredients, Nestlé will continue to use ingredients
As it can be derived from the text, Nestle generates operates worldwide with a focus on
European markets, which make up 70 percent of its sales. These markets are in the
mature state of life cycle of that industry and additionally demographic changes such as
the stagnation of population growth rates make it very hard companies like Nestle to
generate higher profits through higher sales. As a matter of fact the western economies
are actually facing a downturn in output and growth, thus influencing the consumption
patterns of customers, especially in the retail business. Consumer are becoming more
price aware and tend to spend less while demanding at the same time for customisation,
product differentiation and specialization. Another trend is the shift away from branded
food and beverages towards cheap non-branded foods and beverages. Nevertheless, the
introduction of non-brand own labelled products such as Food Lion offers only makes
non-brand cheap products offered by rivals, Nestle find itself in an even more embattled
market and needs to develop a new strategy either away from branding or towards a
higher degree of international market penetration. Since Nestle stands for high quality
and has distinctive competencies in producing higher quality food, it would not make
sense to change the strategic group, because it would most likely get stuck in the middle.
The right strategy is to expand into new markets such as Asia, Eastern Europe and South
environment and cultural habits are different in contrast to western economies. Most of
these markets are yet in a growth cycle and this clearly generates an opportunity because
they are emerging markets and “untouched”. As mentioned in the text book China for
instances will inhabit 700 million people by 2010 who will have nearly the same income
levels as Spain has today. While income levels in these emerging markets will increase,
people will gain a higher purchasing power with unsatisfied demands. Serving this
demands is the right opportunity for Nestle to penetrate new markets, build up market
share while at the same time using its profits to defend its old markets in the western
economies through low prices. Concluding, I am strongly convinced that expanding into
new markets is necessary for Nestle if it wants to stay a global player in the 21st century.
2.) What is the company’s strategy with regard to business development in emerging
Nestle follows the first mover advantage strategy which means that the company enters in
an early stage the emerging markets, in order to establish a network there before
competitors such as Unilever do so. The first step they make is to establish a substantial
position by selling basic products such as infant formula and condensed milk to the
customer with the goal to build up commending positions in each niche. In order to save
the costly process of establishing a brand name, Nestle simply purchases local brand
names which the consumer is accustomed to. This helps the company to overcome
cultural barriers and customer resentments to foreign brands. After these niches of basic
food supply are filled Nestle moves on into the more upscale segments such as chocolate,
soft drinks and the like. Their strategy is to establish a basis and then expand into more
niches as demand rises. Connected to the rising demand is the rising income level as the
population can afford to spend more money on food products. As mentioned in the book,
Nestle provides about 8500 brand names, but only 750 of them are registered in more
than one country and only 80 are registered in more than ten countries. This is due to the
fact that Nestle’s strategy is based on a broad range of local brand names which are not
entitled as “Nestle”. The company uses that approach in order to the convenient fact that
the consumer is easier to reached because he is accustomed to this brand name and they
think they know what they are buying. Consequently, marketing is easier and les costly
because a reputation, a distribution channel and customer loyalty already exits for that
product with that brand name. As a result Nestle can focus its distinctive competencies on
product improvement and technological aspects such as process innovation.
globalisation. This strategy makes sense as the business success of the company proofs.
An example is Nestle’s success in the Chinese milk powder market. There was hardly any
infrastructure nor transportations systems in 1987 when the company entered the market.
Nevertheless, Nestle increased the output of powdered milk from 300 tons in 1990 to
10,000 tons in 1994. This refers to an increase in output of 790% per year. These figures
show the success of their strategy, as well as their flexibility, the steady learning
processes and the monitoring of the environment. In combination all these factors make
3.) From an organizational perspective, what is required for this strategy to work
effectively?
As a matter of fact a good strategy is not the only necessary prerequisite for operating
nations there could be a risk in terms of political instability harming the political
uncertainties are as well an issue. To a certain extent environmental changes occur with
the notion of endangering the basic strategy. In order to avoid these influences and to
counter react on these a company needs the ability of gaining steady learning process
avoided in any circumstances in order to approach the market in the appropriated way. A
company must as well learn to consider decisions under the long-run perspective, because
markets can be conquered within in short period, but the successful implementation of a
strategy needs more time than that. Entering a new market requires some pre-math. The
company must estimate the perspectives it has in that new market with regards to threats
and opportunities formulating the profile of that country. Basing on this profile the
company is able to figure out the strategical approach. One important part of the strategy
must be the cultural awareness, which means a company should employ locals in order
lower cultural barriers and resentments established by the foreigner. Hence, this results in
a better insight and handling of local demand conditions and knowledge about the
customer. In order to guarantee flexibility the functional level units must have their own
responsibility and must have freedom in decision making, which allows a quick response
towards market fluctuations. To relate these statements to this case Nestle’s business
distribution channel and network had to be set up due to changing demands, lacking
understanding the culture and the being aware of the lack of essentials.
4.) How would you describe Nestlé’s strategic posture at the corporate level?
The ability to react and act on environmental changes is a crucial part of Nestle’s
strategy. Consequently, all subsidiaries have their freedom in decision making regarding
strategy issues. This allows them act independently from the headquarter. Hence, it
responds quicker to the local environment, conditions and demands with the result of a
marketing. To support this approach Nestle’s established its “expatriate army” which is a
group of about 700 managers who have a lot of experience in doing management
activities in foreign countries. These managers are highly educated and trained in order to
enable them a worldwide field of operations. Employee training is not the only distinctive
competency Nestle was able to establish. As mentioned earlier, Nestle has a sophisticated
R&D department. A steady stream of new inventions and product improvements allows
Nestle to keep up its competitive edge. Supporting this globally aware approach the
company is organized into seven worldwide strategic business units which are called
“SBUs”. These units formulate the high level strategic decisions on a worldwide basis,
while each of these SBUs focuses on a specific segment: chocolate, infant food, cereals,
coffee etc. . Engaging in the overall strategy development such as acquisition and market
entry strategy these SBUs form an important part of the company’s decision making and
operating process. Acquisition contributes about 2/3 to Nestle’s growth rate, hence this
emphasizes the importance of this functional part of the company. Additionally Nestle
established a structure of regional organization which divides the world into 5 major
geographical zones: North America, South America, Asia, Europe and Asia. These
organizations are assisting the SBUs and have the responsibility for developing strategies
5.) Does this overall strategic posture make sense given the markets and countries
worldwide expansion, the steady growth rate and the continuously generated profits.
throughout the organizational structure (support of R&D, SBU, regional zones) and the
corporate level strategy. One of the main reasons for this successful expanding into new
markets is due to flexible responds to environmental changes and the ability to obtaining
a steady learning process. These two factors make up a large contribution to Nestle’s
rather than globalisation”. Through this attitude the company was able to create a
functional and operational synergy among the corporate level strategy, the organizational
structure and the general strategy set up. Despite of recessional tendencies and high
market fluctuations in the western economies, Nestle was able to grow continuously into
new market segment through skilful market penetration. Clearly, this extraordinary
performance was only enabled through its strategy of avoiding an ethnocentric approach,
building up customer ties through local employees and managing the distribution channel
by an entirely unique approach. The company will continue to generate profits and
increase market share when it keeps up its strategy but has to be aware that
macroeconomic, social or cultural aspects have to be taken into account while pursuing
the strategy. Especially in the new emerging markets this strategy awareness makes a lot
of sense, because western economies are pretty much standardized in regards to cultural
or social economic aspects while Asian or South American markets are characterized by
different means. Nestle was already able to emerge into markets such as Africa and the
Middle East where long lasting formal and informal trade barriers were established by
local government. Lesser developed countries tend to raise trade barriers justifying it with
the infant industry protection argument. Nevertheless, food is needed all over the world
and with the product range and the distinctive competencies the company possesses a
decent platform is given to keep up that strategy. Finally, the approach makes sense from
that point of view, that these transitory and less developed economies have a high growth
potential over the next two decades. China, Southeast Asia, South America and Mexico
will be the future markets on this planet with a growing population and growing income
level. If Nestle would not take the opportunity of moving into these markets with these
incredible potentials, the company will lose its competitive edge and will lose its position
as a global player. Hence, I strongly recommend to pursue this strategy because it makes
Bibliography
www.google.com
www.nestle.co.in
Arun Monappa
Mirza S.Saiyadain
T.V.Rao
Questionnaire
Yes No
Yes No
Yes No
.
Q.2 Which System of performance appraisal iscarriedout by the company ?
Q7.According to you , which is the most important performance factor among the
following in performance appraisal ?
( a ) attendance ( b ) punctuality
( c ) productivity/output (d ) quality of output
CONCLUSION:
good.full care regarding the hygeine of the eatable items has been given and