DAFTAR ISI

BAB 1
PENDAHULUAN...........................................................................................................................1
1.1 Latar Belakang.............................................................................................................................1
1.2 Tujuan..........................................................................................................................................2
BAB II ISI........................................................................................................................................3
2.1 Gambaran Perusahaan.......................................................................................................................3
2.2 Strategi Pemasaran............................................................................................................................5
2.2.1 Gambaran Pasar..........................................................................................................................5
2.2.2 Riset Pasar...................................................................................................................................5
2.3 Analisis persaingan............................................................................................................................8
2.3.1 Analisis SWOT...........................................................................................................................8
2.3.2 Kelebihan Produk kami dibanding Pesaing...............................................................................10
2.4 Rencana Desain dan Pengembangan................................................................................................10
2.4.1 Strategi SWOT.........................................................................................................................10
2.4.2 Evaluasi Resiko........................................................................................................................11
2.4.3 Antispasi Terjadinya Resiko.....................................................................................................11
2.4.3 Exit plan...................................................................................................................................12
2.5 Rencana Operasi dan Manajemen....................................................................................................12
2.5.1 Aspek Operasional........................................................................................................................12
2.5.2 Sasaran dan Pencapaian................................................................................................................12
2.5.3 Daftar Kegiatan Marketing...........................................................................................................12
2.5.4 Fasilitas pelanggan........................................................................................................................16
2.5.5 Komponen Penting dalam Membuka Klinik Kecantikan..............................................................16
2.5.6 Proses Pelayanan Perawatan.........................................................................................................21
BAB III..........................................................................................................................................23
KESIMPULAN..............................................................................................................................23
3.1 Kesimpulan......................................................................................................................................23
3.2 Saran................................................................................................................................................23
LAMPIRAN..................................................................................................................................24